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09. synthazising the nature of brands

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THARAKA DIAS MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM

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Synthazising the nature of brands

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Page 1: 09. synthazising the nature of brands

THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM

Page 2: 09. synthazising the nature of brands
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04/10/23AOT - www.tharakadias.com 6

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04/10/23AOT - www.tharakadias.com 10

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04/10/23AOT - www.tharakadias.com 13

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Brand Personality

Sincerity excitementCompetence

SophisticationRuggedness

Down to earth Honest

WholesomeCheerful

Daring sprinted

ImaginativeUp to date

ReliableIntelligentSuccessful

Upper classCharmin

Out doors Touch

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15AOT - www.tharakadias.com 04/10/23


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