030962

Development of a transnational Corporate Identityfor Gardens and Parks in Northern Europe

Logo 1

Idea

The fence separates the garden or park

from the surrounding „wild“ nature, from urban space

or from public areas.

The gate opens the fence,

so that people can come in.

Through an open gate the visitor can see

what‘s inside and is invited to take a look around.

Logo

Logo

German version

Logo

Finnish version

Logo

Danish version, slogan in English

Brochures

Example:

Image Brochure for international use.

Brochures

Example:

Flyer for a single project.

German and english version.

Website

Example:

Corporate Design

The logotype is designed

as a picture-puzzle.

The two halfs of the open gate

form a tree.

The logo has square dimensions.

Corporate Design

Name and Slogan

The name:

European Gardens

and the slogan:

Culture Nature Pleasure

are used like suggested by PLS Rambøll.

Corporate Design

Typography

Corporate Design

Measurements

Corporate Design

Logo, black version

Corporate Design Logo, negative version

Corporate Design

Colours

The main colours are a bright (PAN 390)and a dark (PAN 356) green.

A bright blue (PAN 639) and a dark orange (PAN 166)can be used to accentuate details.

Corporate Design

The Logo Colours

Corporate Design

Logo, single Colour version

PAN 356

Corporate Design

Additional Colours:20% tones of the logo coloures can be used as background colours.

Corporate Design Languages

For transnational publications,

the English versions of name and slogan are useful,

because they can be understood

by many people all around Europe.

For use in national publications,

it may be necessary to translate

name AND slogan to the language

of the respective country.

End of presentation