1 d.3

When Metadata is the ContentFrom Articles to Knowledge

SSP 2009 Annual MeetingChris Beguel – Director of Sales – TEMISBaltimore, MD – May 09

Copyright © 2009 TEMIS –All rights reserved 2

Where are we? Semantic Age!


Term

Entity

Fact

Knowledge

From Words to Meaning…

Product Dosing Action Target State Event Action

Potential Adverse EffectDrug = TrimilaxDosing = 500mgSymptom = TirenessWhen = After administration

Drug Symptom Condition

Prop. Num. Abrev. Verb /3rd Pron. Adj. Prep. NounVerb

Trimilax 500 makes me feel after ingestionmg dizzy


Metadata? Understand!

Title: Google gives drivers a handat the gas pumps

Source: InformationWeekAuthor: Antone GonsalvesDate: November 7, 2007

Metadata

Entities

Facts



Linux

United States

Opensource …

Google

TMobile HTC

Qualcomm Motorola

Atlanta

Locations

National Association of Conveni…

Organizations

Lucy Sackett

Persons

Internet

Technologies

Gilbarco VeederRoot

Companies

InformationWeek

Sackett

Gilbarco

Entities

Facts

Metadata

Product

New Service Google Service



Launch

Gilbarco Google Service

Gilbarco New service

Announcement

Partnership

Gilbarco Google

Sackett InformationWeek

Function

Sackett Gilbarco

Alliance

Google HTC

Qualcomm

Motorola

TMobile

Entities

Facts

Metadata

Announcement

Who: GilbarcoWhom: unknownWhat: New ServiceWhen: unknown

Who: GilbarcoWhat: Google ServiceWhen: early next week

Launch

Who: SackettCompany: GilbarcoFunction: spoke woman

FunctionWho: GilbarcoWith whom: GoogleWhen; unknownState: Negative

Partnership

Who: GoogleWith whom: TMobile, HTC,Qualcom, MotorolaWhen: unknown

Alliance

Announcement

Who: SackettWhom: InformationWeekWhen: unknownWhat: unknown


From Metadata to Knowledge!


What is Text Mining?

v Text Mining is an information access technology…

v Text Mining generates Knowledge

v Text Mining serves information consumers & producers

Text Mining BackEnd

DataRepository

Text Mining FrontEnd(Text Analytics)


1. Enhanced Search Experience

Simple recognition of words…

From standard keyword search….


•Make comprehensive and precise search•Get more relevant documents•Find what you don’t know!

1. Enhanced Search Experience

… to Entity & Fact search!

EndUserBenefits


2. Faceted Navigation

From “narrow your search”….


2. Faceted Navigation

•Get a quick vision of document content•Navigate within contextrelevant information•Rapidly focus on targeted documents

EndUserBenefits

… to multidimensional faceted navigation

Selfadjustingfilters to refine the

search

Ability to combineseveral filters at once

(and/or)

Point & Clickfiltering


From bug view ….

3. Data Analysis and Reporting


3. Data Analysis and Reporting

… to birdeye view!

•Visualize key Entities & Facts (pie/bar charts)•Detect Entities & Facts dependencies (matrix charts)•Zoom in & out by drilling anywhere

EndUserBenefits


4. Information Discovery

From flat list of documents ….


4. Information Discovery

… toinformation

network

Entities

Facts

SearchPanel

DiscoveryTools

Proofs

•Search in knowledge, not in documents•Get a graphical representation of knowledge•Discover information by navigating within Facts

EndUserBenefits


Semantic Enrichment at the Core

ProductManagement

Web ContentManagement

Text MiningContent Enrichment

Related TopicsExtraction

SmartLinking

SentimentAnalysis

Trends Analysis& Charting

SimilarityDetection

ContentAnnotation

MetadataExtraction

TaxonomyManagement

AutomaticCategorization

Entity & FactsExtraction

Original ContentJournal Scans

Expert InterviewsEvent Reports

Visitors &customers

ContentEditors

Editorial& Content

Management


Benefits to Information Producers

v Create more engaging, longer lasting user visits• Richer user experience with context sensitive information• Enhanced page views per visits• Exposing the “long tail” through suggestions and linking• Integrate more content at a fraction of the cost

v Establish your web properties as a communitygateway

• “70% of all searches do NOT start on Google/MSN/Yahoo”says Sue Feldman at IDC Research

• Smart search and navigation are critical to user’s experience

Increase stickiness of website to maximizead revenue or subscription utilization!


RePackaging Content – Elsevier

v Objective• Develop a revolutionary database indexing the last 28 years

in chemistry patent• Provide an exceptional users’experience by using “smart

content”

v Results• ~20 Million Chemistry Patent documents• Searchable by chemical reactions, solvents, reactants directly

extracted from the documents• Released by ElsevierMDL in Nov. 2004

v Currently• TEMIS distributes the Chemical Entities Relationships

Annotator in partnership with Elsevier


Exposing the Long Tail – Springer

v Objective• Mapping of meaningful words and phrases

in journal articles to encyclopedia entries• Identification of related documents in a pool of over

three million journal articles

v Solution• Indexing of incoming journal articles to link journal

articles with the related encyclopedia entry• Creation of semantic fingerprint for each journal article

to allow search engine calculate degree of relationship• Integration with Springer’s search engine

v Benefits• Increased product sales by improving content linking


Answering Burning Questions – EFL

v Objectives• Extract numerical data

from case law to enhanceinformation accessfor lawyers.

v Solution• Luxid® with custom annotators (address, activity,

compensation, age, turnover… )• Export numerical data as metadata to a search engine.

v Benefits• Productivity gain to extract and validate metadata• Allowing to treat huge amount of case law

Questions?Thank you!

SSP 2009 Annual MeetingChris Beguel – Director of Sales – TEMISBaltimore, MD – May 09

1 d.3

Documents

rights reserved18

rights reservedfacts

rights reserved4

rights reserved8

rights reserved9

rights reserved3

rights reserved16

knowledge v text mining