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Briefing Session9 November 2015

Funding Scheme for Digital Inclusion Mobile Apps

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Part I Introduction of Funding Scheme Objectives Application for the Scheme Submission of Application Vetting of Application

Part II How to Complete the Form?

Part III Sharing of Successful Cases

Part IV Questions & Answers

Agenda

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Objectives

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Develop mobile apps that provide practical contents and services to cater for the needs of underprivileged groups, such as

Objectives

ElderlyPersons

with disabilities

HomemakersSingle

parentsNew

arrivals

Ethnicminorities

Studentsfrom low-income

families

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Application of the Scheme

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Eligibility and Capability

Understanding specific needs of target user groups; and

Possess IT expertise for developing the proposed apps

Non-profit social service organisation; or Non-profit IT professional body or trade

association

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Responsibilities of Successful Applicants

Manage the project and solve project issueUpload app to marketplace for public download

Sustain app for at least 2 years

Promote app to target users

Support publicity activitiesShare source code to public

Develop mobile app for underprivileged groups

IP Rights OWNED by Applicant

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Project Duration

Milestone2015 2016 2017

11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2

Call for Proposals

Evaluation and Selection

Funding Agreement

App Development

App Launch

Promotion

Sustain

2 m

2 m

1 m

8 m

24 m

24 m

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Sponsorship

Main Cost

Self-contributed (minimum 10% )

Coverage:

Development

Promotion (1st year only)

Sustain backend system (1st year only)

Amount and payment:

Capped at $0.5M

Pay by milestone

Sustain Cost

Funded by DIMA

Promotion Cost

Unspent balance must be returned

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In-app advertisement Sponsorship from other parties – subject to prior

approval from the Government Other Government funding is not allowed Any sponsorship which jeopardize Government’s

image is not allowed

Other Funding Sources

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Project Team

Other Team Members※ full-time staff of the Applicant or an outsourced company ※

Project Coordinator manage and oversee the project monitor project expenditure take part in meetings, presentations, promotional activities

※ should be a full-time staff of the Applicant ※※ can work for the project on full-time/part-time basis ※

Please fill out Form-Annex B for EACH team member

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Examples of Mobile App (QR Codes at the Guide-Annex)

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Location-based SESAMI(芝麻開路 )

Barrier-Free Travel Guide(無障礙去街 Guide)

Educational MathAid (基礎數學練習 )

HOPE ChineseCharacter Game(HOPE 中文拆字遊戲 )

Auditory and Speech Training(精靈小耳朵 )

Articulation Screening and Training Tool(聰鳴語音工具箱 )

Facilitate rehabilitation

Learn Smart(智醒學 )

Stories for Social Skills Made Easy(社交故事一按通 )

One Click to Know Dementia(腦退化一按知 )

Facilitate social integration

eElderly Activity Search(長青活動搜尋器 )

Facilitate ICT adoption

Hong Kong Easy(香港通 )

SignChat (手語通 )

Website or mobile website development project

Accessibility

Implement accessibility features Accessibility programming guide for developers (platform

specific)

Mobile Application Accessibility Handbook published by OGCIO http://www.ogcio.gov.hk/en/community/web_accessibility/maahandbook/

Enrol Web Accessibility Recognition Scheme and meet the award criteria

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Promotion and Sustain Requirements Promotion upon the launch of app according to

a 2-YEAR promotion plan (11.2 of the Form) Participate in promotional activities for the

Scheme arranged by the OGCIO

Launchingceremony

Demovideo

Socialmedia

advertising

Training class

Onlinekeyword

marketing

Printadvertising

Cross-app

Websites promotion

Enrol Contests

Exhibition /Road show

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Promotion and Sustain Requirements Sustain upon the launch of app according to a

2-YEAR sustainability plan (11.3 of the Form)

Bug fixing

Futureplan

Versionupgrade

Contentupdate

Availablefor

download

Minorenhancement

Follow-uppublic’s

comments

In-app advertisingLicense

renewal

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Submission of Application

Application Submission

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Deadline of application

How to submit• Placed in the OGCIO Proposal Collection Box

15/F, Wanchai Tower, 12 Harbour Road, Wan Chai

• Office hour :(Monday to Friday 9:00 a.m. – 1:00 p.m.; 2:00 p.m. – 5:00 p.m.)

31 December 2015 (Thursday)12:00 noon

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Vetting of Application

Advisory Committee

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Assess all received Applications by Advisory Committee

Comprises representatives from: Non-official members with experience in social services

Non-official IT professionals

Labour and Welfare Bureau (LWB)

OGCIO

Evaluation Criteria

Social Impact &

Practicality

Functionality & Innovation

Feasibility & Sustainability

Cost Effectiveness

Expertise, Experience &

Ability

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Presentation of Proposals

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Shortlisted Applicant is required to present its proposal to the Advisory Committee upon request

Tentatively around 1st half of February 2016

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How to Complete the Form?

Application Form

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Section A Details of the Applicant

Section B The Supporting Organisations

Section C The Project Team

Section D The Proposed Project

Section E The Declaration by the Applicant

Annex A Letter of Support by the Supporting Organisation

Annex B Project Team Composition Form

Annex C Acknowledgement of Receipt of Application

Complete ONE application form for ONE proposal only An applicant can submit more than ONE application

Section A – Details of the Applicant

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Indicate your eligibility

Provide document proof (refer to Document Checklist)

Input ‘ ’✓

Section A – Details of the Applicant

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Must select at least 1 Can select more than 1

Section B – The Supporting Organisations

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Examples: IT expertise on mobile app development Domain expertise on social services Resources in promoting or sustaining the project

Fill out Letter of Support (Annex A) for EACH supporting organisation

ANNEX A

Section C – The Project Team

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Project co-ordinator must be a full-time staff of the Applicant

Fill out part 2 of Project Team Composition form (Annex B) for EACH team member

ANNEX B1. Project Co-ordinator

ANNEX B2. Member

Section D – The Proposed Project

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Refer to the target user group(s) of your proposed app, NOT the primary service recipient of organisation

Section D – The Proposed Project

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Indicate any features adopted Provide high level description on means / method / standard You may further elaborate in Proposed Functions

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One table form for EACH function User acceptance criteria should be qualifiable, quantifiable

Section D – The Proposed Project

Section D – The Proposed Project

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Input Yes or No for each item

To ensure the app can be built successfully

Section D – The Proposed Project

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Download count = sum of counts across platforms Baseline – realistic estimation to be achieved within 6 months Target – a higher goal to be achieved within 12 months Realistic, supported by basis and achievable

Section D – The Proposed Project

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Propose timeline for each stage May add more stages The app MUST be available for download within 8 months

after project engagement (i.e. effective date of the Funding Agreement)

Section D – The Proposed Project

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Plan a 2-YEAR publicity plan

Present activities in 3 tables : 1st month 2nd – 12th months 13th – 24th months

Propose quantifiable, reasonable and achievable performance indicator

Section D – The Proposed Project

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Plan a 2-YEAR sustainability plan Activities to ensure the app is function properly, e.g. bug fixing,

mobile platform version upgrade Activities to address the comments collected from users, e.g.

minor enhancement Describe quantifiable, reasonable and achievable performance

indicator

Budget Plan

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Overall Expenditure divided into 3 parts

A. Main Cost Covers cost to be incurred during development of mobile app,

i.e. within 8-month development period, may include: App development cost Security risk assessment and security audit

May cover financial audit fee

B. Other Cost (1st year) Covers cost to be incurred within 1 year after app launched Should tally with the Publicity Plan (Section 11.2) and

Sustainability Plan (Section 11.3)

C. Other Cost (2nd year) Covers cost to be incurred within 13th to 24th months after app

launched Should tally with the Pubicity Plan (Section 11.2) and

Sustainability Plan (Section 11.3)

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Detail breakdown at Section 12.2

<= 90% of Total Main Cost

Budget Plan

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Detail breakdown at Section 12.5Detail breakdown at Section 12.3

Detail breakdown at Section 12.6Detail breakdown at Section 12.4

<= 10% of Total Main Cost

Budget Plan

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Sharing of Successful Cases

HOPE Chinese Character Game(HOPE 中文拆字遊戲 )

Android and iOS• assist children with dyslexia in

learning the structure of Chinese characters by decoding method

MathAid(基礎數學練習 )

iOS• reinforce the learning of core

mathematical skills for students with visual impairment

• social learning educational kits for children with autism

Stories for Social Skills Made Easy(社交故事一按通 )

Android and iOS

• training kits and a publishing platform of training resources for students with cognitive impairment

“Learn smart” teaching material publishing platform ( 「智醒學」教材發布

平台 )Android and iOS

• assess and train phonological abilities of persons with hearing impairment

Articulation Screening and Training Tool

( 聰鳴語音工具箱 )Android

• Cantonese speech recognition training kits for children with hearing impairment

Auditory and Speech Training App( 精靈小耳朵粤語語音辨別訓練 )

Android

• provide dementia patients with cognitive training and help seek assistance when getting lost

One Click to Know Dementia( 腦退化一按知 )

Android and iOS

• a platform for the elderly to search activities in over 190 local elderly centres

eElderly Activity Search( 長青活動搜尋器 )

Android and iOS

• speech augmented map information and indoor venue facility information to visually impaired persons

Searching & Exploring with Speech Augmented

Map Information (SESAMI) ( 芝麻開路 )iOS

• Sign language library for persons with hearing impairment to communicate through instant messaging apps

SignChat ( 手語通 )Android

• a barrier-free travel guide for persons with disabilities, with accessibility facilities in tourist spots

Barrier-free Travel Guide( 無障礙去街 Guide)Android and iOS

• Chinese learning platform for ethnic minorities to learn vocabularies and Cantonese pronunciation

Hong Kong Easy ( 香港通 )Android

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Questions and Answers

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THANK YOU

CONTACTS

Elke MakSystems Manager Tel.: 2582 4517Email: digitalinclusion@ogcio.gov.hk

Website: www.ogcio.gov.hk/en/dima/cfp