005 - seo, sem, redes sociais e mobile marketing
TRANSCRIPT
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SEO/SEM, REDES SOCIAISE MOBILE MARKETING
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“Ela me trocara por um Blackberry”(MATOGROSSO, Ney – 2003)
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ENTENDENDO O SEU PÚBLICONAS MÍDIAS SOCIAIS
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•Quem está interessado em seu produto ou serviço?•Existe algo que eu possa oferecer
para um determinado público?
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Crie sua própria pesquisa com base na coletade dados dos perfis elaborados, isso vai te dar uma
noção exata de quem alcançar e como interagir
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FERRAMENTAS PARA ENTENDER SEU PÚBLICOE QUEM É A SUA EMPRESA NAS REDES SOCIAIS
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Socialmention - Google Analytics - IconosquareGoogle/trends | adwords/KeywordToolExternal
FACEBOOK - Socialbakers
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SEO PARA OS NEGÓCIOS
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CONTEÚDO + TÉCNICAS ONSITE +TÉCNICAS OFFSITE
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TÍTULOS E DESCRIÇÕES + OTIMIZAÇÃO DE IMAGENS +TAGS + CONTEÚDO ÚNICO+ SITEMAPS E ROBOTS.TXT+
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GOOGLE WEBMASTER E ANALYTICS + URLS AMIGÁVEIS+ VELOCIDADE DA PÁGINA+ WWW OU SEM+ BLOG
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YAHOO RESPOSTAS – RECLAME AQUIGOOGLE SUGGESTIONS e WEB MASTER TOOLS
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SEM E A ESCOLHA DAS PALAVRAS-CHAVE:“Ampla, Frase, Exata, Ampla Modificada, Negativada”
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ESTUDO DE CASO
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MOBILE MARKETING
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“Qualquer atividade de marketing realizadas através deuma rede ubíqua que os consumidores estão
constantemente conectados através deum dispositivo móvel pessoal“
(Andreas Kaplan)
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MOBILE MARKETING
http://bit.ly/norte-movel
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EXERCÍCIO PRÁTICO: DESENVOLVENDOUMA ESTRATÉGIA DE SEM E SM MKT
COM FOCO EM MOBILE