Introduction September 12, 2016

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Customer-centric cloud solution

enabling CPG retailers and

manufacturers to drive customer

insights into planning and

operational execution to enable

2%+ same store revenue growth.

September 5, 2016

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Designed and delivered by Symphony Retail Cloud solution members

The leading CCR, supply chain and consumer research companies with decades of experience in CPG retail

Already working with hundreds of retail partners around the world

Leader in software solutions for customer engagement,

merchandising and category management, supply

chain, and retail operations

Leader in technology platforms and solutions for

customer-centric retailing & insights, customer-

centric category planning, price, promotions and

personalized, Omni-channel customer activation

Leader in consumer and media measurements,

Simmons empowers leading brands, agencies and

media companies engage effectively with their

consumers using rich demographic, psychographic,

attitudinal, intent and behavioral data across devices

September 5, 2016

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Introducing Symphony Retail Cloud’s partners

September 5, 2016

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Data management and integration platform -

offers the only enterprise-scale, self-service

platform for data management, analytics and

application building

Leaders in change management for CPG and

Retailers around category management and

joint business planning

Leading systems integration

company to integrate Retailer and

CPG systems to SRC

Retail-centric, big data technology platform

for omni-channel shopper insights and

activation by targeting and converting

shoppers through digital channels Trusted partner and leading provider of

integrated patient-centric health data and

analytics to the healthcare industry

Leading provider to integrated POS

and Household Panel Data for CPG

retailers

Our solutions combine customer and market data with best-in-class software

to provide retailers & CPG manufacturers with all of the real-time & role-based intelligence needed to achieve revenue growth

September 5, 2016

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Supply Chain

Managers

Store

Managers

Marketing

Managers

Category

Managers

R E T A I L E R S

S R C D A S H B O A R D S & W O R K F L O W F R A M E W O R K

Customer Data

& Segmentations (augmented with

demographic data)

Supply

Chain

Data

Category

Data

Online /

Mobile

& Social

Data

Rest-of

Market

Shopper

Data

Other 3rd

Party Data

Media

Data

Syndicated

Market/POS

Data

Symphony Data Management & Integration Platform (on MS Azure)

Account

Managers

Category

Managers

Brand

Managers

Marketing

Manager

B R A N D S / S U P P L I E R S Users

Apps Suites

Data Management

Transaction Data Systems

Omni Channel)

Category

Manager’s

Suite

Store

Management

Solutions

Customer

Loyalty

Management /

CRM

Supply Chain

Management

Suite

Supplier

Collaboration

Suite

Shopper

Marketing

Suite

Consumer &

Brand

Insights

Cross-Media

Insights

Retailers will have all the information needed to make profitable product and category trade-off decisions

in order to drive revenue growth 2%+ from an increase in trips and baskets from their best customers

September 5, 2016

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Marketing

Managers

Can plan, optimize

and execute

category DSMP to

deliver sales growth

and margin targets

Category

Managers

Category

Manager’s

Suite

Can provide

personalized omni-

channel offers to

customers to grow trips

and baskets

Customer

Loyalty

Management /

CRM

Can collaborate with

corporate to increase

store sales by optimizing

category space and

improve store efficiency

and competitiveness

Store

Managers

Store

Management

Solutions

Can optimize product

availability to each

store to reduce out of

stock and over-stocks

Supply Chain

Managers

Supply Chain

Management

Suite

R E T A I L E R S

Suppliers will have all the information needed to make profitable product and category trade-off decisions

in order to drive revenue growth 2%+ through deep collaboration with retailers and Brand share growth

September 5, 2016

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Brand

Managers

Can collaborate with retail

category managers across

customer trends, shelving,

merchandizing and

price/promo to increase

brand growth 2% over

market

Account

Managers

Supplier

Collaboration

Suite

Can get deep

consumer insights to

activate consumers to

shoppers to customers

Consumer

& Brand

Insights

Can view the

effectiveness of their

category across all

retailers

Category

Managers

Shopper

Marketing

Solutions

Understand the

effectiveness of each

media channel and how

to reach each consumer

segment through the

best media

Marketing

Managers

Cross-Media

Insights

B R A N D S / S U P P L I E R S

September 5, 2016

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