Introduction to Social Media

Mark Walker, SCIP

Regional ICT Champion for the South East

Regional ICT Champions

• A champion for ICT in your region• To help local infrastructure organisations

– Operate more efficiently in its day to day work– Be more effective in its reach and influence– Meet the needs of front line organisations

• Voice, representation, advocacy• Signposting sources of help• Strategic support

About Today

• What is Social Media• What is it for?• What should I be doing?• Different tools• Benefits• Next steps

Exercise: Introduction

• Your name• Your organisation• First time you used the internet• Last time you used the internet• Two questions you want answered today

Who is using the internet?

• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]

• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.

• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]

• 70% of people over 65 have never used the internet [ONS 08]

Barriers to Using the Internet

• PIPES– No affordable ACCESS to the internet

• PEOPLE– No INTEREST in the content on the internet

• PCs– No KNOWLEDGE of how to get on-line

from Freshminds – April 2009

Exercise

• Who uses the internet in your community?– Staff– Volunteers– Trustees– Funders– Partners– Peer Group– Suppliers

• What barriers do they face?

Social Media and Web 2.0

Web 1.0• 1990s• Websites• One-way• Online reflecting Offline• Advertising, Shopping

Web 2.0• 2000s• Networks• Interactive• New Ideas• Conversation, PR

What is Social Media?

• Facebook• LinkedIn• Twitter• Email forums• Bulletin boards

• Social spaces• Interactive• Multi-functional• Fashionable• Dynamic

Exercise: You and Social Media

• Which tools do you currently use?

• Who else uses them?

• What do you use them for?

Your use of social media

Who is Using Social MEdia?

• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals

• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers

Third Sector Use of Internet

66% - fundraising and other research

61% - purchasing goods and services

51% - online membership or subscriptions

45% - remote access

40% - e-learning

37% - social networking

21% - blogging

20% - VoIP / Skype – internet telephone calls

nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

Third Sector Use of Social Media

• 94% of orgs had HEARD of New Media or Social Media

• Of these, 60% had used Social Media in some form• 70% had used Forums

• 60% had used Blogs

• 60% had used Media Storage

• 60% had used Google Apps

• 40% had used Wiki’s

• 20% had used Twitter

• 10% had used Social Bookmarking

[ICT Champion survey of third sector organisations in East of England – March 2009]

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Photo: flickr.com/photos/briansolis/

LUNCH

Possible Benefits of Social Media

• Intelligence• Awareness• Reputation• Advantage• Word of Mouth• The Halo Effect

What Is It For?

• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust

Generating Income

Better Service

What Should I Be Doing About It?

The Problem• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction

The Solution• Patience• Focus and Purpose• Routine Activity• Measure and Review

So What Should I Do?

Step 1: Start Listening

• Join In– Google Alerts– Twitter– FeedMyInbox

Google Alerts

Get to Know RSS

FeedMyInbox

FeedMyInbox

FeedMyInbox

FeedMyInbox

Step 2: Look and Learn

• Start Digging– Search Twitter– Who Follows Who?– Look Around You– www.socialmention.com– Spezify.com– Your Peer Group

Step 2: Look and Learn

• Read About It– Guides– Blogs– Podcasts– News– Books

Step 3: Act Now

• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused

Look Online for Help

• www.icrossing.co.uk/what-we-think• Download eBooks

– Twitter 101– What is Social Media?– Business Bloggers Guide

Specific Tools

• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing

Audio - Podcasting

• A news feed with a media sound file attached that can be picked up by a feed reader.

• Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.

• Turns flat written statement into a vibrant personal story• Captures background sounds / effects / laughter of the

project• ‘Audacity’ – free software for recording and converting to

MP3 to load to the web http://audacity.sourceforge.net/• Commoncraft Video explaining Podcasting

Visit

How NAVCA uses Audio Podcasts

Blogs: On-line web logs or journals

• Used by 65% of active UK internet users, created 17.8m blogs

• A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’

• Keep staff up to date about what individuals are doing

• To provide a periodic record of what you have been doing to feedback to funders

• To provide case studies of events and parts of your work

• Generates evolving conversations as others contribute to topics

• Commoncraft Video explaining Blogs

Video-sharing

• Used by 84% of active UK Internet Users

• Upload and share videos that you can take on any digital camera or mobile phone.

• Once uploaded these can be included on your own website

• Videos tagged for easy searching by visitors

• Allows comments and conversations to build about the video content or message

• Offers many ways to to promote your organisation and its campaigns ... and all for free.

Micro blogging - Twitter

• Built on SMS mobile phone technology – most accessible form of mobile media.

• Allows users to send and read other users' updates - text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application.

• Updates displayed on user's profile page and delivered to other users who have signed up to receive them.

• Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign.

• Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email.

• A great way to reach a wide, yet targeted audience and widen your network.

• Commoncraft Video explaining Twitter

Twitter – Tameside 3rd Sector - News

Visit

Image Sharing

• Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited.

• Can be difficult to source good quality photos for websites and publicity, especially without significant cost

• Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others

• More striking than a report or case study on paper when presented to funders, trustees and stakeholders

• Access to photos anywhere so freeing up server space

• Commoncraft Video explaining Image Sharing

Visit

Social Networking

• Used by 60% of active UK internet users

• Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others.

• They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more.

• Commoncraft Video explaining Social Networking

Causes

Dog’sTrust

BustsForJustice

VAR

Niche networks that you can create yourself.

Youth WorkOnline

navcaboodle

Social Networking: Ning

Social Bookmarking

• Organize your collection of personal web-links

• Share useful web-links within your team or your peers

• Publish lists of resources for outside partners and clients

• Keep up with the latest news, online resources and information in your sector

• Discover websites, online resources, organisations and individuals in your area of interest

• Bookmarks are shared using common tags

• Commoncraft Video explaining Social Bookmarking

Other tools

• Increase Productivity– Google Docs

• Share a document– Doodle

• Planning meetings– Bit.ly

• Shorten URLs and tracking usage– ooVoo

• Free video conferencing for small teams• Increase Voice

– Louder• Online campaigning platform

Collaborative Working

• Software that allows a disperse groups of people to work collaboratively towards shared aims.

• Create, edit, & link pages together in variety of doc formats

• Create collaborative websites - perhaps the most popular example is Wikipedia

• Share in discussions and meetings on-line

• Plan when to hold meetings collaboratively

• Commoncraft Video explaining Wikis

• Commoncraft Video explaining Google Docs

Collaborative working - GoogleDocs

Visit

Collaborative working -ooVoo

Visit

• Objectives – what do you want to achieve

• Audience – WHO are they? - WHERE are they?

• Strategy - pick a plan with a path that fits

• Implement - match right social networking tool

• Sustain – engage, converse, measure, adjust

Next Steps: Finding Your Way

Have a Safety Net in Place

• Have a policy in place covering staff use (e.g IBM Policy) – Is it any different to office chat or reading the

newspaper?

• Have usage guidelines and fact sheets (e.g. Twitter Guide)

• Don’t be afraid to admit it didn’t work

• Take staff, volunteers and beneficiaries with you on the journey

Useful Links & Contacts

• NAVCA www.navca.org.uk• ICT Champions www.ictchampions.org.uk• NAVCA net:gain www.net-gain.org.uk• Capacitybuilders www.improvingsupport.org.uk/ict• Knowledgebase www.ictknowledgebase.org.uk

Useful Links & Contacts

• AbilityNet www.abilitynet.org.uk

• IT4Communities www.it4communities.org.uk

• CTX www.ctxchange.org.uk

• NCVO ICT www.icthub.org.uk

• Open Source www.osalt.com

• Commoncraft www.commoncraft.com

Thank you

This workshop is based on the work of:

Visit the Regional ICT Champions website atwww.ictchampions.org.uk