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‘15 Inland NW State of ReformInnovation in Patient Engagement

Chris Blanton, President of BridgeSpan HealthSeptember 15, 2015

© 2015 Cambia Health Solutions, Inc.

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Transformation

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Our Approach

© 2015 Cambia Health Solutions, Inc.

Cambia Health Solutions

Health Insurance

Provider Enablement

Retail Enablement

Senior Services

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It’s all about Mobile

About 72.1 million wearable devices will be shipped this year, a new report estimates, a clear sign that the market will not be slowing down anytime soon.

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What is the value for the user

USERBRAND

• Reach, Engage, Retain audience

• Build Loyalty• Reduce Costs• Gain insight

• Be informed• Be reminded• Get healthy• Save money• No surprises• Help

Message Type

• Transactional• Educational• Healthy Living• Cost Savings

© 2015 Cambia Health Solutions, Inc.

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Types of Messages

Status: claims, EOBs, deductibles, HSA account balances, annual spending, payment

• Transactional

Reminders: use unused benefits, make appointments for annual exam and/or specialists, get flu shot or immunizations

• Educational and Healthy Living

In the moment: user’s provider is no longer in-network, formulary, urgent care vs. emergency room, site of care

• Cost Savings

Alerts: open enrollment, renewals, disease outbreaks, tax notices• Take Action

© 2015 Cambia Health Solutions, Inc.

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Omni-channel

Customer

© 2015 Cambia Health Solutions, Inc.