04 stakeholder & business ecosystem analysis 2013
TRANSCRIPT
Strategic Management @ 2013
Stakeholder Analysis – มุมมองการผลิต (ศตวรรษที่ 19): Suppliers and Customers
– มุมมองการบริหารจัดการ (ศตวรรษที่ 20): + Owners, Employees
– ผู้มีส่วนได้เสียมุมมอง (1960-80s)(Freeman, 1984): + Competitors, Governments, News Media, Environmentalists, …
– Issues management and Relationship Management
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Theory one
• Milton Friedman – focus on the shareholders as they only stakeholders who matter. The business of business is making a profit and building shareholder value the prime purpose.
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Theory Two * The quickest way to destroy shareholder value is to ignore stakeholders
R. Edward Freeman.Strategic Management: A Stakeholder Approach ,1984.
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Why pay attention to stakeholders? • Moral or philosophical reasons – corporate social responsibility
• Practical reasons – licence to operate
• Strategic planning reasons – identifying opportunities and threats
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“Sustainable Development” was officially defined in a report commissioned by the United Nations, called “Our Common Future” in 1987.
“Sustainable Development” is also referred to as the “3E’s” (economy, environment, equity), the “3P’s” (People, Planet, Profit), the “triple bottom line” and “3BL” (triple bottom line).
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ผู้มีส่วนได้เสียของโครงการ
Stakeholders
✖ NGO´s International
Developmental Agencies
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AND CONT..
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Farming Communities
Farmer Support Center
Building Greener Stores
Ethical Sourcing
Respecting PEOPLE and PLACES
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Power Versus Interest Grids ; Eden and Ackermann (1998)
Professor Fran Ackermann
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Creating Public Value Meeting Mandates
John M. Bryson, McKnight Presidential Professor of Planning and Public Affairs
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Connect Materiality with Measurement for Maximum Value and Opportunity September 24, 2012 by Charlene Wall-Warren
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เอสซีจีให้ความสําคัญกับการวิจัย พัฒนาผลิตภัณฑ์โดยมุ่งพัฒนานวัตกรรม ที่ตอบสนองความต้องการของลูกค้า และเป็นมิตรต่อสิ่งแวดล้อม
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Prominent Fortune 100 multi-national operations, university spin-outs and start-up businesses in more than a dozen pioneering industries, including biotechnology, information technology, and clean technologies
Research Triangle Park