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BTW – Preparation for Broadband Migration

Andy Large

BT Design

The dates and other information about BT's 21CN programme in this presentation are based on the best information currently available. As in any programme of this size and complexity, they may be subject to change

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Preparation for Broadband Migration• 21CN - a brief recap• Benefits delivered by the Broadband

migration programme, overview & timelines• How the Broadband first migration

programme will be implemented, network overview & process

• How remaining Broadband migrations will be implemented through mass migration

• Switched-on end user communications • Industry plans for communication to

consumer and SME’s throughout the Broadband campaign

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21CN – Three key objectives• Empower the end user with

control, choice and flexibility like never before including communications from anywhere to any device

• Offer exciting new servicesfor end user faster than before

• Reduce costs and grow cash cost savings - expected to amount to £1 billion per annum by 2008/9

Speed to market

End user experience & empowerment

Costtransformation

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21CN - evolution

21CN

IP-MPLS-WDM

DSL

Fibre &Copper

Copper

Agg Box

EndUser

~5.5ksites

~100sites

Class 5 Call Server

Content

WWW

ISP

Multi-service access Converged core

Current thinking. No implementation assurances

Wireless

IP

ATM

PSTN

DPCN

PDH

EndUser

~5knodes

~2knodes

~400nodes

~100nodes

~15nodes

SDH - mesh

~1knodes

SDH - MSH

DSL

KiloStream

PSTN

Fibre

Copper

DWSS

ASDH

CWSS

IP

ATM

PSTN

DPCN

PDH

EndUser

~5knodes

~2knodes

~400nodes

~100nodes

~15nodes

SDH - mesh

~1knodes

SDH - MSH

DSL

KiloStream

PSTN

Fibre

Copper

DWSS

ASDH

CWSS

Today

A single network that’s physically simpler and more reliable than our existing, complex infrastructure could ever be

Up to 50 per cent fewer components in terms of switches, hubs, routers and suchlike.

We will be able to deliver the next generation of converged services faster, more efficiently and more cost-effectively than ever before.

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Consult21 Structure

Systems & Processes

Network Structure

Implementation & Migration

Communications

Interconnect & Portfolio

Point to Point

Broadband Line Access

Wo

rkin

g G

rou

p M

ana

gem

ent

STEERING BOARD

Exp

ert

Gro

ups

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Consultation Approach

Consult

• Review TE methods and migration processes

• Assess the impact

• On end users

• BAU fulfilment /assurance processes

• Identify information and tools required to manage these impacts

• BT carry out a carefully designed migration in line with a published plan

• CP’s manage their customers through the migration in line with policies they have created

• BT/CPs verify the migration process was carried out as expected

• BT/CPs identify gaps

• CP’s to review their processes/policies

• CP’s identify any refinements to their processes/policies

BB First National Migration

Review

BB “Pathfinder”:Service trials, Early-onload and Line

Migration in West Midlands

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Broadband Consultation through Consult21 process

BB Migration Experts:– part of the IMWG

Focus on assuring migration of IPstream ADSL

– 10 CPs involved in “Tame” User trials

– 5 CP’s currently working in collaborative grooming trial at Kings Norton, West Midlands

BB & LLU Working Group:

Focus on product and commercials

Managing consultation on wBC and Managed wBC

Current focus is trial definitions

To become engaged and find further information go to the Consult21 web pages http://btwholesale.com/consult21

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IPstream Migration – A Phased ApproachProving the ServiceSTEP 1 “Tame” triallists with CPs, building volume and

functionality

STEP 2 Real customers, building volume, new provides – early onload

Proving the MigrationSTEP 1 demonstrate migration capability with “Tame

Users”

STEP 2 prove scale and volume – in OTN test bed

STEP 3 Controlled Trial of Migration – real customers

BB First National Migration

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Industry Benefits of Current Plan• Customer :-

– Balances customer benefits and impacts for both voice and Broadband.

•Product / Service Availability :- – Fastest footprint to wBC and ADSL 2+ capability, pull forward of 2.5 years on average.– Preserves Market options and minimises geographic diversity. – Product differentiation between IPstream and wBC is still available where required.

• Network Capability :-– Best solution for Advanced Services on IPstream (i.e. current ATM backhaul would constrain volume use of Advanced Services).– 21CN solution is inherently more reliable – ie Dual BRAS parenting

• Pricing :-– Keeping our migration costs low and the speed of migration support future IPstream and wBC pricing and CP decisions to Buy/Build.

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Transfer Engineering

continues, ITE

To 2011

25th Nov 07 Aug 08

IPstream National MigrationTransfer Engineer

existing IPStream to 21CN IPStream

in 650 Priority Sites, BB First c 650 Priority Sites

DataStreamMigration path available from DataStream to wBC at 21CN enabled

sites’

Broadband Strategy

Beta / FOA2 – BB Only – West Mids.Alpha / FOA1

24th Nov 0715th Jun 07 5th Aug 07 29th Sept 07

21C IPStreamTransfer Engineer IPStream to 21CN

IPStream in Cardiff Area, ITE

BB TE in Cardiff

Transfer Engineer IPStream to 21CN IPStream in FOA Area, BB First

BB TE in West Mids

FOA1 FOA2 – Voice & BB - Cardiff

Voluntary migration available to wBC in priority and 21CN enabled sites’

BetaAlpha

1st Nov 07

BB Connect

Foundation Trial

Dec 06 Jan 08

Launch

30th Apr 08

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Architecture review prior to migration.

DSLAM

MSiP MSiP

BRAS

Colossus / Internet

Colossus / Internet

IPStreamISP

DataStream

VoiceVoice

CUSTOMERS

MDF

D Side E Side

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DataStream Groomed

DSLAM

MSiP MSiP

BRAS

Colossus / Internet

Colossus / Internet

IPStreamISP

DataStream

VoiceVoice

CUSTOMERS

MDF

D Side E Side

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Temporary MSAN built and connected prior to migration

Colossus / Internet

Colossus / Internet

CUSTOMERS

BRAS

VoiceVoice

DSLAM

BRAS

IPStreamISP

21CN TAM required on temp MSAN but omitted from picture for clarity.

MSiP MSiP

MSAN

Ethernet

Metro / Core Node

D Side E Side

MDF

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Colossus / Internet

Colossus / Internet

CUSTOMERS

BRAS

VoiceVoice

DSLAM

BRAS

IPStreamISP

MSiP MSiP

MSAN

Ethernet

Metro / Core Node

D Side E Side

MDF

IPStream migrated to temporary MSAN (Broadband First)

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End Users - Communications & Impact Timeline

(~5months)

Grooming for BB

(~3-1 month)

Voice TCP

BB Line Migration

PEWS ava

ilable

throu

gh 21CN

Migrati

on Por

tal

Migrati

on Sch

edule

Voice Line Migration

Migration Status Reporting, 21CN Migration Portal

Switched On Web Site available to residential end users & SMEs

( 1 w

eek t

o night )

Carls

on doo

r

drops f

or S

MEs and re

sidentia

l

[unless

CP O

pts out]

( 1 w

eek t

o night )

Carls

on doo

r

drops f

or S

MEs and re

sidentia

l

PEW no

tifica

tion (a

s

per BAU pr

ocess

inc

BBCR update

s)

Info available to CPs

Voice & BB service outage

Voice only outage (excludes VoIP)

Info direct to end users

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21CN Migration: two types of BB end users/CPs

(~5-3 months) Grooming

Line Migration

IPstream customers

(~5-3 months) GroomingDatastream customers

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Grooming phase:~5 – 3 month To Go

PE

W notification (as per

BA

U process inc B

BC

R

updates)

TE Impact Matrix is worst case scenario…….

•Voice Outage = ~3 - 5 mins

•BB outage = 5-10 mins

•20% of customers affected

•Timing of work:

• Proposal is 24 hours 7 days a week

• first 13 sites and the first two months of BB First National migration out of hours and then reviewing with CPs

•all reasonable steps taken to protect voice calls in progress

Evidence to Date…..

•Customer Experience assessments start July to validate timings

approx 20% of end users

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Migration Phase:Timeline 2 weeks to Go and to the end….

Line Migration( 1 w

eek )

Carlson m

ail

drops

-3d

Post-Cut OverMonitor

Business AsUsual

0dpm

<+7d

QG2 QG3 QG4 QG5 QG6

0dmidnight

1dam

On the night and early hours ofmigration

SitReps

SiteReadiness Migration

Readiness

MigrationCommencement

MigrationCompletion /

StabilityCommencement

StabilityCompletion /Release to

BAU

PE

W n

otifi

catio

n (a

s pe

r B

AU

pr

oces

s in

c B

BC

R u

pdat

es

Migration Status Reporting, 21CN Migration Portal

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Post Migration

MC

C Q

G5 - M

igration Com

pletion

Next Morning End User Differences…….Anticipated to be no changes but testing and trialling will verify this

Next Morning CP DifferencesNetwork type indicator field on BBCR / e Co / Woosh on each successfully migrated line

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What is switched-on?

• Switched-on is the name of the programme of public information to communicate BT’s migration to a next generation network.

• A switched-on branded door drop will be sent to almost every residential address in the UK. A targeted direct marketing pack will be sent to approximately 2 million single site small businesses. Corporate customers will be informed of the switched on process directly by their CPs.

• An independent switched-on web site has been developed to provide additional information and to further reassure customers about the new network. Over time, customers will be able to use the web site to find out when their voice, broadband and ISDN services will be switched-on.

• A dedicated and independent switched-on call centre has also been set up to provide information to customers and to handle customer queries relating to the switched-on process.

• Switched-on is not commercial in any way and is not designed to give any single provider a competitive advantage. It will not communicate any new services or benefits enabled by the new network for BT or any other CP.

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The switched-on communications toolkit

• To ensure CP generated communications regarding the new network and the process of getting switched-on are consistent across the industry, a comprehensive toolkit of collateral and guidance was circulated to the communication teams at every CP in the UK. Contents include:

- Switched-on identity artwork and brand guidelines.- Call centre briefing pack.- Information on how to register for the CPE testing tool and resolve

technical questions.- Pre-approved messaging for inclusion in internal and external

communications.- Guidance on how to refer to the switched-on web site and call

centre, including easy to install banners and buttons for CP external and internal websites.

- The latest version of this presentation.

• The latest toolkit materials can be downloaded from the communications area of the Consult21 website and will be added to over time at www.btwholesale.com/consult21

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What?

– To communicate to end users around “Broadband First” migration

– C. 650 exchanges.

– C. 3.2 million end users

– November 2007 to August 2008

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Options considered

– Blanket door drop all consumers in the area affected by the migration

– Carlson manage the datacapture of customer records from individual (CPs).

– CPs provided with materials that they can use but are responsible for distributing to all their Broadband customers.

– Utilise BT Wholesale’s IPstream customer data with Carlson Marketing managing the Broadband First communications campaign centrally under the ‘switched-on’ banner.

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Benefits

• Benefits to CPs :

– Accuracy; only customers about to be migrated will be mailed information from a single source.

– Consistency; all materials will have a single source (switched-on) and identical messaging.

– Simplicity; no resource requirement from individual CPs.

– Efficiency; No internal CP resource required to create new collateral and manage the delivery of CP funded communication.

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Governance

– BT has confirmed ability to provide data feed as required – to a two week deadline.

– Information Commissioner supports the approach and will be kept informed of process.

– All CPs required to opt out in writing by Monday 23 July (deadline extended).

– Variety of channels utilised to build awareness within CP community

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Touch points for the Process Area of Discussion Date/s Details

Comms Working Groups

January 07 to July 07

Minutes on C21 website

Steering Boards January – June 07 Minutes on C21 Website - July 07 = 31st July

IMWG, IMWG BB Experts & Broadband Working Groups

June / July 07 Minutes on C21 Website

Webcall 15th June 07 C21 distribution list, resellers, openreach, via account managers etc

Broadband Product Briefing

July

ISPA Contact July

ISP Forum September TBC

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Webcall update

18 April Product retirements

24 April 21CN overview

2 May Migration process

22 May CPE compatibility testing programme

31 May Switched-on communications campaign

20 June Pathfinder programme overview

9 July Preparing for 21CN migration

26 July Broadband migration programme

27 Sept Migration portal overview

Industry invited to suggest topics of interest …

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SOURCES OF FURTHER INFORMATION

• Information and support for communication providers on the 21CN programme:

http://www.btwholesale.com/consult21

• The independent public information website covering the process of migration:

http://www.switchedonuk.org

• For general information about BT’s 21CN programme go to:

http://www.btplc.com/21CN/

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Now it’s time to vote

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Answers

Questions