1© 2011 lenovo confidential. all rights reserved. lenovo internal only thinkpad tablet 2 messaging...

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1 © 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…. PRODUCTIVITY ULTRA MOBILITY CONNECTIVITY RELIABILITY

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Page 1: 1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…

1© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only

ThinkPad Tablet 2 MESSAGING DOCUMENT

The Tablet the Industry’s Been Waiting for….

PRODUCTIVITY ULTRA MOBILITY

CONNECTIVITY RELIABILITY

Page 2: 1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…

2© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only

Think Classic Pillars - Build your messaging utilizing features that fall under the Think Classic Pillars. This will ensure that we attract Think Classic decision makers.

SUCCEED WITH SUBSTANCE TIME IS MONEY INNOVATE WITH INTENT

Rock Solid, military specs High Productivity business tool Eco-friendly construction

Data security – to protect your data Maintaining legacy support with latest technology Lowest total cost of ownership Industries best service and support

Industry leading designThinkVantage TechnologiesThinkPad Reliability, including spill resistant keyboard

Lenovo Brand PositioningTechnology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats and leave their mark on the world around them. We make the tools. You make them do.

Home“Do Machines” for the

HomeInspire Creativity

Overcome with EaseTranscend Boundaries

Seize the Day

Small Business“Do Machines” for Small

BusinessSucceed with Style

Implement EfficiencyFunction with Focus

Mobile Internet“Do Machines” for the

CloudExplore Anything,

Anywhere,Anytime

Adapt IntuitivelyEvoke a Response

LENOVOTECHNOLOGY FOR

THOSE WHO DO

Enterprise“Do Machines” for the

EnterpriseSucceed with

SubstanceTime is Money

Innovate with Intent

THINK ENTERPRISE BRAND POSITIONING

ENTERPRISE

“DO MACHINES” FOR THE ENTERPRISE

Page 3: 1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…

3© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only

ThinkPad Tablet 2: Redefining Business

ThinkPad Tablet 2 IS NOT a Windows RT device which only support Metro Apps on ARM

architecture an Intel Core I product, which does not support Connected

Standby and long battery life

ThinkPad Tablet 2 IS FOR SOMEONE who is always on the go and needs lightweight and the best

features who wants to connect quickly from anywhere for any amount of

time who wants the security and manageability of Windows 8 in a

Tablet form factor

TARGET AUDIENCE: ThinkPad Tablet 2 is targeted for Business Professionals, Mobile Workers, Students, and Tech Trendsetters who values the best technology in a thin, light tablet that runs Windows 8 Pro.

KEY FEATURES THAT ENHANCE THE USER EXPERIENCE- Thin and Light with 10+ hrs battery life - Large 10.1” HD Display- Near Field Communication (NFC)- Precision Pen and digitiser

KEY BENEFITS- Awesome graphics with Dolby stereo surround sound- Password manageability & Security- Ease of Communication with Tap and Share - Pay-as-you-go with Lenovo Mobile Access (ROW)

THINK ENTERPRISE BRAND POSITIONING

SERIES POSITIONING STATEMENT

Mobility, Performance, and Style for Business Leaders of Today and Tomorrow

THINKPAD TABLET 2 PRODUCT POSITIONING

OPTIONS- BT Keyboard w/optical

track point- Enterprise Dock- VGA Dongle- Sleeve

Services- Accidental Damage Protection- Warranty upgrades- Custom Imaging via ITC

ThinkPad Tablet 2 IS Windows 8 Tablet that Redefines Business 3 of the worlds leading technology companies converged

together to build the world’s leading tablet experience A thin & light tablet with all day battery life and wireless mobility

The Tablet the Industry’s Been Waiting For…

Page 4: 1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…

4© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only

• Windows 8 Tablet with Intel next generation processor, < 650g• 10.1” HD Display, 10+ Hrs of Battery Life , < 10mm thick• Finger Print Reader & Near Field Communication• WWAN Connectivity (3G - WW & 4G LTE w/AT&T - US)• Discrete TPM

• Optimized for Business w/Windows 8• Superior Video conferencing w/dual noise canceling mics

and HD • Enhanced Experience 8

• Lenovo Companion App, Lenovo Support Center, Lenovo Experience, Lenovo Start, Lenovo Cloud, Lenovo Mobile Access - Macheen

FEATURE

1. All day Battery use2. Near Field Communication3. Precision Pen input and accuracy4. Windows 8 and Windows 8 Pro5. 3G (WW)6. Lenovo Mobile Access

1. Password & Security manageability 2. Tablet Battery life3. Tap to Connect4. Optional Digitiser Pen5. Best for Business6. WWAN Data connection7. Easy to use Pay-as-you-go WWAN

connectivity

1. Helps you securely access your data and manage your passwords

2. Get 10+ hrs of battery while using Wi-Fi3. Allow quick and easy way for 2 devices to

connect with each other4. Pen input that allows freedom to express, inspire

creativity, and improve productivity5. Integrates into existing Windows IT environment

and supports both Metro and Desktop Applications

6. Always Connected , Always On. Never miss that important message.

7. Pay for WWAN when you need it, without the hassles of contracts

FUNCTION BENEFIT

KEY SPECS ( TOP 5 KEY SPECS) ENHANCED EXPERIENCE

1. ThinkPad Tablet 2 is optimized in design, feature, and performance for the mobile Business individual.2. ThinkPad Tablet 2 is designed for both Content Consumption and Content Creation.

ThinkPad Tablet 2 Leading MessagesBusiness Redefined