1 definition of fashion
TRANSCRIPT
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Subhashree Sarkar, FDDI-NOIDA
Elements of Fashion
Introduction to FashionIntroduction to Fashion
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Subhashree Sarkar, FDDI-NOIDA
Fashion is a style
that is popular in the
present
Or
Set of trends that
have been accepted
by a wide audience.
What is Fashion ?????
Fashion is constantly changing.
It is anything that is currently “in”.
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Subhashree Sarkar, FDDI-NOIDA
What is Fashion ?????
• Comfort• Religion• Change • Trend• Weird• Show Off• Passion• Style
• Mystery• Freedom• Contemporary• Discovery• What you are• Innovation• Sales• Thinking
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Subhashree Sarkar, FDDI-NOIDA
Fashion as a Psychological ResponseFashion as a Psychological Response
Individuality and expectationsIndividuality and expectations Imitation and differentiationImitation and differentiation Fitting in and standing outFitting in and standing out Following and leadingFollowing and leading
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Subhashree Sarkar, FDDI-NOIDA
Example 1. Peer group
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
Fashion as a Social ResponseFashion as a Social Response
Social and cultural normsSocial and cultural norms LawsLaws Being appropriateBeing appropriate
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Subhashree Sarkar, FDDI-NOIDA
Example 1: Religious constraints
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
Example 2: - Occasional requirements
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Subhashree Sarkar, FDDI-NOIDA
Fashion as Popular cultureFashion as Popular culture
Can be extreme and frivolousCan be extreme and frivolous Can be ugly to someCan be ugly to some
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Subhashree Sarkar, FDDI-NOIDA
Example 1. Body Tattoo
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Subhashree Sarkar, FDDI-NOIDA
Fashion as Universal phenomenonFashion as Universal phenomenon
Followed by allFollowed by all
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
Fashion and its components
Fashion
Style ChangeAcceptanceTaste
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Subhashree Sarkar, FDDI-NOIDA
1)Style- is any particular characteristic or look in apparel or accessories differentiated from another.
•A style may come & go in fashion , but the specific style
always remains that style whether it is in fashion or not.
e.g.- Sweater, Jacket, Skirt etc.
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Subhashree Sarkar, FDDI-NOIDA
2) Change-
•Fashion is interesting because of change.
•It stimulates buying.
•The speed of change is influenced by various factors like technical advancement, publicity, financial resources and also season.
•Fashion changes because:
-People need change
- People get bored with what they have.
-It reflects changes in people’s lifestyles.
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
3) Acceptance
•It implies that consumer must buy and wear a style to
make it a fashion.
•It also varies with the certain consumer groups.
•Advertising stimulates the public’s desire for new
fashions.
•Acceptance by large number of people makes fashion
successful.
•The degree of acceptance also provides clues to fashion
trends for coming season.
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Subhashree Sarkar, FDDI-NOIDA
4) Taste
•An individual’s preference
for one style or another is
referred as ‘Taste’
•Good taste in fashion
means sensitivity to what is
beautiful and appropriate.
•Taste develops with
exposure to and appreciation
for beautiful design and
experience.
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Subhashree Sarkar, FDDI-NOIDA
Where is Fashion?????
Apparel Food Sports Architecture Interiors Automobiles Gadgets
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
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Subhashree Sarkar, FDDI-NOIDA
Trend
A trend is characterized by a building awareness of this new look and an accelerating demand among consumers.
Most fashion trends stick around for at least a year
Length of a trend depends on which position of the fashion cycle you are looking at.
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Subhashree Sarkar, FDDI-NOIDA
Evolution of a Trend
The three stages are: Fringe: when the innovation arises Trendy: awareness grows and early adopters join in. Mainstream: when the more conservative community also
joins in After the mainstream a trend might meet the
following fates: Micro trend/ Re invention/ Counter trend/ Backlash
Example Low rise jeans started in 2000
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Subhashree Sarkar, FDDI-NOIDA
Trends for Autumn/ Winter 2009-10
1. Boxy Silhouettes
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Subhashree Sarkar, FDDI-NOIDA
2. Shimmer/ Metallic