01 sun tzu overview and key factors
DESCRIPTION
This is the first of thirteen presentations on Sun Tzu's "The Art of War." If people like it and let me know, I will post more chapters.TRANSCRIPT
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An Introduction to Sun Tzu’s“The Art of War”
Chapter 1:The Key Elements of Sun Tzu
The Science of Strategy Institute
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Be prepared…
… to be surprised
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A Little History
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Five Components that Comprise your Position
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HEAVEN
EARTH
CHANGETIMECLIMATE
GROUNDTERRAIN
FIGHT OVER
PLACE
MARKETPLACE
BUSINESSCLIMATE
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METHODSMETHODS
LEADERLEADER
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The Goal or Mission
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The Competitive Environment
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The Competitive Unit
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Focus and Unity
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METHODSMETHODS LEADERLEADER
GROUNDGROUND
CLIMATECLIMATE
PHILOSOPHYPHILOSOPHY
Place
WHERE
Earth
Heaven
WHEN
ChangeSkills
HOW
Processes
Character
WHO
Commander
Mission
WHY
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WHYWe climb the
mountain
WHYWe climb the
mountain
WHERE we climbWHERE we climb
WHEN we climbWHEN we climb
WHO climbs andtheir characterWHO climbs andtheir character
HOW we climband our skillsHOW we climband our skills
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Focus
UnitySTRENGTH
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Heaven and Earth
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CenterCenter
PLACEPLACE
TIMETIME
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TIMETIME
beyond our control
We do not control trends over time.
We can only see them.
These include peoples emotions, attitudes, and feelings.
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PLACEPLACE
what we fight over
Where we fight
the “mind share” of customers
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K2? Everest?
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CenterCenter
PLACEPLACE
TIMETIME
FOCU
S
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Leader and Methods
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METHODSMETHODS LEADERLEADERPHILOSOPHYPHILOSOPHY
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LEADERLEADER
The success of the competitive unit depends on five qualities in its leader...
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LEADERLEADER
GROUNDGROUND
INTELLIGENCE
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LEADERLEADER
CLIMATECLIMATE
COURAGE
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METHODSMETHODS LEADERLEADER
TRUSTWORTHY
STRICT
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LEADERLEADERPHILOSOPHYPHILOSOPHYCARING
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METHODSMETHODS
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METHODSMETHODS
CLIMATECLIMATE
PROCEDURESPROCESSESSYSTEMS
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METHODSMETHODS
GROUNDGROUND
ORGANIZATION
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METHODSMETHODS LEADERLEADER
LEARNING
SUPPORT
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METHODSMETHODS PHILOSOPHYPHILOSOPHY
STANDARDS
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METHODSMETHODS LEADERLEADERPHILOSOPHYPHILOSOPHYUNITY
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The Four Skills of Strategy
Listen
Aim
Move
Claim
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AIMMOVE
LISTENCLAIM
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LISTEN
LISTEN
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AIM
AIM
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MOVE
MOVE
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CLAIM
CLAIM
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LISTENCLAIM
AIMMOVE
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LISTENCLAIM
MOVE AIM
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An Introduction to Sun Tzu’s“The Art of War”
Chapter 1:Analysis and Attack
The Science of Strategy Institute
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Positions are not good or bad
except in comparison to
others
KNOW MYSELF
KNOW MY ENEMY
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Has knowledge of what and where
LISTEN
Knows when to move or hold
AIM
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Changes are in their favor
They can move more freely
WHEN CLIMATE FAVORS COMPETITOR
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CLAIM
MOVE AIM
LISTEN
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ATTACK
MOVE
A MOVE to new GROUND
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$$$$$ MOVE $$$$$
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Source of WEALTH
Source of COSTS
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INCOME
EXPENSE
LISTENCLAIM
MOVE AIM
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Competition must pay for itself.
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Foiling a Competitors
Advance SURPRISE
DECEPTION
BATTLE
SIEGE
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LISTENCLAIM
MOVE AIM
SURPRISE
DECEPTIONBATTLE
SIEGE
4 Attacks
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LISTENCLAIM
MOVEAIM
SURPRISE
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LISTENCLAIM
MOVE AIMDECEPTION
Prevent competitors from advancing
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Cause Competitors to make bad decisions
AIMDECEPTION
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LISTENCLAIM
MOVE AIM
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Deception Is CHEAP for us
MOVING is EXPENSIVE for our COMPETITOR
MOVE AIMDECEPTION
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Final thoughts on Analysis and
Attack
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LISTENCLAIM
MOVE AIM
INFORMATIONPHYSICAL
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LISTENCLAIM
MOVE AIM
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LISTENCLAIM
MOVE AIM
SURPRISE
DECEPTIONBATTLE
SIEGE
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But Wait, There’s More
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Congratulations!We have covered about ½ of the first
chapter of the “Art of War”
The Science of Strategy Institute