009 - mobile day colombia - the mobile revolution: experiences, reality & future - emilio...
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Mobile Day Colombia - The Mobile Revolution: Experiences, Reality & Future - Emilio Vasquez - Gemalto y Christian Boehlke - AldeamoTRANSCRIPT
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MOBILE MARKETING EVOLUTION Bogotá
Bogotá
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MOBILE MARKETING EVOLUTION Bogotá
PILOTOS
VOZ, DATOS, SMS WHITE LABEL (VAS)
AGREGADORES
+ MARCAS!!!
Historia
POSICIONAMIENTO DE MEDIA CHANNEL + NEUTRALIDAD EN LA CADENA
¡Esto es !
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MOBILE MARKETING EVOLUTION Bogotá
Marcas que ya están utilizando
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MOBILE MARKETING EVOLUTION Bogotá
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MOBILE MARKETING EVOLUTION Bogotá
Sin embargo, la realidad es bien distinta...
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MOBILE MARKETING EVOLUTION Bogotá
Lo que está sucediendo:
INGRESOS CONCENTRADOS EN AGREGADORES (VAS)
CAMPAÑAS NO RECURRENTES
SIN RECOMPRA
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MOBILE MARKETING EVOLUTION Bogotá
¿Cómo mejorar esta situación?
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MOBILE MARKETING EVOLUTION Bogotá
Bancos
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MOBILE MARKETING EVOLUTION Bogotá
![Page 10: 009 - Mobile Day Colombia - The Mobile Revolution: Experiences, Reality & Future - Emilio Vasquez - Gemalto y Christian Boehlke - Aldeamo](https://reader033.vdocuments.net/reader033/viewer/2022060121/55943c711a28ab694c8b45ce/html5/thumbnails/10.jpg)
MOBILE MARKETING EVOLUTION Bogotá
Smart APP Push: ¡Richer media para Smartphones!
2º desafío: Marcas no compran solo mensajería
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MOBILE MARKETING EVOLUTION Bogotá
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MOBILE MARKETING EVOLUTION Bogotá
Dudas? ;) Emilio Vazquez Marketing Manager ANDEAN [email protected]
Hans Christian Boehlke CEO Aldeamo [email protected]