1 attitudinal survey 2014 french 18-34 march 2014
TRANSCRIPT
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Attitudinal Survey 2014French 18-34
March 2014
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
French 18-34
45.1%
0.0%
7.1%2.8%
35.7%
4.5% 4.7%0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
French 18-34
24.3%
4.7%
19.9%
2.8%
21.7%
10.7%8.2% 7.6%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
French 18-34
52.4%
0.0%
11.0%
0.0%
29.2%
7.4%
0.0% 0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
French 18-34
37.3%
5.4% 7.1%
0.0%
45.4%
2.2% 2.6%0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
French 18-34
36.8%
9.0%
2.2% 0.0%
44.6%
0.0%2.6% 4.8%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
French 18-34
62.4%
2.8%6.9%
2.6%
25.3%
0.0% 0.0% 0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
French 18-34
29.7%
5.2%9.9%
5.2%
40.7%
6.7%2.6%
0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Most Effective Video Advertising
French 18-34
47.6% 52.4%
0.0% 0.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?