053045yik, benjamin 055026wan, polly 055012 chiu, ming 055005 lai, virginia 055004 ho, cynthia

053045 YIK, Benjamin

055026 WAN, Polly

055012 CHIU, Ming

055005 LAI, Virginia

055004 Ho, Cynthia

Preface – Why Preface – Why Tourism?!Tourism?!Preface – Why Preface – Why Tourism?!Tourism?!

• The aim of this project:

– to show the importance of the tourism industry

– giving an introduction to the government measures that aimed to help the industry.

• Hong Kong Board of Tourism (HKTB)

Structure of our Term Structure of our Term PaperPaperStructure of our Term Structure of our Term PaperPaper

Topic: Local Tourism and the Government measures

Pages 42


Part One: Overview

General Situation – entrances statistics and source of tourists

Weight of Tourism in Hong Kong economy – effects on consumption and unemployment

Overview of the HKTB


Part Two: Government Measures

•Individual Visit Scheme

•Discover Hong Kong Year 2006

•Quality Tourism Services Scheme


Part Three: More About Our Tourism

•Question 18: Protect visitors' consumer rights

•Conclusion and anticipations

•Sources

Structure of our Structure of our PresentationPresentationStructure of our Structure of our PresentationPresentation

Government MeasuresGovernment Measures• Hong Kong Tourism Board (HKTB)

• Individual Visit Scheme

• Discover Hong Kong Year 2006

• Quality Tourism Services Scheme

Conclusion and anticipationsConclusion and anticipations

Hong KongHong Kong

Tourism BoardTourism Board

• Government-subvented body

• was founded on 1 April 2001

• support the interests of Hong Kong's tourism

• Primary responsibilities:

– To market and promote Hong Kong as a destination worldwide

– take initiatives to enhance the experiences of its visitors once they have arrived

Hong Kong Tourism Board Hong Kong Tourism Board (HKTB)(HKTB)Hong Kong Tourism Board Hong Kong Tourism Board (HKTB)(HKTB)

• Mission:

– to maximise the social and economic contribution that tourism makes to the community of Hong Kong

– to consolidate Hong Kong's position as a unique, world class and most desired destination.


• The six objectives of the HKTB:

– To endeavour to increase the contribution of tourism to Hong Kong

– To promote Hong Kong globally as a leading international city in Asia and a world class tourist destination

– To promote the improvement of facilities for visitors – To support the Government in promoting to the community the i

mportance of tourism – To support, as appropriate, the activities of persons providing s

ervices for visitors to Hong Kong – To make recommendations to and advise the Chief Executive

[of the Hong Kong SAR] in relation to any measures which may be taken to further any of the foregoing matters.


IndividualIndividual

Visit SchemeVisit Scheme

Background

• SARS came to Hong Kong in 2003• number of visitors to Hong Kong decreased

sharply • businesses related to tourism such as hotel and

retailing also affected by SARS • So our government introduced a new scheme

and that is called Individual Visit Scheme.

Individual Visit SchemeIndividual Visit SchemeIndividual Visit SchemeIndividual Visit Scheme

• 28-7-2003

• Dongguan, Zhongshan, Foshan and Jiangmen

• 1-6-2006

• those cities, which joined this scheme,will increase to 43

• nearly 200 millions citizens of China



Amount of total visitors and Mainland visitors from 2002 to 2004

Year 2002 2003 2004

Total visitors 16,566,400 15,536,800 19,900,000

Mainland visitors

6,825,200 8,467,200 13,432,500

Percentage 41.3% 51.6% 67.5%


02468

101214161820

Million

2002 2003 2004

Total Visitors toHong Kong

Visitors fromMainland China

Increasing percentage of Mainland visitors

Plans of HKBT Plans of HKBT 20062006

Plans of HKBT 2006Plans of HKBT 2006Plans of HKBT 2006Plans of HKBT 2006

① Develop family segments and Business traveller segments

② 2006 Discover Hong Kong Year campaign

③ Quality Tourism Services scheme

Discover Hong Kong Year Discover Hong Kong Year 20062006Discover Hong Kong Year Discover Hong Kong Year 20062006

Goal:

• Short-term

1)HK “must-visit“

2)HK the hottest

• Long run

1) HK leading position in the international

FamilyFamilyFamilyFamily

• 36% of visitors have children • Only 24% bring them along

What can we do ?• Mega Event promotions

• Family-oriented attractions (Disneyland and Ocean Park)

http://www3.news.gov.hk/ISD/ebulletin/en/category/businessandfinance/050317/features/html/050317en03008.htm

BusinessBusinessBusinessBusiness

• 3.41 million business every year• 1/3 conventions, exhibitions, incentives and mee

tings What we encourage?• more leisure activities • bring their families aim Their stay and their spending increase

http://www3.news.gov.hk/ISD/ebulletin/en/category/businessandfinance/050317/features/html/050317en03008.htm


Upcoming AttractionsHong Kong Wetland Park(香港濕地公園 )Ngong Ping 360(昂坪 360)SkyCity(航天城 )


Hong Kong Wetland Park(香港濕地公園 )Opening:200660+ hectare park the internationally recognised wetland ecosystemget close to nature through integrated, themed education and recreation facilities, including audio-visual shows, interactive computer, wildlife models and wetland simulations


Ngong Ping 360(昂坪 360) Opening:Mid 2006 a stunning 5.7km cable car

Lantau Island ----Giant Buddha and Po Lin Monastery panoramic encompassing the South China Sea


SkyCity(航天城 ) Opening:Mid 2006 near the existing international airport is a hub integrating transportation, business and leisure includes SkyPlaza, AsiaWorld Expo, SkyPier, a 9-hole

golf course and a new hotel


Hong Kong Disneyland(香港迪士尼樂園 )

Main Street U.S.A. (美國小鎮大街 ) Fantasyland(幻想世界 ) Adventureland(探險世界 ) Tomorrowland(明日世界 ) Two Disney-style hotels Magical Chinese New Year(齊來歡度奇妙新春 )


Enchanting Culture & Heritage Celebrations (傳統節慶巡禮 )

The Tin Hau Festival (20 April) Cheung Chau Bun Festival (1-6 May) Birthday of Lord Buddha (5 May)


•Birthday of Tam Kung (5 May)•Temple Fair

•(20-23 & 28-30 April, 1 May & 5-7 May)

QualityQuality

Tourism Tourism ServicesServices

SchemeScheme

Quality Tourism Services Quality Tourism Services SchemeSchemeQuality Tourism Services Quality Tourism Services SchemeScheme

• Found in 1999

• Supported by Hong Kong Tourism Board


Content:

• Clear price

• Clear information

• Staff must know the product well

• **Evaluation is processed every year


Outcome:

Shops(2004) 4700(2005) 5700(2006) 6000

ConclusionConclusion

andand

AnticipationsAnticipations

Conclusion

• Showed the importance of the tourism industry to the local economy

• Tourism made up only 7% of the local GDP• But it is the fact that tourism pushed the other

industries forward.• Tourism is the element that plays the crucial role of

the economy during recession • If we can seize the opportunity, everything could

have changed.

Conclusion and AnticipationConclusion and AnticipationConclusion and AnticipationConclusion and Anticipation

Conclusion

• HKTB:

– has tried to make use of the potential economic value of the local tourism industry.

• They pushed many measures forward in order to attract tourists coming to Hong Kong.


Conclusion

• However, promotion is not the full answer.

• As a manufacturer, the procedures we need are not only advertisements, but also improvement of products’ quality.

• In the coming part, we are going to find some problems that the HKTB must try to fix it.


Anticipation

• We think that the HKTB should keep on striking in order to attract tourists.

• Her mind is correct.• But the authority should strengthen Hong

Kong’s competitive power against other countries such as Singapore and Malaysia.

• It is crucial in long term mean.


Anticipation• problems that the HKTB must try to solve:

– Air pollution– Limited scene spots– Competitive countries– Lack of transformational power

• The principle is to meet 21st century tourists’ needs.


~THE END~~THE END~~THE END~~THE END~

053045yik, benjamin 055026wan, polly 055012 chiu, ming 055005 lai, virginia 055004 ho, cynthia

Documents

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hong kong year

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