006 - mobile day colombia - john detar - programmatic mobile
DESCRIPTION
Mobile Day Colombia - John DeTar - Programmatic MobileTRANSCRIPT
HERE COMES PROGRAMATIC MOBILE BUT WHY? AND HOW?
TO UNDERSTAND YOUR MARKET YOU MUST ”FEEL” IT
HOW DO I ACTIVATE THEM?WHERE IS MY AUDIENCE?
IT ALL STARTS WITH DATA
B/I AND REPORTING
ACTIVATION OF MEDIA
ORGANIZATION AND SEGMENTATION
PROTECTION OF DATA
COLLECTION OF DATA
BIG DATA MANAGEMENT
THE MARKET MUST FOLLOW THE AUDIENCE
(AND EVENTUALLY IT ALWAYS DOES)
AUDIENCE VS INVESTMENTTHE PROBLEMS TODAY AND IN THE PAST
SOME WASTE IN INVESTMENT
INVESTMENT CLOSER TO IDEAL INVESTMENT IS TO LOW
THE CHANGE IN DIGITAL MEDIA IS HERE!
ADSENSE ADMOB
DOUBLECLICK
EMAIL TO IOS ITUNES
IDFA
SSO (SINGLE SIGN ON) ATLAS
BACK TO BASICS
(ITS ALWAYS BEEN ABOUT THE AUDIENCE)
INVEST IN THE TARET, NOT IN A SINGLE CHANNEL
DELIVER MEDIA CROSS DEVICE
LET THE PLATFORM FIND THE TARGET
AUDIENCE VS INVESTMENTPROGROMATICALLY PURCHASE THE
AUDIENCE NOT THE CHANNEL
EQUAL TO THE INVESTIMENT
EQUAL TO THE INVESTMENT
EQUAL TO THE INVESTMENT
EXTENDING YOUR TV CAMPAIGNS
DIGITALLY
CASE | MULTIPLUS
TV TARGET GENDER M/F 35+ CLASS A
6.43 MILLION USERS
CASE | MULTIPLUS
93% ON TARGET
DMPx
CASE | RETAILER
RETAILER 2
TV TARGET GENDER M/F 18+ CLASS BC
94% ON TARGET
38.2 MILLION USERS
RETAILER 1
TV TARGET GENDER M/F 25+ CLASS AB
95% ON TARGET
12.1 MILLION USERS
THANK YOU!