09 005 problem solving lateral thinking

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lateral thinking - problem solving

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pdp ba textiles reflective thinking seminar

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Page 1: 09 005 Problem Solving Lateral Thinking

lateral thinking -

problem solving

Page 2: 09 005 Problem Solving Lateral Thinking

study success

Page 3: 09 005 Problem Solving Lateral Thinking

see old things in new ways

lateral thinking

Page 4: 09 005 Problem Solving Lateral Thinking

“vu ja de”

when you feel or act as if an experience is brand new

looking at the same thing as everybody else and thinking something different

Page 5: 09 005 Problem Solving Lateral Thinking

war

bullet holes and airplanesdeciding where to put extra armourmarked where holes were in returning planes

holes that couldn’t be seen were the problem

Page 6: 09 005 Problem Solving Lateral Thinking

what could the object in the bag be used for?

consider how this could relate to your own work - have a “vu ja de” moment daily

practice

Page 7: 09 005 Problem Solving Lateral Thinking

what could the object in the bag be used for?

consider how this could relate to your own work - have a “vu ja de” moment daily

practice

Page 8: 09 005 Problem Solving Lateral Thinking

increase variance in available knowledge

thinking in different ways

Page 9: 09 005 Problem Solving Lateral Thinking

Capital one - credit cards

old ideas - $20 per year - 19.8 interest rate

new ideas - credit lines, mileage awards, design of cards/envelopes

2000 - 45,000 experiments

now - 30 million credit card accounts

Page 10: 09 005 Problem Solving Lateral Thinking

Skyline

10 employees 1998

4,000 ideas230 became drawings/prototypes12 sold1/3 of 1% of total ideas5% of ideas thought to have potential

“you can’t get good ideas without having a lot of dumb, lousy and crazy ones - nobody is good at guessing what is a waste of time” MD

Page 11: 09 005 Problem Solving Lateral Thinking

as a group write down new ideas around the issue of...

later look at your days work and write down as many ideas around what you are working on - to use for another day

practice

Page 12: 09 005 Problem Solving Lateral Thinking

as a group write down new ideas around the issue of...

later look at your days work and write down as many ideas around what you are working on - to use for another day

practice

Page 13: 09 005 Problem Solving Lateral Thinking

innovation

finding new uses for old ideas

Page 14: 09 005 Problem Solving Lateral Thinking

silkscreen sandwiches

M&S moved into sandwich makingspreading butter - time consumingvisit to silk screen factory silk screen butter

Page 15: 09 005 Problem Solving Lateral Thinking

list some examples of things you have been involved in today that are innovative

consider the last time you innovated something

practice

Page 16: 09 005 Problem Solving Lateral Thinking

list some examples of things you have been involved in today that are innovative

consider the last time you innovated something

practice

Page 17: 09 005 Problem Solving Lateral Thinking

break from the past

rethinking

Page 18: 09 005 Problem Solving Lateral Thinking

t bags

square since 1951market research in 1985 by Lyons showed a preference for round when introduced in 1990 Tetleys share rose by 15% to 20%pyramid introduced by PG Tips in 1996 sales eclipsed Tetleys

Page 19: 09 005 Problem Solving Lateral Thinking

groups - re think……..

later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.

practice

Page 20: 09 005 Problem Solving Lateral Thinking

groups - re think……..

later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.

practice

Page 21: 09 005 Problem Solving Lateral Thinking

bringing old ideas to people who have never seen them before

gather knowledge from diverse sources and then

finding out how it might be put to new uses

Page 22: 09 005 Problem Solving Lateral Thinking

as a group what knowledge have you gathered from your research that could be rethought or recontextualised?

consider how this thinking might inform your practice.

practice

Page 23: 09 005 Problem Solving Lateral Thinking

as a group what knowledge have you gathered from your research that could be rethought or recontextualised?

consider how this thinking might inform your practice.

practice

Page 24: 09 005 Problem Solving Lateral Thinking

inventing new combinations of existing ideas

hybridsteam engine + boat = steam

boat

Page 25: 09 005 Problem Solving Lateral Thinking

as a group make up hybrids.

consider in your own work how you might bring things together to make new

practice

Page 26: 09 005 Problem Solving Lateral Thinking

as a group make up hybrids.

consider in your own work how you might bring things together to make new

practice

Page 27: 09 005 Problem Solving Lateral Thinking

finally

Page 28: 09 005 Problem Solving Lateral Thinking

threshold concept

Page 29: 09 005 Problem Solving Lateral Thinking

The question is not what you look at, but what you see.

Henry David Thoreau

Page 30: 09 005 Problem Solving Lateral Thinking

I realised that my competition was paper, not computers.

Jeff Hawkins, describing the key insight that led his team

to design the PalmPilot

Page 31: 09 005 Problem Solving Lateral Thinking

write down an example of a breakthrough moment.

this is something that you could consider in your reflective journal - daily, weekly, unit, semester

practice

Page 32: 09 005 Problem Solving Lateral Thinking

write down an example of a breakthrough moment.

this is something that you could consider in your reflective journal - daily, weekly, unit, semester

practice