1 © copyright 2010 emc corporation. all rights reserved. emc centera the best archive storage...

1© Copyright 2010 EMC Corporation. All rights reserved.

EMC Centera

The best archive storage platform with lowest total cost of ownership


Agenda

Reasons to archive

The optimal storage platform

Archive storage options

EMC Centera

Use cases

Recommended next steps


Reasons to Archive

When information volumes dictate the need for:

– A better total cost of ownership– A simplified IT infrastructure– Much easier information management

Your backup process becomes time-constrained

Ensure corporate governance policies are met

Regulated industry requirements


Archived Content

E-mail and files

Video surveillance Medical imaging

Call centervoice recording

Documents


Requirements for the Best Archive Storage Platform

Safeguards access Enforces retention

and disposition within storage

Addresses business continuity and disaster recovery

Requires little to no management

Works with any application or any platform

Eliminates the impact of technology turns

Stores one copy of unique content

Provides lowest total cost of ownership

Simple Affordable Secure


Other Archiving Options

Tape and Optical Too labor intensive

(management and repair) Too many technology turns Prone to media damage Slow response times Information is inaccessible

when offsite

Tape Library orOptical Jukebox ATA Array

SAN/NAS ATA arrays Provides online access Too labor intensive No intelligence to:

– Simplify management

– Reduce the quantity of storage consumed

– Assure information authenticity

– Improve total cost of ownership beyond acquisition price


How Centera Works: Application Example

Application stores Content Addressfor future reference

Centera performs content address calculation and

sends address back to application

Application server sends object to Centera over IP network

Object is created and sent to application server

LANCA

CA

Content Address

10001010 Digital

fingerprint

Globally unique

Location- independent

ContentAddressalgorithm

Content Addressalgorithm

10111011


What Content Addressing Brings to an Information Archive

Eliminates management overhead– Address is location-independent

Improved storage efficiency– Identical objects are stored only once

Guaranteed integrity– Absolute assurance of content

authenticity

Enforces application retention and disposition policies in storage

– Object level retention


Centera User Comments

“Once you set [Centera] up and set up your rules, there is zero FTE time required to manage it.”

“Centera administration costs are one-thirtieth of the SAN administration costs.”

“We did not know where the Centera was located after one year because we never had to touch it.”

Hard Statistic: “In a very heavy change environment, we manage 8.9 PB of Centera with two people that have other things they do.”


<User: Bill Brown, EVP><Date: April 10, 2010><Report from: T. Smith><Comment: Inconsistent

Revenue production><Retention Period = 5 years>

<User: Jane Doe, VP Sales><Date: April 2, 2010><Report from: T. Smith><Comment: Great Division Sales numbers><No retention period specified>

Clip ID:The Content Address of the metadata file (CDF) that Centera returns to the application

3C08JM40C8AMMe0N8ATEJHC2DQN

Clip ID:The Content Address of the metadata file (CDF) that Centera returns to the application

4AE7B39A2CEFe6J2PTDRWE4YYZ

Benefits of Content Address and Storage-Based Metadata

An archive with rich metadata allows: Retention and disposition by user Organization of content by user view Search and index Business logic that triggers application actions when information is read


Pool 1

Application Pool 1

Pool 2 Application Pool 2

Pool 3

Application Pool 3

Default PoolDefault Pool

“Virtual Pools” Segregate Content

CDFBlob


Source Target

Replicate all Virtual Pools Replicate selected Virtual Pools

Pool 1

Pool 2

Pool 3

Pool 1

Pool 3

Pool 1

Pool 2

Pool 3

Distributed Content for Business Continuity and Disaster RecoveryPools and replication


Scalable RAIN Architecture:Redundant Array of Independent Nodes

Multiple cabinetsin a single cluster

Centera4-node

Up to 32 nodes per cabinet

Centera Virtual Archive

Easily scale by adding nodes to the cluster

Federate clusters with Centera Virtual Archive


Archivingapplication

Archivingapplication

Centera Virtual Archive Software Creates a more scalable and efficient long-term archive

Centera is now:

More scalable– Aggregation of multiple clusters– Increased capacity (petabytes)

More flexible– Existing clusters join virtualized

cluster environment– Expand archive to overcome space,

distance, and technology limitations

Even simpler to use and manage– Applications interact with single virtual

archive– Retrieve objects stored on any cluster – Seamlessly aggregate available

capacity of multiple clusters

IP network

Centera cluster Centera cluster

Centera cluster Centera cluster


275 EMC Centera Archive Solution Partners

E-mail

File systems

Documents and images (enterprise content management)

Microsoft SharePoint

Medical images

SAP information

Databases

Voice recordings

Video

Check/document imaging

Life Sciences

Security Event and Information Management (SEIM)

Other archiving applications


Centera’s Superior Total Cost of Ownership

Two 4-node Centeras (replicated)versus

Two NAS Storage Systems (replicated)

Co

sts

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

AcquisitionCost

Year 1 Year 2 Year 3

NAS Centera


Two Optical Systems

Co

sts

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

AcquisitionCost


Optical Centera


Two Tape Systems

Co

sts

AcquisitionCost


Tape Centera

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000


A Large Air Carrier

Business challenge

Tape as the repository for aged e-mails was slow, unreliable, time consuming to manage, and costly

Decision criteria

Ease of use and management

Low cost

Internal governance and SEC compliance

Centera’s value

Provide end-to-end offering to meet all requirements including internal governance and SEC compliance

Significantly reduce backup window and eliminate PST folders

Provide the lowest total cost of ownership

USE CASE

E-mail archiving


An Education Services Provider

Business challenge

A large on-campus provider of private for-profit post-secondary education needed a more cost-effective and easier-to-manage solution while satisfying the ongoing need for the long-term retention of e-mails with online performance

Decision criteria

Ease of use and management

Low cost

Content authenticity

Centera’s value

Archive and retain e-mails and other files for long periods of time

Enable “nearly zero” management expense

Provide online availability and rapid access

Ensure content integrity is beyond reproach

USE CASE

E-mail archiving


USE CASE

The Boston Red Sox

Business challenge The Red Sox stores footage of entire games in files averaging

more than 500 MB each—they needed an easy and low-cost solution to archive their large video library, as well as to be able to quickly recall the archived videos

Decision criteria Ease of use and management

Fast access to archive

Low cost


Centera’s value Enable online archiving of entire video library

Improve file retrieval time from many minutes to seconds

Provide the lowest total cost of ownership

Ensure content authenticity

File system archiving


A Global Law Firm

Business challenge This global law firm, operating 30 offices in several countries

and four data centers worldwide, used tape for archiving and needed a cost-effective solution to improve backup while ensuring legal compliance

Decision criteria Relieve and optimize backup


Low cost

Internal governance and legal compliance

Centera’s value Provide end-to-end offering to meet all requirements, including

internal governance and legal compliance

Significantly reduce backup window

Provide online availability and rapid access

Ensure content authenticity

File system archiving

USE CASE


SharePoint Archiving

Business challenges Costly and complex to manage Storage Processor (SP) data

growth (Tier 1 storage) Good governance requires policies and controls be in place to

manage SP data Microsoft SQL Server performance slowed as the archive grew

Decision criteria Scalability Centralized control to enforce retention and compliance policies Content authenticity Data availability for e-discovery

Centera’s value Centera can expand easily to accommodate growing SP archives Security controls to facilitate corporate governance for

compliance, retention, etc. Assure content integrity Allows content to be stored on a cost-effective storage tier

SharePointarchiving

USE CASE


A Large Healthcare Provider

Business challenge Support rapid and reliable access to electronically stored

archives to facilitate the best possible patient care and proficient business practice; in addition, solution must meet compliance requirements

Decision criteria Content authenticity Reliability and performance Easy to manage Must meet compliance needs

Centera’s value Assures integrity of content beyond reproach Saves storage costs by eliminating redundant images Excellent performance retrieving Picture Archiving

Communication System (PACS) and patient information Centera reduces management costs: “It takes care of itself and

doesn’t need constant attention”

Clinical imaging and business applications

USE CASE


A Large Manufacturing Company

Business challenge: Automated archiving of all SAP archive objects with need to

optimize infrastructure management and lower costs

Decision criteria Seamless integration


Scalability

Low cost

Centera’s value Archiving solution expandable to handle e-mail, images, and

reports

Enabled improved system performance

Ensured content authenticity

Secure, scalable platform for automated archiving of all SAP archive objects

SAP archiving

USE CASE


A Large Police and Fire Department

Business challenge Manage an accelerating number of 911 emergency calls;

recordings were used by public safety officials conducting investigations from minor traffic accidents to violent crimes; needed to comply with public safety regulations

Decision criteria Easy to manage Fast access to calls Authenticity of information Comply with public safety regulations

Centera’s value Self-managing properties delivered a lower total cost of

ownership over tape solution Ensured an accurate, defensible chain of custody Achieved faster turnaround of discovery requests Centera’s compliance features were key to meeting public

safety regulations

Archive voice recordings

USE CASE


A Major European Telecommunication Company

Business challenge 2006 EU Data Retention Directive requires all European

telecommunications and Internet service providers to retain all call detail records confidentially and securely for a period of up to two years and to be able to retrieve them “without undue delay”

Decision criteria Seamless integration Content authenticity Scalability Low cost

Centera’s value An archive solution that scales Ensured content authenticity Tightly integrated with key applications for complete security

and information authenticity Superior total cost of ownership

Voice recording for security purposes

USE CASE


Why EMC Centera

Proven, purpose-built archiving platform with more than:– More than 5,500 customers– More than 1,700 systems installed– More than 370 PB shipped– 275 solution partners

Works with any application

Highly available and scalable

High-performance production archiving

The best offering when informationvolumes dictate the need for the:

Best total cost of ownership

Simplest IT infrastructure

Easiest information management

Centera4-node

Centera

Simple

Affordable

Secure


Recommended Next Steps

Steps Business Benefits

Assess Leverage EMC Services and avoid the time and expense of developing expertise

Identify maximum investment and benefit opportunities

Archive first Creates the best information total cost of ownership Helps simplify IT infrastructure Makes managing information much easier Addresses governance and compliance requirements Reduce the size of backup

Deduplicatebackup to disk

Expedite application recovery Reduce backup storage infrastructure Reduce time and bandwidth backups Eliminate remote office backup infrastructure Reduce backup management overhead

1 © copyright 2010 emc corporation. all rights reserved. emc centera the best archive storage...

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