02 · 라임, 훌루와 같은 ott사업자, 스트리밍서비스들과 경쟁해야 한다....
TRANSCRIPT
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02
1 |
2 |
3 |
4 |
5 |
6 |
-
1 |
1.
2015 1,197 7,000 , 2020
1,220 900 0.4%
. TV
(electronic home video) .
TV, IPTV, TV, (DTT)
1,010 ,
1.6% 203 6,000 .
111 9,000 .
9.0% , 2015 TV
12.4% 91 7,000
. VOD
OTT (Netflix)
.
1)
2014 2015
222
02
Broadcasting industry White PaPer
-
223
03
0201
0405
0607
. 2018
2015 1 2020 1 100 .
IPTV (DTT)
TV 2020 .
2015 1,010
500 2020 1,020 3,200 0.2% .
2)
. 2015 7 AT&T
DIRECTV 485 .
.
.
AT&T DIRECTV 2015 9
2,550 1
. 1
, DIRECTV 1,900
. DIRECTV
(, , TV)
AT&T
. 3
25 .
AT&T 1,250
TV
.
AT&T 2015 12 AT&T DIRECTV
.
.
-
224
Broadcasting industry White PaPer
.
3)
. NBC, ESPN
,
, OTT, .
, ,
.
NBC, CBS, ABC, FOX, AMC, ESPN
.
.
.
TV
.
.
iTunes
.
.
.
TV TV
(Comcast), (Time Warner
Cable), (Dish Network), AT&T
2016 .
2~7, AT&T 2~4, AT&T
TV(DIRECTV) 4~8 , 2016
-
225
03
0201
0405
0607
3.9% .
.
2 85%
2008 116% .
4)
,
,
.
.
(slim bundle),
, (
)
.
OTT
. OTT
.
. 2015 HBO, CBS (
Showtime)
. (Cablevision) OTT
, (Version)
. Pew Research Center 71%
TV
. OTT TV Everywhere
.
UI
.
. ,
,
, .
-
226
Broadcasting industry White PaPer
.
TV .
(Youtube)
.
. TV
.
.
. TV
,
.
TV .
TV .
.
.
5)
.
.
, .
.
(Discovery) (Time Warner)
(Netflix) (Hulu)
.
.
. 2016 60
-
227
03
0201
0405
0607
.
, , ,
. , , HBO
.
. ,
.
Sling TV 20 .
Starz .
, 2
.
.
.
6) TV
0.2% , 5 50
. TV 2015 5,330
. TV
,
.
TV 2015 9 2,230
, 2 1,100
. (Cox Communication) 440
(Charter Communications) 430 . 3, 4
1,000
5
.
99%
2015 9 120 , 110
. 2015 11
-
228
Broadcasting industry White PaPer
Stream TV
, 2016 .
VOD .
X1
. X1 ,
25% .
X1 ,
.
TV ,
.
FCC Time Warner Cable 551 , Bright House
Networks 101 .44)
.
7)
2015
1.3% 3,390 . 0.8%
2020 3,250 .
2015 9 TV 1,960 ,
1,390 , .
TV AT&T TV
. TV 300 200
(HD). NFL()
. 2014 8 TV NFL 8
. 1 15 2009 10 50% .
AT&T 2015 8 NFL TV
NFL . NFLSUNDAYTICKET.
tv 50($49.99) NFL , , , Roku
44) PWC ( 2015) . 2015 .
-
229
03
0201
0405
0607
(Chromecast) TV . TV
AT&T IPTV . TV
push VOD
. VOD 1 TV .
TurbHD
HDTV . 2015 1 Sling TV OTT
. Sling TV
. Sling TV 20
ESPN, Disney, CNN, TNT , ,
, Amazon Fire TV, Roku .
.
(EchoStar)
Slingbox place-shifting DVR .
DVR
AutoHop . 2014 3
1900Mhz 10Mhz
.
.
8) IPTV
AT&T (Verizon) IPTV 5
1.2% 2015 1,270 2020 1,350
.
, ,
TV , 13%
.
AT&T IPTV 93% . AT&T 2006
U-verse IPTV 2015 9 590 .
610 .
AT&T TV U-verse IPTV TV
. ,
U-verse IPTV .
-
230
Broadcasting industry White PaPer
Fios TV 2013 500 .
2015 550 9 580
. U-verse .
AT&T TV
. Fios TV IP VOD
. TV , ,
.
9) OTT
OTT . 2016 PWC
78% OTT
. 2014 12
.
. OTT TV Everywhere
.
TV (Cox) .
OTT
.
OTT
TV
.
OTT .
.
.
.
OTT,
10.1% 2015 64 2020
103 6 .
-
231
03
0201
0405
0607
10)
. 2015 4,400
7,300 . 2015 3
110 5 88
. 13%
65% . 2015
4 500 , DVD
500 .
2015 3 8,000 .
1 2014 7 99 2015 9
9 99 .
, 2014
2
.
.
. 2011 1 HBO
.
34 .
2016 1 , , 130
.
.
,
.
11)
2006 TV
. 2011
.
-
232
Broadcasting industry White PaPer
2 .
2015 10
TV
. Roku
, Xbox, Playstation .
12)
2015 600
. , 2010
7 99 . 7
99 11 99 ,
2015 900 .
2015 8 2013 10
2015 14 .
13)
10 80%
. , ,
. ,
,
40%
.
14)
OTT . 2014 11
FCC
.
.
2015 FCC (Tom Wheeler)
, .
-
233
03
0201
0405
0607
2015 6 AT&T
. FCC
. , 2015
12 FCC .
OTT IPTV,
.
iPhone , , iPad
.
15)
2015
203 6,000 , 2020
1.5% 219 .
, DVD, Blu-ray ,
. 2015
2020
80% .
,
catch-up .
, TV everywhere .
. OTT
.
TV OTT .
(Aggregator)
. OTT ,
, .
TV
OTT .
-
234
Broadcasting industry White PaPer
2 |
1.
. 1 3 2014
.
2014 10 2 .
3-2-1 1 (16 , 2015 )
2h 55m 14mins
0h 21m 14mins
Live TVLive Radio
Recorded TVVideo games
Paid On-DemandEmailing
Other websites or appsInstant messagingSocial networking
Streamed musicBooks (print or digital)Personal digital audio
DVD/BlurayFree On-Demand
Music videosNewspapers (print or digital)
Short online videoPhone calls
CD/VinylSports news/updates
On-Damand RadioTexting
Video callsOther online news
Magazines(print or digital)Online shopping ticketingPhoto or video messaging
Other activities
1h 54m 12mins
1h 2m 19mins
1h 12m1h 9m
1h 0m0h 55m
0h 48m0h 45m
0h 44m0h 44m
0h 39m0h 37m0h 37m
0h 31m0h 31m
0h 29m0h 27m0h 26m
0h 25m0h 24m
0h 16m
1h 16m
0h 14m0h 13m0h 12m
0h 9m Arrow indicate any changes of 10 mins or more since 2014
* : Ofcom Communications Market Report 2016. p.26
, , , ,
.
2014 20
. TV
,
.
-
235
03
0201
0405
0607
3-2-1
96%
1 1 (4 , 2015 ) 3 36
( ) 1,037(2016 10 )
(DAB) 56%
44%
1 1 3 3
(2015 )
( ) 337(2016 5 )
239(2016 5 )
( ) 41(2016 5 )
* 2016 1/4
* : Ofcom Communications Market Report 2016. 7p. .
,
,
. 96% (
) ,
(
)
1,000 .
.
337,
239 . ,
41, 56%
.
/ ,
(44%) (
DAB ) .
-
236
Broadcasting industry White PaPer
3-2-2
2010
4.8%
121.15 121.30
4.9%5.3% 5.1% 5.1%5.0%
Per month (2015 prices)
20132011 20142012 2015
150
100
50
0
Post
Radio
Television
Fixed internet
Mobile voice & data
Fixed voice
% of total spend
6%
5%
4%
3%
2%
1%
0%
30.34 31.87
11.15 11.51
49.64 48.93
25.28 23.69
117.41 116.02 118.90116.07
29.39 30.31 31.4430.10
11.85 12.26 15.0513.44
48.37 45.68 44.4744.08
22.94 22.49 22.6622.14
* : Ofcom Communications Market Report 2016. p.10
.
5% .
31% 2011 31%
.
,
.
(bundle)
.
2016 68% .
,
,
. 30%
, 2012 21% 2016
28% .
-
237
03
0201
0405
0607
3-2-3 (bundle)
Proportion of households
70%
60%
50%
40%
30%
20%
10%
0%2005
29%
2007
40%
2012
57%
2009
46%
2014
63%
2006
29%
2011
53%
2008
39%
2013
60%
2010
50%
2015
63%
2016
68% Other
Mobile and broadband
Fixed voice, broadband,mobile and TV
Fixed voice, dial-up and TV
Fixed voice and TV
Fixed voice and dial-up
Fixed voice, broadbandand TV
Fixed voice and broadband9%
3%
7%
4%
4%
12%
5%5%4%3%
19%
7%
5%3%5%
17%
12%
3%
5%
20%
16%
2%
6%
22%
17%
2%
9%
24%
16%
2%
8%
27%
19%
2%
6%
27%
21%
3%
7%
28% 27% 29%
23% 25%28%
2% 2%1%2%
2%8% 6%
7%
* : Ofcom Communications Market Report 2016. p.13
,
,
.
3-2-4 (16 )
Communication
Live TV
Recorded TV
live Radio
Books (print or digital)
Other websites or apps
Video games
Paid On-Demand
Personal digital audio
Newspapers (print or digital)
Other activities
Free On-Demand
Phone calls
Texting
Emailing
Instant messaging
Social networking
Video calls
27% 39%
21%
15%
14%
8%
2%
13%
11%
10%
7%
5%
4%
4%
4%
4%
2%
Media activities16-24=12%65+=46%
16-24=12%65+=70%
16-24=36%65+=2%
* : Ofcom Communications Market Report 2016. p.28
,
.
40% , 11%
-
238
Broadcasting industry White PaPer
.
6% ,
,
.
2.
, IPTV,
.
3-2-5
TV households(m)
Analogue Terrestrial Only
IPTV digital terrestrial only
Digital Terrestrial Only
Digital cable
Free to view digital satellite
Pay digital satellite
Analogue cable
Multichannel take-up/TV homes*(% all households)
3028262422201816141210
864202001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
38.5% 39.4% 45.3% 52.9% 61.8% 69.4% 77.3% 84.3% 88.2% 91.5% 94.4% 95.5% 94.7% 92.9% 95.4%
* : Ofcom Communications Market Report 2016. p.88
,
2012 ,
IPTV .
IPTV
() IP
TV .
YouView IPTV .
-
239
03
0201
0405
0607
3-2-6
100%
80%
60%
40%
20%
0%
Channel share
All otherchannels
PSB portfolios
Channels 5
Channels 4
ITV
BBC Two
BBC One
100 100 100 100 96 94 91 91 89 86 85 84 81 77 76 74 70 67 64 61 58 55 54 52 51 51 51 Main five PSBChannels total(%)19
88
1990
1992
1995
1998
1989
1991
1994
1997
1993
1996
1999
2000
2002
2005
2008
2001
2004
2007
2003
2006
2009
2010
2012
2014
2011
2013
2015
38.0
%
39.0
%
37.0
%
36.0
%
34.0
%
33.0
%
32.0
%
32.0
%
33.0
%
31.0
%
29.0
%
28.0
%
27.0
%
27.0
%
26.2
%
25.6
%
24.7
%
23.3
%
22.8
%
22.0
%
21.8
%
20.9
%
20.8
%
20.7
%
21.3
%
21.0
%
21.7
%
21.9
%
11.0
%
11.0
%
10.0
%
11.0
%
11.0
%
10.0
%
11.0
%
11.0
%
11.0
%
11.0
%
11.0
%
11.0
%
10.0
%
9.4%
8.8%
8.5%
7.8%
7.5% 6.9%
6.1% ??%
??% ??%
??%
11.0
%
11.4
%
12.0
%
12.0
%
9.0% 8.0%
9.0%
10.0
%
10.0
%
11.0
%
11.0
%
11.0
%
11.0
%
11.0
%
10.0
%
10.0
%
11.0
%
10.0
%
10.0
%
9.6%
9.7%
9.7%
9.8%
8.6%
7.5%
6.8%
6.2%
5.9%
5.6%
4.9% 4.8%
4.8%
2%
5% 6% 7% 9% 10%
12%
13%
14%
17%
20%
19%
20%
22%
23%
24%
24%
25%
26%
26%
27%
28%
28%
29%27%
??% ??%
??%
6.9%
9.3%
12.0
%
14.3
%
15.8
%
18.0
%
20.2
%
21.3
%
21.4
%
20.7
%
20.2
%
2%
4% 5%
6.9%
6.5%
6.6%
6.4%
5.7%
5.1%
5.0%
4.9%
4.5%
4.4% 4.2% 4.1% 4.0% 3.9%
6%
6%
42.0
%
42.0
%
44.0
%
43.0
%
41.0
%
40.0
%
40.0
%
37.0
%
35.0
%
33.0
%
32.0
%
31.0
%
29.0
%
27.0
%
24.1
%
23.7
%
22.8
%
21.5
%
19.6
%
19.2
%
18.4
%
17.8
%
17.0
%
16.0
%
14.9
%
15.3
%
14.7
%
14.2
%* : Ofcom Communications Market Report 2016. p.101
2015 30%
. 5
40% .
(PSB portfolios) ,
.
.
.
2015 136 .
BBC 27 , 7
,
.
-
240
Broadcasting industry White PaPer
3-2-7
Subscriptionrevenue
Net advertisingrevenue
BBC incomeallocated to TV
Other revenue
7
6
5
4
3
2
1
0201520132011 201420122010
0.7 bn 0.7 bn 0.7 bn 0.7 bn 0.7 bn 0.7 bn
2.6 bn 2.6 bn 2.7 bn 2.6 bn 2.7 bn 2.6 bn 3.5 bn 3.6 bn 3.5 bn 3.7 bn
3.8 bn 4.1 bn
5.0 bn 5.4 bn 5.5 bn
5.9 bn 6.0 bn 6.2 bn
11.8 bn 12.4 bn 12.5 bn 12.8 bn 13.2 bn 13.6 bn bn
3%
3%
7%
-4%
3%
3%
4%
3%
0%
0%
Growth
1 year 5 yearCAGR
* : Ofcom Communications Market Report 2016. p.67
620
, 2011
2015 410 .
3-2-8
Commercial PSB channels Commercial PSB portfolio channels Commercial multichannels
3.5 bn 3.5 bn 3.6 bn 3.7 bn 3.8 bn
4.1 bn
2010 20122011 2013 2014 2015
0.8 bn 0.9 bn 0.9 bn 1.0 bn 1.0 bn 1.2 bn
0.5 bn 0.5 bn 0.6 bn 0.6 bn 0.7 bn 0.7 bn
2.1 bn 2.2 bn 2.0 bn 2.1 bn 2.1 bn 2.2 bn
* : Ofcom Communications Market Report 2016. p.70
,
.
2010 8 , 2011~2012 9 , 2013~2014 10
2015 12 .
2011 220 2012 200
-
241
03
0201
0405
0607
2015 220 .
2010~2011 5 , 2012~2013 6 ,
2014~2015 7 2 1
.
3-2-9
800
600
400
200
0
Other
S4C
PPV
TV Shopping
Interactive
Programme Sales
Sponsorship
m
2010 20132011 20142012 2015
712m 723m 667m 675m 694m
749m
126m 165m 190m 190m 191m
194m
102m 91m 20m 8m 8m
84m 48m 45m 31m 34m 45m 46m
166m 164m 156m 146m 157m 157m
55m 47m 33m 40m 1m
48m 36m 34m 44m
48m 47m 38m
179m 176m 192m 209m 206m 184m
* : Ofcom Communications Market Report 2016. p.72
,
. 2012 7 4,900 2013
6 6,700 , 2015
6 9,400 2010 . TV
, PPV(pay-per-view) 2013
,
. ( S4C 4
. 2012 2013
, 700 BBC
.)
.
-
242
Broadcasting industry White PaPer
, ,
. ,
(YouView, Freeview+ )
,
. , ,
, ,
ITV BBC
.
3-2-10
Public service broadcasters 3.1 bn(48%)
Multichannel sector 3.4 bn(52%)
Othermultichannels
Film/sport channels
ITV&ITVBreakfast
Channel 4
BBC Two
Channel 5
BBC OneBBC portfolio
Commercial PSB portfolio
* : Ofcom Communications Market Report 2016. p.53
2015 650
, ,
. 1
310 48% ,
340 52% .
BBC ,
.
ITV, 4, 5
, .
.
, .
-
243
03
0201
0405
0607
ITV ,
,
.
3-2-11
Top reasonsfor programmesgetting worse
All adults(16+) who saidprogrammes improved
16-34 year olds who saidprogrammes improved
35+ year old who saidprogrammes improved
More repeats
Lack of variety
General lack of quality
65% 68%56%
48%39% 36%
32%32% 32%
Top reasonsfor programmeshaving improved
All adults(16+) who saidprogrammes improved
16-34 year olds who saidprogrammes improved
35+ year old who saidprogrammes improved
Improved quality
Wilder range of programmes
More/better dramas
50% 48%52%
48%47% 47%
25%32% 38%
* : Ofcom Communications Market Report 2016. p.106
,
,
.
,
30% .
(60% )
.
(
) 30~40% .
3.
,
, , .
2015 90% ,
2010 . 1
2012 1 21.4
.
-
244
Broadcasting industry White PaPer
3-2-2
UK radio Industry 2010 2011 2012 2013 2014 2015
Weekly reach radio(% of population) 90.6% 90.8% 89.5% 90.4% 89.5% 89.6%
Average weekly hours per listener 20.1 20.5 22.2 21.5 21.4 21.4
BBC share of listening 55.2% 54.7% 54.7% 54.6% 53.8% 53.6%
Total industry revenue* 1,137m 1,164m 1,203m 1,177m 1,248m 1,248m
Commercial revenue* 452m 457m 475m 461m 512m 519m
BBC expenditure 675m 697m 717m 705m 725m 717m
Community radio revenue 10.0m 10.5m 10.8m 10.9m 11.5m 11.6m
Radio share of advertising spend 3.3% 3.3% 3.3% 3.1% 3.2% 3.0%
DAB digital radio take up(households) 38.2% 42.6% 44.3% 47.9% 49.0% 55.7%
Digital radio listening share 24.6% 27.8% 31.2% 35.6% 37.3% 40.7%
* : Ofcom Communications Market Report 2016. p.112
. DAB
,
.
.
3-2-12
Total
BBC expenditure(estimated)
Total commercial
Nationalcommercial
Local commercial
Commercialsponsorship
1400
1200
1000
800
600
400
200
0201520132011 201420122010
Revenue(m)
1,137 1,164 1,203 1,1771,248 1,248
675 697 717 705 725 717
452 457 475 461 512 519
211 220 222 207 261 267136 130 139 141 136 13392 92 98 95 94 95
* : Ofcom Communications Market Report 2016. p.120
(
3%) .
.
-
245
03
0201
0405
0607
BBC
. BBC
, BBC
.
3-2-13
All BBC Radio
BBC network
All commercial
Local commercial
Nationalcommercial
BBCnational/local
Other
60%
40%
20%
0%
Percent of listening hours
54.7% 54.7% 54.6% 53.8% 53.6% 54.1%
46.0% 46.3% 46.2% 46.0% 46.1% 46.6%43.0% 42.8% 42.8% 43.1% 43.8% 43.2%
31.2% 30.2% 29.7% 30.1% 28.5% 27.7%
11.8% 12.5% 13.1% 13.0% 14.4% 14.6%
8.7% 8.4% 8.4% 7.8% 7.0% 7.1%2.3% 2.5% 2.6% 3.1% 2.7% 2.7%
2011 2013 20152012 2014 Q1 2016
* : Ofcom Communications Market Report 2016. p.130
BBC 54%
. BBC ,
5 1~2% .
. 5 3% ,
.
.
-
246
Broadcasting industry White PaPer
3-2-14
100%
80%
60%
40%
20%
0%
Music videos
CD/vinyl
Streamed music
Personal digital
On-demand radio
Live radio16-24
883
45-54
1062
25-34
817
55-65
1116
35-44
931
65+
879
Proportion of listening time(%)
Adults16+945
Averageweekly minuteslistening
71
3
2
2
3 4 3 4
1025
8 88 66
26
1611
85
5
59 7184 88
29
7 58 56 12
3 3 3
* : Ofcom Communications Market Report 2016. p.114
. 10 30
,
.
30 10
.
,
.
4.
.
,
,
.
-
247
03
0201
0405
0607
3-2-15
100%
80%
60%
40%
20%
0%
Percentagepoint changesince 2014
Averageweekly minutes
watching*
Short online videoclip
Physical video
Paid On-Demand TVor films
Free On-Demand TVor films
Recorded TV
Live TV
Proportion of time spent watching by activity(%)
16-24 45-5425-34 55-6535-44 65+Adults 16+
17951814
20162014
15381619
16381776
17101922
15361630
20451960
22031952
63%
17%
12%
6%
13%
6%
20%
6%
14%4%
36%48%
20%21%
23%18%
12%
10%7%
6%4%
12% 9%6% 6%
55% 63%72%
83%
-6pp -6pp-13pp +1pp-14pp
+14pp
-8pp-12pp
3% 3% 2% 1% 1%
4% 2%3% 2% 2%5%
* : Ofcom Communications Market Report 2016. p.55
16
2016 63% (71%)
2014 6%p .
, 10 40
10%p .
, 16~24
. TV
.
, TV
.
-
248
Broadcasting industry White PaPer
3-2-16 TV
100%
80%
60%
40%
20%
0%201520132011 201420122010
180m
74m 113m
145m
190m
241m
283m
104m
207m
318m 451m
38m 57m 81m 83m
92m 121m 156m 159m 75m 23m 25m 16m 25m
238m
379m
574m
795m
976m
m
FTV Adrevenues
Subscriptions
PPVtransactions
DTOtransactions
23%
18%
42%
3%
2%
40%
31%
82%
36%
19%
Growth
1 year 5 yearCAGR
Total
66m
* : Ofcom Communications Market Report 2016. p.68
. PPV 2013
,
( )
.
.
5.
2016 .
,
. 5
1 .
(weekly reach) 91% 3%p
,
, 20% 5~8%p
.
,
-
249
03
0201
0405
0607
.
(AVMS)
(ODPS: On-Demand Programming Service) 2003
. ODPS
TV (TV-like)
, 2003
.
.
, , ,
TV .
ATVOD ODPS 2016
,
.
, BBC 2016
11 2017
. BBC
, . 2016 9 BBC
iPlayer .
BBC iPlayer
(BBC iPlayer
) BBC iPlayer
. 2017 BBC
.
BBC
2017 BBC
. BBC
(the Board) .
, .
-
250
Broadcasting industry White PaPer
3 |
1. :
16 .
.
(Staatsvertrag f r Rundfunk und Telemedien)
, (non-linear)
.
.
(Rundfunkrat Fernsehrat),
(Landesmedienanstalt) (Medienanstalten)
.
.
, .
1)
- -
9 . (3
ARD III) .
(ARD I) .
ZDF(2 ) (Deutsche Welle)
.
. Phoenix(ARD ZDF ), KiKA(ARD ZDF
), ARTE( ), 3sat(, ,
) .
22( ),
DW-TV(Deutsche Welle ) .
70 (2016 1 , Medienanstalten 2016a,
126) .
.
.
-
251
03
0201
0405
0607
.
(Zubayre, Heinz 2016 ).
2015 44.0% (VPRT 2016,
14). 2015 ARD
(ARD III ) 12.55%, ZDF(12.51%) ARD I(11.57%)
(VPRT 2016, 15). RTL(9.9%) .
, 2015 93
98 ,
7% .
2)
(die
Medienanstalten)
(Medienanstalten 2016a, 64).
( ) VOD
. . ,
,
(Medeianstalten 2016a, 64).
(181) (222) 403( 3-2-3).
15, 56, 22, Pay-TV 86
(2016 1 ). Pay-TV 6, 2
.
.
.
-
252
Broadcasting industry White PaPer
3-2-3 (2016 1)
TV* Pay-TV
- 27 1 0 1 5 3 17
98 1 0 17 6 29 45
/ 79 4 0 5 2 28 40
4 0 0 2 0 0 2
/- 32 0 0 5 0 18 9
13 2 0 5 1 1 4
- 14 0 0 0 0 0 14
16 1 2 1 2 5 5
- 30 3 0 13 6 1 7
-cm 13 3 0 4 0 0 6
1 0 0 1 0 0 0
58 0 0 1 0 1 56
- 12 0 0 0 0 0 12
10 0 0 1 0 0 9
403 15 2 56 22 86 222
2015 403 16 2 54 20 80 231
* TV (Fernsehfenster) 3
* : Medienanstalten 2016a, Jahrbuch 2015/2016, 64.
2015 RTL 22.9%,
ProSiebenSat.1 19.9% . 2015
RTL RTL
9.9% . ProSiebenSat.1 Sat.1 ProSieben
7.9% 5.3% (VPRT 2016, 14).
(44.0%) 87% . ,
. VOD
.
3)
,
.
. .
.
-
253
03
0201
0405
0607
,
VOD .
VOD Maxdome(ProSiebenSat.1 ), Sky
Snap(Sky Deutschland AG), Videoload( Telecom) .
Vivendi SA Watchever,
iTunes, Amazon Prime Instant Video . 2014 9 (Netflix)
. MyVideo , MCN
.
2 IPTV ( 3-2-4). Deutsche Telekom
AG Telekom Entertain Vodafone GmbH( Vodafone
Group ) Vodafone TV IPTV. 2015
1&1 Internet SE 1&1 Digital TV
Telekom Entertain . 3 IPTV VOD
( 3-2-4). 2012 Telekom Entertain 220(
), Vodafone TV 20(ALM 2015, 388).
3-2-4 IPTV
Zuhause Entertain Vodafone TV 1&1 Digital TV*
Deutsche Telekom Vodafone 1&1/ 44.90-59.90 24.99-44.99 39.98-44.98
TV 100 80 100
HD 22 28 24
HD 85 68 85
Pay-TV 60 50 60
2500 60 2500
VoD 35,000 6,000 35,000
20,000
* 1&1 Telekom Zuhause Entertain .
* : IPTV-Anbieter.Info 45)
45) http://www.iptv-anbieter.info/iptv-provider/iptv-anbieter.html 2016. 8. 27.
-
254
Broadcasting industry White PaPer
2.
1)
2015 12 2014/2015(Wirtschaftliche
Lage des Rundfunks in Deutschland 2014/2015)46)
2015 191 () , 2014(190 )
( 3-2-5). ( ) 92 7,100 (
, ), 98 4 . 2015
, 2014 95 3 , 94 8
.
2015 2014 0.5% ,
5.3% 2014 .
2014( 4.2%) 2015 3.8%
. 5 2010(81 2)
21% . 2015 2.7% .
2013 , 2014
( ).
2015 Free TV Pay TV 72
3,200 , 17 8 2010
. 2015 2014 6 6,400
.
.
46) 9 Goldmedia . (n=575) ( 476, 83%, : 2015 511). 2 (Goldmedia 2015).
-
255
03
0201
0405
0607
3-2-5 (2010~2015)(: )
2010 2011 2012 2013 2014 2015*
Free+Pay TV 5,783 5,915 6,304 6,616 6,958 7,232
1,546 1,617 1,638 1,628 1,679 1,780
TV- 61 62 63 71 71 71
TV 92 101 97 95 93 92
7,482 7,695 8,102 8,410 8,801 9,175
644 652 665 684 679 664
8,126 8,347 8,767 9,094 9,480 9,839
8,972 8,927 8,887 8,951 9,527 9,272
17,098 17,274 17,654 18,045 19,007 19,111
* 2015 .
* : Wirtschaftliche Lage des Rundfunks in Deutschland 2014/2015, 33
2)
.
(Zentralverband der deutschen Werbewirtschaft: ZAW) (
, ) 2015 152
1,400 , 2014 0.8% ( 3-2-6). 2012
3.2%, 2103 1.0%, 2014 0.2% .
2015 44 2,100 3.1% . 2015
2014 (4.1%) .
,
(ZAW 2016, ). 2015 ARD 1
6,700 2.1% . ZDF 2015 8.1%
1 4,600 . 2015
3.7% 41 900 . 2015
7% , 93%.
. 8 , 20 .
2015 7 4,200 2014
0.7% ( 3-2-6). ( , ,
) 2015 5.3% 75 2,400
. 2015 6.0%
14 2,400 . 2013 .
-
256
Broadcasting industry White PaPer
2015 10 500 8.5% ,
10 . 2015
18.1% 9,500 .
3-2-6 * (20122015)(: , %. )
2012 2013 2014 2015
4,037.70 1.4 4,125.13 2.2 4,292.20 4.1 4,421.85 3.1
** 8,749.60 -6.6 8,259.20 -5.6 7,949.15 -3.8 7,524.32 -5.3
719.65 1.5 746.11 3.7 737.66 -1.1 742.80 0.7
1,054.15 6.5 1,261.30 19.7 1,344.22 6.6 1,424.74 6.0
867.90 -3.2 891.20 2.7 926.30 3.9 1,005.44 8.5
88.39 4.3 80.08 -9.4 80.59 0.6 95.14 18.1
15,517.39 -3.2 15,363.02 -1.0 15,330.12 -0.2 15,214.29 -0.8
* ,
** , , , , , ,
* : Zentralverband der deutschen Werbewirtschaft (ZAW) e.V.(2016), Netto-Umsatzentwicklung der Werbetr ger 2015 47)
( 3-2-7), 2011 .
2011 25% 2015 29% .
58% 50% . ,
, 6% 9%
.
3-2-7 * (20112015)(: %)
2011 2012 2013 2014 2015
25 26 27 28 29
** 58 57 55 52 50
4 5 5 5 5
6 7 8 9 9
6 6 6 6 7
1 1 1 1 1
* ,
** , , , , , ,
* : Zentralverband der deutschen Werbewirtschaft ZAW e.V.(2016), Netto-Umsatzentwicklung der Werbetr ger 2015 .
47) http://www.zaw.de/zaw/branchendaten/nettoumsatzentwicklung-der-werbetraeger/
-
257
03
0201
0405
0607
3) ,
2015 (Rundfunkbeitrag) 81 3,100 (
3-2-8). 2014 2.3%, 1 9,300 . 2014
, 2013 (Rundfunkgeb
hr) .
.
,
. 2015 2015 4 1
( 17.9817.5) (ARD ZDF Deutschlandradio
Beitragsservice 2016, 34).
(Kommission zur
Ermittlung des Finanzbedarfs der Rundfunkanstalten) .
.
. , ARD
9 , ZDF, , (Deutschlandradio)
( 3-2-8).
3-2-8, (: )
ARD ZDF Deutschlandradio
2000 4,496.4 1,303.4 118.4 - 5,918.2
2005 5,082.4 1,681.4 136.2 - 7,083.4
2010 5,352.3 1,817.8 142.5 - 7,505.1
2012 5,311.8 1,803.7 141.4 - 7,448.1
2013 5,473.0 1,866.1 145.5 196.8 7,681.2
2014 5,933.2 2,020.5 157.3 213.3 8,324.3
2015 5,758.0 2,001.8 153.4 218.1 8,131.3
* : 20002012 = Media Perspektiven Basisdaten / 20132014 = ARD ZDF Deutschlandradio Beitragsservice (2015): Gesch ftsbericht 2014 /2015 = ARD ZDF Deutschlandradio Beitragsservice (2016): Jahresbericht 2015
4) VOD
DVD (Blu-ray)
, VOD .
-
258
Broadcasting industry White PaPer
GfK (Filmf rderungsanstalt) (GfK 2016)
2015 ( ) 18 3,600
( 3-2-17). DVD( )
9 4,300 . DVD ,
. EST/TVOD
2007 2015 1 9,500 ,
2015 S-VOD 2 2,800 .
3-2-17 (: )
2000
183934
1,146
1,3991,555
1,747 1,686 1,591 1,612 1,5741,659 1,666 1,704 1,685 1,723
1,642 1,6081,836228
15 3 8 53 135 214 305 392 461461 470 470
21 43 78 102 120 150 195 195
447 845 1,265 1,596 1,6371,579 1,589 1,512 1,503 1,408 1,321 1,191
1,142 1,031 943 943
2001 2002 2003 2004
SVoD EST / TVoD Blu-ray DVD VHS
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
751 699545
289 151 49 13 4 2 1 1
* 2015 n=27,756
* S-VOD 2015
* : GfK (2016), Der Home Video Markt 2015, Erstellt im Auftrag der Filmf rderungsanstalt, (2016 1, n=25,000) 2006 2007 15 2007 -, 2007 2008 8 2008 EST/TVOD
3.
1)
. 2015 2 223
( 3-2-18).
(Zubayre, Heinz 2016, 142).
.
-
259
03
0201
0405
0607
3-2-18 (20002015, 3 )(: )
1992
158
1993
166
1994
167
1995
175
1996
183
1997
183
1998
188
1999
185
2000
190
2001
192
2002
201
2003
201
2004
210
2005
211
2006
212
2007
208
2008
207
2009
212
2010
223
2011
225
2012
222
2013
221
2014
221
2015
223
* : AGF, GfK , 2000 , + Zubayre, Heinz 2016, 144 .
(
3-2-19). 2015 3~13 82, 14~29 118
. 30~59 237
, 60 312 .
. 269
211 . (14 ) 248
(14 ) 226 22 .
3-2-19 (2015)(: )
0
82118
237312
211269
226248
223
14 14
60 30 - 5914 - 29
3 -13
50 100 150 200 250 300 350
* : AGF, GfK , 2000 , + Zubayre, Heinz 2016, 143
-
260
Broadcasting industry White PaPer
2)
ARD ZDF 5 (14
4,300 ) 2015 208(
3-2-9). 2015 173
. 107 2
. 23, 19, 6 .
CD 24, /DVD 6 .
2000 ,
2005 .
20 1995 30 .
2000 13
5 44, 83, 107 .
3-2-9 (1995~2015, , 5:0024:00)(: )
1995 2000 2005 2010 2015
158 185 220 220 208
162 206 221 187 173
30 30 28 23 23
- 13 44 83 107
11 10 12 6 6
15 18 25 22 19
CD/LP/MP3 14 36 45 35 24
/DVD/- 4 4 5 5 6
398 502 600 583 566
* n=4,300( )
* : ARD/ZDF-Langzeitstudien Massenkommunikation. Media Perspektiven Basisdaten 2015, 65 .
-
261
03
0201
0405
0607
4.
. ( 3-2-
10) TV
. ARD
ZDF 10 11
, 9
. TV 1
2 .
. RTL
RTL 6 .
, TV . VOX
RTL II 1 , 12
13 . ProSiebenSat. 1
. Sat.1 3 , Pro Sieben 2
. Sat.1 (11)
Pro Sieben kabel eins 15, 12
.
3-2-10 (: ())
RTL ProSiebenSat. 1
RTL VOX RTL II Sat.1Pro
Siebenkabeleins
ARD ZDF
05:43 01:09 01:17 03:21 01:50 01:26 10:34 11:07
03:56 05:14 04:49 04:30 15:37 12:17 09:28 09:16
01:35 00:55 00:08 00:07 01:51 00:25 01:22 02:03
TV 08:40 12:19 13:12 11:12 00:14 04:32 01:04 00:12
- - - 00:00 00:00 - 00:40 00:27
19:16 - 19:26 19:10 19:32 18:40 23:08 23:05
* : 2015 , 1 .
* TV TV
* : Medienanstalten 2016b, 42.
-
262
Broadcasting industry White PaPer
5.
2015 (Medienanstalten 2016c).
2012
(MedienVielfaltsMonitor) . (n=2,800) (1)
(2) , .
36.3% ,
21.6%, 20.7%, 19.2%, 2.2% .
. 2015
ARD 22.0% ,
Bertelsman (12.3%), ProSiebenSat.1 (8.3%), Springer (7.9%)
(Medienanstalten 2016c, 9). ZDF 7.4%
.
2015 3
(Medienkonvergenzmonitor)
.
2014 . 2015 3 ,
(Mediendatenbank)
(Medienananstalten 2016a, 33).48)
(KEK) , , ,
.
.
48) https://medienkonvergenzmonitor.de/
-
263
03
0201
0405
0607
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
(ALM) (ed.) (2015): Bericht der Kommission zur Ermittlung der Konzentration
im Medienbereich (KEK), Schriftenreihe der Landesmedienanstalten Band 49,
VISTAS. ( ALM 2015).
ARD ZDF Deutschlandradio Beitragsservice (2015): Gesch..aftsbericht 2014.
ARD ZDF Deutschlandradio Beitragsservice (2016): Jahresbericht 2015.
GfK (2016), Der Home Video Markt 2015, Erstellt im Auftrag der Filmf..orderungsanstalt.
Goldmedia (2015), Wirtschaftliche Lage des Rundfunks in Deutschland 2014/2015,
Vistas.
Kommission zur Ermittlung der Konzentration im Medienbereich (KEK), Zuschaueranteil.
http://www.kek-online.de/medienkonzentration/zuschaueranteile.html#c4337 2016. 8.
25.
Media Perspektiven, Basisdaten 2012/2013/2015.
Medienanstalten, Die (2016a), Jahrbuch 2015/2016, Vistas.
Medienanstalten, Die (2016b), Programmbericht 2015. Fernsehen in Deutschland.
Programmforschung und Programmdiskurs, Vistas.
Medienanstalten, Die (2016c), MedienVielfaltsMonitor. Ergebnisse 2. Halbjahr 2015.
Verband Privater Rundfunk und Telemedien (VPRT) (2016), Mediennutzung in
Deutschland 2015. www.vprt.de
Zentralverband der deutschen Werbewirtschaft ZAW e.V. (2016), Netto-
Umsatzentwicklung der Werbetr..ager 2015.
http://www.zaw.de/zaw/branchendaten/nettoumsatzentwicklung-der-werbetraeger/
Zubayr, Camille/Gerhard, Heinz (2016), Tendenzen im Zuschauerverhalten.
Fernsehgewohnheiten und Fersehreichweiten im Jahr 2015, Media Perspektiven
3/2016, 142-155.4 |
-
264
Broadcasting industry White PaPer
4 |
1.
1)
2016 2/4 , 96.9%
.
.
3 1 .
ADSL TV .
, MPEG 4 TNT()
, 15
HD .
3-2-20
ADSL ADSL
2014 2014 2015 1/4 2016 1/42015 2/4 2016 2/42015 3/4 2015 4/4
6.60% 5.80% 6.00% 6.70% 5.70% 6.30% 6.70% 6.00%
4.70% 5.00% 4.90% 4.90% 5.80% 5.20% 5.20% 5.60%10.40% 11.30% 11.20% 11.30% 11.50% 11.50% 10.70% 10.80%
29.30% 29.60% 29.50% 28.50% 28.40% 28.00% 28.10% 28.50%
8.00% 7.40% 7.40% 7.00% 6.30% 6.70% 6.20% 5.80%
17.60% 17.70% 17.90% 17.70% 17.40% 17.80% 17.20% 1810%
18.90% 19.10% 20.10% 20.60% 21.30% 20.90% 22.50% 22.10%
* : CSA, 2016
2014
29.3% 2016 2/4 28.5% 3 1
. 2014 4.7% 2016
2/4 5.6%
. ADSL 18%
ADSL
-
265
03
0201
0405
0607
. , PC
2013
.
2016 1/4 , 15 71.1%
. 2011 31% . PC
. 5 2% PC 2016 1/4
44.7% .
, 2011 1/4 72.4%
2016 1/4 83.6% .
ARCEP
2015 ( 3-2-21 ).
2013 ADSL ,
.
3-2-21
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00% PC
2015 2/4 2015 3/4 2015 4/4 2016 1/4 2016 2/4
15
* : CSA, 2016
3-2-11
2015 2/4 2015 3/4 2015 4/4 2016 1/4 2016 2/4
94.80% 94.40% 94.40% 94.10% 93.90%
83.20% 83.30% 83.60% 83.60% 83.00%
PC 40.20% 42.60% 42.60% 44.70% 44.70%
68.00% 68.40% 69.20% 71.10% 74.70%
* : CSA, 2016
-
266
Broadcasting industry White PaPer
( 3-2-11) ( 3-2-21)
. 2015 2/4 94.8%
2015 3/4 94.4%, 2015 4/4 94.4%, 2016 1/4
94.1%, 2016 2/4 93.9%
1 0.9%p .
PC , PC 40.2% 44.7% 4.5%p
, 68.0% 74.7% 6.7%p
.
3-2-12
2016 2/4
5.5
1.6
1.4
( 1:3) 1.9
PC 0.6
* : CSA, 2016
( 3-2-12) . 1
5.5 , 1.6, 1.4,
1.9, PC 0.6 .
3-2-22 (2010~2016)
30
25
20
15
10
5
02016 2/42014 1/4 2015 1/42013 1/42012 1/42011 1/42010 1/4
19.7
20.121.8 23.1
24.2 25.226.2 27.2
21.3 21.722.5
22.8 22.4
4.83.42.21.71.40.50.3
23
* : ARCEP
PC
. 2010 0.3%
-
267
03
0201
0405
0607
2016 2/4 4.8%
( 3-2-22).
.
2.
1)
,
.
15%
.
10.5%, 12.5% .
(programmes patrimoniales) ,
, (), ,
, , .
15% .
14% .
3-2-13
15% 15% 14%
10.5%(*)
12.5%
8.5%
8.5%
canal+: 3.6%OCS: 6%
2~3 5 : 60%
1~2 : 66%
1 : 70%
75%
75%
35 : 9% 9.25%
3 5 : 75%
75%
75%
canal+: 3.155%OCS:
* : CSA, 2016
-
268
Broadcasting industry White PaPer
2015 61 9,200 2014 62 5,100
0.9% . France Television
19 3,140 31% , Canal+ 17 7,670
29% . TF1 22% 13 7,670 ,
M6 7 2,270 12% . ,
NRJ, , AB 3 8,520 6% .
3-2-232015
France Television1931.4(31%)
385.2(6%)
Canal+ 1776.7(29%)
M6 722.7(12%)
TF1 1376.7(22%)
* : CSA, 2016
, 2015 61 9,200
7 9,520 , 8 2,570
. 2013 8 3,760
, 2014 8 2,500 , 2015 8 2,570
.
3-2-242013~2015
7000
6000
5000
4000
3000
2000
1000
0
2013 2014 20156343
813 837.6
6251
802 825
6192
795.2 825.7
* : CSA, 2016
-
269
03
0201
0405
0607
8 2,570
8 1,040 7,830 .
3-2-252015 (: )
450
400
350
300
250
200
150
100
50
0Canal+ M6 TF1 France Television
=78.3 =732.1
382.8
140.790.5 76.5
41.6
24.6
17.8 12.914.8
391
165.3
108.3 89.456.4
8.2
* : CSA, 2016
( 3-2-25) 2015
7 3,210 , France Television
3 8,280 (52%), TF1 1 4,070 (19%), M6 9,050
(12%), Canal+ 7,650 (11%), 4 93%
. 6% ,
Lagardere , Disney, NRJ 1%,
1,500 2% .
3-2-262015
France Television328.8M(52%)
Canal+76.5M(11%)
M690.5M(12%)
TF1 140.7M
(19%)
(6%)
* : CSA, 2016
-
270
Broadcasting industry White PaPer
, France Television , 2013
2016 , TF1
2013 1 6,900 2016 1 4,070
.
3-2-27 (2013~2015) (: )
400
350
300
250
200
150
100
50
0
France Television TF1 M6 Canal+
2013 2014 2015
393
169
94.774.8
34.2
385.8
151.3
88.471
38.1
382.8
140.7
90.5 76.541.6
580 1%,
970 , NRJ 550 , OCS 330 1%
. 1,500
2% .
3-2-282015
Groupe Lagardere9.7M(1%)
15M(2%)
Groupe NRJ5.5M(1%)
OCS3.3M(1%)
Groupe Disney5.8M(1%)
* : CSA, 2016
-
271
03
0201
0405
0607
( 3-2-29) 8 1,040
. () 60% 4 3,920
1 6,850 23%, 4,950
7% . 90% .
3-2-29 (2015) 810.4M(2014 813.3M)
-439.2M(60%)
168.5M(23%)
49.5M(7%)
17.6M(2%)25.1M(3%)
0.6M(1%)
31.6M(4%)
2015 13 5,541 2014
12 3,946 2013 13 7,459
. , 37 7,549
(2014, 32 9,379), 9 9,189(2014, 9 4,782),
7 4,139(2014, 7 2,073), 4 7,760(2014,
3 8,869) .
2)
2015 5,308 2014 5,909(2013
5,518) 601 10% .
2,268 43% , ()
1,138 21% , 573 11%,
12% 661, 472 9% .
-
272
Broadcasting industry White PaPer
3-2-30 (2015)
472(9%)
2268(43%)
192(4%) 1138(21%)
661(12%)
573(11%)
4(0%)
, France Television 1,665
31% , M6 1,024 19%, TF1 661
12%, Canal+ 580 11% , 27% 1,388
.
3-2-31 (2015)
Groupe TF1661(12%)
Groupe M61024(19%)
France Television1665(31%)
Groupe Canal+580(11%)
1388(27%)
() 0.8% 4 8,420
(2014, 4 8,800 ) .
, France Television 2 5,250
52% , TF1 1 2,270 25%,
Canal + 12% 5,800 .
-
273
03
0201
0405
0607
3-2-322015 ()
France Television252.5M(52%)
Groupe M637.2M(8%)
Groupe TF1122.7M(25%)
Groupe Canal+58M(12%)
* : CSA, 2016
2015 1 7,790 2.5% (2014
1 8,250 ), France Television 9,450
53% , TF1 2,660 15%, M6 2,240
13%, Canal + 10% 1,810 .
3-2-332015
France Television94.5M(53%)
(9%)
Groupe M622.4M(13%)
Groupe TF126.6M(15%)
Groupe Canal+18.1M(10%)
* : CSA, 2016
3-2-342015
France Television26.5M(46%)
(17%)
Groupe M64.6M(8%)
Groupe TF110.3M(18%)
Groupe Canal+6.1M(11%)
* : CSA, 2016
-
274
Broadcasting industry White PaPer
5,790 2014 5,730 1%
. , France Television 2,650
46% , TF1 1,030 18%, Canal +
610 11%, M6 460 8%
. 17% .
2013 2016 , ()
2013 4 7,990 2014 4 3,750 2015 4 3,920
. , ,
. , 2013
750 2014 1,130 , 2015 1,760 3
.
3-2-35 (2013~2015)(: )
600
500
400
300
200
100
0
2013 2014 2015
479.
9
51.5
164.
5
27.3
34
7.5
1 0.9
0.6
437.
5
49.4
175.
9
27.7
31.9
11.3
439.
2
49.5
168.
5
31.6
25.1
17.6
* : CSA, 2016
. 2015 7 160 .
. 2015 6 3,860
91%
6,300 9% .
( 3-2-37) .
-
275
03
0201
0405
0607
3-2-36 (: )
638.6(91%)
63(9%)
* : CSA, 2016
3-2-37 (: )
400
350
300
250
200
150
100
50
0
370.7
111.756
8
18.4
12.168
10.4
32.214.1
Canal+ M6 TF1France Television
* : CSA, 2016
3)
France Television 2015 30 2
, 2014 30 1,800 .
30 2 (+) 24 8,140 24
8,590 0.2% . 2015 3 6,230
2014 3 5,810 1.2% .
-
276
Broadcasting industry White PaPer
3-2-14France Television (: )
2015 2014
3,020.9 3,018.1
-30.1 -50.7
-2.2 -2.3
-32.3 -53.0
19.9 11.0
13.6 1.9
* : CSA, 2016
France Television ( ) ,
.
France Television
2013 88% 12% 2014
89% 11%, 2015 2014 89% 11% 1%p
.
2013 2015 9 1 .
3-2-38France Television
100%
80%
60%
40%
20%
0%
88%
12% 11% 11%
89% 89%
201520142013
* : CSA, 2016
France Television , 2015
24 8,140 2014 24 8,590 0.2%
. 2015 3 6,230 2014 3 5,810
1.2% .
-
277
03
0201
0405
0607
3-2-15France Television (: )
2015 2014 2015/2014
( + ) 2,481.4 2,485.9 -0.2%
362.3 358.1 +1.2%
177.2 174.1 +1.8%
3,020.9 3,018.1 +0.1%
3,006.4 3,017.6 -0.4%
* : CSA, 2016
, 2015
23 2,100
6,100 . 2014 10 4 5 6
16
.
3-2-16France Television (: )
France Television 2013 2014 2015
2,502 2,486 2,481
( ) 2,253 2,382 2,321
249 104 160 333 318 321 4 3 3 2,839 2,807 2,805
* : CSA, 2016
France Television , 2015 30 2,090
2014 30 1,810 0.1% . 2015
2014 30 1,760 0.4% 30 640 .
France Television , , 2010 5,100
2013 5,700 2014
5,100 , 2015 3 .
2010 1,300 2013
8,500 .
2014 3,800 , 2015
.
-
278
Broadcasting industry White PaPer
3-2-39 (2010~2015)(: )
2010
51
-1
9
-57 -51
-30
2011
40
20
0
-20
-40
-60
-80
-100
2012 2013 2014 2015
136
2
-85
-38
0(1) (2)
* : CSA, 2016
France Television , 2015
1 502 2014 1 673 171 .
9,432 781, 13, 793
, 70, 296 .
3-2-17France Television (: )
2015.12.31 2014.12.31
9,432 9,520
781 788
13 13
793 801
France Television 70 67
France Television 296 286
366 352
10,502 10,673
* : CSA, 2016
, 2012 1 1,031 2013 1
667 2014 2015 1 502
. 2012 529 .
-
279
03
0201
0405
0607
3-2-40 (2012~2015)(: )
11,200
11,000
10,800
10,600
10,400
10,200201520142013
-529
2012
11,031
10,667 10,673
10,502
* : CSA, 2016
-
280
Broadcasting industry White PaPer
5 |
NHK
, ,
. 2013
10 .
1.
1)
2014 2013
. 2014
2013 3 8,759 ( 1.4%
) . NHK
2 3,375 ( 0.7% ), 6,748 ( 2.7% )
TV 3,661 ( 18.5% )
4,975 ( 1.1% ) .
2014
73.0%
. ,
2015 2 818 . TV 1 9,323
, 1,254 .
3-2-18 (: )
2006 2007 2008 2009 2010 2011 2012 2013 2014
NHK 6,756 6,848 6,624 6,659 6,812 6,946 6,604 6,570 6,748
26,091 25,847 24,493 22,574 22,655 22,502 22,869 23,216 23,375
3,525 3,737 3,905 3,887 4,185 4,490 4,509 4,491 3,661
TV 4,050 4,746 4,667 5,134 5,437 5,177 4,930 5,030 4,975
40,422 41,178 39,689 38,254 39,089 39,115 38.912 39,307 38,759
* : , 2015 (2016).
-
281
03
0201
0405
0607
2014 11 4,722 .
50% , 40%, 10%
. 6 2,426 ( 54.4%)
TV 2 8,056 , 1 2,211 ,
TV 9,052 , 6,753 , 4,216 ,
2,138 .
, .
2)
2015 6 1,710 0.3% .
2011 .
. 1 2015
. , , 4
. 6.2%.
, 2008
2015 1,235 2008 2 .
3-2-19 (: )
2008 2009 2010 2011 2012 2013 2014 2015
8,276 6,739 6,396 5,990 6,242 6,170 6,057 5,679
4,078 3,034 2,733 2,542 2,551 2,499 2,500 2,443
TV() 19,092 17,139 17,321 17,237 17,757 17,913 19,564 19,323
TV() 1,549 1,370 1,299 1,247 1,246 1,243 1,272 1,254
676 709 784 891 1,013 1,110 1,217 1,235
6,983 7,069 7,747 8,062 8,680 9,381 10,519 11,594
6,204 5,263 5,017 4,785 4,970 3,071 3,171 3,188
20,068 17,899 17,130 16,342 16,454 18,375 17,222 16,994
66,926 59,222 58,427 57,096 58,913 59,762 61,522 61,710
* : , 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 .
1. , , , .
2. , DM, , .
2015 4 2014 97.6% 2 8,699 .
TV 1 9,323 ( ), 1,254 ,
-
282
Broadcasting industry White PaPer
5,679 , 2,443 , 1
1,594 . 4 ( 93.8%),
( 97.7%), ( 98.6%), TV ( 98.6%), (
101.5%) , , TV 4 ,
. 2014 2015 4
2014 ,
2015
. ( 110.2%) 2014 1
2015 1 1,594 10% .
3)
124/128() CS IPTV
NHK NHK BS, WOWOW, 110() CS, TV
. 2015 NHK 4,258 , BS
(WOWOW) 280 5 , 124/128 CS 120 3 , 110 CS 219
5 , TV 2,852 , IPTV 96 . TV 2016
3 53.8%.
3-2-20 (: )
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
NHK(, BS) 3,755 3,780 3,820 3,893 3,975 4,027 4,083 4,141 4,200 4,258
BS(WOWOW) 241.3 243.8 247.6 249.0 251.1 254.7 263.1 264.8 275.6 280.5
124/128 CS 368.5 350.1 273.7 245.6 221.1 196.3 176.2 157.1 125.4 120.3
110 CS 47.4 63.8 83.0 112.6 140.4 173.7 196.2 205.6 212.0 219.5
TV 2,061 2,194 2,301 2,471 2,602 2,656 2,707 2,767 2,817 2,852
IPTV 17 23 46 70 90 109 98 97 101 96
* : 2016 , TV (2016. 7) .
4)
2014 182 5 2013
.
, DVD , , ,
.
-
283
03
0201
0405
0607
NHK
49.8%, 43.5%, 5.6%, 0.7%,
0.4% NHK
. 2014
64.3%, 17.0%, 11.4%, 1.7%, 0.9%,
4.7% .
58.5%, 24.2%, 13.3 %, 2.8%, 1.2% .
.
2.
1)
(1)
,
TV( )
. NHK
.
.
TV 2010
.
.
3-2-21 (: )
2009 2010 2011 2012 2013 2014 2015
NHK 1 1 1 1 1 1 1
(TV) 127 127 127 127 127 127 127
113 113 108 92 72 46 44
540 526 556 545 539 520 510
IPTV 5 5 5 4 3 3 3
-
284
Broadcasting industry White PaPer
(2) NHK
NHK. NHK
TV 2, 3, 2
. NHK
TV . 2015 NHK 6,879
6,739 98%.
2014 0.1% . NHK
.
. NHK 6,690
.
3-2-22NHK (: )
2008 2009 2010 2011 2012 2013 2014 2015
649,446 653,372 668,039 682,010 647,821 643,846 660,954 673,970
3,339 3,783 3,553 3,434 3,715 3,590 4,163 3,955
(VOD) 50 295 553 1,034 1,355 1,843 1,884 2,017
7,698 6,872 6,906 6,605 6,173 6,380 6,435 6,541
1,868 1,542 2,147 1,491 1,381 1,357 1,385 1,458
662,402 665,886 681,201 694,576 660,447 657,018 674,823 687,944
272,652 274,664 274,947 282,477 277,458 286.862 293,805 299,240
10,693 11,940 12,784 13,498 14,478 16,246 17,570 22,734
1,089 2,020 2,005 2,054 2,016 1,422 1,334 1,614
715 21 485 25 43 44 51 90
59,357 60,204 62,763 62,672 57,558 57,481 57,735 59,204
1,612 7,767 17,284 21,485 10,788 4,673 3,286 1,464
3,576 4,005 4,707 5,190 5,087 5,010 5,103 5,103
9,916 8,686 7,733 7,830 7,974 8,583 9,400 9,949
124,497 122,498 123,778 123,182 122,109 118,574 116,023 113,580
54,107 60,927 56,642 58,894 63,570 63,255 61,032 62,258
12,243 12,024 12,156 12,265 12,213 12,232 13,034 13,139
69,749 74,945 68,940 70,437 67,023 67,589 67,743 69,258
10,784 9,082 8,217 9,431 9,080 9,305 11,560 11,453
630,996 648,791 652,447 694,576 649,404 651,282 657,681 669,001
31,406 17,075 28,753 25,130 11,042 5,735 17,142 18,942
* : NHK, 2015 (2016).
-
285
03
0201
0405
0607
(3)
NTV, TBS, TV, TV, TV
5 .
2015 NTV. NTV 2010
1 1
3,070 1 .
TV 2000 1
1 NTV . 2015
NTV 1 .
NTV . TV
.
3-2-23 (: )
2008 2009 2010 2011 2012 2013 2014 2015
NTV 2,912 2,777 2,580 2,648 2,739 2,853 2,904 3,070
TBS 2,714 2,727 2,111 3,427 2,131 1,705 2,093 2,103
TV 3,829 3,478 3,282 3,552 3,235 3,168 3,100 2,897
TV 2,301 2,209 2,106 2,398 2,176 2,679 2,282 2,282
TV 1,101 1,075 919 912 939 970 1,021 1,073
12,857 12,266 10,998 12,937 11,220 11,375 11,400 11,425
* : .
2015 NTV 966
. TBS 961
. NTV, TBS, TV 3 900
TV 900 841
TBS TV .
2014 1 1 TV
2015 .
-
286
Broadcasting industry White PaPer
3-2-24 (: )
2006 207 2008 2009 2010 2011 2012 2013 2014 2015
NTV 1,106 1,115 1,123 947 908 935 953 975 960 966
TBS 1,241 1,218 1,156 1,050 951 949 988 976 963 961
TV 1,153 1,177 1,102 1,049 985 993 993 983 1,007 932
TV 874 892 903 756 755 780 828 823 868 841
TV 434 429 409 335 334 331 360 359 387 371
4,808 4,831 4,693 4,137 3,933 3,988 4,122 4,116 4,185 4,071
* : .
2015 NTV 8.5% .
TV 7.2% 2014 1 2
. TV NHK 2014 6~8%
. TV 2014 .
3-2-25 (: %)
2008 2009 2010 2011 2012 2013 2014 2015
NHK 7.0 6.9 6.7 7.0 6.7 6.6 6.8 6.7
NTV 8.3 8.4 8.2 8.0 7.9 8.1 8.6 8.5
TBS 7.4 6.9 6.5 6.8 6.6 6.2 5.9 5.9
TV 8.5 8.6 8.4 8.0 7.1 6.2 6.7 6.2
TV 7.7 7.8 7.3 7.4 7.8 7.7 7.1 7.2
TV 3.6 3.2 2.9 2.7 2.9 3.0 3.1 3.0
* : 2008 2010 20102012 , 2012 2014 .
2)
(1) TV
TV 2015 TV 2,852
IPTV 96 2014 5 . TV IPTV
52.3%. TV 2015 510,
IPTV 3. TV 2014 7 .
TV 2014 4,975 , 4,468
, 507 . TV
.
-
287
03
0201
0405
0607
3-2-26TV
296
(58.0%)
74(14.5%) 28,559,748
(96.9%)
10,923,087(37.1%)
3 222(43.5%)17,636,661(59.8%)
188 (36.9%) 756,239 (2.6%)
3 (0.6%) 105,915 (0.4%)
23 (4.5%) 59,590 (0.2%)
510 (100.0%) 29,481,392 (100.0%)
(2)
2015 NHK 4,252 , BS
(WOWOW) 280 5 , 124/128 CS 120 3 , 110 CS
219 5 . BS
. BS 2015 2,118 199
. BS 2014 .
CS 2014 821 , 69 .
124/128 CS 869 , 50 . 124/128 CS
. 124/128 CS 110 CS
.
3.
1) OTT
2016 OTT
.
. TV J-COM
12 .
, S-VOD Hulu
PC .
-
288
Broadcasting industry White PaPer
NTV LIVE
. 7
500 3 .
, .
OTT
DAZN . 2016 7 J
2017 10 2,100
. DAZN
17 .
J .
. DeNa , ,
.
. DAZN TV, TV ,
TV, , . 1,750.
DAZN 6 .
, DAZN 2016 3 DAZN
. 500 8
2016 8 26
11 . DAZN J
.
DAZN
.
2)
5,800 2015 12 PC
LINE LIVE . LINE LIVE
120 , 5
1 .
100 .
.
-
289
03
0201
0405
0607
. ,
.
LINE TV .
,
LINE LIVE .
TBS!
LINE LIVE . LINE
LIVE
.
3) V-Low
V-Low 3 , , 3
. V-Low
99~108MHz (V-Low ) .
V-Low 7 .
, . V-Low
FMi-dio
. V-Low
. .
. V-Low
. , ,
, ,
.
.
.
-
290
Broadcasting industry White PaPer
, 2015 (2016).
, (2016).
, (2016).
, (2016)., 2015 (2016). (http//:www.soumu.go.jp)
NHK, 2016235710.NHK(http//:www.nhk.or.jp)
NTV(http//:www.ntv.co.jp)
TBS(http//:www.tbs.co.jp)
-
291
03
0201
0405
0607
6 |
2015~2016 12 (2011~2015, ) , 13
(2016~2020, ) .
.
,
, .
2015~2016
,
. , , ,
, .
1. 49)
1)
2015 4,634 5,600 2014 4,226
2,700 408 2,900 .
2014 13.16% 3.5%p 9.66%
.
49) : CSM Media Research (2016), TV2016 2015. (),
TV(2016)(2016)
-
292
Broadcasting industry White PaPer
3-2-412011~2015 (: , %)
20132011
3734.88
4634.56
20.29
20142012 2015
500045004000350030002500200015001000
5000
25
20
15
10
5
0
%
4226.27
2717.32
3268.79
14.2613.16
9.66
18.05
* : ()
, , 2015 1,221 5,800
30.91% , 2010 13.83% .
307 9,600 2010 63.5%
. 1,556 6,700
2010 1.71 , 5 11% 39.39%
. ,
.
2015 , TV 157, 2,218, 42
. TV 67.7 2.9
. TV 97.5%, 98.77%
.
2015 TV 473 1 12 8,300 (4
) . 2013
2014 2015 . TV
TV 2 3,600 , TV 1 9,800 ,
TV 5,559 . IPTV 3,700 , TV 5,500
. TV 5,500
.
, (CCTV)
10 5
. 2014 . CCTV-7
-
293
03
0201
0405
0607
1 . CCTV-1 97.2%
91.3% 1 3 . () , ,
, , 10 . 6 2
, 12 4, 13 7, 19 9
. , 9 10 .
,
.
3-2-272015 TOP 10
(%)
1 CCTV-7 (,) 93.0%
2 () 91.4%
3 CCTV-1 () 91.3%
4 () 89.4%
5 CCTV-13 () 88.0%
6 CCTV-2 () 86.3%
7 () 86.0%
8 CCTV-14 () 85.3%
9 () 84.2%
10 () 84.2%
* : CSM, 2015(2015)
2)
2015 1 1 ()50) (19:30~21:00)
4 2, 2
.
.
. 2014 32.6% 2015 31.2%
, 29.2% 28.5% .
() 1%p, 0.7%p 21.1%, 9.6% .
50) (19:30~21:00) 4 2, 2 .
-
294
Broadcasting industry White PaPer
3-2-422014~2015 TV (: %)
(CCTV)
2014 201535
30
25
20
15
10
5
0
%
29.232.6
20.1
9.5 8.3
0.3
28.531.2
21.1
9.6 9.4
0.2
* : CSM(2016)
, 133 15 7
2014 . CCTV-1 0.8% 1
. 0.4%p 4.3% 2 . CCTV-6(53
), (116), (1511) .
3-2-282015 TV 15
2015 (%) 2014 (%)
1 CCTV-1 () 5.0 5.8
2 () 4.3 3.9
3 CCTV-6 () 3.0 2.7
4 CCTV-13 () 2.9 3.1
5 CCTV-3 () 2.8 2.8
6 () 2.7 2.1
7 CCTV-4 () 2.6 2.5
8 CCTV-8 () 2.4 2.1
9 () 2.1 2.5
10 CCTV-5 () 2.0 2.2
11 () 1.8 1.5
11 () 1.8 1.7
13 CCTV-14 () 1.7 2.2
13 () 1.7 2.2
15 () 1.6 1.7
* : CSM(2016)
-
295
03
0201
0405
0607
3)
2015 1 232
1,669 . 8,847 85% . 2015
327 1,300 , 228 3,100
, 5 1 .
, 30.0%, / 14.1%,
13.0% 57.1%
. 2014 / 1.1%p
0.1%p 1.6%p . /,
, , , ,
, , , .
3-2-432014~2015 TV (: %)
/
2014 201535.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
%
16.4
2.84.44.6
16.1
3.04.35.26.2
8.26.5
8.511.4
14.2
31.1 30.0
14.1 13.0
* : CSM(2016)
4)
2015 394 1 6,540
35 557 .
120 3,600 , 154 4,800
. 2015 381,
3 7,700 81.25% .
23 3,200 686 5,200 42.83%
.
-
296
Broadcasting industry White PaPer
2015 132, 2015
10 80 4,114 20%
.
3-2-292015 TOP 10
1 () ( ) 28 1,129
2 () 10 486
3 () 11 460
4 () 6 244
5 () 5 182
6 () 4 122
7 () 4 951
8 () 4 210
9 () 4 175
10 () 4 155
* : ()
,
62.9%. , /
, 2015
4.2%p .
25% .
250 60.8%
(2014 137, 50.7%).
.
, . , ,
, , .
-
297
03
0201
0405
0607
3-2-302013~2015 (: %)
2013 2014 2015
15.8% 16.1% 17.3%
48.4% 49.8% 45.6%
24.1% 23.0% 25.1%
() 10.7% 10.3% 11.2%
1.0% 0.9% 0.9%
* : CSM
2015 , ,
.
.
, ,
, . 2015
IP()
. 2015 274 ,
96 TV , 136 .
5)
, ,
.
. 2015 ,
, , , , , . TV
.
-
298
Broadcasting industry White PaPer
3-2-312015
2 (2) CCTV-3 12
3 (3) 12
() 321
(3) 59
() 628
4 (4) 717
() 719
X-SINGER () 88
() 1121
() 315
() 417
2 (2) 425
() 614
() 724
() 1016
3 (3) 1030
() 116
() CCTV-1 126
() 124
() 51
() 716
! () 717
() 912
() 1023
2 (2) 59
3 (3) 710
() 419
2015 2014 5 200
.
, , ,
2015 7
() .
,
. 2016 4 17
-
299
03
0201
0405
0607
TV
,
,
.
6)
.
2015 1,529 5,400 4.44% .
1,221 5,800 4.27% ,
2015 119 6
307 9,600 , 63.5% .
3-2-442011~2015 (: , %)
2013 201420122011 2015
1800
1600
1400
1200
1000
800
600
400
200
0
25
20
15
10
5
0
%
1122.91270.25
1387.011464.49 1529.54
19.46
13.12
9.19
5.59 4.44
* : ()
3-2-322011~2015 (: , %)
TV
2011 123.32 10.98 934.54 83.23 65.04 5.79
2012 136.20 10.72 1046.29 82.37 87.76 6.91
2013 139.92 10.09 1119.26 80.69 127.83 9.22
2014 159.94 10.92 1116.19 76.22 188.36 12.86
2015 156.42 10.23 1065.16 69.64 307.96 20.13
* : ()
-
300
Broadcasting industry White PaPer
2015 2014
2.9% , 7.2%
. 2015 TV 5,760 4.6% .
, /, , ,
.
, 5.4%
7.1% . 10
, 2 3 .
PPL
.
7)
2015 401 61.2% .
58% 2
, , .
5 , 232
52.7% .
PC
. 4 ,
2 .
,
.
3-2-452012~2015 (: , %)
2013 20142012 2015
450400350300250200150100
500
92136
249
401
61.2%
83.1%
48.0%46.3%
* : i-Research, 2015 (2015)
-
301
03
0201
0405
0607
3-2-462012~2015 (: , %)
2013 20142012 2015
250
200
150
100
50
0
6798
152
232
54.9%47.2%
56.5%
52.7%
* : i-Research, 2015 (2015)
IT B.A.T(, , )
, , .
.
, , , , ,
, .
.
CNTV,
TV .
3-2-332015
56.40% 51.10% 9.50%
47.00% 45.20% 4.40%
38.90% 38.60% 4.40%
24.60% 22.90% 1.20%
21.00% 18.80% 0.60%
LeTV 20.00% 17.40% 0.90%
PPTV 15.10% 12.50% 1.20%
12.00% 9.30% 0.50%
360 11.80% 8.70% 0.30%
* : (CNSA), 2015(2015), 201510.
TV .
-
302
Broadcasting industry White PaPer
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