03 01 12 bfl brand & identity specialists

BFL Marketing Communications Inc. New Product And Brand Launch Specialists

BFL

BFL Marketing Communications

Who we are: New product and brand launch specialists for home, outdoor and business products and services.

BFL


• Strategic Planning

• Brand Planning

• Media Planning

• Internet Design & Marketing

• Direct Marketing

• Image Enhancement

• Public Relations

• Market Research

• TV & Radio Production

• Digital Media Communications

• Graphic Design

• New Product Development, Marketing & Introductions

• Trade Shows & Events

• Literature, Packaging & P.O.P. Design

• Advertising

Agency Services

BFL

BFL Marketing Communications Brand Strategy Process

Helping You Discover Your Points Of Difference What makes your firm or products unique? What resonates in the buyer’s mind that drives them to you over your competitors? BFL is experienced in helping to identify the unique attributes that provide the competitive advantage at every level of customer contact. “Discovery Day” Strategic Planning BFL’s “Discovery Day” strategic planning process is designed around your needs. It can be a one day strategic planning session or expanded to include extensive qualitative and quantitative research programs in order to gather market intelligence, establish goals and objectives and develop a comprehensive marketing communications plan. Learn. Identify. Act. Our half-day and full day “Discovery Day” strategic sessions are at the core of our brand development and product launch process. It’s our way of bringing your staff and ours together to focus and identify the measurable goals that we need to mutually accomplish and the actions needed to succeed.

BFL Marketing Communications Client Profiles

Developed Davey Garden Tool Brand and new product

launch plan including packaging, point-of-

purchase display, sales support collateral and

trade advertising.

Product and Brand Development

BFL

BFL Marketing Communications new product and brand launch specialists

Developed a standardized design format, color scheme

and type font for all Davey Residential Services

literature and print ads.

Brand Development

BFL


BFL

Initiated the launch of Davey Tree services test market program through

a partnership with Home Depot.

Program Launch BFL Marketing Communications new product and brand launch specialists

Developed positioning statement: We’ve Been Here. We’ll Be Here.

Designed templates for print and outdoor advertising.

Brand Development BFL Marketing Communications new product and brand launch specialists

Developed “Camp Safe”, a national public relations campaign to increase awareness on the dangers of Carbon Monoxide when using portable propane heaters inside tents and campers. Program included brand identity development, media relations, seasonal news releases, radio and TV PSA’s, packaging insert literature and traveling exhibits at public sportsman’s shows in major markets.

Program and Brand Development

BFL


Through “Discovery Day” strategic planning, BFL developed a brand development and launch plan for a new information and referral network supported by Easter Seals, United Way, Benjamin Rose Foundation, LEAP, The Ohio Dept. of Aging and the Cuyahoga County Dept. of Aging. The Front Door name, identity and supporting marketing materials were created based on feedback from five focus groups conducted at Northeast Ohio seniors centers.

Brand Development Program for Seniors

BFL


Brand Development Program for Seniors

BFL


The Western Reserve Area Agency on Aging (WRAAA) wanted to unify all of its communications vehicles under

one unified brand look.

BFL provided a brand image design program that incorporated a colorful

banding design element with the existing WRAAA logo and

positioning statement for use on literature, stationery, business cards,

the Internet and on internal correspondence templates.

MTD/Arnold MaxiEdge™

Serrated Trimmer Line

BFL worked with MTD’s Arnold Parts Division to develop the MaxiEdge Serrated Trimmer Line brand as a category innovation for Home Depot. Product launch included brand name development, packaging, point-of-purchase display system and national network cable TV

support to build brand awareness.

Brand Development and Product Launch

BFL



Developed new product launch plan, brand name development, packaging, National Hardware Show launch, national awareness advertising and public relations campaign.

Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers.


BFL

BFL

Media Planning Brand awareness was established through a 3 year national print campaign targeting campers, hunters, RV owners and DIY’ers.

Product Launch Advertising Support BFL Marketing Communications new product and brand launch specialists


Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers.


BFL

Brand and E-Commerce Advertising

BFL


Mr. Heater Trade Show Display

& Direct Mail Programs

Trade Show and Exhibit Design

BFL


OurPets’ Pet Feeders

Developed the Water Tower and Food Tower brands

including packaging and trade advertising

support for OurPets’ Corporation

BFL

Brand Development and Product Launch BFL Marketing Communications new product and brand launch specialists

OurPets’ 20X40ft. Exhibit

Global Pet EXPO

Trade Show Exhibit Graphics

BFL


BFL Marketing Communications Direct Mail

Direct Mail

BFL


Developed an ongoing series of direct mail postcards targeting local area prospects for Avon

Ohio Duraclean franchise including database management, printing , addressing and mailing.

BFL Marketing Communications digital marketing

Website Design

BFL


Developed content and designed the Stripmatic Products website including

product photography coordination, search engine optimized copy (SEO) and content managed news section.

Also designed the company logo.

http://www.stripmatic.com/

Website Design

BFL


Developed content and designed the Duracleanohio.com website including

photo retouching, illustrations, and search engine optimized

copy (SEO)

Also created Duracleanohio’s corporate Facebook page and social

marketing links.

http://wwwduracleanohio.com/

Website Design

BFL


Developed content and designed the PCHelpclevland.com website including

search engine optimized copy (SEO), corporate Facebook page and

social marketing links.

Also designed PCHelpClevand’s logo,

http://www.pchelpclevland.com/

Created a brand development program for Baskets Galore, a growing Cleveland area based

gift basket company.

Program included strategic planning and the design of an

e-commerce Web site.

Brand and e-Commerce Development

BFL


Website Design

BFL


Re-designed and updated the website for Advantage Diagnostics including

search engine optimized copy (SEO)

http://www.advantagemri.us.com/

Website Design

BFL


Developed content and designed a new website for

PerforamnceSpray.com including search engine

optimized copy, YouTube video, new product launch

and news releases.

http://www.performancespray.com/

e- newsletters

BFL


Targeted e- blast

BFL


BFL Marketing Communications Promotions & Events

New Branch Openings

BFL

New branch opening promotions for First Federal of Lakewood included an integrated mix of traffic-

building direct mail, in-branch signage, radio commercials, newspaper ads, on-site promotions

and prize give-aways .


Green Industry and Equipment Expo Louisville, KY

Marketing Consulting Focus Group Research

Press Relations Promotion

BFL

Trade Show Marketing BFL Marketing Communications new product and brand launch specialists

BFL

Trade Show Marketing

Trade Show Advertising Campaign

Green Industry and Equipment Expo Louisville, KY


I-CAR Automotive

Collision & Repair Training Conference

and Trade Show

Created I-CAR IeXpo05 trade show identity, website and online registration program. Produced and promoted event at the Cleveland I-X Center.

Brand and Trade Event Development

BFL


Brainerd, MN Jaycees

Ice Fishing Extravaganza

BFL

Event Marketing

BFL initiated contact with the Brainerd Jaycee’s to develop pre-event promotions and the Mr. Heater “Hot Spot” for the Annual Brainerd Jaycee’s Ice Fishing Extravaganza. Promotional support included Mr. Heater identity online, local radio commercial and event fliers. The Extravaganza draws over 12,000 people annually and has been featured on ESPN and in numerous outdoor publications.


Corporate Identity & Logo Design


BFL

• History – Ongoing business since 1955

• Experience – Successful product launch track record

• Dedication & Integrity

• Quality Reputation

• Cost Effective – “Big agency experience without the cost”

• Willing to grow with you

• Creativity & Design Excellence

• Strong support and depth when you need it

BFL

BFL Marketing Communications Why Us?

BFL

Arnold Corp. Basket’s Galore Beck Center for the Arts Blue Cross & Blue Shield of Northeast Ohio BP Oil Camp Safe Certified Angus Beef Program City of Westlake Cleveland Browns Radio Network Cleveland Clinic Children’s Hospital Coalition for Portable Propane Product Safety Convention & Visitors Bureau of Greater Cleveland Dedicated Transport EGI Corporation / Mr. Heater Parros Consulting Excello Engineered Systems, LLC First Federal of Lakewood Genie Glowcore Heating and Cooling Products Great Lakes Expositions Health-Mor Personal Care Corp. HMI Industries I-X Center Cleveland Master Builders, Inc. Mr. Coffee

A partial (alphabetical) listing of clients served by BFL since 1990:

MTD Products / Cub Cadet; Yardman and White Outdoor Power Equipment NanoFILM, Ltd. National Institutes of Health Northern Ohio Italian American Foundation Ohio Manufacturing Association OurPet’s Company Outdoor Power Equipment Institute Regina Health Center Rock Bottom Restaurant & Brewery Samuel Steel Sellers Expositions Shell Oil Sisters of Charity of St. Augustine Health System Slavic Village Development Corporation State Chemical Stripmatic Products, Inc. Telsource Corp. The Davey Tree Expert Company USA Expositions VanDyne Crotty, Inc. Walbro Engine Management Western Reserve Area Agency on Aging Worthington Cylinders

BFL


•BFL / GRA Support Team

•GRA / BFL Offices and Print Center

Contact Denny Pavan P: 216.875.8860 F: 216. 875.8870 e-mail: [email protected] bflcom.com


We’re ready to work!

BFL Marketing Communications, Inc.

new product and brand launch specialists

mailto:[email protected]




http://www.bflcom.com/

03 01 12 bfl brand & identity specialists

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