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Tabel 2.1. (lanjutan)

No VARIABEL DEFINISI KETERANGAN 

23 Demographic trends Computerized design and manufacturing technologies continue to facilitate quality and flexibility.Regional changes in population due to migration.Changing in ethnic composition of the population.Aging of the population .Aging of the “baby boom” generation.

Singh, p. A9 

24 Economic trends Interest rates, inflation rates, savings rates, trade deficits, budget deficits, and exchange rates. Singh, p. A9 25 Political/legal 

environment Anti-trust enforcement, tax policy changes, environmental protection laws, extent of regulation/deregulation, developing countries privatizing state monopolies, and state-owned industries.

Singh, p. A9 

26 Socio cultural environment 

Increasing number of women in the work force, awareness of health and fitness issues,concern for the environment, and concern for customers.

Singh, p. A9 

27 Global environment Currency exchange rates, free trade agreements, trade deficits, and new or developing markets.

Singh, p. A9