1 © ambuja cements ltd. 2011 building resilience presented by :- ms. pearl tiwari csr conference,...
TRANSCRIPT
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© Ambuja Cements Ltd. 2011
Building Resilience
Presented by :- Ms. Pearl TiwariCSR Conference, Sri Lanka
October 3, 2014
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© Ambuja Cements Ltd. 2011
Ambuja Cements
• Is One of India’s leading cement manufacturers – today part of Holcim Group
• Founded 28 years ago on principles of sustainability.
• Current cement capacity : 27.25 million tons (grown 40 times in 28 years)
• 5 integrated plants, 8 grinding units and 3 ports with packing plants.
• The first in India to build a captive port with its own fleet of ships.
• Home grown philosophy called I CAN - gives people the authority to set their targets and the freedom to achieve their goals.
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© Ambuja Cements Ltd. 2011
Building resilience through our Vision
• Leave no trace
• To give back more than we take
• To clear more than we pollute
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© Ambuja Cements Ltd. 2011
: A special entity
Energise, Involve and Enable Communities to
Realise their Potential
Mission:
Outreach:
• 22 locations
• 12 states
• 14 lakhs
• 861 villages
Professionally guided and run - 440 development professionals
Osara
Surat
Darlaghat
Ambujanagar
Mundwa
ChirawaDadri
RoorkeeBathindaRopar Nalagarh
Bhatapara
Nadikudi
Kochi
Chandrapur
Gandhinagar
Panvel
Sanand
Chhindwara
Sankrail
FarakkaRabriyawas
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© Ambuja Cements Ltd. 2011
The Model
Company needs: Energy Land Water CO2 Neutrality
ACF has: Organization People Skills Close to Society
Society needs: Livelihood / Quality of life Safe and clean environment Energy, land & water
Focus:
Roadmap & KPIs
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© Ambuja Cements Ltd. 2011
CSR - Towards Sustainability
- Adhoc community
development projects
- Demand driven Initial Stage
- More Strategic
-Engagement of stakeholders
Intermediate
-Integrated in to sustainability
-Organizational structure
-Monitoring and Impact (ROI)
- Inclusive Business
Current stage
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© Ambuja Cements Ltd. 2011
Learning 1: Needs assessment is crucial
• Prepare a strategy
• Whose need?
CommunityCompany
© Ambuja Cements Ltd. 2011
CSR: A mind-set for sustainabilityCommunity Development Initiatives: Based on Needs Assessment
Natural Resource Management
-Water-Land
Livelihood
-Agro based
-Skill Based
-Mason Training
Human Development
- Health
- HIV & AIDS
- Education
- Women & Youth
- Infrastructure
Project Affected People (PAPs)
Business Sustainability
• Company gets easy access to natural resources – license to operate
• Productive and
economically secured
neighborhood
• Reduced pressure for
employment on Company
• Skilled masons entering the
construction industry
• Brand ambassadors for
Ambuja Cements
• Healthier and more
productive neighborhood
• Better standard of Human
Development Index
• Gain reputation for building lives for PAPs.
Exploring CSV projects
-Agro biomass for AFR-Sanitation for All -Spirulina for combating malnutrition
• Business related and socially relevant
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© Ambuja Cements Ltd. 2011
Learning 2: Projects to be aligned with business
Company needs: EnergyLand Water CO2 Neutrality Secure Plants
ACF does:Creates solutions -Built check dams / structures
Rejuvenated ponds Capacity building / Training
Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water
Focus:
Roadmap & KPIs
Water Positive(at each site)
Company does:Saves Water
Built Harvesting Structures
E.g. 1: Water Sustainability
© Ambuja Cements Ltd. 2011
Achievement
Check dams constructed - 274
Dykes constructed - 20
Well recharging/ Percolation wells - 1301
Ponds constructed / renovated - 390
RRWHS - 4,397
Khadine Bund - 17
Impacts
• Increase in Water Level (2-12 Mts) and
• Improvement in water quality
• Assured availability of Drinking Water at door step
• Reversing Trend in Salinity Ingress
• 1 crop to 2 to 3 crops every year
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© Ambuja Cements Ltd. 2011
Salinity Mitigation
Area Mapping Salinity Mitigation Project
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ACF’s Intervention in water at Rabriyawas
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© Ambuja Cements Ltd. 2011
Intensive & Integrated Water Resources Development Programme
in Kodinar Block
0 1 2 3Km
DHAMLEJ
GSCL
VADODRA
VAWADI
THORDI
PADRUKA
PASNAWADA
LODHVA
MORASA
KADASALA
AMRAPUR
THARELICHAGIYA
BOSAN SARA
BARULA
ALIDHRA
AMBUJA PORT
MULDWARKA
KANJOTARRAKHEJ
BARDA
PANADAR
CHAUHAN NI KHAN
GOHILNIKHAN
MATANA
SOLAJ MORDIA
ACL
KADAVASAN
NAVAGAM
PEDHAWADA
RONAJ
DAMLI
DEVLI
PIPALI
KODINAR
DUDANA
VADNAGAR
DEVALAPUR
FACHARIYA
BHUVATIMBI
KHERA
VASAWAD
PRANSLI
GANGETHA
ANANDAPUR
SINGSARMATANA
VILLAGE
ACL PLANTS
SALINE FRESH WATERINTERFACE 2001
SALINE FRESH WATERINTERFACE 2005
SALINE FRESH WATERINTERFACE 2008
SALINE FRESH WATERINTERFACE 2009
LEGEND
Salinity Ingression Status During 2001, 2005, 2008 & 2009 IN 10 KM
Radius
Work Done Results
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© Ambuja Cements Ltd. 2011
Ambuja Cements: A Water Positive Company
• Minimize and measure water consumption
• Documentation (TCS as consultants)
• 2012 - Water Positive Assurance Certificate
(DNV as certifiers)
Year Water Index Debit (million litters)
Credit (million litters)
2011 2 times 8389 16860
2012 2.5 times 7950 19888
2013 2.75 times 7131 19402
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© Ambuja Cements Ltd. 2011
Company needs: EnergyLand Water CO2 NeutralitySecure Plants
ACF does:
Assures productive livelihoods
*Agro based *Skill based
Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water
Focus:
Roadmap & KPIs
Reduce pressure of employment on company
Company does:
Employment to a few
Mainly indirect employment
Eg. 2: Responsibility towards Livelihood
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© Ambuja Cements Ltd. 2011
Agro Based Intervention
Capacity Building
• Training on new / improved practices
• On farm demonstrations
• Krishi Vigyan Kendra
Technologies / Improved Practices
• Micro Irrigation - over 3000 Ha
• Horticulture Plantation – 4000 Ha
• System of Rice Intensification – 1800 Ha
• Better Cotton Initiative – 28000 Ha
Market led Extension
• Promoting Farmer’s Organizations – 6 FPOs
• Inputs and Outputs – Collective Marketing
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© Ambuja Cements Ltd. 2011
Skill Training
• 16 Skill training institutes
• Over 19,000 trainees
• Over 40 different trades
• Placement - 80% gainfully
employed
• Imbibing a culture of work
safety
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Automobile
Welder
Bed Side Attendant
© Ambuja Cements Ltd. 2011
Mason Training
• Directly related to the business
• Providing skills to construction Industry
• Promote safety culture
• Training with Certification
• 80% of placements
• Brand ambassadors of the Company
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© Ambuja Cements Ltd. 2011
Company needs: Energy Land Water CO2 Neutrality Secure plants
ACF does: Built network of farmers Planned collection points Facilitates collectives & Training
Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water
Focus:
Roadmap & KPIs
15,000+ tonnes of agri waste
Company does: Built Feeding Systems Measuring Devices Permits & Pollution Corporate Function
Eg. 3: Energy Efficiency
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Dense Network of
Farmers
Manager AFRACL
Cluster-1 Cluster-2 Cluster-3
Village level GroupFarmer Club
Village level GroupFarmer Club
Green Gram Farmer
Mustard Farmer
Green Gram Farmer
Mustard Farmer
Cumin Farmer Cumin Farmer
Biomass Procurement
Shree Balaji Farmer Producer Company
The only registered vendor with ACL
Biom
ass Project E
xecutive
AC
FUNIT AFR COMMITTEE
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© Ambuja Cements Ltd. 2011
• Wasteful burning of crop residue - a common practice in India
• Scope of using biomass as alternate fuel in cement plants
• Alternate source of community Livelihood
• Developed Farmer’s Organizations for facilitating the supply
• Contributed to reduction in Net Emission
Pilot at a site – saved INR 20million (2013)
June 2014
Procuring biomass from farmers: win – win for all
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© Ambuja Cements Ltd. 2011
Learning no 3: Facilitate CBOs for sustainability
Village Institutions Advantage
Village Development Committee
Drive village priorities and collective action for development
Water user associations/ Watershed committees
Involved people in subsequent maintenance
Organized Sakhis (Village health workers)
Access to Primary Health Care
Federation of Women Micro Credit and handling village emergencies
Farmer Producer Companies
Input + Output linkages for farmers
© Ambuja Cements Ltd. 2011
• Opportunities to engage with collectives
• Project sustainability
• Collectives useful to Company.
Biomass Procurement Positive voice at Public
Hearing
Strategic Benefit
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© Ambuja Cements Ltd. 2011
Learning No 4: Keep Engagement Proactive Not Reactive
• Social Engagement Scorecard - An annual exercise
• Community Advisory Panels regular Sharing Opportunities
• Site Specific Impact Assessment a human rights risk management system
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© Ambuja Cements Ltd. 2011
Learning No 5: Need for replication and upscale
Pilot
D
Demonstrate
Document
© Ambuja Cements Ltd. 2011
• Started in 2010 - 2500 farmers / 122 Groups
• To impart knowledge & skills on cotton cultivation
-BCI principles and their implementation in field.
• Demonstration & Training on sustainable production
• Training a cadre of village level youth for scale up
• Scaled to over 17000 farmers / 572 Groups
• Promoted farmer’s producer companies for sustaining impact
Eg 1: Better Cotton Initiative
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© Ambuja Cements Ltd. 2011
• Pilot - 19 ‘Sakhis’ in one location in year 2000
• Regular training/ refresher course for skill building
leading to NIOS certification
• Begun with components of MCH (Institutional
deliveries & child / maternal mortality
• Added aspects like Home based Neonatal Care
• Up scaled to 8 geographies with over 330 ‘sakhis’
• 50% ‘Sakhis’ absorbed in Public Health System
Impact
• Health access in neighborhood . Better health status
• Reduction in infant and neonatal mortality by over 50%
• Institutional deliveries almost doubled
• Increase in health seeking behavior from Government
Eg. 2 :Village Level Health Workers – ‘Sakhis’
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© Ambuja Cements Ltd. 2011
Learning No 6: Important to measure ROI
Values in million
Ambuja creates significant societal value
$ Pro
fit
+−
F
+ −
E S
True
Value
$
Rain water harvestingAlternative raw materials and fuelsQuarry restorationRenewable energyWater saving at customer end
Gaseous emissionsWater extractionLand disturbed
Economic value addedValue created for society through CSR initiative
Human health
44490
30470
14020
True Value Concept : social and environmental profit and loss statement
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© Ambuja Cements Ltd. 2011
Engaging stakeholders for sustainability
NGO
Govt. of India
Media
© Ambuja Cements Ltd. 2011
Unit Head
Environment
HR
Communication
AFR
CSR
A Tested Model
CSR
CSR
HR
Land
AFRCSR
Env
Neighbour of Choice
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© Ambuja Cements Ltd. 2011
Thank You