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Aviation Industryvs. Your Careers

Lecturer : Edwin C.M. LeeLecturer : Edwin C.M. Lee

Air Macau Co., Ltd.Air Macau Co., Ltd.

edwinlee@airmacau.com.moedwinlee@airmacau.com.mo

28 December 200428 December 2004

“Give Wings to your dreams” (Quote from Internships at IATA)

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Lecture Outline

1. A suggested Four-year warp-up 1. A suggested Four-year warp-up Programme for Chang Jung StudentsProgramme for Chang Jung Students

2. Airline Industry Environments2. Airline Industry Environments

3. Your Challenges Ahead3. Your Challenges Ahead

4. How to Achieve Your Personal Goals in 4. How to Achieve Your Personal Goals in Your Career LifeYour Career Life

5. Conclusion5. Conclusion

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Self-introduction

Previous Positions in Airline IndustryPrevious Positions in Airline Industry

May 1974May 1974

Joined Cathay Pacific as Traffic OfficerJoined Cathay Pacific as Traffic Officer May 1990 - Jun.1996May 1990 - Jun.1996

GM of Dragonair GSA in TaiwanGM of Dragonair GSA in Taiwan Jul. 1996 – Jan. 1999Jul. 1996 – Jan. 1999

Area Manager of Dragonair in TaiwanArea Manager of Dragonair in Taiwan

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Previous Positions in Airlines IndustryPrevious Positions in Airlines Industry

Feb. 1999 – Oct. 2000Feb. 1999 – Oct. 2000President, TransAsia Airways Co., Ltd.President, TransAsia Airways Co., Ltd.

Oct. 2000 – Mar. 2002Oct. 2000 – Mar. 2002GM of American Airline GSA in Taiwan GM of American Airline GSA in Taiwan

Mar. 2002 - presentMar. 2002 - presentGM of Air Macau in TaiwanGM of Air Macau in TaiwanDeputy Vice President, CommericalDeputy Vice President, CommericalAir Macau Company LimitedAir Macau Company Limited

Self-introduction

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1. The Programme to Chang Jung Students - A Four-Year Wrap-Up Programme

A. Learning ObjectivesA. Learning Objectives

B. Contents of the ProgrammeB. Contents of the Programme

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A. Learning Objectives

1.1. 對航空公司營運管理的架構有一定程度的對航空公司營運管理的架構有一定程度的認識 認識 ;;

2.2. 完成航空公司地勤人員基礎訓練課程 完成航空公司地勤人員基礎訓練課程 (( 航空公司基礎票務、訂位與控位、機場航空公司基礎票務、訂位與控位、機場服務及貨運業務與服務服務及貨運業務與服務 ) ;) ;

3.3. 改善並強化學生求知及學習方法至少三次 改善並強化學生求知及學習方法至少三次 TOM (Total Quality Management)TOM (Total Quality Management) 研討會研討會模式作模式作 Case Study Case Study ;;

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A. Learning Objectives

4.4. 增加學生計畫分析及組織能力 增加學生計畫分析及組織能力 ;;

5.5. 培養學生再進修或求職技巧及正確的工培養學生再進修或求職技巧及正確的工作價值觀 作價值觀 ;;

6.6. 認識領導統御。認識領導統御。

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B. Contents of the Programme

1.1. 課程課程 Overview Overview 及自我介紹及自我介紹

2.2. 航空產業之組織架構簡析航空產業之組織架構簡析

3.3. 航空公司之基礎票務航空公司之基礎票務

4.4. 航空公司之訂位與控位及電子商務的展望航空公司之訂位與控位及電子商務的展望

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B. Contents of the Programme

5.5. 航空公司之機場地勤服務及貨運服務航空公司之機場地勤服務及貨運服務

6.6. 航空公司之人力資源管理航空公司之人力資源管理

7.7. 航空貨運之現況與展望航空貨運之現況與展望

8.8. 完成一份航空公司之年度行銷計畫完成一份航空公司之年度行銷計畫

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2. Airline Industry Environments

- Air industry lost USD35 billion Air industry lost USD35 billion during 2001-2004during 2001-2004

- Passenger numbers are recorded Passenger numbers are recorded levels at 1.8 billion, a 14% growth levels at 1.8 billion, a 14% growth vs. 2003vs. 2003

- IATA forecasts a 6% growth per IATA forecasts a 6% growth per year for 2004-2008year for 2004-2008

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- Simplifying the businessSimplifying the business

100% e-ticketing by 2007100% e-ticketing by 2007

Common use self-service Kiosk for Common use self-service Kiosk for check-incheck-in

Radio frequency identification for Radio frequency identification for baggage managementbaggage management

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- SafetySafety

Tragically 663 people lost their lives in Tragically 663 people lost their lives in over 1.6 billion passengers. Similar over 1.6 billion passengers. Similar number to 1945 the industry carried number to 1945 the industry carried only 9 million passengers.only 9 million passengers.

- Cost EfficiencyCost Efficiency

Value chain on partnersValue chain on partners

TechnologyTechnology

FuelFuel

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The Induction Programme

To integrate a new employee into the To integrate a new employee into the business so that he/she begins to make a business so that he/she begins to make a contribution at the earliest possible time.contribution at the earliest possible time.

To help the new comer who have difficulty To help the new comer who have difficulty in adjusting to the physical, social and in adjusting to the physical, social and psychological demand of the new job or psychological demand of the new job or organization.organization.

The Induction Training is regarded merely The Induction Training is regarded merely as an initial part of staff training and as an initial part of staff training and development efforts aiming at a more development efforts aiming at a more stable motivated and professional work stable motivated and professional work force.force.

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Two Main Parts of The Induction Programme

1.1. Introduction to the organization Introduction to the organization and its activities.and its activities.

2.2. Initial training for the specific job.Initial training for the specific job.

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4. Purpose of Training and Self-Renewal

Purpose of Training

Skill

Knowledge

Attitude

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Skills

- Common senseCommon sense- TechnicalTechnical- Logistic Thinking and JudgmentLogistic Thinking and Judgment- Literature and ArtLiterature and Art- Health ManagementHealth Management

Knowledge

- PC and IT relatedPC and IT related- LanguageLanguage- Planning and OrganizingPlanning and Organizing- Communication and PresentationCommunication and Presentation- PeoplePeople

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Value

- Self-Discipline.Self-Discipline.- Take long term view.Take long term view.- People is our most valuable asset.People is our most valuable asset.- Be fair to us as well as to others.Be fair to us as well as to others.- We are conservative but proactive, We are conservative but proactive,

positive and creative.positive and creative.

What I Learned From “Swire”

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5. Conclusions

Winning Markets Through Winning Markets Through Strategic PlanningStrategic Planning

There are five types of people :There are five types of people : 11) Those who make things happen ;) Those who make things happen ;

2) Those who think they make things happen ;2) Those who think they make things happen ;

3) Those who watch things happen ;3) Those who watch things happen ;

4) Those who wonder what happened ; 4) Those who wonder what happened ;

5) Those that did not know that anything 5) Those that did not know that anything had happened. had happened.

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Your Career Challenges

Five Golden Rules for Five Golden Rules for

a Successful Career Employee a Successful Career Employee in 21th Centuryin 21th Century

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1.1. Do Your Home WorkDo Your Home WorkChance favors the prepared mind.Chance favors the prepared mind.

2.2. Work Hard, Play HardWork Hard, Play HardIt is impossible to be successful at anything It is impossible to be successful at anything doing it part-time.doing it part-time.

Five Golden Rules for a Successful Career Employee in 21th Century

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3.3. Reach for the Sky ( at least once )Reach for the Sky ( at least once )

Aiming high, it is funny thing about life; if Aiming high, it is funny thing about life; if you refuse to accept any thing but the best, you refuse to accept any thing but the best, you very often get it.you very often get it.

4.4. Use Your Time WiselyUse Your Time WiselyEveryone has the same twenty-four hours in Everyone has the same twenty-four hours in a day; it is what you do with them counts. a day; it is what you do with them counts.

Five Golden Rules for a Successful Career Employee in 21th Century

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5.5. Make the Most of Luck BreaksMake the Most of Luck BreaksLuck is what happens when preparation Luck is what happens when preparation meets opportunity.meets opportunity.

Five Golden Rules for a Successful Career Employee in 21th Century

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Thank You !Thank You !

~ Q & A ~~ Q & A ~