UNIVERSITY OF MUMBAI

PROJECT ON

PORTFOLIO MANAGEMENT.

SUBMITTED BY

SHUBHANGI S. ADENKAR.

PROJECT GUIDE

MRS. MINAL GANDHI.

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V

(2009-10)

V.E.S. COLLEGE OF ARTS, SCIENCE & COMMERCE,

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SINDHI COLONY, CHEMBUR – 400071

UNIVERSITY OF MUMBAI

PROJECT ON

PORTFOLIO MANAGEMENT.

Submitted

In Partial Fulfillment of the requirements

For the Award of the Degree of

Bachelor of Management

By

SHUBHANGI. S. ADENKAR.

PROJECT GUIDE

MRS. MINAL GANDHI.

BACHELOR OF MANAGEMENT STUDIES

SEMESTER V

(2009-10)

V.E.S. COLLEGE OF ARTS, SCIENCE & COMMERCE,

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SINDHI COLONY, CHEMBUR – 400071

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Declaration

I student of BMS – Semester V

(2009-10) hereby declare that I have completed this project

on .

The information submitted is true & original to the best of my

knowledge.

Student’s Signature

( )

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C E R T I F I C A T E

This is to certify that Ms. _____ of

TYBMS has successfully completed the project on ___________________________ under the guidance of ___________________________.

Project Guide Principal

Mrs. MINAL GANDHI Dr. (Mrs.) J. K. PHADNIS

Course Co-ordinator

Mrs. A. MARTINA

External Examiner

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ACKNOWLEDGEMENT

It gives me great pleasure to submit this project to the University of Mumbai

as a part of curriculum of my BMS course. I take this opportunity with great

pleasure to present before you this project on “PORTFOLIO

MANAGEMENT" which is a result of co-operation, hard work and good

wishes of many people. The most pleasant part of any project is to express the

gratitude towards all those who have contributed to the success of the project.

I would like to thank Mrs. MINAL GANDHI who has been my mentor for

this project. It was only through her excellence assistance and good

suggestions that I have been able to complete this project.

Library Staff:

For giving valuable information about the various books related to this

project.

Family and Friends:

For their constant support and encouragement.

Last but not the least; I am thankful to the Almighty for giving me strength,

courage and patience to complete this project.

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NEED FOR SELECTING THE PROJECT

To get the overall knowledge of securities and investment.

To know how the investment made in different securities minimizes the risk and

maximizes the returns.

To get the knowledge of different factors that affects the investment decision of investors.

To know how different companies are managing their portfolio i.e. when and in which

sectors they are investing.

To know what is the need of appointing a Portfolio Manager and how does he meets the

needs of the various investors.

To get the knowledge about the role (played) and functions of portfolio manager.

To get the knowledge of investment decision and asset allocation.

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EXECUTIVE SUMMARY

Investing in equities requires time, knowledge and constant monitoring of the market. For

those who need an expert to help to manage their investments, portfolio management service

(PMS) comes as an answer.

The business of portfolio management has never been an easy one. Juggling the limited

choices at hand with the twin requirements of adequate safety and sizeable returns is a task

fraught with complexities.

Given the unpredictable nature of the market it requires solid experience and strong research

to make the right decision. In the end it boils down to make the right move in the right direction at

the right time. That’s where the expert comes in.

The term portfolio management in common practice refers to selection of securities and their

continuous shifting in a way that the holder gets maximum returns at minimum possible risk.

Portfolio management services are merchant banking activities recognized by SEBI and these

activities can be rendered by SEBI authorized portfolio managers or discretionary portfolio

managers.

A portfolio manager by the virtue of his knowledge, background and experience helps his

clients to make investment in profitable avenues. A portfolio manager has to comply with the

provisions of the SEBI (portfolio managers) rules and regulations, 1993.

This project also includes the different services rendered by the portfolio manager. It includes

the functions to be performed by the portfolio manager.

What is the difference between the value of time and money? In other words, learn to separate

time from money.

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When it comes to the importance of time, how many of us believe that time is money. We all

know that the work done by us is calculated by units of time. Have you ever considered the

difference between an employee who is working on an hourly rate and the other who is working

on salary basis? The only difference between them is of the unit of time. No matter whether you

get your pay by the hour, bi-weekly, or annually; one thing common in all is that the amount is

paid to you according to amount of time you spent on working.

In other words, time is precious and holds much more importance than money. That is the

reason the time is considered as an important factor in wealth creation.

The project also shows the factors that one considers for making an investment decision and

briefs about the information related to asset allocation.

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INDEX

SRNO. TOPICS PAGE NO

1. PORTFOLIO MANAGEMENT - INTRODUCTION

1

2. TYPES OF PORTFOLIO MANAGEMENT 11

3. PORTFOLIO MANAGEMENT PROCESS 14

4.RISK – RETURN ANALYSIS

28

5. PORTFOLIO THEORIES 31

6. PERSONS INVOLVED IN PORTFOLIO MANAGEMENT

41

7. INVESTMENT ANALYSIS 47

8. ASSEST ALLOCATION 59

CONCLUSION 63

BIBLOGRAPHY 65

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CHAPTER: 1

PORTFOLIO MANAGEMENT

INTRODUCTION

Stock exchange operations are peculiar in nature and most of the Investors feel insecure in

managing their investment on the stock market because it is difficult for an individual to identify

companies which have growth prospects for investment. Further due to volatile nature of the

markets, it requires constant reshuffling of portfolios to capitalize on the growth opportunities.

Even after identifying the growth oriented companies and their securities, the trading practices

are also complicated, making it a difficult task for investors to trade in all the exchange and

follow up on post trading formalities.

Investors choose to hold groups of securities rather than single security that offer the greater

expected returns. They believe that a combination of securities held together will give a

beneficial result if they are grouped in a manner to secure higher return after taking into

consideration the risk element. That is why professional investment advice through portfolio

management service can help the investors to make an intelligent and informed choice between

alternative investments opportunities without the worry of post trading hassles.

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MEANING OF PORTFOLIO MANAGEMENT

Portfolio management in common parlance refers to the selection of securities and their

continuous shifting in the portfolio to optimize returns to suit the objectives of an investor. This

however requires financial expertise in selecting the right mix of securities in changing market

conditions to get the best out of the stock market. In India, as well as in a number of western

countries, portfolio management service has assumed the role of a specialized service now a days

and a number of professional merchant bankers compete aggressively to provide the best to high

net worth clients, who have little time to manage their investments. The idea is catching on with

the boom in the capital market and an increasing number of people are inclined to make profits

out of their hard-earned savings.

Portfolio management service is one of the merchant banking activities recognized by

Securities and Exchange Board of India (SEBI). The service can be rendered either by merchant

bankers or portfolio managers or discretionary portfolio manager as define in clause (e) and (f)

of Rule 2 of Securities and Exchange Board of India(Portfolio Managers)Rules, 1993 and their

functioning are guided by the SEBI.

According to the definitions as contained in the above clauses, a portfolio manager means

any person who is pursuant to contract or arrangement with a client, advises or directs or

undertakes on behalf of the client (whether as a discretionary portfolio manager or otherwise) the

management or administration of a portfolio of securities or the funds of the client, as the case

may be. A merchant banker acting as a Portfolio Manager shall also be bound by the rules and

regulations as applicable to the portfolio manager.

Realizing the importance of portfolio management services, the SEBI has laid down certain

guidelines for the proper and professional conduct of portfolio management services. As per

guidelines only recognized merchant bankers registered with SEBI are authorized to offer these

services.

Portfolio management or investment helps investors in effective and efficient management

of their investment to achieve this goal. The rapid growth of capital markets in India has opened

up new investment avenues for investors.

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The stock markets have become attractive investment options for the common man. But the

need is to be able to effectively and efficiently manage investments in order to keep maximum

returns with minimum risk.

Hence this is the study on “PORTFOLIO MANAGEMENT & INVESTMENT DECISION ”

so as to examine the role, process and merits of effective investment management and decision.

DEFINITIONS OF PORTFOLIO

1) Investor’sWords.com

A collection of investments (all) owned by the same individual or organization. These

investments often include stocks, which are investments in individual businesses; bonds,

which are investments in debt that are designed to earn interest; and mutual funds, which

are essentially pools of money from many investors that are invested by professionals or

according to indices.

2) Financial Dictionary and WikiAnswers.com

A collection of various company shares, fixed interest securities or money-market

instruments. People may talk grandly of 'running a portfolio' when they own a couple of

shares but the characteristic of a serious investment portfolio is diversity. It should show a

spread of investments to minimize risk - brokers and investment advisers warn against

'putting all your eggs in one basket'.

3) YourDictionary.com

a) All the securities held for investment as by an individual, bank, investment company,

etc.

b) A list of such securities.

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DEFINITIONS OF PORTFOLIO MANAGEMENT

1) Investor’swords.com

The process of managing the assets of a mutual fund, including choosing and monitoring

appropriate investments and allocating funds accordingly.

2) Investor Glossary

Determining the mix of assets to hold in a portfolio is referred to as portfolio

management. A fundamental aspect of portfolio management is choosing assets which are

consistent with the portfolio holder's investment objectives and risk tolerance. The ultimate

goal of portfolio management is to achieve the optimum return for a given level of risk.

Investors must balance risk and performance in making portfolio management decisions.

Portfolio management strategies may be either active or passive. An investor who prefers

passive portfolio management will likely choose to invest in low cost index funds with the

goal of mirroring the market's performance. An investor who prefers active portfolio

management will choose managed funds which have the potential to outperform the market.

Investors are generally charged higher initial fees and annual management fees for active

portfolio management.

3) Financial Dictionary

Managing a large single portfolio or being employed by its owner to do so. Portfolio

managers have the knowledge and skill which encourage people to put their investment

decisions in the hands of a professional (for a fee).

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DEFINITION OF DISCRETIONARY PORTFOLIO MANAGEMENT

BusinessDictionary.com

Investment account arrangement in which an investment manager makes the buy-sell

decisions without referring to the account owner (client) for every transaction. The manager,

however, must operate within the agreed upon limits to achieve the client's stated investment

objectives.

DEFINITIONS OF PROJECT PORTFOLIO MANAGEMENT

1) Internet.com – Webopedia

PPM, short for project portfolio management, refers to a software package that enables

corporate and business users to organize a series of projects into a single portfolio that will

provide reports based on the various project objectives, costs, resources, risks and other

pertinent associations. Project portfolio management software allows the user, usually

management or executives within the company, to review the portfolio which will assist in

making key financial and business decisions for the projects.

2) Bitpipe.com

Project portfolio management organizes a series of projects into a single portfolio

consisting of reports that capture project objectives, costs, timelines, accomplishments,

resources, risks and other critical factors. Executives can then regularly review entire

portfolios, spread resources appropriately and adjust projects to produce the highest

departmental returns. Also called as Enterprise Project management and PPM

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MEANING OF PORTFOLIO MANAGERS

Portfolio manager means any person who enters into a contract or arrangement with a client.

Pursuant to such arrangement he advises the client or undertakes on behalf of such client

management or administration of portfolio of securities or invests or manages the client’s funds.

A discretionary portfolio manager means a portfolio manager who exercises or may under a

contract relating to portfolio management, exercise any degree of discretion in respect of the

investment or management of portfolio of the portfolio securities or the funds of the client, as the

case may be. He shall independently or individually manage the funds of each client in

accordance with the needs of the client in a manner which does not resemble the mutual fund.

A non discretionary portfolio manager shall manage the funds in accordance with the

directions of the client.

A portfolio manager by virtue of his knowledge, background and experience is expected to

study the various avenues available for profitable investment and advise his client to enable the

latter to maximize the return on his investment and at the same time safeguard the funds invested.

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SCOPE OF PORTFOLIO MANAGEMENT:

Portfolio management is an art of putting money in fairly safe, quite profitable and reasonably

in liquid form. An investor’s attempt to find the best combination of risk and return is the first and

usually the foremost goal. In choosing among different investment opportunities the following

aspects risk management should be considered:

a) The selection of a level or risk and return that reflects the investor’s tolerance for risk and

desire for return, i.e. personal preferences.

b) The management of investment alternatives to expand the set of opportunities available at

the investors acceptable risk level.

The very risk-averse investor might choose to invest in mutual funds. The more risk-tolerant

investor might choose shares, if they offer higher returns. Portfolio management in India is still in

its infancy. An investor has to choose a portfolio according to his preferences. The first preference

normally goes to the necessities and comforts like purchasing a house or domestic appliances. His

second preference goes to some contractual obligations such as life insurance or provident funds.

The third preference goes to make a provision for savings required for making day to day

payments. The next preference goes to short term investments such as UTI units and post office

deposits which provide easy liquidity. The last choice goes to investment in company shares and

debentures. There are number of choices and decisions to be taken on the basis of the attributes of

risk, return and tax benefits from these shares and debentures. The final decision is taken on the

basis of alternatives, attributes and investor preferences.

For most investors it is not possible to choose between managing one’s own portfolio. They

can hire a professional manager to do it. The professional managers provide a variety of services

including diversification, active portfolio management, liquid securities and performance of

duties associated with keeping track of investor’s money.

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NEED FOR PORTFOLIO MANAGEMENT:

Portfolio management is a process encompassing many activities of investment in assets and

securities. It is a dynamic and flexible concept and involves regular and systematic analysis,

judgment and action. The objective of this service is to help the unknown and investors with the

expertise of professionals in investment portfolio management. It involves construction of a

portfolio based upon the investor’s objectives, constraints, preferences for risk and returns and tax

liability. The portfolio is reviewed and adjusted from time to time in tune with the market

conditions. The evaluation of portfolio is to be done in terms of targets set for risk and returns.

The changes in the portfolio are to be effected to meet the changing condition.

Portfolio construction refers to the allocation of surplus funds in hand among a variety of

financial assets open for investment. Portfolio theory concerns itself with the principles governing

such allocation. The modern view of investment is oriented more go towards the assembly of

proper combination of individual securities to form investment portfolio.

A combination of securities held together will give a beneficial result if they grouped in a

manner to secure higher returns after taking into consideration the risk elements.

The modern theory is the view that by diversification risk can be reduced. Diversification can

be made by the investor either by having a large number of shares of companies in different

regions, in different industries or those producing different types of product lines. Modern

theory believes in the perspective of combination of securities under constraints of risk and

returns.

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OBJECTIVES OF PORTFOLIO MANAGEMENT:

The major objectives of portfolio management are summarized as below:-

1) Security/Safety of Prinicpal: Security not only involves keeping the principal sum intact

but also keeping intact its purchasing power intact.

2) Stability of Income: So as to facilitate planning more accurately and systematically the

reinvestment consumption of income.

3) Capital Growth: This can be attained by reinvesting in growth securities or through

purchase of growth securities.

4) Marketability: i.e. is the case with which a security can be bought or sold. This is

essential for providing flexibility to investment portfolio.

5) Liquidity i.e Nearness To Money: It is desirable to investor so as to take advantage of

attractive opportunities upcoming in the market.

6) Diversification: The basic objective of building a portfolio is to reduce risk of loss of

capital and / or income by investing in various types of securities and over a wide range of

industries.

7) Favorable Tax Status: The effective yield an investor gets form his investment depends

on tax to which it is subject. By minimizing the tax burden, yield can be effectively

improved.

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BASIC PRINCIPLES OF PORTFOLIO MANAGEMENT:

There are two basic principles for effective portfolio management which are given below:-

I. Effective investment planning for the investment in securities by considering the

following factors-

a) Fiscal, financial and monetary policies of the Govt. of India and the

Reserve Bank of India.

b) Industrial and economic environment and its impact on industry.

Prospect in terms of prospective technological changes, competition in the market,

capacity utilization with industry and demand prospects etc.

II. Constant Review of Investment: It requires to review the investment in securities and to

continue the selling and purchasing of investment in more profitable manner. For this

purpose they have to carry the following analysis:

a) To assess the quality of the management of the companies in which investment has been

made or proposed to be made.

b) To assess the financial and trend analysis of companies Balance Sheet and Profit and Loss

Accounts to identify the optimum capital structure and better performance for the purpose

of withholding the investment from poor companies.

c) To analyze the security market and its trend in continuous basis to arrive at a conclusion

as to whether the securities already in possession should be disinvested and new

securities be purchased. If so the timing for investment or dis-investment is also revealed.

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CHAPTER – 2

TYPES OF PORTFOLIO MANAGEMENT

There are various types of portfolio management:

Investment Management

It Portfolio Management

Project Portfolio Management

1. INVESMENT MANAGEMENT:

Investment management is the professional management of various securities (shares,

bonds etc.) and assets (e.g., real estate), to meet specified investment goals for the benefit of the

investors. Investors may be institutions (insurance companies, pension funds, corporations etc.)

or private investors (both directly via investment contracts and more commonly via collective

investment schemes e.g. mutual funds or Exchange Traded Funds).

The term asset management is often used to refer to the investment management of

collective investments,(not necessarily) whilst the more generic fund management may refer to

all forms of institutional investment as well as investment management for private investors.

Investment managers who specialize in advisory or discretionary management on behalf of

(normally wealthy) private investors may often refer to their services as wealth management or

portfolio management often within the context of so-called "private banking".

Fund manager (or investment adviser in the U.S.) refers to both a firm that provides

investment management services and an individual who directs fund management decisions.

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2. IT PORTFOLIO MANAGEMENT:

IT portfolio management is the application of systematic management to large classes of

items managed by enterprise Information Technology (IT) capabilities. Examples of IT

portfolios would be planned initiatives, projects, and ongoing IT services (such as application

support). The promise of IT portfolio management is the quantification of previously mysterious

IT efforts, enabling measurement and objective evaluation of investment scenarios.

The concept is analogous to financial portfolio management, but there are significant

differences. IT investments are not liquid, like stocks and bonds (although investment portfolios

may also include illiquid assets), and are measured using both financial and non-financial

yardsticks (for example, a balanced scorecard approach); a purely financial view is not sufficient.

At its most mature, IT Portfolio management is accomplished through the creation of two

portfolios:

(i) Application Portfolio - Management of this portfolio focuses on comparing spending on

established systems based upon their relative value to the organization. The comparison can

be based upon the level of contribution in terms of IT investment’s profitability.

Additionally, this comparison can also be based upon the non-tangible factors such as

organizations’ level of experience with a certain technology, users’ familiarity with the

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applications and infrastructure, and external forces such as emergence of new technologies

and obsolesce of old ones.

(ii) Project Portfolio - This type of portfolio management specially address the issues with

spending on the development of innovative capabilities in terms of potential ROI and

reducing investment overlaps in situations where reorganization or acquisition occurs. The

management issues with the second type of portfolio management can be judged in terms

of data cleanliness, maintenance savings, suitability of resulting solution and the relative

value of new investments to replace these projects.

3. PROJECT PORTFOLIO MANAGEMENT:

Project portfolio management organizes a series of projects into a single portfolio consisting

of reports that capture project objectives, costs, timelines, accomplishments, resources, risks and

other critical factors. Executives can then regularly review entire portfolios, spread resources

appropriately and adjust projects to produce the highest departmental returns.

Project management is the discipline of planning, organizing and managing resources to

bring about the successful completion of specific project goals and objectives.

A project is a finite endeavor (having specific start and completion dates) undertaken to

create a unique product or service which brings about beneficial change or added value. This

finite characteristic of projects stands in contrast to processes, or operations, which are

permanent or semi-permanent functional work to repetitively produce the same product or

service. In practice, the management of these two systems is often found to be quite different,

and as such requires the development of distinct technical skills and the adoption of separate

management.

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CHAPTER: 3

PORTFOLIO MANAGEMENT PROCESS:

(A) THERE ARE THREE MAJOR ACTIVITIES INVOLVED IN AN

EFFICIENT PORTFOLIO MANAGEMENT WHICH ARE AS

FOLLOWS:-

a) Identification of assets or securities, allocation of investment and also identifying the

classes of assets for the purpose of investment.

b) They have to decide the major weights, proportion of different assets in the portfolio by

taking in to consideration the related risk factors.

c) Finally they select the security within the asset classes as identify.

The above activities are directed to achieve the sole purpose of maximizing return and

minimizing risk on investment.

It is well known fact that portfolio manager balances the risk and return in a portfolio

investment. With higher risk higher return may be expected and vice versa.

(B) INVESTMENT DECISION:

Given a certain sum of funds, the investment decisions basically depend upon the following

factors:-

I. Objectives of Investment Portfolio: This is a crucial point which a Finance Manager must

consider. There can be many objectives of making an investment. The manager of a

provident fund portfolio has to look for security and may be satisfied with none too high a

return, where as an aggressive investment company be willing to take high risk in order to

have high capital appreciation.

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How the objectives can affect in investment decision can be seen from the fact that the

Unit Trust of India has two major schemes : Its “capital units” are meant for those who

wish to have a good capital appreciation and a moderate return, where as the ordinary unit

are meant to provide a steady return only. The investment manager under both the scheme

will invest the money of the Trust in different kinds of shares and securities. So it is

obvious that the objectives must be clearly defined before an investment decision is taken.

II. Selection of Investment: Having defined the objectives of the investment, the next

decision is to decide the kind of investment to be selected. The decision what to buy has to

be seen in the context of the following:-

a) There is a wide variety of investments available in market i.e. Equity shares, preference

share, debentures, convertible bond, Govt. securities and bond, capital units etc. Out of

these what types of securities to be purchased.

b) What should be the proportion of investment in fixed interest dividend securities and

variable dividend bearing securities? The fixed one ensures a definite return and thus a

lower risk but the return is usually not as higher as that from the variable dividend

bearing shares.

c) If the investment is decided in shares or debentures, then the industries showing a

potential in growth should be taken in first line. Industry-wise-analysis is important since

various industries are not at the same level from the investment point of view. It is

important to recognize that at a particular point of time, a particular industry may have a

better growth potential than other industries. For example, there was a time when jute

industry was in great favour because of its growth potential and high profitability, the

industry is no longer at this point of time as a growth oriented industry.

d) Once industries with high growth potential have been identified, the next step is to select

the particular companies, in whose shares or securities investments are to be made.

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FUNDAMENTAL ANALYSIS:

(A)FUNDAMENTAL ANALYSIS OF GROWTH ORIENTED COMPANIES:

One of the first decisions that an investment manager faces is to identify the industries which

have a high growth potential. Two approaches are suggested in this regard. They are:

a) Statistical Analysis of Past Performance:

A statistical analysis of the immediate past performance of the share price indices of various

industries and changes there in related to the general price index of shares of all industries should

be made. The Reserve Bank of India index numbers of security prices published every month in

its bulletin may be taken to represent the behaviour of share prices of various industries in the

last few years. The related changes in the price index of each industry as compared with the

changes in the average price index of the shares of all industries would show those industries

which are having a higher growth potential in the past few years. It may be noted that an Industry

may not be remaining a growth Industry for all the time. So he shall now have to make an

assessment of the various Industries keeping in view the present potentiality also to finalize the

list of Industries in which he will try to spread his investment.

b) Assessing the Intrinsic Value of an Industry/Company:

After an investment manager has identified statistically the industries in the share of which the

investors show interest, he would assess the various factors which influence the value of a

particular share. These factors generally relate to the strengths and weaknesses of the company

under consideration, Characteristics of the industry within which the company fails and the

national and international economic scene. It is the job of the investment manager to examine

and weigh the various factors and judge the quality of the share or the security under

consideration. This approach is known as the intrinsic value approach.

The major objective of the analysis is to determine the relative quality and the quantity of the

security and to decide whether or not is security is good at current markets prices. In this, both

qualitative and quantitative factors are to be considered.

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(B) INDUSTRY ANALYSIS

First of all, an assessment will have to be made regarding all the conditions and factors relating

to demand of the particular product, cost structure of the industry and other economic and

Government constraints on the same. As we have discussed earlier, an appraisal of the particular

industry’s prospect is essential and the basic profitability of any company is dependent upon the

economic prospect of the industry to which it belongs. The following factors may particularly be

kept in mind while assessing to factors relating to an industry.

(i) Demand and Supply Pattern for the Industries Products and Its Growth Potential:

The main important aspect is to see the likely demand of the products of the industry and

the gap between demand and supply. This would reflect the future growth prospects of the

industry. In order to know the future volume and the value of the output in the next ten

years or so, the investment manager will have to rely on the various demand forecasts made

by various agencies like the planning commission, Chambers of Commerce and institutions

like NCAER, etc.

The management expert identifies fives stages in the life of an industry. These are

“Introduction, development, rapid growth, maturity and decline”. If an industry has already

reached the maturity or decline stage, its future demand potential is not likely to be high.

(ii) Profitability: It is a vital consideration for the investors as profit is the measure of

performance and a source of earning for him. So the cost structure of the industry as related

27

to its sale price is an important consideration. In India there are many industries which have

a growth potential on account of good demand position. The other point to be considered is

the ratio analysis, especially return on investment, gross profit and net profit ratio of the

existing companies in the industry. This would give him an idea about the profitability of

the industry as a whole.

(iii) Particular Characteristics of the Industry: Each industry has its own characteristics,

which must be studied in depth in order to understand their impact on the working of the

industry. Because the industry having a fast changing technology become obsolete at a

faster rate. Similarly, many industries are characterized by high rate of profits and losses in

alternate years. Such fluctuations in earnings must be carefully examined.

(iv) Labour Management Relations in the Industry: The state of labour-management

relationship in the particular industry also has a great deal of influence on the future

profitability of the industry. The investment manager should, therefore, see whether the

industry under analysis has been maintaining a cordial relationship between labour and

management.

Once the industry’s characteristics have been analyzed and certain industries with growth

potential identified, the next stage would be to undertake and analyze all the factors which show

the desirability of various companies within an industry group from investment point of view.

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(C) COMPANY ANALYSIS:

To select a company for investment purpose a number of qualitative factors have to be seen.

Before purchasing the shares of the company, relevant information must be collected and

properly analyzed. An illustrative list of factors which help the analyst in taking the

investment decision is given below. However, it must be emphasized that the past performance

and information is relevant only to the extent it indicates the future trends. Hence, the investment

manager has to visualize the performance of the company in future by analyzing its past

performance.

1) Size and Ranking: A rough idea regarding the size and ranking of the company within

the economy, in general, and the industry, in particular, would help the investment

manager in assessing the risk associated with the company. In this regard the net capital

employed, the net profits, the return on investment and the sales volume of the company

under consideration may be compared with similar data of other company in the same

industry group. It may also be useful to assess the position of the company in terms of

technical knowhow, research and development activity and price leadership.

2) Growth Record: The growth in sales, net income, net capital employed and earnings per

share of the company in the past few years must be examined. The following three

growth indicators may be particularly looked in to (a) Price earnings ratio, (b) Percentage

growth rate of earnings per annum and (c) Percentage growth rate of net block of the

company. The price earnings ratio is an important indicator for the investment manager

since it shows the number the times the earnings per share are covered by the market

price of a share. Theoretically, this ratio should be same for two companies with similar

features. However, this is not so in practice due to many factors. Hence, by a comparison

of this ratio pertaining to different companies the investment manager can have an idea

about the image of the company and can determine whether the share is under-priced or

over-priced. An evaluation of future growth prospects of the company should be carefully

made. This requires the analysis of the existing capacities and their utilization, proposed

expansion and diversification plans and the nature of the company’s technology.

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The existing capacity utilization levels can be known from the quantitative information

given in the published profit and loss accounts of the company. The plans of the

company, in terms of expansion or diversification, can be known from the directors

reports the chairman’s statements and from the future capital commitments as shown by

way of notes in the balance sheets. The nature of technology of a company should be

seen with reference to technological developments in the concerned fields, the possibility

of its product being superseded of the possibility of emergence of more effective method

of manufacturing.

Growth is the single most important factor in company analysis for the purpose of

investment management. A company may have a good record of profits and performance

in the past; but if it does not have growth potential, its shares cannot be rated high from

the investment point of view.

(D) FINANCIAL ANALYSIS:

An analysis of financial for the past few years would help the investment manager in

understanding the financial solvency and liquidity, the efficiency with which the funds are used,

the profitability, the operating efficiency and operating leverages of the company. For this

purpose certain fundamental ratios have to be calculated.

From the investment point of view, the most important figures are earnings per share, price

earnings ratios, yield, book value and the intrinsic value of the share. The five elements may be

calculated for the past ten years or so and compared with similar ratios computed from the

financial accounts of other companies in the industry and with the average ratios of the industry

as a whole. The yield and the asset backing of a share are important considerations in a decision

regarding whether the particular market price of the share is proper or not.

Various other ratios to measure profitability, operating efficiency and turnover efficiency of the

company may also be calculated. The return on owner’s investment, capital turnover ratio and

the cost structure ratios may also be worked out. To examine the financial solvency or liquidity

of the company, the investment manager may work out current ratio, liquidity ratio, debt equity

30

ratio, etc. These ratios will provide an overall view of the company to the investment analyst. He

can analyze its strengths and weakness and see whether it is worth the risk or not.

(i) Quality of Management: This is an intangible factor. Yet it has a very important bearing

on the value of the shares. Every investment manager knows that the shares of certain

business houses command a higher premium than those of similar companies managed by

other business houses. This is because of the quality of management, the confidence that

the investors have in a particular business house, its policy vis-à-vis its relationship with

the investors, dividend and financial performance record of other companies in the same

group, etc.

This is perhaps the reason that an investment manager always gives a close look to the

management of the company whose shares he is to invest. Quality of management has to be

seen with reference to the experience, skill and integrity of the persons at the helm of the

affairs of the company. The policy of the management regarding relationship with the share

holders is an important factor since certain business houses believe in generous dividend

and bonus distributions while others are rather conservative.

(ii) Location and labour management relations: The locations of the company’s

manufacturing facilities determine its economic viability which depends on the availability

of crucial inputs like power, skilled labour and raw materials etc. Nearness to market is also

a factor to be considered.

In the past few years, the investment manager has begun looking into the state of labour

management relations in the company under consideration and the area where it is located.

(iii) Pattern of Existing Stock Holding: An analysis of the pattern of the existing stock

holdings of the company would also be relevant. This would show the stake of various

parties associated with the company. An interesting case in this regard is that of the Punjab

National Bank in which the L.I.C. and other financial institutions had substantial holdings.

When the bank was nationalized, the residual company proposed a scheme whereby those

shareholders, who wish to opt out, could receive a certain amount as compensation in cash.

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It was only at the instant and bargaining strength of institutional investors that the

compensation offered to the shareholders, who wish to opt out of the company, was raised

considerably.

(iv) Marketability of the Shares: Another important consideration for an investment manager

is the marketability of the shares of the company. Mere listing of the share on the stock

exchange does not automatically mean that the share can be sold or purchased at will.

There are many shares which remain inactive for long periods with no transactions being

affected.

To purchase or sell such scrips is a difficult task. In this regard, dispersal of share holding

with special reference to the extent of public holding should be seen. The other relevant

factors are the speculative interest in the particular scrip, the particular stock exchange

where it is traded and the volume of trading.

Fundamental analysis thus is basically an examination of the economics and financial aspects of a

company with the aim of estimating future earnings and dividend prospect. It included an analysis

of the macro economic and political factors which will have an impact on the performance of the

firm. After having analyzed all the relevant information about the company and its relative

strength vis-à-vis other firm in the industry, the investor is expected to decide whether he should

buy or sell the securities.

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(C) TIMING OF PURCHASES:-

The timing of dealings in the securities, specially shares is of crucial importance, because

after correctly identifying the companies one may lose money if the timing is bad due to wide

fluctuation in the price of shares of that companies.

The decision regarding timing of purchases is particularly difficult because of certain

psychological factors. It is obvious that if a person wishes to make any gains, he should buy

cheap and sell dear, i.e. buy when the share are selling at a low price and sell when they are at a

higher price. But in practical it is a difficult task.

When the prices are rising in the market i.e. there is bull phase, everybody joins in buying

without any delay because every day the prices touch a new high. Later when the bear face starts,

prices tumble down every day and everybody starts counting the losses. The ordinary investor

regretted such situation by thinking why he did not sell his shares in previous day and ultimately

sell at a lower price. This kind of investment decision is entirely devoid of any sense of timing.

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In short we can conclude by saying that Investment management is a complex activity which may be broken down into the following steps:

1) Specification Of Investment Objectives And Constraints :

The typical objectives sought by investors are current income, capital appreciation, and

safety of principle. The relative importance of these objectives should be specified further the

constraints arising from liquidity, time horizon, tax and special circumstances must be

identified.

2) Choice Of The Asset Mix :

The most important decision in portfolio management is the asset mix decision very

broadly; this is concerned with the proportions of ‘stocks’ (equity shares and units/shares of

equity-oriented mutual funds) and ‘bonds’ in the portfolio.

The appropriate ‘stock-bond’ mix depends mainly on the risk tolerance and investment

horizon of the investor.

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ELEMENTS OF PORTFOLIO MANAGEMENT:

Portfolio management is on-going process involving the following basic tasks:

Identification of the investor’s objectives, constraints and preferences.

Strategies are to be developed and implemented in tune with investment policy

formulated.

Review and monitoring of the performance of the portfolio.

Finally the evaluation of the portfolio

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Technique’s Of Portfolio Management:

As of now the under noted technique of portfolio management: are in vogue in our country.

1) Equity Portfolio: It is influenced by internal and external factors the internal factors

affect the inner working of the company’s growth plans are analyzed with referenced to

Balance sheet, profit & loss a/c (account) of the company.

Among the external factor are changes in the government policies, Trade cycle’s, Political

stability etc.

2) Equity Stock Analysis : Under this method the probable future value of a share of a

company is determined it can be done by ratio’s of earning per share of the company and

price earnings ratio

EARNING PER SHARE = _ PROFIT AFTER TAX__

NO. OF EQUITY SHARES

PRICE EARNING RATIO = _MARKET PRICE (PER SHARE)_

EARNING PER SHARE

One can estimate trend of earning by EPS, which reflects trends of earning quality of

company, dividend policy, and quality of management.

Price Earnings ratio indicate a confidence of market about the company future, a high rating is

preferable.

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The following points must be considered by portfolio managers while analyzing the

securities.

1) Nature of the industry and its product: Long term trends of industries, competition

within, and outside the industry, Technical changes, labour relations, sensitivity, to Trade

cycle.

2) Industrial analysis of prospective earnings, cash flows, working capital, dividends,

etc.

3) Ratio analysis: Ratios such as debt equity ratio, current ratio, net worth, profit earnings

ratio, returns on investment, are worked out to decide the portfolio.

The wise principle of portfolio management suggests that “Buy when the market is low or

BEARISH, and sell when the market is rising or BULLISH”.

Stock market operation can be analyzed by:

a) Fundamental approach: - Based on intrinsic value of shares.

b) Technical approach: - Based on Dow Jone’s Theory, Random Walk Theory, etc.

Prices are based upon demand and supply of the market .

Objectives are maximization of wealth and minimization of risk.

Diversification reduces risk and volatility.

Variable returns, high illiquidity; etc.

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CHAPTER - 4

RISK – RETURN ANALYSIS

RISK ON PORTFOLIO :

The expected returns from individual securities carry some degree of risk. Risk on the

portfolio is different from the risk on individual securities. The risk is reflected in the variability

of the returns from zero to infinity. Risk of the individual assets or a portfolio is measured by the

variance of its return. The expected return depends on the probability of the returns and their

weighted contribution to the risk of the portfolio. These are two measures of risk in this context

one is the absolute deviation and other standard deviation.

Most investors invest in a portfolio of assets, because as to spread risk by not putting all eggs

in one basket. Hence, what really matters to them is not the risk and return of stocks in isolation,

but the risk and return of the portfolio as a whole. Risk is mainly reduced by Diversification.

Following are the some of the types of Risk:

1) Interest Rate Risk: This arises due to the variability in the interest rates from time to

time. A change in the interest rate establishes an inverse relationship in the price of the

security i.e. price of the security tends to move inversely with change in rate of interest,

long term securities show greater variability in the price with respect to interest rate

changes than short term securities.

Interest rate risk vulnerability for different securities is as under:

TYPES RISK EXTENT

Cash Equivalent Less vulnerable to interest rate risk.

Long Term Bonds More vulnerable to interest rate risk.

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2) Purchasing Power Risk: It is also known as inflation risk also emanates from the very

fact that inflation affects the purchasing power adversely. Nominal return contains both

the real return component and an inflation premium in a transaction involving risk of the

above type to compensate for inflation over an investment holding period. Inflation rates

vary over time and investors are caught unaware when rate of inflation changes

unexpectedly causing erosion in the value of realized rate of return and expected return.

Purchasing power risk is more in inflationary conditions especially in respect of bonds

and fixed income securities. It is not desirable to invest in such securities during

inflationary periods. Purchasing power risk is however, less in flexible income securities

like equity shares or common stock where rise in dividend income off-sets increase in the

rate of inflation and provides advantage of capital gains.

3) Business Risk: Business risk emanates from sale and purchase of securities affected by

business cycles, technological changes etc. Business cycles affect all types of securities

i.e. there is cheerful movement in boom due to bullish trend in stock prices whereas

bearish trend in depression brings down fall in the prices of all types of securities during

depression due to decline in their market price.

4) Financial Risk: It arises due to changes in the capital structure of the company. It is also

known as leveraged risk and expressed in terms of debt-equity ratio. Excess of risk vis-à-

vis equity in the capital structure indicates that the company is highly geared. Although a

leveraged company’s earnings per share are more but dependence on borrowings exposes

it to risk of winding up for its inability to honor its commitments towards lender or

creditors. The risk is known as leveraged or financial risk of which investors should be

aware and portfolio managers should be very careful.

5) Systematic Risk or Market Related Risk: Systematic risks affected from the entire

market are (the problems, raw material availability, tax policy or government policy,

inflation risk, interest risk and financial risk). It is managed by the use of Beta of different

company shares.

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6) Unsystematic Risks: The unsystematic risks are mismanagement, increasing inventory,

wrong financial policy, defective marketing etc. this is diversifiable or avoidable because

it is possible to eliminate or diversify away this component of risk to a considerable

extent by investing in a large portfolio of securities. The unsystematic risk stems from

inefficiency magnitude of those factors different form one company to another.

RISK RETURN ANALYSIS:

All investment has some risk. Investment in shares of companies has its own risk or

uncertainty; these risks arise out of variability of yields and uncertainty of appreciation or

depreciation of share prices, losses of liquidity etc

The risk over time can be represented by the variance of the returns while the return over

time is capital appreciation plus payout, divided by the purchase price of the share.

Normally, the higher the risk that the investor takes, the higher is the return. There is,

however, a risk less return on capital of about 12% which is the bank, rate charged by the R.B.I

or long term, yielded on government securities at around 13% to 14%. This risk less return refers

to lack of variability of return and no uncertainty in the repayment or capital. But other risks such

as loss of liquidity due to parting with money etc., may however remain, but are rewarded by the

total return on the capital.

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Risk-return is subject to variation and the objectives of the portfolio manager are to reduce

that variability and thus reduce the risk by choosing an appropriate portfolio.

Traditional approach advocates that one security holds the better, it is according to the modern

approach diversification should not be quantity that should be related to the quality of scripts

which leads to quality of portfolio.

Experience has shown that beyond the certain securities by adding more securities expensive.

RETURNS ON PORTFOLIO:

Each security in a portfolio contributes return in the proportion of its investments in

security. Thus the portfolio expected return is the weighted average of the expected return, from

each of the securities, with weights representing the proportions share of the security in the total

investment. Why does an investor have so many securities in his portfolio? If the security ABC

gives the maximum return why not he invests in that security all his funds and thus maximize

return? The answer to this questions lie in the investor’s perception of risk attached to

investments, his objectives of income, safety, appreciation, liquidity and hedge against loss of

value of money etc. this pattern of investment in different asset categories, types of investment,

etc., would all be described under the caption of diversification, which aims at the reduction or

even elimination of non-systematic risks and achieve the specific objectives of investors.

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CHAPTER: 5

PORTFOLIO THEORIES

I. DOW JONES THEORY:

The DOW JONES THEORY is probably the most popular theory regarding the behavior of

stock market prices. The theory derives its name from Charles H. Dow, who established the Dow

Jones & Co. and was the first editor of the Wall Street Journal – a leading publication on

financial and economic matters in the U.S.A. Although Dow never gave a proper shape to the

theory, ideas have been expanded and articulated by many of his successors.

The Dow Jones theory classifies the movement of the prices on the share market into three major

categories:

1. Primary Movements,

2. Secondary Movements and

3. Daily Fluctuations.

1) Primary Movements: They reflect the trend of the stock market and last from one year

to three years, or sometimes even more. If the long range behavior of market prices is

seen, it will be observed that the share markets go through definite phases where the

prices are consistently rising or falling. These phases are known as bull and bear phases.

P3

P2

P1 T3

T2

T1

Graph 1

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During a bull phase, the basic trend is that of rise in prices. Graph 1 above shows the

behavior of stock market prices in bull phase.

You would notice from the graph that although the prices fall after each rise, the basic

trend is that of rising prices. As can be seen from the graph that each trough prices reach, is at

a higher level than the earlier one. Similarly, each peak that the prices reach is on a higher

level than the earlier one. Thus P2 is higher than P1 and T2 is higher than T1. This means that

prices do not rise consistently even in a bull phase. They rise for some time and after each

rise, they fall. However, the falls are of a lower magnitude then earlier. As a result, prices

reach higher levels with each rise.

Once the prices have risen very high, the bear phase in bound to start i.e., price will start

falling. Graph 2 shows the typical behavior of prices on the stock exchange in the case of a

P3

P2

T1 P1

T2

T3

Graph 2

Bear phase. It would be seen that prices are not falling consistently and, after each fall, there

is a rise in prices. However, the rise is not much as to take the prices higher than the previous

peak. It means that each peak and trough is now lower than the previous peak and trough.

The theory argues that primary movements indicate basic trends in the market. It states

that if cyclical swings of stock market prices indices are successively higher, the market

trend is up and there is a bull market. On the contrary, if successive highs and low are

successively lower, the market is on a downward trend and we are in bear market. This

theory thus relies upon a behavior of the indices of share market prices in perceiving the

trend in the market.

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2) Secondary Movements: We have seen that even when the primary trend is upward, there

are also downward movements of prices. Similarly, even where the primary trend is

downward, there is upward movement of prices also. These movements are known as

secondary movements and are shorter in duration and are opposite in direction to the

primary movements. These movements normally last from three weeks to three months

and retrace 1/3 to 2/3 of the previous advance in a bull market of previous fall in the bear

market.

3) Daily Movements : There are irregular fluctuations which occur every day in the market.

These fluctuations are without any definite trend. Thus is the daily share market price

index for a few months are plotted on the graph it will show both upward and downward

fluctuations. These fluctuations are the result of speculative factor. An investment

manger really is not interested in the short run fluctuations in share prices since he is not

a speculator. It may be reiterated that anyone who tries to gain from short run fluctuations

in the stock market, can make money only be sheer chance. The investment manager

should scrupulously keep away from the daily fluctuations of the market. He is not a

speculator and should always resist the temptation of speculating. Such a temptation is

always very attractive but must always be resisted. Speculation is beyond the scope of the

job of an investment manager.

Timing of investment decisions on the basis of Dow Jones Theory:

Ideally speaking the investment manage would like to purchase shares at a time when they have

reached the lowest trough and sell them at a time when they reach the highest peak. However, in

practice, this seldom happens. Even the most astute investment manager can never know when

the highest peak or the lowest through have been reached. Therefore, he has to time his decision

in such a manner that he buys the shares when they are on the rise and sells then when they are

on the fall. It means that he should be able to identify exactly when the falling or the rising trend

has begun.

This is technically known as identification of the turn in the share market prices. Identification of

this turn is difficult in practice because of the fact that, even in a rising market, prices keep on

44

falling as a part of the secondary movement. Similarly even in a falling market prices keep on

rising temporarily. How to be certain that the rise in prices or fall in the same in due to a real turn

in prices from a bullish to a bearish phase or vice versa or that it is due only to short run

speculative trends?

Dow Jones Theory identifies the turn in the market prices by seeing whether the successive peaks

and troughs are higher or lower than earlier.

II. RANDOM WALK THEORY:

The first specification of efficient markets and their relationship to the randomness of prices

for things traded in the market goes to Samuelson and Mandelbrot. “Samuelson has proved in

1965 that if a market has zero transaction costs, if all available information is free to all

interested parties, and if all market participants and potential participants have the same

horizons and expectations about prices, the market will be efficient and prices will fluctuate

randomly.”

According to the Random Walk Theory, the changes in prices of stock show independent

behavior and are dependent on the new pieces of information that are received but within

themselves are independent of each other. Whenever a new price of information is received in the

stock market, the market independently receives this information and it is independent and

separate from all the other prices of information. For example, a stock is selling at Rs. 40 based

on existing information known to all investors. Afterwards, the news of a strike in that company

will bring down the stock price to Rs. 30 the next day. The stock price further goes down to Rs.

25. Thus, the first fall in stock price from Rs. 40 to Rs. 30 is caused because of some information

about the strike. But the second fall in the price of a stock from Rs. 30 to Rs. 25 is due to

additional information on the type of strike. Therefore, each price change is independent of the

other because each information has been taken in, by the stock market and separately

disseminated. However, independent pieces of information, when they come together

immediately after each other show that the price is falling but each price fall is independent of the

other price fall.

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The basic essential fact of the Random Walk Theory is that the information on stock prices is

immediately and fully spread over that other investors have full knowledge of the information.

The response makes the movement of prices independent of each other. Thus, it may be said that

the prices have an independent nature and therefore, the price of each day is different. The theory

further states that the financial markets are so competitive that there is immediate price

adjustment. It is due to the effective communication system through which information can be

disturbed almost anywhere in the country. This speed of information determines the efficiency of

the market.

III. CAPITAL ASSETS PRICING MODEL (CAPM): CAPM provides a

conceptual framework for evaluating any investment decision. It is used to estimate the

expected return of any portfolio with the following formula:

E (Rp) = Rf +Bp (E( Rm) – Rf )

Where,

E(Rp) = Expected return of the portfolio

Rf = Risk free rate of return

Bp = Beta portfolio i.e. market sensitivity index

E(Rm) = Expected return on market portfolio

[E(Rm)-Rf] = Market risk premium

The above model of portfolio management can be used effectively to:-

Estimate the required rate of return to investors on company’s common stock.

Evaluate risky investment projects involving real Assets.

Explain why the use of borrowed fund increases the risk and increases the rate of return.

Reduce the risk of the firm by diversifying its project portfolio.

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IV. MOVING AVERAGE: It refers to the mean of the closing price which changes

constantly and moves ahead in time, there by encompasses the most recent days and deletes

the old one.

V. MODERN PORTFOLIO THEORY: Modern Portfolio Theory quantifies the

relationship between risk and return and assumes that an investor must be compensated for

assuming risk. It believes in the maximization of return through a combination of

securities. The theory states that by combining securities of low risks with securities of

high risks success can be achieved in making a choice of investments. There can be various

combinations of securities. The modern theory points out that the risk of portfolio can be

reduced by diversification. Harry Markowitz and William Sharpe have developed this

theory.

VI. MARKOWITZ THEORY: Markowitz has suggested a systematic search for optimal

portfolio. According to him, the portfolio manager has to make probabilistic estimates of

the future performances of the securities and analyse these estimates to determine an

efficient set of portfolios. Then the optimum set of portfolio can be selected in order to suit

the needs of the investors. The following are the assumptions of Markowitz Theory:

Investors make decisions on the basis of expected utility maximization.

In an efficient market, all investors react with full facts about all securities in the

market.

Investors’ utility is the function of risk and return on securities.

The security returns are co-related to each other by combining the different

securities.

The combination of securities is made in such a way that the investor gets

maximum return with minimum of risk.

An efficient portfolio exists, when there is lowest level of risk for a specified level

of expected return and highest expected return for a specified amount of portfolio

risk.

The risk of portfolio can be reduced by adding investments in the portfolio.

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VII. SHARPE’S THEORY: William Sharpe has suggested a simplified method of

diversification of portfolios. He has made the estimates of the expected return and

variance of indexes which are related to economic activity. Sharpe’s Theory assumes that

securities returns are related to each other only through common relationships with basic

underlying factor i.e. market return index. Individual securities return is determined

solely by random factors and on its relationship to this underlying factor with the

following formula:

Ri = ai + Bi I + ei

Where, Ri refers to expected return on security

ai = the intercept of a straight line or alpha coefficient

Bi = slope of straight-line or beta coefficient

I = level of market return index

ei = error, i.e. residual risk of the company.

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RULES TO BE FOLLOWED BEFORE INVESTMENT IN PORTFOLIO’S

1) Compile the financials of the companies in the immediate past 3 years such as turnover,

gross profit, net profit before tax, compare the profit earning of company with that of the

industry average nature of product manufacture service render and it future

demand ,know about the promoters and their back ground, dividend track record, bonus

shares in the past 3 to 5 years ,reflects company’s commitment to share holders the

relevant information can be accessed from the RDC (Registrant of Companies)

published financial results financed quarters, journals and ledgers.

2) Watch out the highs and lows of the scripts for the past 2 to 3 years and their timing

cyclical scripts have a tendency to repeat their performance, this hypothesis can be true

of all other financial,

3) The higher the trading volume higher is liquidity and still higher the chance of

speculation, it is futile to invest in such shares who’s daily movements cannot be kept

track, if you want to reap rich returns keep investment over along horizon and it will

offset the wild intraday trading fluctuation’s, the minor movement of scripts may be

ignored, we must remember that share market moves in phases and the span of each

phase is 6 months to 5 years.

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CHAPTER – 6

PERSONS INVOLVED IN PORTFOLIO MANAGEMENT

1) INVESTOR:

Are the people who are interested in investing their funds?

2) PORTFOLIO MANAGERS:

Is a person who is in the wake of a contract agreement with a client, advices or directs or

undertakes on behalf of the clients, the management or distribution or management of the funds of

the client as the case may be.

3) DISCRETIONARY PORTFOLIO MANAGER:

Means a manager who exercise under a contract relating to a portfolio management exercise

any degree of discretion as to the investment or management of portfolio or securities or funds of

clients as the case may be. The relationship between an investor and portfolio manager is of a

highly interactive nature.

The portfolio manager carries out all the transactions pertaining to the investor under the

power of attorney during the last two decades, and increasing complexity was witnessed in the

capital market and its trading procedures in this context a key (uninformed) investor formed )

investor found himself in a tricky situation , to keep track of market movement ,update his

knowledge, yet stay in the capital market and make money , therefore in looked forward to

resuming help from portfolio manager to do the job for him . The portfolio management seeks

to strike a balance between risk’s and return.

The generally rule in that greater risk more of the profits but S.E.B.I. in its guidelines

prohibits portfolio managers to promise any return to investor.

Portfolio management is not a substitute to the inherent risks associated with equity

investment.

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WHO CAN BE A PORTFOLIO MANAGER?

Only those who are registered and pay the required license fee are eligible to operate as

portfolio managers. An applicant for this purpose should have necessary infrastructure with

professionally qualified persons and with a minimum of two persons with experience in this

business and a minimum net worth of Rs. 50lakh’s. The certificate once granted is valid for three

years. Fees payable for registration are Rs 2.5lakh’s every for two years and Rs.1lakh’s for the

third year. From the fourth year onwards, renewal fees per annum are Rs 75000. These are

subjected to change by the S.E.B.I.

The S.E.B.I. has imposed a number of obligations and a code of conduct on them. The

portfolio manager should have a high standard of integrity, honesty and should not have been

convicted of any economic offence or moral turpitude. He should not resort to rigging up of

prices, insider trading or creating false markets, etc. their books of accounts are subject to

inspection to inspection and audit by S.E.B.I... The observance of the code of conduct and

guidelines given by the S.E.B.I. are subject to inspection and penalties for violation are imposed.

The manager has to submit periodical returns and documents as may be required by the SEBI

from time-to- time.

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FUNCTIONS OF PORTFOLIO MANAGERS:

Advisory role: Advice new investments, review the existing ones, identification of

objectives, recommending high yield securities etc.

Conducting market and economic service: This is essential for recommending good

yielding securities they have to study the current fiscal policy, budget proposal; individual

policies etc further portfolio manager should take in to account the credit policy, industrial

growth, foreign exchange possible change in corporate law’s etc.

Financial analysis: He should evaluate the financial statement of company in order to

understand, their net worth future earnings, prospectus and strength.

Study of stock market : He should observe the trends at various stock exchange and

analysis scripts so that he is able to identify the right securities for investment

Study of industry: He should study the industry to know its future prospects, technical

changes etc, required for investment proposal he should also see the problem’s of the

industry.

Decide the type of port folio : Keeping in mind the objectives of portfolio a portfolio

manager has to decide whether the portfolio should comprise equity preference shares,

debentures, convertibles, non-convertibles or partly convertibles, money market, securities

etc or a mix of more than one type of proper mix ensures higher safety, yield and liquidity

coupled with balanced risk techniques of portfolio management.

A portfolio manager in the Indian context has been Brokers (Big brokers) who on the basis of

their experience, market trends, Insider trader, helps the limited knowledge persons.

The one’s who use to manage the funds of portfolio, now being managed by the portfolio of

Merchant Bank’s, professional’s like MBA’s CA’s And many financial institution’s have entered

the market in a big way to manage portfolio for their clients.

According to S.E.B.I. rules it is mandatory for portfolio managers to get them self’s

registered.

Registered merchant bankers can act’s as portfolio managers. Investor’s must look forward,

for qualification and performance and ability and research base of the portfolio managers.

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NEED AND ROLE OF PORTFOLIO MANAGER:

With the development of Indian Securities market and with appreciation in market price of

equity share of profit making companies, investment in the securities of such companies has

become quite attractive. At the same time, the stock market becoming volatile on account of

various facts, a layman is puzzled as to how to make his investments without losing the same. He

has felt the need of an expert guidance in this respect. Similarly non resident Indians are eager to

make their investments in Indian companies. They have also to comply with the conditions

specified by the RESERVE BANK OF INDIA under various schemes for investment by the non

residents. The portfolio manager with his background and expertise meets the needs of such

investors by rendering service in helping them to invest their fund/s profitably.

PORTFOLIO MANAGER’S OBLIGATION:

The portfolio manager has number of obligations towards his clients, some of them are:

He shall transact in securities within the limit placed by the client himself with regard to

dealing in securities under the provisions of Reserve Bank of India Act, 1934.

He shall not derive any direct or indirect benefit out of the client’s funds or securities.

He shall not pledge or give on loan securities held on behalf of his client to a third person

without obtaining a written permission from such clients.

While dealing with his client’s funds, he shall not indulge in speculative transactions.

He may hold the securities in the portfolio account in his own name on behalf of his

client’s only if the contract so provides. In such a case, his records and his report to his

clients should clearly indicate that such securities are held by him on behalf of his client.

He shall deploy the money received from his client for an investment purpose as soon as

possible for that purpose.

He shall pay the money due and payable to a client forthwith.

He shall not place his interest above those of his clients.

He shall not disclose to any person or any confidential information about his client, which

has come to his knowledge.

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He shall endeavor to:

o Ensure that the investors are provided with true and adequate information without making

any misguiding or exaggerated claims.

o Ensure that the investors are made aware of the attendant risks before any investment

decision is made by them.

o Render the best possible advice to his clients relating to his needs and the environment

and his own professional skills.

o Ensure that all professional dealings are affected in a prompt, efficient and cost effective

manner.

COORDINATION WITH RELATING AUTHORITIES:

The portfolio manager shall designate a senior officer as compliance offer.

The senior officer:

Shall coordinate with regulating authorities regarding various matters.

Shall provide necessary guidance to and ensure compliance internally by the portfolio

manager of all Rules, Regulations guidelines, Notifications etc. issued by SEBI,

government of India and other regulating authorities.

Shall ensure that observations made/ deficiencies pointed out by SEBI in the

functioning of the portfolio manager do not recur.

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DEFAULTS AND PENALTIES:

The following aspects must be kept in view:

Liabilities for action in case of default - A portfolio manager is liable to penalties if he:

1. Fails to comply with any conditions subject to which certificate of registration has been

granted.

2. Contravenes any of the provisions of the SEBI act, its Rules and Regulations.

In such a case, he shall be liable to any of the following penalties, after enquiry-

i. Suspension of registration for a specific period.

ii. Cancellation of registration.

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CHAPTER - 7

INVESTMENT ANALYSIS

MEANING OF INVESTMENT

Investment means employment of funds in a productive manner so as to create additional

income. The word investment means many things to many persons. Investment in financial

assets leads to further production and income. It is lending of funds for income and commitment

of money for creation of assets, producing further income.

Investment also means purchasing of securities, financial instruments or claims on future

income. Investment is made out of income and savings credit or borrowings and out of wealth. It

is a reward for waiting for money.

There are two concepts of investment:

1) Economic Investment: The concept of economic investment means additions to the

capital stock of the society. The capital stock of society is the goods which are used in the

production of other goods. The term investment implies the formation of new and

productive capital in the form of new construction and producer’s durable instrument

such as plant and machinery, inventories and human capital are also included in this

concept. Thus, an investment, in economic terms, means an increase in building,

equipment, and inventory.

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2) Financial Investment: This is an allocation of monetary resources to assets that are

expected to yield some gain or return over a given period of time. It is a general or

extended sense of the term. It means an exchange of financial claims such as shares and

bonds, real estate, etc. in their view; investment is a commitment of funds to derive future

income in the form of interest, dividends, rent premiums, pension benefits and the

appreciation of the value of their principal capital.

The economic and financial concepts of investment are related to each other

because investment is a part of the savings of individuals which flow into the capital

market either directly or through institutions. Thus, investment decisions and financial

decisions interact with each other. Financial decisions are primarily concerned with the

sources of money where as investment decisions are traditionally concerned with uses or

budgeting of money.

MEANING OF SECURITY

A security means a document that gives its owners a specific claim of ownership of a

particular financial asset. Financial market provides facilities for buying and selling of financial

claims and services. Thus, securities are the financial instruments which are bought and sold in

the financial market for investment.

The important financial instruments are shares, debentures, bonds, etc. other financial

instruments are also known as Treasury bills, Mutual Fund Units, Fixed Deposits, Insurance

Policies, Post Office Savings like National Savings certificates, Kisan Vikas Patras, public

provident Funds etc. These securities are used by the investors for their investment. Some of

these securities are transferable while some of them are not transferable.

INVESTMENT AVENUES

The alternative investment avenues for the investor are to be considered first so as to satisfy

the above objectives of investors. The following categories of investors are open to investors as

avenues for savings to flow in financial form:

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(a) Investment in Bank Deposits – Savings And Fixed Deposits: This is the most common

form of investment for an average Indian and nearly 40% of funds in financial savings

are used in this form these are least risky but the return is also low.

(b) Investment in P.O. Deposits, National Savings Certificates and other Postal Savings

Schemes: Many people in villages and some urban areas are investors in these schemes

due to lower risk of loss of money and greater security of funds. But returns are also

lower than in Stocks & Shares.

(c) Insurance Schemes of LIC/GIC etc. and Provident and Pension Funds: About 20-

25% of financial savings of the household sector are put in these forms and P.F., Pension

and other forms of contractual savings.

(d) Investment in Mutual Fund Schemes or UTI Schemes as and when announced:

These are less risky than direct investment in stocks and shares as these enjoy the expert

management by the Portfolio Manager or Professional experts. They also have the

advantage of diversified Portfolio involving the reduction of risk and economies of scale

reducing the cost of investment.

(e) Investment in New Issues Market: A new entrant in the Stock Market should preferably

invest in New Issues of existing and well reputed companies either in equity or

debentures. Incidentally the instruments in which investment can be made in the new

issues market are:

1. Equity issues through prospectus or rights announced by existing shareholders.

2. Preference shares with a fixed dividend either convertible into equity or not.

3. Debentures of various categories – convertible, fully convertible, partly

convertible and non- convertible debentures.

4. P.S.U. Bonds – taxable or free-taxed with interest rates.

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(f) Investment in gold, silver, precious metals and antiques.

(g) Investment in real estates.

(h) Investment in gilt-edged securities and securities of Government and Semi-Government

organizations (e.g. Relief bonds, bonds of port trusts, treasury bills, etc.). The maturity

period is varying generally upto10 to20 years. Gilt-edged securities market constitutes the

largest segment of the Indian capital market. These are fully secured as they have

government backing. Tax benefits are available to these securities.

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The following figure indicates alternative avenues for Investment:

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NEW ISSUES MARKET – INVESTMENT DECISION

Investors would prefer debentures if they are interested in a fixed income. They may go for

convertible debentures, if they want to have both fixed income and likely capital appreciation in

future. If they are risk taking and aim only at capital gains, then they may invest in equity shares.

Of the new issues those of well established existing companies are least risky while those of new

companies floated by little known new entrepreneurs are most risky. In choosing the new issues

for investment decision, the investor has to read a copy of the prospectus and note the following:

1. Who are the promoters and their past record?

2. Products manufactured and demand for those products at home or abroad – the competitors and the share of each in the market.

3. Availability of inputs, raw – materials and accessories and the dependence on imports.

4. Project location and its advantages.

5. Prospects through projected earnings, net profits and dividend paying capacity, waiting period involved, etc.

If the new issues belong to a company promoted by well – known Business Groups like

Tatas, Birlas etc. they are less risky. The company should belong to an industry which is

expanding and has good potential like drugs, chemicals, Telecom etc. the terms of offer should

be attractive like conversion or immediate prospects of dividend etc.

STOCK MARKET – INVESTMENT DECISION

As far as the stock market is concerned, investment in shares is most risky as the likelihood

of fall or rise in prices is uncertain. But the returns may also be high commensurate with risk. A

host of imponderable factors operate in the stock market and a genuine investor has to do the

following things:

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1. Study the Balance Sheet of the company and analyze the prospects of sales and profits.

2. Analyze the market price in terms of book value and profit earning capacity (or P/E

Ratio) and use them to know whether the share is overvalued or undervalued.

3. Study the expansion plans or tax savings plans and analyze the company’s financial

strength, bonus and dividend paying strength, through the mechanism of financial ratios.

4. Study whether the management is professional and good, whether other accounting

practices are dependable and consistent. The company becomes attractive to buy if the

financial ratios support the view that the fundamentals are strong and the shares are worth

buying.

5. Lastly, if the price of the share is undervalued on the basis of the projected earnings for

the coming half year or one year and its P/E Ratio is below the industry average, then it is

worth buying. The same is worth selling if in his judgement it is overhauled. For

assessing the under valuation and over valuation, the analyst and his analytical power

count for this purpose.

GUIDELINES FOR INVESTORS IN THE STOCK MARKET

1. Never buy on rumours or market gossip.2. Buy only on the basis of fundamental analysis of the companies based on balance sheet

data analysis.

3. Buy a diversified list of companies and not put all the money in one or two companies.

All investments in the stock market are risky. The risk can be reduced by proper

diversification of the portfolio into 10 or 15 companies.

4. Study the sales, gross profit, net profit in relation to equity capital employed and attempt

a forecast for the coming half year or one year.

5. A declaration of bonus or low P/E ratio, along with strong fundamentals shows that the

company should be a good buy.

6. The investor should also watch for low priced shares which are about to turn around for

more profitability in future.

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7. Investors should buy on declines and follow the principle of contrariness. This means that

if everyone is buying scrip, avoid that scrip but if a scrip is deserted and your study has

shown that is has potential; for expanding earnings and profitability, then such scrip’s

should be purchased by the investor.

8. Avoid both fear and greed on the stock market. If investor is not afraid of the market, he

generally studies the market and buys at lows and sells at highs.

9. The investor should know how to analyze the security prices of companies and pick up

the undervalued shares. The valuation may be based on the net profits discounted to the

present by a proper discount rate or by the book value of share, estimated on the basis of

net worth of the company.

10. Timing of purchase and sale is also very important. If technical analysis and the use of

charts is not familiar to the investor he should follow the principle “buy low and sell

high”. He should see whether there is a bull market or bear market in a share by a study

of the share price over a period of 15 to 30 days. In a bull phase one can sell at one of the

peaks and in a bear phase one can buy at one of troughs. If the investor is greedy to wait

on to see the maximum peak, and then he may be disappointed if the price shows a down

trend. Similarly, it is difficult to foresee the lowest price for a scrip for the buy. The

investor has to use his discretion.

The investors should not do the following things:

1) He should not put all his eggs in one basket which means that he should not put all his

funds in one or two companies.

2) Do not go by heresy or rumours to buy or sell a scrip as that might be a dupe.

3) Do not speculate involving the buying and selling in the same day or during the same

settlement period. A long – term investor gains more than speculator.

4) Avoid taking undue risks or beyond the capacity of your net worth. That means if capital

base is Rs. 2 lakhs, put a stop loss order at Rs. 20,000/- (or 1/8th or 1/10th of the capital base).

5) Do not get panicky if the scrips in which you have invested go down in price. Once the

investment is made after a study of fundamentals, a temporary fall in its price should not

cause worry. What the investor needs is patience, which is possible if he is a long – term

investor.

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6) Do not be too greedy or ambitious. Put limits to your operations and buy and sell orders

in a price range and your minimum profit limit is 20%.

INVESTMENT STRATEGY

Portfolio management can be practiced by following either an active or passive strategy.

Active strategy is based on the assumption that it is possible to beat the market. This is done by

selecting assets that are viewed as under priced or by changing the asset mix or proportion of

fixed income securities and shares. Active strategy is carried out as follows:

1) Aggressive Security Management: Aggressive purchasing and selling of securities to

achieve high yields from dividend interest and capital gains.

2) Speculation And Short Term Trading: The objective is to gain capital profits. The risk

is high and the composition of portfolio is flexible. Success of active strategy depends on

correct decisions as regard the timing of movement in the market as a whole, weight age

of various securities in the portfolio and individual share selection.

The passive strategy does not aim at outperforming the market. Unlike the active strategy. On

the other hand the stocks could be randomly selected on the assumption of a perfectly efficient

market. The objective is to include in the portfolio a large number of securities so as to reduce

risks specific to individual securities. The characteristics of positive strategy are:

1. Long Term Investment Horizon

2. Little Portfolio Revisions

Thus it is basically a buy and hold strategy.

The strategy can be implemented by investing in securities so as to duplicate the portfolio of

a market index which is called indexing.

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INVESTMENT AND SPECULATION

“Speculation is an activity, quite contrary to its literal meaning, in which a person assumes

high risks, often without regard for the safety of his invested principal, to achieve large capital

gains.” The time span in which the gain is sought to be made is usually very short.

The investor sacrifices some money today in anticipation of a financial return in future. He

indulges in a bit of speculation. There is an element of speculation involved in all investment

decisions. However it does not mean that all investments are speculative by nature. Genuine

investments are carefully thought out decisions. On the other hand, speculative investments are

not carefully thought out decisions. They are based on tips and rumours.

An investment can be distinguished from speculation in three ways – Risk, capital gain and

time period. Investment involves limited risk while speculation is considered as an investment

of funds with high risk. The purchase of a security for earning a stable return over a period of

time is an investment whereas the primary motive is to earn high profits through price changes is

termed as speculation. Thus, speculation involves buying a security at low price and selling at a

high price to make a capital gain.

The truth is that any investment is a speculation if the investor uses his judgement and

forecast the probable course of events in order to reap the returns on his investment.

ELEMENTS OF INVESTMENTS

(a) Return: Investors buy or sell financial instruments in order to earn return on them. The

return on investment is the reward to the investors. The return includes both current

income and capital gains or losses, which arises by the increase or decrease of the

security price.

(b) Risk: Risk is the chance of loss due to variability of returns on an investment. In case of

every investment, there is a chance of loss. It may be loss of interest, dividend or

principal amount of investment. However, risk and return are inseparable. Return is a

precise statistical term and it is measurable. But the risk is not precise statistical term.

However, the risk can be quantified: The investment process should be considered in

terms of both risk and return.

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(c) Time: Time is an important factor in investment. It offers several different courses of

action. Time period depends on the attitude of the investor who follows a ‘buy and hold’

policy. As time moves on, analysts believe that conditions may change and investors may

revaluate expected return and risk for each investment.

FINANCIAL ANALYSIS:

An analysis of financial for the past few years would help the investment manager in

understanding the financial solvency and liquidity, the efficiency with which the funds are used,

the profitability, the operating efficiency and operating leverages of the company. For this

purpose certain fundamental ratios have to be calculated.

Quality of Management: This is an intangible factor. Yet it has a very important bearing

on the value of the shares. Every investment manager knows that the shares of certain

business houses command a higher premium than those of similar companies managed by

other business houses. This is because of the quality of management, the confidence that

the investors have in a particular business house, its policy vis-à-vis its relationship with

the investors, dividend and financial performance record of other companies in the same

group, etc. This is perhaps the reason that an investment manager always gives a close

look to the management of the company whose shares he is to invest. Quality of

management has to be seen with reference to the experience, skill and integrity of the

persons at the helm of the affairs of the company. The policy of the management

regarding relationship with the share holders is an important factor since certain business

houses believe in generous dividend and bonus distributions while others are rather

conservative.

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Location and labour management relations: The locations of the company’s

manufacturing facilities determine its economic viability which depends on the

availability of crucial inputs like power, skilled labour and raw materials etc. Nearness to

market is also a factor to be considered.

In the past few years, the investment manager has begun looking into the state of labor

management relations in the company under consideration and the area where it is

located.

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CHAPTER - 8

ASSEST ALLOCATION

INTRODUCTION

The portfolio manager has to invest in these securities that form the optimal portfolio. Once a

portfolio is selected the next step is the selection of the specific assets to be included in the

portfolio. Assets in this respect means group of security or type of investment. While selecting

the assets the portfolio manager has to make asset allocation. It is the process of dividing the

funds among different asset class portfolios.

ASSET ALLOCATION

The different asset class definitions are widely debated, but four common divisions are

stocks, bonds, real-estate and commodities. The exercise of allocating funds among these assets

(and among individual securities within each asset class) is what investment management firms

are paid for.

Asset classes exhibit different market dynamics, and different interaction effects; thus, the

allocation of monies among asset classes will have a significant effect on the performance of the

fund. Some research suggests that allocation among asset classes has more predictive power than

the choice of individual holdings in determining portfolio return. Arguably, the skill of a

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successful investment manager resides in constructing the asset allocation, and separately the

individual holdings, so as to outperform certain benchmarks (e.g., the peer group of competing

funds, bond and stock indices).

In order to achieve long term success, individual investors should concentrate on the

allocation of their money among stocks, bonds and cash. It means how much to invest in stocks?

How much to invest in bonds? And how much to keep in cash reserves? Thus, the asset

allocation decision is the most important determinant of investment performance.

The basic long term objective of any investor should be to maximize his real overall return

on initial investment after investment. To achieve this objective, the investor should look where

the best bargains lie.

Asset allocation means different things to different people. The portfolio manager has to

complete the following stages before making asset allocation.

(a) SECURITY SELECTION: This means identifying groups of securities in each asset class

and decides the optimal portfolio. The following are the different asset classes:

(1) Equity shares-new issues

(2) Equity shares-old issues

(3) Preference Shares

(4) Debentures

(5) PSU bonds

(6) Government Securities

(7) Company Fixed Deposits

Portfolio management is handling the fund on behalf of the company or institution in order to

determine the suitable combination of different assets so that the total risk can be reduced to the

minimum while the return can be achieved to the maximum extent. This is a tricky job which

needs efficiency of high caliber. Therefore, the portfolio manager has to keep in mind the

following factors while making asset allocation and design an efficient portfolio.

a) Liquidity or marketability

b) Safety of investment

c) Tax Saving

d) Maximization of return

e) Minimization of return

f) Capital appreciation or gain

g) Funds requirements

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(b) BASIS OF SELECTION OF EQUITY PORTFOLIO:

A portfolio is a collection of securities. It is essential that every security be viewed in a

portfolio context. It is logical that the expected return of a portfolio should depend on the

expected return of each of the security contained in it. Moreover, the amounts invested in each

security should also be important.

There are two approaches to the selection of equity portfolio. One is technical analysis and

the other is fundamental analysis. Technical analysis assumes that the price of a stock depends

on supply and demand in the capital market. All financial and market information of given

security is already reflected in the market price. Charts are drawn to identify price movements of

a given security over a period of time. These charts enable us to predict the future movement of

the security.

The fundamental analysis includes the study of ratio analysis, past and present track record of

the company, quality of management, government policies etc… an efficient portfolio manager

can obviously give more weight to fundamental analysis than technical analysis.

DIVERSIFICATION

Investing funds in a single security is advisable only if the security’s performance is rewarding.

To reduce risk of a portfolio investors resort to diversification. Diversification means shifting

form one security to another security. The maximum benefits of risk reduction can be achieved

by just having of 10 to 15 carefully selected securities.

Portfolio risk can be divided into two groups- diversible risk and non-diversible risk. Diversible

risk arises from company’s specific factors. Hence, such risk can be diversified by including

stocks of other companies in the portfolio. Non-diversible risk arises from the influence of

economy wide factors which affect returns of all companies; investors cannot avoid the risk

arising from them. Often investors tend to buy or sell securities on casual tips, prevailing mood

in the market, sudden impulse, or to follow others. An investor should investigate the following

factors about the stock to be included in his portfolio:

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(a) Earnings per share (b) Growth potential (c) Dividend and bonus records (d) Business,

financial and market risks (e) Behavior of price-earnings ratio (f) High and low prices of the

stock (g) Trend of share prices over the few months or weeks.

Y C

--------------------------------------- B HIGH RISK (SHARES)

A (DEBENT) MEDIUM

RISK

O X

Risk free (Bank Deposits)

We can observe from the above diagram that the strategy of an investor should be at A, B or

C respectively, depending upon his preferences and income requirements. If he takes some risk

at B or C, the risk can be reduced if it is concerned with a specific company risk, but the market

risk is outside his control. The risk can be reduced by a proper diversification of scripts in the

portfolio. There may be a combination of A, B and C positions in his portfolio so that he can

have a diversified risk-return pattern. This diversification can help to minimize risk and

maximum the returns.

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CONCLUSION

From the above discussion it is clear that portfolio functioning is based on market risk, so one

can get the help from the professional portfolio manager or the Merchant banker if required

before investment because applicability of practical knowledge through technical analysis can

help an investor to reduce risk. In other words Security prices are determined by money manager

and home managers, students and strikers, doctors and dog catchers, lawyers and landscapers,

the wealthy and the wanting. This breadth of market participants guarantees an element of

unpredictability and excitement. If we were all totally logical and could separate our emotions

from our investment decisions then, the determination of price based on future earnings would

work magnificently. And since we would all have the same completely logical expectations,

price would only change when quarterly reports or relevant news was released.

“I believe the future is only the past again, entered through another gate” –Sir Arthur wing

Pinero. 1893.

If price are based on investors’ expectations, then knowing what a security should sell for

become less important than knowing what other investors expect it to sell for. “There are two

times of a man’s life when he should not speculate; when he can’t afford it and when he can” –

Mark Twin, 1897.

A Casino make money on a roulette wheel, not by knowing what number will come up next,

but by slightly improving their odds with the addition of a “0” and “00”. Yet many investors buy

securities without attempting to control the odds. If we believe that this dealings is not a

‘Gambling” we have to start up it with intelligent way.

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I can conclude from this project that portfolio management has become an important service

for the investors to identify the companies with growth potential. Portfolio managers can provide

the professional advice to the investors to make an intelligent and informed investment.

Portfolio management role is still not identified in the recent time but due it expansion of

investors market and growing complexities of the investors the services of the portfolio

managers will be in great demand in the near future.

Today the individual investors do not show interest in taking professional help but surely

with the growing importance and awareness regarding portfolio’s manager’s people will

definitely prefer to take professional help.

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BIBLIOGRAPHY

REFERENCE BOOKS:

Security Analysis and Portfolio Management - Dr. P.K.BANDGAR

Investment Analysis and Portfolio Management

WEBLIOGRAPHY

SOURCES:

www.google.com www.yahoo.com www.wikipedia.com

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