Spring Study TourMar 18-23, 2012

Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.

Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #springstudytour

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Friday, March 23, 2012

Week in reviewKey takeaways – day by day

Tools introduced/mentioned

Your expectations

ResourcesReports

Library

News/trends

What’s next?Going back home

Keeping the spirit alive

Follow up

Survey time!

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Week in review – We hope that you…

Learned how others are doing things

Learned about new tools

Thought and worked about your own situation & plans

Made new connections with peers at U.S. institutions

Made new connections with peers at other Swiss universities

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Week in review - Sunday

Introductions

swissnex San Francisco

Participants

Declaration of intention/purpose

We will review those at the end of this session

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Week in review - Monday

Chuck Darrah – Professor @ San Jose State University

Apple’s iTunesU

UC BerkeleyChristina Sponselli – Social Media Director

Ram Kapoor

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Week in review - Tuesday

Twitter: Thomas Arendt

Stanford:

John Stafford and team

Adam Miller & Amy Wolf – Stanford Alumni Association

Andy Myers, Staci Baird - Stanford’s School of Engineering

Define, plan, monitor, and reassess!Define, plan, monitor, and reassess!

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Week in review- Wednesday

YouTube: EDU ProgramEDU Program application: http://www.youtube.com/partners

Facebook: A glimpse into Silicon Valley

LinkedIn: Christina Allen, Carmen Roman, Stefani Grothe, Maria Albanese, Maella B.

Learning center: http://learn.linkedin.com/

Adapt quickly to trends to survive and compete!Adapt quickly to trends to survive and compete!

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Week in review - Thurs

Michael Stoner workshopMstonerblog.com – A facebook page is not a strategy!

Presentation in our library

California Academy of SciencesAmie Wong

Importance of having clear objectives

Importance of measuring

You don’t have to have a big team to use social media successfully!

You don’t have to have a big team to use social media successfully!

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Week in review - Friday

David Harris workshopFormalize your goals, define your audience, measure impact

Presentation in our library (site)

BlackboardGrowing importance of mobile

Define your goals, measure, lookout to new trends, and stay current!Define your goals, measure, lookout to new trends, and stay current!

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Soundbites

Tell a story: would I want to read this?

Ask what they want to hear

Embracing super fans

Get your fans to provide content

Empower others in your organization

Get allies and supporters higher up in the organization

Test and evaluate

Just be there!

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Your expectations - Discussion

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Resources

Our program’s siteLibrary of social media policies, guidelines, etc.

Reports: Radian6 and Presence reports:

Do you know what your reports look like, how you can use them?

Radian6: identify influencers, see where your audience is hanging out

Make a point of staying up with trends:Mashable news

Follow interesting people that share relevant information: Staci Baird, Lena Shaw, etc.

Mstonerblog.com

EnlightenedPIO.com

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Back in CH: Now what?

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Keeping the spirit alive

Formalize what you will do upon return:What you want to achieve (goals)

How you will transfer the knowledge to others in your team

Make a presentation to your team?

Set up a group of communicators on campus and meet regularly

Share the videos, blog posts.

Something new you will try to incorporate (tactic, tool, etc.) that you learned during the study tour

Getting allies within your organization: Name them

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Keeping the spirit alive

Join our LinkedIn subgroupPrivate space to share questions regarding our trip etc.

Set a date for a follow up call/webmeetingApril 2012

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THANK YOU!

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Tell us what you think!

http://www.surveymonkey.com/s/

fallstudytour