1 acsel_support bureau 081016 1 jean-christophe defline acsel digital economy in france : a quick...
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Jean-Christophe DeflineAcsel
Digital economy in France :a quick glancel'économie numérique en Europe :
du e-commerce aux réseaux sociaux" Jan 20th 2009
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GDP : 1 892 Mds€ (15,3% GDP EU27)
POP: 64 M hab. (12,8% POP EU27)
Key economic data
GDP growth : +2,2 % in 2007
+1 % in 2008
sources : INSEE - ECB
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Internet & telco (fixed & mobile)
Telephone (Fixed lines)
40 millions subscribers (June 2008)
of which 12,5 M broadband lines (= 31,3%)
Mobile Phones
56,4 millions subscribers (Sep 2008)
88,7% penetration
Internet
18,3 M subscribers, 70% Home
30 M+ overall users
66% « Broadband » , ADSL mostly (95%)
+16% yearly growth
sources : Arcep - Medametrie
+ 11%
+ 9%
+ 4%
Internet users (M)
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Key players: What’s specific to french market
Strong concentration in telco market 90% internet marketshare owned by 3
national players: Orange, SFR, Free
95% mobile market owned bY 3 national players: Orange, SFR, Bouygues Telecom
A highly competitive industry Lot of success stories
Strong pure Players have emerged some bricks & mortar with stellar growth
Low penetration of foreign players only 12 foreign competitors among 50
most accessed web sites
Google dominant player in Search 90% marketshare in France
Most accessed Websites
source : Medametrie Netratings
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ACSEL e-commerce barometer (T4 2008)
Résultats du Baromètre e-commerce pour les Sites Marchands (T4 2008)
+1,1 Milliard € Panel ACSEL +12% par rapport au 4ème trimestre 2007
+5,1 Milliards € intermédiaires de paiement +41% / 4ème trimestre 2007
16, 2 M de commandes (panel ACSEL) +26% / 4ème trimestre 2007
58,8 M de commandes (intermédiaires de paiement) +45% / 4ème trimestre 2007
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ACSEL e-commerce barometer (2008)
Résultats du Baromètre e-commerce pour les Sites Marchands (2008)
4,2 Milliards € ( Panel ACSEL) +16% par rapport à 2007
17,1 Milliards € (intermédiaires de paiement) +33% / 2007
59,1 M de commandes (panel ACSEL) +28% par rapport à 2007
186 M de commandes (intermédiaires de paiement) +33% / 2007
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Progression continue des transactions, sur un rythme annuel identique d’environ 30% Le panier moyen reste stable à 92 € en 2008 contre 91€ en 2007.
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eCommerce
Solid 2 digits growth
+33% in 2008
+37% in 2007
E- Commerce revenue In 2007
16 M€ (retail)
20 M€ (including Services)
4 main drivers
Broadband access
Buyer confidence increasing
Offer (variety & price)
Logistics (reliability)
eCommerce revenue
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22millions92€
33%millions
E-COMMERCE KEY FIGURES
17millions
62%trust
Broadband lines
Averagebasket
Online Buyers
Yearly Growth
Source: ACSEL
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Buying usage
CtoC commerce buying usage
Top 3 products mostly sold
Value: Clothing, Home equipment, Computing
Volume: Clothing, Games & toys, Home equipmentsource : Neteven Terapeak
Buying Intentions
5 sectors grab most of user buying online intentions (62% requests)
Culture & entertainment : 18%
Computer industry : 15%
Travel & tourism : 12%
Services (Finance, professionnal services) : 9%
Dating/Astrology : 8%
source : Yahoo Search Marketing
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crossborder eCommerce
French eMerchants seeking growth abroad
Targeting francophone users abroad (1st step)
Establishing operations abroadVoyages-sncf.com
Pixmania.com
Yvesrocher.com
Priceminister.com
etc..
Online Buyers looking for crossborder opportunities
17% of online buyers have bought at least one item abroad during christmas sales
Source: leguide.com
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the social network phenomenon
Strong awareness has risen in 2008
78% of internet users aware of social networks (16% only in 2007)
Strong growth in subscribers
27 % of internet users have already subscribed to a social network
Source: IFOP – Déc 2008
23%
12%
7%
3%
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Thank-You
Jean-Christophe Defline
Copilot Partners - Directeur Associé
+33 6 89 84 57 39