Advertising is everywhere…

Bill board posters

Internet

Bus stop posters

Sports Sponsorship

Posters

TV

Radio

Junk Mail

Magazine and newspaper advertising

Advertising works by :

Satisfying the consumer’s needs

This is often achieved by making the customer believe that they

need a product.

The purpose of an advertisement:

Adverts often show you how you will become more…

Glamorous

Powerful

Popular

as a result of buying their product.

A successful advert will make the customer believe that their life will be improved by buying the product, therefore the product becomes a MUST HAVE.

Advertisers use different

strategies…

A famous name

A catchy slogan

A fun character

Impressive offers

Target AudienceAdverts can be targeted at a specific audience

Therefore advertisers choose particular magazines, time of day on TV and radio stations, particular

times of year to advertise their products.

For example, at this time of year there are many advertising campaigns for weight watchers and

gyms after people have over indulged at Christmas.