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ERICSSON INNOVA A SYSTEM FOR INNOVATION

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ERICSSON INNOVA

› System for Innovation for DUIB & PAIB (all employees)

› Inspired by the Venture Capital (VC) model

› Access to time and light-weight funding for early experimentation

› Additional funding by pitching to the Innova VC panel

› Successful ideas turn into products, services, patents, or process improvements

› Submissions automatically enter a competition with awards

› Focus areas defined every year

› Introduced in September 2010

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Our Goal – Increase the level of innovation for Ericsson IP and Broadband

– Become the most innovative company in our field

Our Philosophy – Tap into the innovation potential of all employees

– Ideas may come from senior people, junior people, new employees

Our Task – Work on tools, processes, culture which:

– Connect people across multiple groups

– Create a culture where ideas are encouraged, nurtured, and grown

– Provide easy access to funding, time to experiment, and prototype

– Create drivers to spark innovation

Our PRINCIPLES

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The steps from a contributor’s perspective

Ericsson INNOVA

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0 - Join the social tool

› Create a profile in the social tool

› Follow #innova

› Comment on people’s ideas

Connect

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1 - I have an idea

› Submit the idea on idea box

› Write a headline on the social tool

› Find people to comment on your idea

› Your PDU innovation team will help

Propose

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2 - I want to explore this idea

› Submit request to experiment

› Quick turnaround for approval

› People commented on your idea

› You received support

Discuss Submit

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3 – A week to experiment

Seed funding

› $500 prepaid VISA card

› A week to experiment

Experiment

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4 - Share your experience

› Share the results

› Write about the experience

› Learnings – positive, negative

Share

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5 - TakE the idea further

› Be the CEO of your idea

› Pitch the idea to the Innova VC panel

› Quick turnaround for approval

› Write a brief proposal

› People commented on your proposal

› You have support

Plan Pitch

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6 - PrototypE

Round 1 funding

› Rapid prototype

› Share intermediate results

› Light-weight checkpoints

› Demo the results

Prototype

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7 - Productize

› Projects in the VC funded

prototype phase are considered

as product candidates

Productize

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TYPES OF IDEAS

collaboration

many ideas and all types of ideas We want to encourage

Radical ideas that show out of the box thinking

Address unarticulated customer needs

Identify new emerging trends

Aligned with the areas of focus

Leverage Ericsson's strengths

Address customer need in a new improved way

Potential business impact

Increased sustainability

Ideas that improve people's lives

To trigger our thinking

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Ericsson INNOVA

›Reflections

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Duib head on innovation As the head of IP and broadband development for Ericsson in Silicon Valley, Maya Strelar-Migotti wrestles

with a problem that you hear many leaders of huge, global companies worry about all the time: Now that

we’re gigantic and hidebound, how do we keep that start-up-like passion for innovation?

Strelar-Migotti told a cavernous room of entrepreneurs and would-be entrepreneurs at TiEcon 2013 that she

came up with a six-part recipe to get the innovation mojo going at the Sweden-based telecom company.

1. Legitimize Innovation

2. Emphasize Learning

3. Appeal to Internal Motivation

4. Have a Method for Innovation

5. Encourage Collaboration

6. Anticipate Customer Needs.

Before you say, “duh,” I should say I can elaborate in a minute. But first it’s interesting to note that Strelar-

Migotti’s initiatives were born of something of a culture shock. When she came to the United States four

years ago, it was the fifth country she would work in for Ericsson. And let’s just say Silicon Valley was unlike

anyplace she had been before, lending support to the notion that the valley indeed has a unique innovation

culture.

http://www.siliconbeat.com/2013/05/19/ericsson-silicon-valleys-maya-strelar-migottis-six-ways-to-fire-up-innovation-in-big-enterprises/

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