01.10.13 cynthia typaldos: freemiumsfbay area introduction
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www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup January 10, 2013 1
Freemium SF Bay
Meetupmeetup.com/freemium
freemiumsfbay.com
January 10, 2013San Francisco, CA
Sponsors
http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://www.kachingle.com/ -
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www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup January 10, 2013 2
Agenda
Welcome from the FreemTeam What is Freemium?
SponsorsAtlassian & cleverbridge & Kachingle
Speaker Introductions (bios on handout)
Speaker Presentations
Panel Discussion (if time allows)
Raffle and Wrap-Up
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www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup January 10, 2013 4
Freemium Meetup News
Handout has lots of info
Meetups (usually) 2nd Thurs each monthswap SF/SV next month in SV
WEDNESDAY Feb 13thTonight is 10th event | 557 members
Please join at meetup.com/freemium
Blog at www.freemiumsfbay.com
Speakers? Sponsors? Venues?
http://www.meetup.com/Freemiumhttp://www.freemiumsfbay.com/http://www.freemiumsfbay.com/http://www.meetup.com/Freemiumhttp://www.kachingle.com/ -
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www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup January 10, 2013 5
Freemium Meetup Agenda
Welcome, Cartoons, News
Sponsor Presentations
Speaker Presentations
Panel of all Speakers
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www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup January 10, 2013 6
Freemium Cartoon
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8/25www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 8
Freemium News
IVP publishes white paper: FreemiumSoftware: A Guide for Startupsby Jules Maltz and Daniel Barneyivp.com/freemium
Interviewed freemium software leaders including37signals, Dropbox, Evernote, GitHub, HootSuite,New Relic, SurveyMonkey, Weebly, and Zendesk
Put together 6 lessons for freemium softwarebusinesses
http://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.kachingle.com/ -
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9/25www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 9
Freemium News
(freemium) vs (premium)
U.S. Market
Spotify now has >1M paid customers after 1 yr
Rhapsody has 1M paid customers after 10 yrs
Spotify active-user growth of 33 percent in thelast year vs paid subscriber growth of 25percent
Spotify gives limited free non-mobile access tonon-payers; Rhapsody requires payment fromthe outsethttp://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://www.kachingle.com/ -
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10/25www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 10
Freemium News - Mobile
Freemium Games Make Up
80% Of $10B Mobile AppMarket In 2012
Freemium app revenuegrowth leaves premium inthe dust
Freemium app revenue is now dominatingpremium for developers on both iOS andAndroid, said App Annie. The analytics firmsaid that freemium apps generate 69% of theworldwide iOS app revenue and 75% of global
Android app revenues.
http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.kachingle.com/ -
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Freemiumers - YOU
Freemium Vendor?
Freemium user?
Neither (yet)?
Heard of the Penny Gap?
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 12
What is Freemium?
Bob's Buzzword of the Day: 'Freemium'Bob Rice, general managing partner with Tangent Capital Partners LLC,
explains "Freemium." (Source: Bloomberg)
http://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.kachingle.com/ -
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup January 10, 2013 14
Sponsor Atlassian
Steve OsbornRich McDerby
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Sponsor cleverbridge
Steve OsbornRich McDerby
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Sponsor Kachingle: Our Freemium Story
Our Story - why we are entering the
Freemium marketplaceAvira
Conversionrates
Micro-paymentengine
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Kachingle Our Solution for Freemium Vendors
Bundling to get over the penny gap co-market to share acquisition costs
Micropayments to get more people paying something
Usage-based fair to vendors and subscribers, hands-free
Bundling, Billing and Co-Marketing platform
for Applications
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Kachingle Status
Developer site launched in Octoberwww.kachingle.com
Demo bundles and appsanyonecanplay around for free
Simple APIs for app integration
Web & PC mobile coming soon
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Kachingle Subscriber Bundle Examples
h l b d b dl
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Kachingle Point-based bundles!
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h S k ill lk b
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What our Speakers will Talk About
20-30 min each, followed by Q&A panel discussion (if time)
then the Formal end at 9pm
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Speakers
Daniel FreemanVP Product MarketingAtlassian
Doug Caviness
Head of SaaS Solutionscleverbridge
Martin WestheadExecutive DirectorNing Engineering at
Glam Media
Coming soon!
P l Di i
http://www.linkedin.com/in/danielfreeman1http://www.atlassian.com/http://www.linkedin.com/in/dougcavinesshttp://www.cleverbridge.com/corporate/http://www.linkedin.com/pub/martin-westhead/1/75a/248http://www.glammedia.com/about_glam/news/2012/07/11/title-subject-header/http://www.glammedia.com/http://www.glammedia.com/http://www.glammedia.com/about_glam/news/2012/07/11/title-subject-header/http://www.linkedin.com/pub/martin-westhead/1/75a/248http://www.cleverbridge.com/corporate/http://www.linkedin.com/in/dougcavinesshttp://www.atlassian.com/http://www.linkedin.com/in/danielfreeman1 -
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Panel Discussion (if time)
Questions for any and all of the panelists Panel ends at 9pm 9pm: raffle and wrap-up followed by networking 10pm: END
Doug Caviness Daniel Freeman
E d
http://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/danielfreeman1http://www.linkedin.com/in/danielfreeman1http://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcavinesshttp://www.linkedin.com/in/dougcaviness -
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www kachingle com | fred dewey@kachingle com | 650 376 0170www kachingle com | fred dewey@kachingle com | 650 376 0170F i M t J 10 2013 25
End
Freemium SF BayMeetupJanuary 10, 2013
San Francisco, CA
meetup.com/freemium
freemiumsfbay.com
http://www.kachingle.com/