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CE Consumer Markets Wireless Value Proposition

Bob HuangSony Electronics

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Contents

Is Wireless Big for Consumer Electromics (CE)

Current Wireless Landscape

The Big player

A Player

What is the UWB Opportunity

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Is Wireless Big for Consumer Electronics

Yes! Mobile Telephones Remote Controls Wireless Internet access

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Current Wireless Landscape

The Growth of CE Wireless Remote controls

Started 40-45 years ago TV, etc Toy applications (cars, etc)

Mobile telephones Started 20 years ago Now starting UMTS/3G

Wieless Internet access Started 4 years ago

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The Big player: 802.11 Extensive market penetration Low cost point due to volume Consumer recognition and

acceptance OEM’s have experience

Issues Seamless security PC oriented

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A player: UMTS/3G Extensive user base Known utility

Plus Minus

OEM’s have experience

Issues Infrastructure build challenge Business case (cost per bit)

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What is the UWB Opportunity

Where does UWB fit in? For Wireless-USB? For in-home video distribution? For portable & personal

entertainment? Peer-to-peer When will UWB be here?

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No Answers

But, a resonable approach For CE, wireless is

Not an a fundamental value A supporting technology

Cut-the-cord wireless One-time value Many time value

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Conclusion UWB is many things to many people It is an opportunity to all

CE, PC and Mobile industries Each will have its own opportunity (as

convergance is not yet a reality) Need to follow the 802.11 track:

First work on worldwide acceptance Then continue to developing more

capability Built it and they will come