1 buon compleanno wszystkiego dobrego z okazji rocznicy përshëndetje! merci beaucoup! Вітаю...
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Buon Compleanno
Wszystkiego dobrego z okazji rocznicy
Përshëndetje!
merci beaucoup! Вітаю
Συγχαρητήρια για το γάμο σας!
Comóradh Happy
ขอแสดงความยิ�นด�ในการจบการศึ�กษา!
Sėkmės!
Ich vermisse dich!
Happy Valentinsdag!
Boldog születésnapot!
Sweet un ar bymtheg!
Fi a mea, Valentine
OMC!
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Mission Statement
Opportunity There are about 307,000,000 people currently living in the
United States. There are about 38,000,000 immigrants in the United States. There are over 30 different languages spoken in the United
States. It is very difficult to find a card in another language.
Mission Statement Oh My Card! is an online business that allows our customers to
put their own creativity on the card. OMC! is also affordable; and we won’t allow language barriers to hinder our customers from customizing their own cards.
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Business Profile Type of Business
Retail Unique Features:
Able to be translated into different languages.
Variety of designs, sizes and themes. Our cards are customizable, giving our customer
the freedom to create their own cards.
Legal Structure Partnership Both have skills that can benefit our business Sharing financial commitment Pool resources and expertise Limited start up costs.
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Qualifications Qualifications
Have taken Poetry classes Fluent in three languages: English, Polish, and Cambodian. As well
as learning Spanish Have taken a Graphic Design Class Have taken eight art classes altogether
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Consumer Profile By Location
Nationwide
By Population Both males and females aged 16 – 45; who have access to
the internet.
By Personality/ Behavior Don’t have the time to go out to the store and choose a
card. That can’t keep track or keep forgetting special occasions.
By Income Middle income
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Competitive Advantage
Oh My Card!
Hallmark Zazzle.comFactors
ExcellentQuality of Product//Service
Price
Location
Brand/Reputation
Unique Knowledge
Good Excellent
Affordable Affordable Affordable
Sells more than just
cards
Customizable
Translatable and
Personal Profiling
Storefront/ Online
Online Online
Very Good Good Excellent
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Marketing Plan
Affordable
People who want a card in another
language.
Word of mouth
Free Samples Website
Online Customizable cards
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Marketing Plan
Purchase Retention
•See Before You Buy Feature
• Translatable
• Personal Profile
•Free Greeting Cards with Website link
•Business Cards
•Word of mouth
•OMC Facebook Page
• Excellent quality
• Mailed within a week
•Free over sea shipping for military families.
Long Term ( 6 months-1 year)
Current & Short Term (1 month -6 months)
Awareness
Expand Card Business
Discounts on Personal Profile Orders
Discounted – Free shipping
$50.00 $10.00 $20.00Monthly cost, by phase:
Awareness Purchase Retention
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Cost of Materials/Direct Labor Definition of One Unit
One Translated Birthday Card
Cost of Sales Per Unit
Direct Labor(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$8.25 6.67 min. or .111 hrs
$0.92
Total Direct Labor Per Unit $0.92
Material Description Cost/Total Quantity Cost Per Unit
Scrapbook Paper $11.99 / 58 $0.21
Supplies $53.95 $0.10
Total Material Cost Per Unit $0.31
Total Other Variable Costs Per Unit $0.00
Cost of Sales Per Unit $1.23
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Economics of 1 Unit
Definition of One Unit One Translated Birthday Card
Selling Price per Unit $5.00 + shipping
Direct Labor per Unit $0.92
Materials per Unit $0.31
Total COGS per Unit $1.23
Total Other Variable Costs per Unit
$0.00
Total Cost of Sales $1.23
Contribution Margin $3.77
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Average Monthly Fixed Costs
Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $60.00
Advertising (5000 Business Cards) $60.00
Depreciation (Computer, Printer, Laptop, etc.)
$140.35
Utilities (Cell Phone, Internet) $75.00
Rent (From Home) $10.00
Total Monthly Fixed Costs $345.35
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Time Management PlanBusiness Schedule for a Typical Week (168
hours)
Column1
School: 60 Hours
Free time: 58 Hours
Business: 50 Hours
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Monthly Sales Projections
0100200300400500
J an Feb Mar Apr May J une J uly Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units
2,610 cards
Full Capacity
13,230 cards
Break-Even Units
59 cards
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Projected Yearly Income Statement
Selling Price Per Unit $5.00 + shipping
# of Units Sold 2,610 cards
Total Sales $13,050.00
Total COGS $3,210.30
Other Variable Costs $0.00
Total Variable Costs $3,210.30
Gross Profit $9,839.70
Yearly Fixed Costs $4,144.20
Other Costs/Unforeseen $1,036.05
Total Fixed Costs $5,180.25
Profit before Taxes $4,659.45
Less Estimated Taxes @25% $1,164.86
Net Profit $3,494.59
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ItemWhere I will buy
this?Cost of Item
Laptop Best Buy Already Owned
Printer Best Buy Already Owned
Scanner Best Buy Already Owned
Card SuppliesAC Moore / Michael’s / Internet
$ 53.95
Cell Phone AT&T / Verizon Already Owned
CASH RESERVE covering 3 months of fixed expenses
$ 1,036.05
Estimated TOTAL START-UP INVESTMENT $1,090.00
Start-up Investment
10 hours $82.50$8.25x =
Total: $1,172.50
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Return
…on Sales
…on Investment298%
Annual Net Profit
Start-Up Inv.
$3,494.59
$1,172.50= $2.98
27%
Annual Net Profit
Total Sales
$3,494.59
$13,050.00=
$0.27
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Financing Strategy
Source Amount Debt Equity
Personal Savings
$772.50 X
Relatives/Friends $400.00 X
Totals: $1,172.50
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Business Responsibility Plan
We will donate 7% of our annual net profits to the St. Jude Children's Research Hospital, which we will use to hold a card craft day for active patients.
We will notify our customers about our donations by putting it on our business cards and our website.
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Business & Educational Goals
To provide more options for themes as well as to get all the card designs on our website.
• Moniroth: To graduate in the top 3 of my grade and to get accepted into the college of my choice.
• Monika: To graduate in top 10 of my grade and get accepted to the college of choice.
Business
Personal
• We will expand our business by adding personalized invitations to our merchandise.
Sh
ort
Term
Lon
g T
erm • Moniroth: To have a major in
criminology as well as a minor in forensics.
• Monika: To get accepted into Medical School.