an important partner for Ireland

May 1st, 2014

http://upload.wikimedia.org/wikipedia/commons/8/81/Erin_Go_Bragh_Banner.svg

Mexico-Ireland

3

Bilateral trade between Mexico and Ireland (2003-2013)

Source: ProMéxico with information of Banxico, 2013. 4

Exports

Million USD

795

184

1,053

273

Imports Trade balance

Irish companies in Mexico

5

6

Macroeconomicenvironment

Gateway toAmericaHuman Capital

Internal Market

Sophisticatedeconomy

5 competitive advantages

Solid macroeconomic environment

7

Evolution of inflation, exports and international reserves in Mexico (2000- 2013)Infllation 2013 Reserves 2013 Exports 2013

3.97%

176 billion USD

380 billion USD

ManufacturesOilPrimaryReservesInflation

Record-high

Record-high

Billi

on U

SD

Source: ProMéxico with information of INEGI / Bank of Mexico.

Reforms that will enhance our future

8

NAFTACentral Bank Independence

Retirement fund management Law of Budget and Fiscal Accountability

ISSSTE Reform

19941994199720062007

5 reforms in 20 years

12 reforms

in +1 year2013

Labor ReformTelecom reform

Competence reform

Energy reformFinance reform

Fiscal reformJustice system reform

Education reformStates and municipalities fiscal reform

Gov. Accountability reform

2012

Political reformGovernment Transparency reform

In 2025

5th

largest economy, according to Goldman Sachs.

Forecasts

9

According to Accenture,

Mexico will be one of the Big

Six.In 2050

According to HSBC Mexico will be the 8th largest economy.

14t

hLARGESTECONOMY

5 México

4 Brazil3 India2 USA1 China

14 Mexico

12 Australia

10 India

8 Russia6 United Kingdom

4 Germany2 China1 USA

World’s largest economies in 2013

Source: ProMéxico with information of Goldman Sachs. The N-11: More Than an Acronym. Documento de economía mundial No: 153. Marzo de 2007/ HSBC/ ACCENTURE.1/ Pronóstico de Goldman Sachs / Fondo Monetario Internacional.

10

45 countries

Mexico has access to 45 countries through its free trade agreements

1.2 billion people.

We are commited to free trade

Our FTAs give privileged access to 61% of the world’s GDP.

Brazil 8China 19

United States 20Colombia 42

Source: ProMéxico with information of Brazil; China: Colombia:; United States: ; Chile: Direcon; Mexico: Ministry of Economy.

11

Mexico as part of NAFTA• +50 border

crossings with the US.

• NAFTA market= 19 trillion USD.

• 16 trillion European Union.

• Bilateral trade with the U.S.= 1 million dollars per minute.

• 1 million people and 300 thousand vehicles crossing the border daily.

NASCO Corridor

Source: ProMéxico with information of SCT/ US Department of Transportation.

+/- 2 hours

Strategic location and time zone

12

13

16Río de Janeiro

Mexico to Germany Brazil China Colombia Korea USA India PolandTurkey

6New York

4L.A.

15Rotterdam

18Yokohama

22Shenzhen20Shanghai

35

2511

2315

1832

106

1721

--

3125

2612

- 17 32 15 33 11 20 135 4 24 3 15 17 36 27

7 - 31 12 34 15 24 18 1932 32 - 26 2 17 11 33 2430 30 - 28 4 19 9 31 32

162810

14.425.025.3 23.4 17.316.3 15.4 22.4 20.919.6

Easy access to the world

Source: ProMéxico with information of Sea Rates

Mexico

14

6.02

5.85

5.73

5.18

4.83

4.44

3.8

MexicoRussia

India

Korea

Indonesia

China

Brazil

Quality of our labor force

According to IMD, Mexico offers a higher quality and availability of labor force and talent in comparison with other emerging markets.

Rank

Source: ProMéxico with information of IMD Competitiveness Yearbook, 2012.

Brazil MexicoGermany Spain UK US

PERCENTAGE OF GRADUATES IN THE AREAS OF ENGINEERING AND MANUFACTURING

Mexico’s graduates in engineering and manufacturing

15Source: ProMéxico with information of UNESCO.

16

2nd country with the largest percentage of employment in the industry

Contribution of copyright industries to national employment

Source: ProMéxico with information of UNESCO, Creative Economy Report, 2013.

Highly Skilled Professionals

• 6 out of 10 PSP certified developers in the world are Mexicans.

889,368

578,105

Mexico´s IT Professionals Workforce 2000 - 2014

17Source: ProMéxico with information of MexicoIT/ Carnegie Mellon University, 2010 (http://www.sei.cmu.edu/tspsymposium/past-proceedings/2010/Panel_Kernel.pdf)

IT ProfessionalsSoftware Professionals

Youth

Old-age

DemographicBonus

Men Women

Demographics are on our side

118 million inhabitants with a median of 27 years. 52 million in the labor force. According to forecasts, there will be more than 83 million

people of productive age by 2020.18

Source: ProMéxico with information of US Census Bureau: http://www.census.gov/population/international/data/idb/informationGateway.php; INEGI, 2011; Population Projections for Mexico 2005-2050, CONAPO. *Population (in millions) by age group.

19

Mexico’s global leadership

IT • 3rd largest exporter in the world.

AUTOMOTIVE AND AUTOPARTS• 8th producer and 4th exporter globally of new light vehicles in the world.

ELECTRIC-ELECTRONIC• Leading flat television screen exporter in the world.

AEROSPACE• Mexico is the 6th supplier to the American aerospace industry.

Source: ProMéxico with information of FEMIA, GTA, AMIA y OICA.

20

20

Mexico is an exporter of sophisticated products

Mexico ranks

in the Harvard and MIT's Atlas of

Economic Complexity.

• It acknowledges that Mexico can retain large amounts of productive knowledge.

• Mexico manufactures and exports a large number of sophisticated products. It

• accounts for 80% of our exports. Source:ProMéxico, with information of INEGI/ Presidency/ Harvard and MIT, Atlas of Economic Complexity/ OECD.

Exports of Medium and high manufactures as percentage of the GDP (2013)*

21

28.9%24.8%16.7%14.1%12.4%

12345

GermanySouth Korea

ChinaMexico

France

A sophisticated economy

Source: ProMéxico with information of IHS – Global Insight. / * Only G20 nations.

We have the largest film and video games market in Latin America.

We rank first in creative industries in Latin America, according to UNCTAD.

We have the largest talent pool for the IT and creative industry in Latin America.

We are building the Digital Creative City in Guadalajara, Mexico.

Latin America’s creative hub

We are the 5th country with the largest movie attendance.

22Source: ProMéxico with information of CEPAL/ PWC, Global Entertainment and Media Outlook/ UNCTAD, Creative Economy Report 2010.

CompetitivenessSoftware Development

International Results (US=100)Video Game productionInternational Results (US=100)

Cost Index Cost Index

MexicoCanada

UKNetherlands

AustraliaJapan

FranceUS

ItalyGermany

MexicoCanada

UKNetherlands

AustraliaJapan

FranceUS

ItalyGermany

23Source: ProMéxico with information of KPMG, Competitive Alternatives, 2014.

Leader in relevant events

24

Mexico’s success stories abroad

25

• Latin America’s largest independent provider of IT services.

• Its clients are Fortune 500 and Fortune 1000 companies.

• Presence in 20 countries.

• 6,000 people worldwide.

• Neoris is one of 23 global services partners of SAP AG.

• Leading IT consulting and systems integration company in Mexico.

• Second largest IT company in Latin America.

• Great market share in the US and Europe.

Digital Creative City / Digital hub

• Hub center for the Spanish speaking market worldwide.

• Smart city with urban model for the future.

• Digital infrastructure.• Will host a population of

50,000 people.• And destination of global

media firms.26

• Home to over 160 technology and digital media businesses.

• Host to companies at the forefront of animation, computer games, web design, mobile applications, online media and more.

www.promexico.gob.mx

promexico@promexico.gob.mx

@ProMexicoTW

+52 (55) 54 47 7000Camino a Santa Teresa 1679, Col. Jardines del PedregalCP 01900, México, D.F.

27

Case Study: Information Technology

• Infosys opened two centers in Monterrey, Mexico, over the course of 4 years.

• Offers IT Help Desk, design of web-interfaces and other BPO and IT-related services.

• Mexico was chosen because of its population size, large graduate pool, proximity to US, and Spanish speaking population.

• The company has gained approximately 30 new clients after the launch of Mexico’s operation.

• Operations are currently carried out in three modern centers: two in Gualadajara and one in Querétaro.

• Offers application development and testing, consulting, infrastructure services and BPO.

• Mexico is one of the most important links for the expansion strategy of the company in the region.

• Mexico’s competitive advantages: closeness in distance and time zone to the United States, political and economic stability, and high academic level of graduate professionals.

28

Creative industries chain

29