1 ciudadanos marketing
TRANSCRIPT
![Page 1: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/1.jpg)
![Page 2: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/2.jpg)
We have had a market since 1978…
![Page 3: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/3.jpg)
With an oligopoly of two companies
![Page 4: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/4.jpg)
But in the last years the product they offered got rotten
![Page 5: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/5.jpg)
And the costumers demanded a change
![Page 6: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/6.jpg)
Then, two new companies offered what people demanded
![Page 7: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/7.jpg)
One aim
New Centre Option
Young politicians
Long-term view
Spain unity
Sensible change
![Page 8: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/8.jpg)
Strengths1. Strong leader
2. Communication skills
Weaknesses1. Lack of experience2. Undefined political
ideology
Opportunities1. Corruption
2. PP and PSOE crisis
Threats1. Traditional vote2. Power desire
![Page 9: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/9.jpg)
Evolution
Eldiario.es
![Page 10: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/10.jpg)
Where do ciudadanos voters come from?
![Page 11: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/11.jpg)
Party Identity
• Unity
• Transparency
• Change
• International view
![Page 12: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/12.jpg)
Competitors
![Page 13: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/13.jpg)
Customers
• High-middle class• Young people• Students• Big cities• Qualified people
![Page 14: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/14.jpg)
![Page 15: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/15.jpg)
![Page 16: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/16.jpg)
![Page 17: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/17.jpg)
![Page 18: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/18.jpg)
![Page 19: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/19.jpg)
![Page 20: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/20.jpg)
SupplierPolitical parties Society
Political movements
![Page 21: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/21.jpg)
Public/Stakeholders
Public appearances
![Page 22: 1 ciudadanos marketing](https://reader035.vdocuments.net/reader035/viewer/2022081604/5882d0471a28abf8388b5a93/html5/thumbnails/22.jpg)
IntermediariesMEDIA
TV/RADIO NEWSPAPER