1© 2011 lenovo confidential. all rights reserved. lenovo internal only thinkpad tablet 2 messaging...
TRANSCRIPT
1© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only
ThinkPad Tablet 2 MESSAGING DOCUMENT
The Tablet the Industry’s Been Waiting for….
PRODUCTIVITY ULTRA MOBILITY
CONNECTIVITY RELIABILITY
2© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only
Think Classic Pillars - Build your messaging utilizing features that fall under the Think Classic Pillars. This will ensure that we attract Think Classic decision makers.
SUCCEED WITH SUBSTANCE TIME IS MONEY INNOVATE WITH INTENT
Rock Solid, military specs High Productivity business tool Eco-friendly construction
Data security – to protect your data Maintaining legacy support with latest technology Lowest total cost of ownership Industries best service and support
Industry leading designThinkVantage TechnologiesThinkPad Reliability, including spill resistant keyboard
Lenovo Brand PositioningTechnology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats and leave their mark on the world around them. We make the tools. You make them do.
Home“Do Machines” for the
HomeInspire Creativity
Overcome with EaseTranscend Boundaries
Seize the Day
Small Business“Do Machines” for Small
BusinessSucceed with Style
Implement EfficiencyFunction with Focus
Mobile Internet“Do Machines” for the
CloudExplore Anything,
Anywhere,Anytime
Adapt IntuitivelyEvoke a Response
LENOVOTECHNOLOGY FOR
THOSE WHO DO
Enterprise“Do Machines” for the
EnterpriseSucceed with
SubstanceTime is Money
Innovate with Intent
THINK ENTERPRISE BRAND POSITIONING
ENTERPRISE
“DO MACHINES” FOR THE ENTERPRISE
3© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only
ThinkPad Tablet 2: Redefining Business
ThinkPad Tablet 2 IS NOT a Windows RT device which only support Metro Apps on ARM
architecture an Intel Core I product, which does not support Connected
Standby and long battery life
ThinkPad Tablet 2 IS FOR SOMEONE who is always on the go and needs lightweight and the best
features who wants to connect quickly from anywhere for any amount of
time who wants the security and manageability of Windows 8 in a
Tablet form factor
TARGET AUDIENCE: ThinkPad Tablet 2 is targeted for Business Professionals, Mobile Workers, Students, and Tech Trendsetters who values the best technology in a thin, light tablet that runs Windows 8 Pro.
KEY FEATURES THAT ENHANCE THE USER EXPERIENCE- Thin and Light with 10+ hrs battery life - Large 10.1” HD Display- Near Field Communication (NFC)- Precision Pen and digitiser
KEY BENEFITS- Awesome graphics with Dolby stereo surround sound- Password manageability & Security- Ease of Communication with Tap and Share - Pay-as-you-go with Lenovo Mobile Access (ROW)
THINK ENTERPRISE BRAND POSITIONING
SERIES POSITIONING STATEMENT
Mobility, Performance, and Style for Business Leaders of Today and Tomorrow
THINKPAD TABLET 2 PRODUCT POSITIONING
OPTIONS- BT Keyboard w/optical
track point- Enterprise Dock- VGA Dongle- Sleeve
Services- Accidental Damage Protection- Warranty upgrades- Custom Imaging via ITC
ThinkPad Tablet 2 IS Windows 8 Tablet that Redefines Business 3 of the worlds leading technology companies converged
together to build the world’s leading tablet experience A thin & light tablet with all day battery life and wireless mobility
The Tablet the Industry’s Been Waiting For…
4© 2011 Lenovo Confidential. All rights reserved.�� Lenovo Internal Only
• Windows 8 Tablet with Intel next generation processor, < 650g• 10.1” HD Display, 10+ Hrs of Battery Life , < 10mm thick• Finger Print Reader & Near Field Communication• WWAN Connectivity (3G - WW & 4G LTE w/AT&T - US)• Discrete TPM
• Optimized for Business w/Windows 8• Superior Video conferencing w/dual noise canceling mics
and HD • Enhanced Experience 8
• Lenovo Companion App, Lenovo Support Center, Lenovo Experience, Lenovo Start, Lenovo Cloud, Lenovo Mobile Access - Macheen
FEATURE
1. All day Battery use2. Near Field Communication3. Precision Pen input and accuracy4. Windows 8 and Windows 8 Pro5. 3G (WW)6. Lenovo Mobile Access
1. Password & Security manageability 2. Tablet Battery life3. Tap to Connect4. Optional Digitiser Pen5. Best for Business6. WWAN Data connection7. Easy to use Pay-as-you-go WWAN
connectivity
1. Helps you securely access your data and manage your passwords
2. Get 10+ hrs of battery while using Wi-Fi3. Allow quick and easy way for 2 devices to
connect with each other4. Pen input that allows freedom to express, inspire
creativity, and improve productivity5. Integrates into existing Windows IT environment
and supports both Metro and Desktop Applications
6. Always Connected , Always On. Never miss that important message.
7. Pay for WWAN when you need it, without the hassles of contracts
FUNCTION BENEFIT
KEY SPECS ( TOP 5 KEY SPECS) ENHANCED EXPERIENCE
1. ThinkPad Tablet 2 is optimized in design, feature, and performance for the mobile Business individual.2. ThinkPad Tablet 2 is designed for both Content Consumption and Content Creation.
ThinkPad Tablet 2 Leading MessagesBusiness Redefined