BEST PRACTICE ORGANIZATIONS: ALLIGNING MISSION WITH MEMBERSHIP

AND ACTIVITIES

Camelia Bulat, CIPE RepresentativeApril, 22 - 23, 2013, Kathmandu, Nepal

Copyright © 2013 by the Center for International Private Enterprise. All rights reserved 1

Group Exercise

Build the image of “ your vision”

How is the organization seen by your members?

How is the organization seen by your non-member customers?

WHAT DO WE OFFER?

What are the products and services that drive and

position our organization?

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Mission Statement

Does the MS differentiate the organization from other?

Does it describe to an outsider the value of the organization?

Do all programs, benefits and services fit within the MS?

Does your MS answer these Q?

WHO

DO WE SERVE?

Who are our members?

Who do we serve?

WHO ARE WE?

What is our organization?

Why does our organization exist?

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Members expect to receive “Value”

• Value for the members is not only the sum, but the synergetic benefits obtained by the members because they are getting together

• VALUE: – Perception and reality;– Different things for different people;– What is the VALUE that you are offering to members?

• Members’ level of satisfaction is related to good will (reputation, credibility and visibility)

Recruitment - Involvement

• Which are the main reasons to join your organizations?

• Which are the main reasons to get involved (be active) in your organizations?

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SELF-ACTUALISATION= self-development needs, to prove potential to grow

ESTEEM= respect, appreciation,

public reputation and recognition

SOCIAL BELONGING= beliefs, social groups belonging

SAFETY=safety and security needs

PHYSIOLOGICAL=Basic needs

NEEDS PYRAMIDNEEDS PYRAMID - OUR MEMBERS - OUR MEMBERS*(Abraham Maslow, Motivation and Personality, NY, Harper & Row, 1954)

Membership Life Cycle

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Vision/Mission

Goals, objectives and strategies

Action Plans and Annual Plan

Satisfied members and stakeholders