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BETTER
Available in all cable households across Canada:
10 million +
AVERAGE WEEKLY REACH1.4 million IN THE EVENING
Viewing peak up to 110,000
viewers
Average audience26,000 viewers
AVERAGE WEEKLY REACH
1.2 millionIN THE EVENINGViewing peak
up to 100,000
viewers
Average audience7300 viewers
AWARENEssstill on the rise:
63% in Quebec
Source: Numeris 2+, 18+, Mo–Su 2a–2a, Mo–Su 7pm–midnight, Sept–Dec 2019
AWARENEssKnown worldwide, the channel has a
95% reach in Quebec
OUR CHANNELS AT A GLANCE
50%men
50%women
Our AuDiENCE PROfiLE
Source: Numeris 2+, 18+, Mo–Su 2a–2a, Mo–Su 6pm–midnight, Sept–Dec 2019, A35–49, A18+, Vividata A25–54, F25–54
Household with 1 or 2 people i135
62% live in the Greater Montreal area
University degree holders i173
Accomplished professionals
Well-off i140 (family income: $150K or more)
High concentration of cultural communities
Seldom watch other channels in the evening i125
Household with 3+ people i192
Families
University degree holders i175
Young professionals
Well-off i140 (family income: $125K to $150K)
A25-54: 43% of viewers i139
Top 5 in the highest concentrations of A18–34 and A18–49
Complementary through the differences between them, our two channels reach an audience that is highly coveted by advertisers.
Cultural communitiesare watching, and they’re readyto discover your products as soon as they tune in.
sources: Vividata A18+, A25–54, Fall 2019, Numeris Quebec franco A25–54
TV5 has the highest concentration of cultural communities They are born outside of Canada i183
They settled in the country less than 10 years ago i133
They settled in the country less than 2 years ago i132
jeunesse arabe, yallah !
An environmentwhere your advertisingstands out
Your advertising
is less diluted and will have
a prominent place during the
6 minutes of advertising/hour
TV5 6 minutes/hour
unis TV 6 minutes/hour
TV market 12 minutes/hour
2Xfewer
breaks/commercials than competitors
An environmentwhere your advertising is well-perceivedby the audience
Source: Vividata Fall 2019, Quebec franco, A18–49 weighted by the 18+ population
advertising keeps me informed about products/services that
are available on the market
Market unis TV TV5
advertising plays an important roleby providing information about
products and services
i think that advertisingis a good thing
Advertising influencesmy purchase decisions
100
100
100
100
116
110
153
153
124
133
161
167
PERCEPTIoN oF AdVERTIsING
An environmentwhere your adsresult in action
Source: Vividata Fall 2019, Quebec franco, A18–49 weighted based on the 18+ population.
ACTIoN TAKEN AFTER HAVING sEEN AN AdVERTIsEMENT
attended an event (movie/play/show)
Went to a retail store / restaurant
Wrote comments about the product/brand/service on social media
Purchased a product/brand/service
Did an online search for the product/brand/service
100
126
112
100
285
250
100
120
118
100
164
154
100
130
131
Market unis TV TV5
Viewers who travelall over the world
Europe i178
Sources: Vividata Fall 2019, A25–54, A18–34, A18+ Sources: Vividata Fall, A18–34, A25–54
PoPULAR dEsTINATIoNs
West Coast of the U.s.
i167 Mexico, Caribbean i113
i126Middle East
Planning future travel
(2 to 3 weeks in length)
i126
Travel transportation
Train i129
Airplane: first class i283
Airplane: premium economy class i142
Truck or sUV rental i164
Types of travel
With children i122
Cruise i146
Culinary, gourmet i145
outdoors, ecotourism i122
en marge Du monDe
An audience that enjoys culture
Sources: Vividata Fall 2019, A25–54, F25–54
Attended
a cultural event
after having seen an ad for it
on television i206
Museum 135
Concerts – Country 128
Art gallery 213
Concerts – Jazz 114
Concerts – Pop music 125
Concerts – Classical music 138
Opera 145
Ballet 134
Theatre 127
TaraTaTa
An audience that loves movies
Sources: Vividata Fall 2019, A18–34, 18–49, A25–54
saw
2 or more films in theatres
in the last month
i128
Comedy 130
Animated 135
Action/Adventure 123
Drama 120
Foreign 175
Horror 135
Family/Children 114
Science fiction 119
CInÉma Du DImanChe
Environmentally responsible consumption
Sources: Vividata Fall 2019, A18–34, A25–54, F25–54, A18–49
Tous les Parfums Du monDe
Buy fair trade coffee 123
it’s worth paying more for organic foods 115
Willing to spend more on high-quality foods 157
intend to buy an electric car 244
Have adopted a mostly vegetarian diet 153
Shop in health food stores 129
Eat more healthy foods than before 130
Look for organic beverages 112
Outdoor travel, ecotourism 122
≥ 7 kg of doG food i141
≥ 10 doG biscuits or treats i222
≥ 1 kg of CAT food i146
Premium CAT food i176
Regular CAT food i152
Sources: Vividata Fall 2019, A25–54, A18+, F25–54
An audiencethat loves animals
That’s
33% of Quebec
animal owners
TV5 reachesmore than
949,000 viewers with pets
une saIson au zoo
RRsPs: contribute $10,000 or more each year i116
Total savings portfolio: $500,000 or more i126
Rarely make a financial decision without consulting an expert i123
Changed banking institutions in the last 12 months i144
Plan on acquiring a mortgage in the next 12 months i147
financing a vehicle purchase with a bank i138
Sources: Vividata Fall 2019, A25–54, A18+, A18–34
our viewers’ financial situation
An audience with goals
oVER THE NExT 12 MoNTHs, THEY PLAN oN:
Sources: Vividata Fall 2019, A18–34, A18–49, A25–54, F25–54
la maIson franCe 5
Having a child get married
Getting a CegeP/university diploma
Their children finishing CegeP/university
leaving the family home
buying their first house
selling or moving the family home
getting married
having a child
Starting a business
Buying a new car
Having a family member move to a retirement home
129
117
126
185
230
122
131
145
151
163
122
Close-up on vehicles
Sources: Vividata Fall 2019, A25–54, A18+, A18–49, F25–54
Des CamIons eT Des hommes
Television is the go-to source for information when planning a vehicle purchase
Financing through a bank
Next vehicle is likely to be a hybrid
Next vehicle is likely to be electric
Next vehicle is likely to be new or used… unsure
Next vehicle is likely to be used and bought from a dealership
Next vehicle is likely to be new
Own a motorcycle
The household plans on purchasing a
new vehicule in the next 12 months
i163
147
138
146
244
203
207
189
147
Fans of recreational activities of all kinds
rEADiNG:Book purchases between $50 and $100
i152
GASTrONOMy:Gourmet cooking
i150
OuTDOOrS:Hiking
i155
rELAxATiON:Spa visits
i162
HANDS-ON PrOJECTS:Woodworking, crafting…
i137
Sources: Vividata Fall 2019, 3 to 9 times / last 12 months, A18–34, A25–54, F25–54, A18–49
ParTIr auTremenT en famIlle
sports loverswho spend money on:
Sources: Vividata Fall 2019, 3 to 9 times / last 12 months, A18–34, A25–54, F25–54, A18–49
They also spend
$1000 or more on athletic
clothing i153
To do allthese activities,
they spend
$1000 or moreon sporting goods
i114
fooT
Tennis 139
Golf 112
Downhill skiing 191
Jogging 258
Soccer 166
Hunting 144
Fishing 132
Health club / Gym 168
Sources: Vividata Fall 2019, A18–34, A25–54, F25–54
Foodies
Viewers of both channels are wine enthusiasts
and over-index for consuming wine from
13 of the 14 countries (including
Canadian wine)
spend $250 or more on groceries in the course of a regular week
Market unis TV TV5
Prepare gourmet food
Willing to spend more on high-quality products
Try new foods
151
159
139
112
140
159
157
125
100
100
100
100
allons boIre aIlleurs
Sources: Vividata Fall 2019, A18–34, A25–54, F25–54, A18–49
Restaurant enthusiastsBecause foodies love eating out as much as they love eating in!
au Pays Du bonheur
Together, the A25–54 for both
channels over-index on
28 of the 31 types of restaurants
(including fast food)
Sit-down
Market unis TV TV5
Delivery
Takeout
Drive-through
100
124
129
100
128
146
100
117
139
100
136
153
digital Visibility
Created to tailor to users’ needs with
products that meet the needs of advertisers,
it provides a high-quality, unsaturated
environment.
PRodUCTs oN oFFER
uNSKiPPABLE video ads
Static or animated billboards
Show sponsorship with a link to your website
Video banners
Sponsorship of themed collections
93% completion
rate for video ads
65% A18-54
a new digital platform with a large
content inventory for both channels
190,000 unique monthly
visitors
500,000 monthlyvideo ads
Multiplatform VisibilityTV5 has some of the most engaged viewers in the specialty entertainment channel market (Top 5).
This loyalty allows us to provide high-performing multiplatform advertising campaigns
neWsleTTer
16,000 subscribers
34%opening rate
5.6%Click-through rate
211,000 Followers
4%Engagement rate
580,000 Average reach
80% A18-54
Source: Numeris, Quebec franco, Mo–Su 2a–2a, from August 26 to November 17, 2019 (final data) and comparable to previous years, A18+.
Top 10 Quebec franco specialty channels (500 GRPs) over 4 weeks
Top 10 Quebec franco specialty channels (450 GRPs) + TV5 and Unis TV (50 GRPs) over 4 weeks
iNCREASE AdVERTIsING WEIGHT by AddiNg TV5 ANd UNiS TV To YoUR CAMPAIGNs
by including TV5 and Unis TV in a purchase of 500 A25–54 GRPs of the top 10 specialty channels over 4 weeks, you can generate an increase in reach and gRPs for the following secondary target demos (without increasing the purchase):
TV5 and Unis TV, better togetherto reach your targets and optimize your campaigns
Source: Numeris, TV surveys, InfosysTV+, final PPM data, 4-week campaign: August 26 to September 22, 2019, Montreal franco.*A25–54, A18+, A18+ with a university degree or more, A35–49 with a university degree or more, whose first language is neither French nor English, A25–59 with children <18 in the household. Daytime: Mo–Su 6 am–6 pm / Primetime: Mo–Su 6 pm–midnight.Top 10 specialty channels with the highest market shares among Quebec A25–54, Mo–Su 2a–2a, from September 2 to 29, 2019: RDS (5.1%), LCN (3.5%), Séries+ (3.3%), RDI (2.3%), Canal D (1.9%), Z (1.9%), Historia (1.8%), Canal Vie (1.7%), addikTV (1.7%), Max (1.6%).
2%gRPs
17 %gRPs 14%
gRPs 11%gRPs
10%gRPs
A25-54 A18+A18+
WiTH UNiVERSiTy dEgREES
A35-49 WiTH UNiVERSiTy
dEgREES
CULTURALCOmmUNiTiES
f25-59 WiTH CHiLdREN
Quality contentin 2020–2021
20% of the TV5 listing
consists of
localproductions
Allons boire ailleurswith Vanessa Pilon
La guerre des trônes, la véritable histoire de l’Europe
Au pays du bonheurwith Marc-André Carignan
39-45 en sol canadienwith Claude Legault
Tenir salonwith Sophie Fouron
neW releases
Hubswith Gabrielle Leïla-Tittley, alias PONy
Quality contentin 2020–2021
International news sporting events
sunday night cinemaPartir autrement en famille
secrets d’Histoire
En marge du monde
reTurnIng faVourITes
20% of the TV5 listing
consists of
localproductions
marie-Claude fournierSales and Customer Service manager
514 522-5322, ext. [email protected]
annie-Claude gauthierCreative media & direct Sales Specialist
514 522-5322, ext. 122514 710-2098
national TV sales
yanick ColeRobert Cole media
national Digital sales
guillaume bédardmediaTonik
CONTACT USTV5 Québec Canada Team
TV5EspacePub.ca
julie szajkovitsAdvertising Coordinator
514 522-5322, ext. [email protected]
Charlotte lecomteAdvertising Coordinator
514 522-5322, ext. [email protected]
marc legoutTraffic Coordinator
514 522-5322, ext. [email protected]