1 1. what is my service, product, company, or cause? 2. what problem do i solve (or what demand do i...
TRANSCRIPT
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1.What is my service, product, company, or cause?
2.What problem do I solve (or what demand do I meet)?
3.How am I different?
4.Why should you care?
The 30 Second Pitch/Hook
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1.What is my service, product, company, or cause?
2.What problem do I solve (or what demand do I meet)?
3.How am I different?
4.Why should you care?
How many of you are familiar with the terms going green and recycling? How many of you remember the feeling you had when you received a greeting card or note in the mail? How would you like to be able to combine recycling and giving a unique hand made greeting card to someone you care about? Nature’s Best greeting cards will give you an opportunity to do both. Our greeting cards will be made with love from recycled paper and infused with flower and herb seeds, that can be planted. Thus, giving our cards a dual purpose, of brightening someone's day and than brightening ones environment.
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Nature's Best(When you care to send the Eco best!)
Jane and Maria
NFTE U
Mature
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Mission Statement Describe the Opportunity 11th Edition
Individualized, handmade, environmentally friendly note cards made with love and recycled paper, filled with
Mission Statement 11th Edition
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Business Profile Type of Business 11th Edition Chapter 3
Service, Retail, Manufacturing, or Wholesale
List unique features of your product/service Describe how you believe your
product/service will satisfy consumer needs
Legal Structure 11th Edition-Chapter 3
Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation
Why did you select this legal structure?
Insert an image of your product
(or service) here!
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Qualifications 11th Edition-Chapters 1,6
Qualifications
List 3 reasons why you are qualified to run this business
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Market Analysis (example)
Industry Name Special food services
Industry Size $31,130,659
Of the 30 target consumers I surveyed in the Mission District:80% said they don’t have enough time to cook meals for themselves90% eat out 3+ times per weekOverall, 80% said they would try personal chef services if it was available in their neighborhood
Adults, both male and female, ages 18-34 with an average HHI of $35,409
San Francisco, Mission District – 94110
Potential Market Size
Target Market
Total Population
% of population in target age & gender
x Total Population (A) (.32 x 77,239) =
77,239
19,773
24,716
% of people surveyed who are interested in your product/service x Target
Market (B) (.80 x 24,716)=
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Market Analysis11th Edition-Chapter 7
Industry Name What industry are you in? (http://www.bizstats.com)
Industry Size How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)
Survey people that are in your target market. What are the results of your market research survey?
What gender are you targeting (if applicable)? What age group are you targeting?What is the average household income (HHI) of the group you’re targeting?
Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.claritas.com, http://www.census.gov (click on American FactFinder)
Potential Market Size
Target Market
Total Population
% of population in target age & gender
x Total Population (A) =
Insert total population here (A)
(B)
% of people surveyed who are interested in your product/service x
Target Market (B) =
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Consumer Profile 11th Edition-Chapter 7
By Location [The size of the area, density, and location of your customers.
Where do your customers live, work, go to school, or shop?] By Population
[The age, gender, occupation, and education of your customers.]
By Personality [The general personality, lifestyle, sports, hobbies, and other
free-time activities, music preferences, and so on.] By Behavior
[Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.]
By Income [Economic factors such as household income, family
composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ]
Photo of a
Consumer
Photo of a
Consumer
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Competitive Advantage 11th Edition-Chapter 7
Your Business
Competitor A
Competitor BFactors
Quality of Product//Service
Price
Location
Brand/Reputation
Unique Knowledge
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Marketing Plan11th Edition-Chapter 8
[Should be an explanation of who your business serves]
[Explain your strategy for creating awareness of your product/service}
[Should be an explanation of why you chose this place]
[Explain the benefits and features of product]
What is your product/ service price?
[Should be an explanation of why you chose your price]
Who will buy your product/ service? Who will help you sell?
How will you promote your product/ service?
Where will you sell your product/service?
What is your product/ service?
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Marketing Plan 11th Edition-Chapter 8
Purchase Retention
What tactics will you use to motivate people to buy your product/service?
What tactics will you use to get consumers to know you exist?
How will you build a long term relationship and get them to return?
Long Term ( 6 months-1 year)
Current & Short Term (1 month -6 months)
Awareness
[Fill in your answer here]
[Fill in your answer here] [Fill in your answer here]
$0.00 $0.00 $0.00Monthly cost, by phase:
Awareness Purchase Retention
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Cost of Materials/Direct Labor
(For Service and Manufacturing Businesses)
11th Edition-Chapter 10Definition of One Unit
Cost of Sales Per Unit
Direct Labor(Labor Cost per Hour) (A)
Time (in hours) to make 1 unit (B)
Direct Labor Cost Per Unit (A)*(B)
$ $
Total Direct Labor Per Unit $
Material Description Cost/Total Quantity Cost Per Unit ($)
Total Material Cost Per Unit $
Total Other Variable Costs Per Unit (shipping, commission, packaging)
$
Cost of Sales Per Unit (labor +material+vc) $
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Economics of 1 Unit (For Service and Manufacturing
Businesses)11th Edition-Chapter 10
Definition of One Unit
Selling Price per Unit $ (A)
Direct Labor per Unit (if applicable) $ (B)
Materials per Unit (if applicable) $ (C)
Total COGS per Unit (B+C) $ (D)
Total Other Variable Expenses per Unit
(outgoing shipping, packaging, commissions)
$ (E)
Total Cost of Sales (D+E) $ (F)
Contribution Margin (A-F) $
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Average Monthly Fixed Expenses
11th Edition-Chapter 10
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend
[ Hours X (Minimum Wage + $1)]
$
Insurance $
Salaries of Employees $
Advertising $
Interest $
Depreciation $
Utilities $
Rent $
Other Fixed Costs $
Total Monthly Fixed Costs $
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Time Management Plan
11th Edition: P. 102Column1
Work Hours(Ex : Part-time job)Business
Free Time School Hours
Business Schedule for a Typical Week (168 hours)
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Monthly Sales Projections
11th Edition-Chapter 9
0
20
40
60
80
J an Feb Mar Apr May J une J uly Aug Sept Oct Nov Dec
Uni
ts S
old
Right-click on chart and choose “Edit Data” to add your information.
Total Units
Full Capacity
Break-Even Units
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Projected Yearly Income Statement 11th Edition-Chapter 11
Selling Price Per Unit $ (A)
# of Units Sold (B)
Total Sales (A*B) $ (C)
Total COGS (COGS per unit * B) $ (D)
Other Variable Expenses (Other variable expenses per unit * B)
$ (E)
Total Variable Expenses (D+E) $ (F)
Gross Profit (C-F) $ (G)
Yearly Fixed Operating Expenses $
Other Operating Expenses/Unforeseen
$
Total Fixed Operating Expenses $ (H)
Profit before Taxes (G-H) $ (I)
Less Estimated Taxes @25% (I * .25) $ (J)
Net Profit (I-J) $
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Start-Up Investment11th Edition, Chapter 13
Item Where Will I Buy This? Cost
$
$
$
$
$
A Total Start-Up Expenditures
Cash ReservesEmergency Fund B $
Reserve for Fixed Expenses C $
(A + B + C)Total Start-Up Investment
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Return11th Edition-Chapter 12
…on Sales
…on Investment0.00%
Annual Net Profit
Start-Up Inv.
$0.00
$0.00= $0.00
(dollar equivalent)
0%
Annual Net Profit
Total Sales
$0.00
$0.00=
$0.00 (dollar equivalent)
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Financing Strategy for Total Start-up Investment
11th Edition-Chapter 13
Source Amount Debt Equity Gift
Personal Savings
[ How will you save?]
$
Relatives/Friends $
Investor
[Who is it?]$
Grant
[From Whom?]$
Totals: $
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Business Responsibility PlanPhilanthropic Strategy Plan
11th Edition-Chapter 5
Describe how your business will give back to the community or support a cause in which you believe.
Explain how you will incorporate business responsibility into your marketing plan.
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Business & Educational Goals 11th Edition p. 132
What are the next steps you need to take to make your business fully operational?
How will you improve or maintain the quality your product/service ?
What sort of education or training can you get to help you with your business?
Is there a person that you can seek out as a mentor?
Business
Personal
• How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.)
How big can your business get?
Sh
ort
Term
Lon
g T
erm
How long do you plan to run the business? Do you have an exit strategy?
How will your experience with this business prepare you for your career?
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[Enter your slogan ]
Thank you for your consideration of
[Enter company name]