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1 1 CAREER TIPS 2010 GMR

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2 Marquette Education Experiences, Internships, Volunteering Reading/Knowledge of Marketing Building A Network of ContactsEngaging / Social Media Graduate School Advisory Board Networking Internships, Experience Career 1-5 Years Full-Time (Entry Level) Career - Years 5-15 Career - Years 15-25 Pinnacle BUILD A FOUNDATION FOR A SUCCESSFUL CAREER IN MARKETING ITS TIME TO BUILD YOUR FOUNDATION

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#1 THINK OF YOURSELF AS A BRAND NOW! 3 2010 GMR I. If getting a job in marketing was like trying out for the NFL Draft, would you be the #1 overall pick? There are thousands of others going after the same exact internships and jobs II. To succeed, you need to start asking yourself some important questions: What are you passionate about? What things are you good at? (Marketing? Sales? PR? CR?) What are your key attributes? (Leadership? Analytics? Personality?) What are you doing to differentiate yourself? What is your story?

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#2 UNDERSTAND THE MARKETING LANDSCAPE NOW! 4 2010 GMR Know Who the Key Companies, Decision Makers, and Rising Stars are: Brands Coca-Cola Lowes Visa MillerCoors Comcast Gillette Agencies Event Digital/Social Media Cause Multicultural Athlete Rep. Properties Events Concerts Sports Festivals Universities Media Governing Bodies Technology Licensing Rights Holders (CLC)

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#3 GET ENGAGED (NETWORKING IS NOT AN OPTION)! 5 2010 GMR I. Build a Personal Brand and Develop Connections Via Social / Digital Media Create a Twitter Profile, LinkedIn Profile, Blog, Foursquare, etc. II. Establish Life-Long Relationships with Classroom Peers Connect on LinkedIn/Twitter, Engage Outside Class, Stay in Touch III. Tap Into the Networks of Marquette Faculty Members Set up 30 Minute Meetings; Have Them Make Introductions V. Develop Lifelong Relationships Through Work Experience / Volunteering Stay in Touch with Associates From Internships/Work Experiences VI. Attend University Networking Events, Industry Conferences, and Sessions

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#3 GET ENGAGED (NETWORKING IS NOT AN OPTION)! 6 2010 GMR

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#4 GET AS MUCH EXPERIENCE AS FAST AS YOU CAN NOW! 7 2010 GMR I. Its Never Too Early To Start Gaining Experience Freshman Year: Volunteer with On-Campus Events, the Athletic Department, etc. Sophomore-Senior Year: Internships, On-Campus Marketing, Volunteer in the Athletic Department, Local Festivals (Summerfest, State Fair), etc. II. Jump At Any Opportunity Do this even if youre unsure whether its something you are interested in; it may help you develop a better understanding of what you do/dont want to do III. Its All About Who You Work For Not Which Company You Work For Develop a GREAT mentor-mentee relationship; someone who is invested in your career Working for companies like Nike/Abercrombie/Gap may seem great (especially to friends/family) but dont hang your hat on opportunities with those types of companies

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#4 GET AS MUCH EXPERIENCE AS FAST AS YOU CAN NOW! 8 2010 GMR I. How? Volunteer Internships Paid Work Experience Graduate Assistantships Independent Studies Blogging III. Where? University Athletic Departments Professional Teams Sports Marketing Agencies On-Campus Promotions/Retail High School Athletics International Measurement / Analytics Firms II. Doing What? Marketing Grassroots Marketing / Mobile Tours Retail Social / Digital Media Community Relations Public Relations / Media Relations Operations Brands Tournaments Conferences Marathons Venues Media Agencies Academies Digital/Social Agencies Multicultural Agencies Governing Bodies Media Rights Holders Sponsorship Rights Holders (IMG College, Learfield, Nelligan) Local Stores

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#5 LEARN (READ, READ, READ) NOW! 9 2010 GMR I. Industry Blogs Partnership Activation, Darren Rovells CNBC SportsBiz, The BusinessofSports.com, DigitalFanMarketing.com, etc. II. Trade Publications Chief Marketer, Promo Magazine, SportsBusiness Journal/Daily, IEG III. Industry Email Blasts Cynopsis Sports, Veritix, Sports Industry Daily, Partnership Activation IV. Twitter @DanSchawbel, #SportsBiz, #Sponsorship, #DigiSport, @DarrenRovell, @BrianGainor, etc. V. Books The Tipping Point, Good to Great, Presenting to Win, Networking is a Contact Sport, VI. Miscellaneous YouTube, Flickr, Wall Street Journal

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#6 DO THE LITTLE THINGS THAT MAKE A BIG DIFFERENCE 10 2010 GMR I. Be Creative II. Handwritten notes go a LONG way, especially amongst 35+ III. Show respect for EVERYONE Interns, gatekeepers, colleagues, bosses, etc. IV. Dont be afraid to get your hands dirty The best leaders are the ones who are willing to do anything an intern/assistant would be asked to do IV. Humility is underrated V. Be Attentive Even when you dont have to VI. Offer to do something extra regularly Walk around your workplace and ask people if they need help. Also consider sending relevant articles to others VII. Live in the Moment Be acutely aware of where you are and what you are doing