The Language of The Language of Fashion: Evolution Fashion: Evolution

through timethrough time

The Language of Fashion: Evolution The Language of Fashion: Evolution through time fashion show begins through time fashion show begins

with fashion dating back to the 1940’s with fashion dating back to the 1940’s and 1960’s. Scene one will feature the and 1960’s. Scene one will feature the 1940’s model on the left, surrounded 1940’s model on the left, surrounded

by economic factors that effected this by economic factors that effected this decades attire such as World War II. decades attire such as World War II. Displayed through the fashions, the Displayed through the fashions, the

audience will gather how women were audience will gather how women were generally, treated as the lower gender generally, treated as the lower gender at this point in time expected to work at this point in time expected to work in factories as well as take care of the in factories as well as take care of the children. Fashion trends were military children. Fashion trends were military

in look with padded shoulders and in look with padded shoulders and knee length dresses, accessorized knee length dresses, accessorized with stylish hats and black gloves. with stylish hats and black gloves.

Scene two will consist of 1960’s Scene two will consist of 1960’s models that will also project major models that will also project major economic factors that also effected economic factors that also effected

this decade. The presidential reign of this decade. The presidential reign of John. F. Kennedy and a stereotypical John. F. Kennedy and a stereotypical diagnosis that women were expected diagnosis that women were expected

to be stay-at-home moms also to be stay-at-home moms also affected attire. Fashion trends had affected attire. Fashion trends had

significantly grown provocative being significantly grown provocative being influenced by Jackie Kennedy, with influenced by Jackie Kennedy, with bee-hive-like hair, oversized jewelry bee-hive-like hair, oversized jewelry

and subtle pink tones accentuated on and subtle pink tones accentuated on sleeveless, thigh length dresses.sleeveless, thigh length dresses.

This pie chart displays how the economic factors over the past 50 years effected the retail sales of the fashion world. For example: From the 1940’s to 1950’s the economy

was recovering from the great depression, where all sales dropped as a result of a 1930’s recession. In the 1960’s and 1970’s sales begin to slowly increase as the

economy was in full recovery and the war was over. This was also the beginning of gender equality, and was highly reflective in economy as women began to shop and dress more appealing. Lastly, in the 1980’s to 1990’s fashion sales sky-rocketed as economic times became prosperous, women were making their way into the career world, and Canada saw it’s first female Prime Minister. With regards to the current

21st century and the unknown future, fashion sales have been at a constant high and appear to stay so, in a society where appearance is vital.

In scene five of The Language In scene five of The Language of Fashion: Evolution through of Fashion: Evolution through

time fashion show, the audience time fashion show, the audience will view the vibrant 1970’s and will view the vibrant 1970’s and 1980’s. To the left is a 1970’s 1980’s. To the left is a 1970’s

model, the audience will be able model, the audience will be able to grasp through the models to grasp through the models

attire just how funky and far-out attire just how funky and far-out the fashions were. To the far left the fashions were. To the far left

are economic factors that are economic factors that effected the way women effected the way women

dressed such as the women’s dressed such as the women’s liberation movement, black liberation movement, black history and some of history’s history and some of history’s

most notable musicians such as most notable musicians such as the Bee Gees. To the right are the Bee Gees. To the right are 1980’s fashions, the audience 1980’s fashions, the audience will also be able to grasp how will also be able to grasp how

the economic times effected the the economic times effected the attire that adorned a women's attire that adorned a women's

body. To the far left, economic body. To the far left, economic factors such as technology, high factors such as technology, high interest rates and the boom of interest rates and the boom of

fashion designers such as fashion designers such as Calvin Klein as well as the iconic Calvin Klein as well as the iconic Madonna were highly reflective Madonna were highly reflective

on fashion.on fashion.

Fashion Era’s & Coinciding Economic Fashion Era’s & Coinciding Economic factorsfactors

Depending upon the current economic state of the economy, the fashion world was highly reflective.Depending upon the current economic state of the economy, the fashion world was highly reflective.In the 1950’s clothing was reflective on the economic state because of a worldwide In the 1950’s clothing was reflective on the economic state because of a worldwide

recession that was sparked by the Wall Street crash an turned into the Great Depression. Attire was recession that was sparked by the Wall Street crash an turned into the Great Depression. Attire was extremely conservative, dressed all in black and accessorized with black gloves or a hat.extremely conservative, dressed all in black and accessorized with black gloves or a hat.

This trend continued in the 1960’s where John F. Kennedy’s presidency took a toll on This trend continued in the 1960’s where John F. Kennedy’s presidency took a toll on the fashion world, his ravishing and stylish wife Jackie Kennedy inspired the A-line dresses, bee-the fashion world, his ravishing and stylish wife Jackie Kennedy inspired the A-line dresses, bee-

hive hair and oversized jewelry of fashion crazes everywhere. hive hair and oversized jewelry of fashion crazes everywhere. Also, the 1970’s were a funky and far-out time period where economic factors such as Also, the 1970’s were a funky and far-out time period where economic factors such as

women’s liberation movement, and inspiring music and movies such as Saturday Night Fever women’s liberation movement, and inspiring music and movies such as Saturday Night Fever affected the fashion styles. This setting in time was more relaxed with flared pants and flower power affected the fashion styles. This setting in time was more relaxed with flared pants and flower power

t-shirts.t-shirts.Additionally, the 1980’s rocked it’s way into the world, one oversized perm at a time. Additionally, the 1980’s rocked it’s way into the world, one oversized perm at a time.

These fashions were all about flaunting designer labels and expensive cars. Fashion retailers and These fashions were all about flaunting designer labels and expensive cars. Fashion retailers and designers Calvin Klein, Chanel and Juicy Couture sky rocketed, as they adorned the bodies of designers Calvin Klein, Chanel and Juicy Couture sky rocketed, as they adorned the bodies of

fashionistas everywhere.fashionistas everywhere.In the more modern 1990’s and current 21In the more modern 1990’s and current 21stst century, economic factors such as the century, economic factors such as the

introduction of the internet were reflective on the sexy, yet stylish ever popular two piece pantsuit introduction of the internet were reflective on the sexy, yet stylish ever popular two piece pantsuit with a simple blouse.with a simple blouse.

Economic Sales during the Great Economic Sales during the Great Depression EraDepression Era

During scene eight of the During scene eight of the fashion show, the audience fashion show, the audience will be captivated by the will be captivated by the 1990’s and current 211990’s and current 21stst century fashions. To the left century fashions. To the left is model Christy Turlington is model Christy Turlington in the 1990’s. She models in the 1990’s. She models the appropriate attire that the appropriate attire that was reflective on the was reflective on the economic state. To the far economic state. To the far left, are factors that affected left, are factors that affected trends such as the booming trends such as the booming of technology and the of technology and the internet, these styles helped internet, these styles helped to advocate women as they to advocate women as they felt free to express felt free to express themselves through several themselves through several stylish fashion opportunities. stylish fashion opportunities. To the right, are current day To the right, are current day models. Today’s economy models. Today’s economy is reflective upon fashion as is reflective upon fashion as it’s a world where it’s a world where appearance is everything. appearance is everything. Fashion designers such as Fashion designers such as Louis Vuitton, Prada and Louis Vuitton, Prada and Chanel adorn the bodies of Chanel adorn the bodies of fashion seekers everywhere. fashion seekers everywhere. In a world endless money, In a world endless money, the fashion opportunities the fashion opportunities also seem endless. To the also seem endless. To the right are economic factors right are economic factors affecting the attire, such as affecting the attire, such as money, designers, black to money, designers, black to represent the unknown represent the unknown future and color because of future and color because of the vivacious aura that style the vivacious aura that style brings to people.brings to people.

Influential Fashion Designers & their Struggle through economic Hardships

Fashion trends not only took a hit depending on the economic state, but also the designers who created them.

In the 1940’s Karl Lagerfield also known as "Kaiser Karl“ was the main designer an editor for Coco Chanel’s line of clothing, despite the 1940’s great depression and recession era, he continued to manufacture clothing, and still does today.

In the 1950’s and 1960’s Emilio Pucci arose with his famous line Louis Vutton, although the economy had been recovering from the great depression at the time, his line became increasingly popular and well-known, and he proceeded to create fashion trends unlike any before.

In the 1970’s and 1980’s, designers Calvin Klein, and Proctor and Gamble of Juicy Couture debuted there lines as it grabbed the hearts of fashionistas everywhere, reflective on the economy, sales drastically increased, as did the clothing lines.

In the more recent 1990’s and 21st century, clothing is reflective on pat designers. Designers that emerged in the 1940’s to now, are still the one’s adorning bodies everywhere. The current economic state is somewhat stable, as is the fashion world today.

CitationsCitations

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