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HABERDASHERYLONDON PORTFOLIO

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  • 1. We are a small design agency,experimenting on behalf of courageous brandsfocused on convergence of Product Design, Media, and Arts,to fuel the creation of exceptional experiences.Pigmies standing on the shoulders of giants see further than the giants themselves - LucanCOPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon

2. SELFRIDGESCLIENT LIST:Bayesline I have collaborated with a huge range of people over my career here at Selfridges andBBCHaberdashery have proven to be the best. They have a winning combination of charm, creativeBetween the eyestalent, passion in what they do and a fantastic understanding of materials. I am sure this is the startBritish Film Instituteof a brilliant future for the founding trioChannel Four Films- Rebecca Bateman, Concept ManagerChris Levine / BMWChris Levine / Grace JonesChris Levine / Massive AttackAdobeCleanslateWe love the vision displayed by Haberdasherylondon we hope to be involved with theirColonel Blimpdevelopmenent into a bright future they represent exactly what the adobe system tries to bringCoral Barkout of the creative process.FjordFreestate - Emma WilkinsonGeneral Public AgencyGort Scott ArchitectsNokiaGrasshopper FilmsHaberdasherylondon have exactly the kind of approach to creativity that will thrive as theGreenhill McCarronimportance of experience increases year upon year..HomecorpMemori- Hannah Ford, Senior Design managerMetropolitan Film SchoolNokiaBetween The EyesO2Its always a pleasure to work with Haberdashery, they are always able to develop great creativeOnCommunicationssolutions, on time and on budget.OrangePoint Blank - Ben Pugh, Producer + Co-FounderSelfridges & CoSerenChannel 4 / UK Film CouncilSonyHaberdashery were able to understand the depth and integrity of our film and translate this intoThird Filmsengaging imagery we can use worldwide.Truman BreweryUK Film Council -Duane Hopkins, Director of 35mm feature Better ThingsVodafone COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon 3. Artworks COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon 4. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonFlower of LifeFLOWER OF LIFE BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon.Design + Engineering + Construction for light artistartist Chris Levine. Haberdasherylondon were commissioned by Chris Levine to assist in the Design, Engineering, andBy revolutionary light Chris LevineDevelopment of the Flower of Life. With over 700 moving laser beams, this dynamic artwork was featured in 2008 at the Singapore Biennale. 5. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonFlower of LifeFLOWER OF LIFE BY CHRIS LEVINE .Designed and Engineered by Haberdasherylondon.Design + Engineering + Construction artwork is constructed of Levine Glass, Perspex and Aluminum. 1.2m Diameter.The for light artist Chris Dichroic 6. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonFlower of LifeFLOWER OF LIFE BY CHRIS LEVINEDesigned and Engineered by Haberdasherylondon.Design + Engineering + Construction for light artist design and engineering processes are preformed in-house, helping Haberdasherylondon to deliver successful designs.Computer automated Chris Levine 7. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9Haberdasherylondon were commissioned by Chris Levine to assist with Design, Engineering, and Development of this seriesof light based artworks for the 2008 Singapore Biennale 8. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonHaberdasherylondonVisual Echo Devices by Chris LevineEDITION OF 9 Designed and Engineered by Haberdasherylondon.over 560 LEDs are programmed to work in conjunction with the human eye to construct a hyper-real subliminal imageAll imageviewer. for the rights reserved 9. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon. 10. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon EXPERIMENT 1.10 11. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon EXPERIMENT 1.10Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon. 12. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon EXPERIMENT 1.10Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon. 13. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon UNTITLED#13 Commission by Selfridges&Co.Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m 14. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon UNTITLED#13Untitled #13 - Detail and EvolutionCommissioned by Selfridges&Co.Reclaimed Victorian Timber, Mild Steel, Perspex, LED Over 673 unique pieces of reclaimed Victorian Timber were shaped suit the sculpture. 15. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonUntitled #13 Dimensions:UNTITLED#13 Commissioned by Selfridges&Co.Reclaimed Victorian Timber, Mild Steel, Perspex, LED Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m5000 x 4000 x 2700 16. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonUntitled #13 UNTITLED#13Commissioned by Selfridges&Co.1 of 785 components within the Untitled-13 sculpture. The contrasting laminate of materials plays a vital role in not only in the energy of the sculpture,but in the story it communicates. 17. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonUntitled #13UNTITLED#13 Commissioned by Selfridges&Co.Early development models. Hundreds of models and simulations were generated to understand how the sculpture interacts withchanging light conditions. 18. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon UNTITLED#14Untitled #13 - Alternate Configuration Dimensions:Sculptural Exploration Reclaimed Victorian Timber, Mild Steel, Perspex, LED U14 is the next in the series of sculptures by Haberdasherylondon exploring the role of ambition in human nature.18000 x 800 x 2700Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 25m x 1m x 3m 19. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon ONE British Film InstituteEDITION OF 5Haberdasherylondon were commissioned by the BFI to design a sculpture to celebrate the lifetime achievement of their recentlyinducted fellows. 20. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonBritish Film InstituteONE British Film Institute EDITION OF 5 Lifetime Achievement Award The sculpture is the inspired embodiment of film making, reminiscent of both the directors lens and the number of frames per secondused in both traditional celluloid (24fps) and digital (25fps) film formats. 21. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonBritish Film InstituteONE British Film Institute EDITION OF 5 Lifetime Achievement Award The BFI fellowship sculpture traces the historical foundation of the moving image. Crafted from 24 layers of blue Norwegian glass,with a single clear 25th layer, the sculpture interacts dramatically with natural light. 22. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondonBritish Film InstituteONE British Film Institute EDITION OF 5 Lifetime Achievement Award 23. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon EXPERIMENT 1.09Ongoing experimentation is a fundamental part of Haberdasherylondon. Keeping us inspired, one step ahead and better equipped to respondto respond to the creative needs of clients. Through experimentation we help to encourage our clients to expect more. 24. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 25. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 26. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 27. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 28. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 29. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon NOKIADevelopment of image generation methods for mobile phone displays. 30. Product Design COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon 31. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon ECOPULSE - DEVELOPED FOR SPROUTAn environmentally friendly, solar powered air freshener. Designed, Engineered, and Developed through to fully working prototype for Sprout. 32. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon MEMORIDesign + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video mediathrough a wireless home network. Designs developed through to a fully finished working prototype. 33. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVEDHaberdasherylondon MEMORIDesign + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video mediathrough a wireless home network. Designs developed through to a fully finished working prototype. 34. PROTOTYPE 1 -3 PROTOTYPE 4COPYRIGH