1 © 2004 cisco systems, inc. all rights reserved. ip ngn_dec2004 cisco and the service provider ip...

1© 2004 Cisco Systems, Inc. All rights reserved.IP NGN_DEC2004

CISCO AND THE SERVICE PROVIDER IP NGN JOURNEY—ENABLING THE TRANSITION FROM BASIC HIGHWAY TO VALUE-ADD, PERSONALIZED TOLLWAY

David R. [email protected]

Jun 22, 2005


State of the IndustryEconomic Drivers Prevailing; For Some, Survival at Stake

HYPER-COMPETITION INCREASINGHYPER-COMPETITION INCREASINGHYPER-COMPETITION INCREASINGHYPER-COMPETITION INCREASINGOverlap of players increasing, not number of customersOverlap of players increasing, not number of customersOverlap of players increasing, not number of customersOverlap of players increasing, not number of customers

INCOME STATEMENTS ‘UNBALANCED’INCOME STATEMENTS ‘UNBALANCED’INCOME STATEMENTS ‘UNBALANCED’INCOME STATEMENTS ‘UNBALANCED’Traditional revenue streams flat or down, not OpexTraditional revenue streams flat or down, not OpexTraditional revenue streams flat or down, not OpexTraditional revenue streams flat or down, not Opex

BROADBAND PROMISE UNDERREALIZEDBROADBAND PROMISE UNDERREALIZEDBROADBAND PROMISE UNDERREALIZEDBROADBAND PROMISE UNDERREALIZEDGrowth in demand for bandwidth, not yielding growth Growth in demand for bandwidth, not yielding growth in revenuein revenueGrowth in demand for bandwidth, not yielding growth Growth in demand for bandwidth, not yielding growth in revenuein revenue

CUSTOMER EXPECTATIONS SOARINGCUSTOMER EXPECTATIONS SOARINGCUSTOMER EXPECTATIONS SOARINGCUSTOMER EXPECTATIONS SOARINGWant to pay less, not get lessWant to pay less, not get lessWant to pay less, not get lessWant to pay less, not get less


Cisco Service Provider Vision

CONSUMERSMALL/MEDIUM BUSINESS

SP WHOLESALEENTERPRISE

VPNs INTERNET CONTENT

VOICE & VIDEO MOBILITY TRANSPORT

IP NEXT GENERATION NETWORKIP NEXT GENERATION NETWORK

CONNECTING CUSTOMERS WITH SERVICES, SERVICES WITH NETWORKS,

AND NETWORKS WITH EACH OTHER


IP-Based Next-Generation NetworkingConnecting Services with Networks and Networks with Each Other

Beyond Voice,

ALL SERVICES

Beyond Voice,

ALL SERVICES

Beyond a Trend,

A BUSINESS IMPERATIVE

Beyond a Trend,

A BUSINESS IMPERATIVE

Beyond Core,

NETWORK-WIDEBeyond Core,

NETWORK-WIDE

Beyond a Destination,

A JOURNEY

Beyond a Destination,

A JOURNEY

Beyond Access,

BANDWIDTH THROUGHOUT

Beyond Access,

BANDWIDTH THROUGHOUT

Beyond “For Just One Network”,

TO CREATE ONE NETWORK

Beyond “For Just One Network”,

TO CREATE ONE NETWORK



Mobility of the Cellular

Network

Mobility of the Cellular

Network

Ubiquity/Reliability of the PSTN

Ubiquity/Reliability of the PSTN

Bandwidth of an Optical

Network

Bandwidth of an Optical

Network

Security of a Private

Network

Security of a Private

Network

Flexibility of Ethernet

Flexibility of Ethernet

Content Richness of the Internet

Content Richness of the Internet

Video Delivery of Cable/TelevisionVideo Delivery of Cable/Television

Characteristics of an Ideal NetworkFusing the Best of Today’s Networks and More

IP NEXT

GENERATION NETWORK

IP NEXT

GENERATION NETWORK



IP NGN JourneyRequires Multiple Layers of Convergence

APPLICATION CONVERGENCE

SERVICE CONVERGENCE

NETWORK CONVERGENCE

MOBILE

FR/ATM

PSTN

BROADBANDSERVICES

OPTICAL

HIGH-SPEEDINTERNET

Integration of New Innovative IP D/V/V

Services over Broadband for

Increased Revenue

Service Continuity across Access for Customer Loyalty

And Stickiness

Eliminate Layers in the Network for

Increased OPEX/CAPEX Efficiencies

IP Next Generation

Network

IP Next Generation

Network



Highway to Value-Add, Personalized TollwayIP NGN Architecture Analogy

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INTELLIGENT TRANSPORTATIONINTELLIGENT TRANSPORTATION

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HIGHWAYSHIGHWAYS

RECREATIONRECREATION RESIDENTIALRESIDENTIAL BUSINESSBUSINESS

TRAFFIC CONTROLTRAFFIC CONTROL

Personalization Value-Add Means to Bill

For End Customers: Converting Transport to Experiences

For Service Providers: Converting Costs into Revenue

For End Customers: Converting Transport to Experiences

For Service Providers: Converting Costs into Revenue

888© 2004 Cisco Systems, Inc. All rights reserved.IP NGN_DEC2004INTELLIGENT NETWORKINGINTELLIGENT NETWORKING

Cisco IP NGN ArchitectureAchieving a Whole Greater Than the Sum of the Parts

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Open Framework for Enabling

“Triple Play On The Move”

(Data, Voice, Video, Mobility)

Open Framework for Enabling

“Triple Play On The Move”


Service ExchangeService Exchange

IntelligentEdge

IntelligentEdge

CustomerElement

CustomerElement

MultiserviceCore

MultiserviceCore

Access / Aggregation


TransportTransportSE

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VoD / HDTV GAMING

VoD / HDTV GAMING STORAGESTORAGE COMMCOMM

WEB SERVICES

WEB SERVICES

MOBILE APPS

MOBILE APPS

IP CONTACT CENTER

IP CONTACT CENTER


Application ConvergenceA

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for Enabling Triple Play On The Move


Open Framework for Enabling Triple Play On The Move



IntelligentEdge

IntelligentEdge

CustomerElement

CustomerElement

MultiserviceCore

MultiserviceCore




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VoD / HDTV GAMING


WEB SERVICES

WEB SERVICES

MOBILE APPS

MOBILE APPS

IP CONTACT CENTER

IP CONTACT CENTER


Device Functionality is Blurring... For Consumers and Businesses: Any Service, Any Device

AT WORK, AT HOME, ON THE ROADAT WORK, AT HOME, ON THE ROAD

Video Conferencing

Video Conferencing

Digital TV /VOD

Digital TV /VOD

VoIPVoIP High-Speed Internet /VPNHigh-Speed

Internet /VPN

PDA / EmailPDA / Email

Text / Instant Messaging

Text / Instant Messaging

Custom Ring Tones / MP3

Player

Custom Ring Tones / MP3

Player

Push-to-Talk /Intercom

Push-to-Talk /Intercom

VOICEVOICE DATADATAVIDEOVIDEO


Creating a Multitude of New Service Opportunities… Example: Residential Broadband Services

Integrated Networks, Content, and Entertainment Services to Move Up the Value Chain with the Customer

Integrated Networks, Content, and Entertainment Services to Move Up the Value Chain with the Customer

TELEWORKER/ HOME BUSINESS

~$70/MO

TELEWORKER/ HOME BUSINESS

~$70/MOLOCAL AND

LONG DISTANCE

VOICE~$40/MO

LOCAL AND LONG

DISTANCE VOICE

~$40/MO

HOME NET ~$10/MOHOME NET ~$10/MO

VIDEO AND xVOD ~$50/MO

VIDEO AND xVOD ~$50/MO

DIGITAL MUSIC

~$10/MO

DIGITAL MUSIC

~$10/MO

WIRELESS SECURITY~$30/MO

WIRELESS SECURITY~$30/MO

RESIDENTIAL BROADBAND ACCESS~$30/MO

RESIDENTIAL BROADBAND ACCESS~$30/MO

NETPVR~$10/MONETPVR~$10/MO

GAMING ~$7/MO

GAMING ~$7/MO


Service ConvergenceA

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IntelligentEdge

IntelligentEdge

CustomerElement

CustomerElement

MultiserviceCore

MultiserviceCore




CU

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SE

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VoD / HDTV GAMING


WEB SERVICES

WEB SERVICES

MOBILE APPS

MOBILE APPS

IP CONTACT CENTER

IP CONTACT CENTER


Service Exchange Framework Multimedia Service Control for Wireline/Wireless Convergence

MOBILITY MANAGEMENTDevice RoamingService MobilityUser Mobility

MULTIDIMENSIONAL IDENTITY User / Device IDLocation / PresenceService RegistrationAudit / LoggingAssured Authentication

DYNAMIC SESSION MANAGEMENTCall Control / Session Border ControlRich-Media ControlDiff Bandwidth & QoS per Session Accounting / Billing

POLICY MANAGEMENTSubscriber PolicyApplication/ChainingPer-Sub Service Service Invocation

Service ExchangeService

Exchange



Service Exchange Framework Multimedia Service Control for Wireline/Wireless Convergence

MOBILITY MANAGEMENTDevice RoamingService MobilityUser Mobility

MULTIDIMENSIONAL IDENTITY User / Device IDLocation / PresenceService RegistrationAudit / LoggingAssured Authentication

DYNAMIC SESSION MANAGEMENTCall Control / Session Border ControllerRich-Media ControlDiff Bandwidth & QoS per Session Accounting / Billing

POLICY MANAGEMENTSubscriber PolicyApplication/ChainingPer-Sub Service Service Invocation

WHO?WHO?• Who is the user?

• Devices• Profile• Location• Presence

• Who is the user?• Devices• Profile• Location• Presence

WHAT?WHAT?• What can the user do?

• Within what timeframe• To what extent• Under what rules

• What can the user do?• Within what timeframe• To what extent• Under what rules

HOW?HOW?• How can I dynamically

control resources?• Interwork and provide

rich media control• Monitor and charge on a

per service/per user basis• Enable application awareness

• How can I dynamically control resources?

• Interwork and provide rich media control

• Monitor and charge on a per service/per user basis

• Enable application awareness

WHERE?WHERE?• Where can the user roam?

• Track/recognize the devices across carriers

• Maintain the session across multiple networks

• Offer all services in all locations

• Where can the user roam?• Track/recognize the devices

across carriers• Maintain the session across

multiple networks• Offer all services in

all locations

Service ExchangeService

Exchange



Network ConvergenceA

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IntelligentEdge

IntelligentEdge

CustomerElement

CustomerElement

MultiserviceCore

MultiserviceCore




CU

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SE

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VoD / HDTV GAMING


WEB SERVICES

WEB SERVICES

MOBILE APPS

MOBILE APPS

IP CONTACT CENTER

IP CONTACT CENTER



Access-Agnostic Convergence

PSTN Internet / VPN

TV / Video / Content

Data CenterInter SP Working

CUSTOMERELEMENT

CUSTOMERELEMENT

ACCESS / AGGREGATION


INTELLIGENT IP / MPLS EDGEINTELLIGENT

IP / MPLS EDGEMULTISERVICE IP / MPLS COREMULTISERVICE IP / MPLS CORE

HOME NETWORKING

HOT SPOT

MOBILE

Linksys

ENTERPRISE/BRANCH

Cisco ISR

SMALL/MEDIUM BUSINESS

Hosted / Managed ISR / IPT

Aironet

UBR Cisco 10000

Cable/DSLCable/DSL

Cisco ONS 153xx MSPP

Cisco Catalyst &

7600Metro EthernetMetro Ethernet

IP RAN / STP

WirelessWireless

MGX 8800

AS5XXXFR / ATM / Media GatewayFR / ATM / Media Gateway

TDM / EthernetTDM / EthernetCisco ONS

15454 MSTP / MSPPCisco ONS

15454 MSTP / MSPP

Cisco 12000Cisco 12000


Cisco 7x00Cisco 7x00

Cisco ONS15600 MSPPCisco ONS

15600 MSPP

Cisco CRS-1Cisco CRS-1

Inte

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Tra

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Tra

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Multiple Emerging

TechnologiesConvergence

Convergence


Cisco IP NGN Technology Spanning Secure Network Layer

PSTN Internet / VPN

TV / Video / Content

Data CenterInter SP Working

CUSTOMERELEMENT

CUSTOMERELEMENT



INTELLIGENT IP / MPLS EDGEINTELLIGENT

IP / MPLS EDGEMULTISERVICE IP / MPLS COREMULTISERVICE IP / MPLS CORE

HOME NETWORKING

HOT SPOT

MOBILE

Linksys

ENTERPRISE/BRANCH

Cisco ISR

SMALL/MEDIUM BUSINESS

Hosted / Managed ISR / IPT

Aironet

UBR Cisco 10000

Cable/DSLCable/DSL

Cisco ONS 153xx MSPP

Cisco Catalyst &

7600Metro EthernetMetro Ethernet

IP RAN / STP

WirelessWireless

MGX 8800

AS5XXXFR / ATM / Media GatewayFR / ATM / Media Gateway

TDM / EthernetTDM / EthernetCisco ONS

15454 MSTP / MSPPCisco ONS

15454 MSTP / MSPP



Cisco 7x00Cisco 7x00

Cisco ONS15600 MSPPCisco ONS

15600 MSPP

Cisco CRS-1Cisco CRS-1

Inte

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Inte

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Tra

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Tra

nsp

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QoSSECURITY

QoSSECURITY


Cisco IP NGN MomentumAcross Segments, Across Continents

The All DigitalNGN for CableThe All DigitalNGN for Cable

Core for IP NGNCore for IP NGN

Enabling 3G ServicesEnabling 3G Services

PSTN Migration to IP NGNPSTN Migration to IP NGN

Broadband for Triple Play Broadband for Triple Play

Largest MPLS/Metro E Deployment

Largest MPLS/Metro E Deployment

Biggest Broadband Metro E for Triple Play

Biggest Broadband Metro E for Triple Play

MS Edge+Core for IP NGNMS Edge+Core for IP NGN

And more…

• Over 250 MPLS VPN networks in production

• Over 4 Million IP phones installed: Replacing 6000 TDM phones every day

• Over 14 Million VoIP gateway ports

• Over 10 Million cable VoD subscribers supported in U.S. alone

• Over 250 MPLS VPN networks in production

• Over 4 Million IP phones installed: Replacing 6000 TDM phones every day

• Over 14 Million VoIP gateway ports

• Over 10 Million cable VoD subscribers supported in U.S. alone


SPs are Driving Towards…

EFFICIENCIESOPEX

CAPEXPROFITS

EFFICIENCIESOPEX

CAPEXPROFITS

SERVICESDIFFERENTIATION

LOYALTY REVENUE

SERVICESDIFFERENTIATION

LOYALTY REVENUE

IPINTELLIGENCE

FLEXIBILITYADAPTABILITY

IPINTELLIGENCE

FLEXIBILITYADAPTABILITY

CONTROLSERVICE

NETWORK BUSINESS

CONTROLSERVICE

NETWORK BUSINESS

1 © 2004 cisco systems, inc. all rights reserved. ip ngn_dec2004 cisco and the service provider ip...

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