04 envato marketplace preso - amazon s3...cart? grab it today @ 20%, treat yourself. you deserve it...
TRANSCRIPT
Presented by: Nick Kenn
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O P T I M I S I N G T O I M P R O V E C U S T O M E R E N G A G E M E N T T O D AY A N D I N T O T H E F U T U R E
Smarter e-Commerce
RB MARKETPLACE
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A THREE-SIDED MARKETPLACE BETWEENT ARTISTS, CUSTOMERS AND FULFILLERS
CUSTOMERS
600,000+ 2.9M 11.5M
CONTENT
3rd PARTY FULFILLERS
ARTISTS
15 FULFILLERS (23 locations), 63 PRODUCTS
ACQUISITION
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MAKING THE MOST OF WHAT YOU ALREADY KNOW
Searched “cat t-shirt”
Searched “cat t-shirt” and compared products
+ +
+ +
CONVERSION
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Mobile pages that are 1 second faster experience up to 27% increase in conversion rate
CONVERSION
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SEAMLESS CHECKOUT
Standard Players
But DON’T FORGET!
RETENTION
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MOBILE (APP) EXPERIENCE IS KEY
e.g. AR
Remember ME
And remember to REACH OUT
FUTURE?
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NEW PLATFORMS, BIG PLAYERS
VOICE as an Acquisition Channel
Impact of PRICE on conversion
SHIPPING and SERVICE expectations