Fortune PR,Your PR consultant in Indonesia

vision

• Improving the quality of life by adding value through impactful communications

Fortune PR..

…is among the first PR consultant with experience and expertise in:– Energy and infrastructure– Food and beverage– Hospitality and tourism– Banking and finance– Consumer, healthcare and beauty– Technology, IT and

telecommunications

Experience in banking and finance industry• Bank BNI

– IPO Communications

• Bank Indonesia– Crisis Management

• BII– Crisis Management

• Bank BRI– IPO Communications

• Bank Bukopin– Pre-IPO Communications

• Fortis – Marketing Communications

• Insight Investment– Marketing Communications

• TAMF/PPATK– Anti-money-laundering campaign

• Others:– Bank Mandiri– Bank Niaga– Bank Muamalat

Case study: BRI – brief & result

IPO objective•To privatize Bank Rakyat Indonesia (BRI) through listing in and placement of 35% of its capital at both Jakarta and Surabaya Stock Exchanges.

Communications objective:•To enhance the image of the company•To obtain positive feedback from potential investors and support from its stakeholders. •To prepare the employees on the upcoming IPO and provide understanding to them as well as the general public, while considering the socio-political aspects surrounding the IPO.

Result•All communications objectives were successfully met •On the last day of offering, the tally was 14 times oversubscribed in both international and national markets. •The price of the shares on the listing day was shot up to 137% of the nominal.•The exercise was efficient with ratio of communication expenses to sales of 1.04%.

Print ad

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Go public information kits

Banners

Giant banner

Vertical banner

Horizontal Banner

Call center

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News release

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Listing Day - IPO

Consulting services

•Make competition irrelevant*

Blue Ocean

Strategy

•Build your brand equity

Brand consultin

g*working together with Blue Ocean Strategy Indonesia office

blue ocean strategy

Brand strategy development

Case understanding

Market, industry and stakeholders analysis

Company, & product analysis

Brand straetgy communications straegy

Comarchitecture

Complanning

Internal com

External com

Monitor-ing

Track and adjust

restructureNon-stop

improvement

Emotional bonding

trust

360 degree

PR Services... offering a full range of PR services

Corporate PR

Marketing PR

Brand Engineerin

g

Litigation PR

Social Marketing

Policy Advocacy

and Lobbying

Media Monitoring & Social

Networks Analysis

Crisis Management

crisis management manual

conduct crisis management

workshop

apply crisis communications strategies

Minimize damage to reputation, building good reputation in crisis

Marketing SolutionBuild market recognition, gain profit and increase market shares.

Market Education

Launching Solution

Exhibition Support

Digital com

Brand activation

Social Marketing

With Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank.

In addition, Fortune PR also develops community development program for its clients to gain social license to operate.

Executive training

Strengthen internal capability in building publicity

•Fortune PR•Print editor•Electronic journalist

Speakers:

Media relations• Media visit• Media workshop

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Writing contest

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Column writingIf you’re the expert, act as one!

Policy

Having a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved.

Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.

Digital communications*

*working together with Microsoft

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The MSN Package

The package will include :1. MSN homepage – Showcase

Expandable Video 2. Hotmail – Skyscrapper

Expandable Video3. Windows Live Messenger –

Being in the middle of audience conversation

All including production – No need to worry about how to develop the campaign materials, all already been taken care of….

1. Homepage Showcase Expandable Video

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• TVC plays automatically mouse is over the showcase

• Guaranteed Impressions 200,000

• Interactive

2. Hotmail Skyscrapper Expandable Video

• Inside people’s email

• Targeted to subscribers over 18 years old – no wastage

• No Cluttered – single advertisement at one time

• TVC automatically play when mouse over

• Will deliver 600,000 impressions

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3. Windows Live Messenger Video

Windows Live Messenger :

• Right in the audience’s conversation

• TVC plays automatically when mouse over

• Will deliver 600,000 impressions

• In the buddy list where users see who’s online

• Targeted to users above 18 years old

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4. Email Blast

• Right in audience’s inbox

• Targeted – User opt-in (non spam)

• Exclusive – Your message has no competition

• Big space for information, delivering campaign’s message etc.

• Can be re-directed to the website

• Can be forwarded by users

Fortune galaxy

international alliances

The WorldCom Groupwww.worldcomgroup.com

Corporate Communications America (61 cities) Australia (6 cities) Europe (15 countries) Asia (9 countries) South Africa

Citigate Dewe Rogersonwww.citigatedr.co.uk

Financial & Investor Relations London New York Tokyo Hong Kong Beijing Shanghai Singapore

Clients Food & Beverage:

McDonald’s, Café Wien, TGI Friday’s

Aircraft & Airlines: Boeing, Garuda Indonesia

IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM

Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren

Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp

Hotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency

Clients Banks & Financial:

Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin

Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro

Government: BKPM, PON, DikNas

Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB

Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong

Trade Development Council, Korean Trade Council

Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)

Clients Automobile:

BMW, Mercedes Benz, Subaru, Kanzen

Construction & Engineering: Cemex, Krakatau Steel, Gema Graha Sarana

Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas

Services: Hanafiah Ponggawa Bangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK

Consumer Products: Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, Mustika Ratu, Djarum

Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, Lippo Supermal Karawaci

President Director

Miranty has led successful local, national and international campaigns. She has established national and international credibility as a leader in communications campaigns.

Miranty Abidin

Managing Director

With economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant. Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.

Indira Abidin

Thank you

Your FPR contact:Indira Abidin08158152639indira@fortunepr.com