1 effective legitimate progressive. 2 our mission is to promote, protect and enhance the military...

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Effective Legitimate ProgressiveEffective Legitimate Progressive

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Our mission is to promote, protect and enhance the

military resale and quality of life benefits on behalf

of our members and the military community

Our mission is to promote, protect and enhance the

military resale and quality of life benefits on behalf

of our members and the military community


ALA MissionALA Mission

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• Effectively represent the value proposition of military resale and the MWR contribution to quality of life

• Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes.

• Promote a positive public image of the military marketplace and association membership.

• The foundation is the Government Relations Program…

• Effectively represent the value proposition of military resale and the MWR contribution to quality of life

• Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes.

• Promote a positive public image of the military marketplace and association membership.

• The foundation is the Government Relations Program…

The Vital FewThe Vital Few


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• Member companies contribute $1.2 trillion to the economy

• Member company products generate $16 Billion in sales for military resale

• The military resale channel creates 30,000 jobs for American industry

• The military resale and MWR programs provide $4 billion in products to patrons overseas

• The military resale and MWR programs employ 120,00o individuals many who are family members

• The system generates $500 million in earnings that directly contribute to quality of life

• Member companies contribute $1.2 trillion to the economy

• Member company products generate $16 Billion in sales for military resale

• The military resale channel creates 30,000 jobs for American industry

• The military resale and MWR programs provide $4 billion in products to patrons overseas

• The military resale and MWR programs employ 120,00o individuals many who are family members

• The system generates $500 million in earnings that directly contribute to quality of life

Association ImpactAssociation Impact


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• Inform and educate members of congress and the administration about the value of the military resale benefits

• Guard against initiatives with the potential to reduce the value of the resale benefits

• Oppose privatization of the military resale system

• Support process improvements that drive win/win/win outcomes

for members, trading partners and patrons.

• Support supply chain initiatives that drive the lowest cost of

goods for the military resale system

• Inform and educate members of congress and the administration about the value of the military resale benefits

• Guard against initiatives with the potential to reduce the value of the resale benefits

• Oppose privatization of the military resale system

• Support process improvements that drive win/win/win outcomes

for members, trading partners and patrons.

• Support supply chain initiatives that drive the lowest cost of

goods for the military resale systemEffective Legitimate ProgressiveEffective Legitimate Progressive

2009 Government Relations Program

2009 Government Relations Program

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2009 Congressional Caucus2009 Congressional Caucus

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• Full court press on base access

• Web refresh in design (target roll out at National Convention)

• New EB and ALA Business Resource (Multiview)

• Association focus on efficient and effective meeting formats

• DeCA 2010 Worldwide Store Directors Conference (Reno, NV)

• Increased focus on the importance of the chapters and the

importance of a single ALA

• Full court press on base access

• Web refresh in design (target roll out at National Convention)

• New EB and ALA Business Resource (Multiview)

• Association focus on efficient and effective meeting formats

• DeCA 2010 Worldwide Store Directors Conference (Reno, NV)

• Increased focus on the importance of the chapters and the

importance of a single ALAEffective Legitimate ProgressiveEffective Legitimate Progressive

Current Association InitiativesCurrent Association Initiatives

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Commissary Council Brief

Commissary Council Brief

August 2009 DeCA EuropeAugust 2009 DeCA Europe

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DeCA / ALA Commissary Council UpdateDeCA / ALA Commissary Council Update

◊ The The CCommissaryommissary Council is YOUR ALA representation to DeCA, on all matters Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. within the Commissary system…get involved. ◊ The The CCommissaryommissary Council is YOUR ALA representation to DeCA, on all matters Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. within the Commissary system…get involved.

◊ Our Mantra – “Issued Oriented . . . Solution Driven!”Our Mantra – “Issued Oriented . . . Solution Driven!”◊ Our Mantra – “Issued Oriented . . . Solution Driven!”Our Mantra – “Issued Oriented . . . Solution Driven!”

◊ The Council is comprised of 23 members from across all Industry forms: The Council is comprised of 23 members from across all Industry forms: ◊ The Council is comprised of 23 members from across all Industry forms: The Council is comprised of 23 members from across all Industry forms:

► ManufacturersManufacturers

► ► DistributorsDistributors

► ► BrokersBrokers

► ► Media/Data ProvidersMedia/Data Providers

► ManufacturersManufacturers

► ► DistributorsDistributors

► ► BrokersBrokers

► ► Media/Data ProvidersMedia/Data Providers

The working Committees include another 48 Industry Reps working side-by-The working Committees include another 48 Industry Reps working side-by-

side with DeCA POCs to collaboratively move the benefit and the business forward.side with DeCA POCs to collaboratively move the benefit and the business forward. The working Committees include another 48 Industry Reps working side-by-The working Committees include another 48 Industry Reps working side-by-

side with DeCA POCs to collaboratively move the benefit and the business forward.side with DeCA POCs to collaboratively move the benefit and the business forward.

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2009 Commissary Council

Randy ChandlerDavid McMurtry

CATBill MehlerSheila Linn

Consumer TrendsIndustry Trends

InnovationsOutreach

Ops/SystemsGordon Jones

Ron Ritchie

Data AccuracySystem ChangesSystem Updates

Virtual Com.VCM Automation

Cat. Management Michelle FrostRandy Hardee

Cat ReviewsTraining

Standards –Templates

PerishablesBrad McMinn

Joe Kovac

MeatProduce

Freeze/ChillDairy

Deli-Bakery

Store SupportJay Hudson

Steve Lamkin

Vendor StockingExecution

Swell AllowanceCategory ResetsSpeed To Shelf

PromotionsCharlie Dowlen

Paul Keating

Club PacksDisplays

HBCShippers

ComplianceNew Items

Co-Chair:Tommie Draper

Co-Chair:Jim Herring

Co-Chair:Ainsley Everhart

Co-Chair:Pete Murphy

Effective Legitimate ProgressiveEffective Legitimate ProgressiveAmerican Logistics AssociationAmerican Logistics Association

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DeCA/Commissary Council

2009 Objectives

Committee Primary Accomplishments

CAT Team Marketing Consumer Outreach Coupon Books ‘09

Bill Mehler Sheila Linn

Ops/Systems VCM Automation Global Data Synchronization Improve Replenishment Process Automate Key Business Processes Store Access Credentialing

Gordon Jones Ron Ritchie

Category Management/ Plano-o-grams

Ft. Bragg Test CAT Review – Standardized Template Club Pack EvolutionFrost Michelle

Randy Hardee

Sheila Linn, David McMurtry and Russ Moffett briefed Mr. Sakowitz on CAT ’09 activity and the tremendous efforts were recognized. With DeCA direction, 2010 focus will be on Outreach, advertising efforts and electronic social media.

VCM Automation is a huge under taking in which resources have been dedicated from DeCA and Industry…currently DeCA has engaged “Black Belt Team” and “Lean Six Sigma” process to move initiative forward.

• Category Review Template – In final review stages to allow a standardized Industry approach and faster, more efficient category decisions.

• Bragg test and reset executed…Sales analysis to follow.

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DeCA/Commissary Council

2009 Objectives

Committee Primary Accomplishments

• Continued push to elevate Perishable merchandising…currently working joint Industry End Cap test for Chill/Frozen.

• Continued push for broader Committee representation in Meat, Deli and Produce.

Emphasize current policies and develop process to execute store resets quicker.

• Continued development and support of DeCA-themed events:

> Lil’ Heroes

> $6 Billion Sales Event (September)

• Development and submission of Industry recommendations on DeCA Category Merchandising Matrix and Promotional Calendar for 2010.

Perishables

Brad McMinn Joe Kovac

Elevate Perishable Promotions Club Pack & Case Lot Promotions Industry Promotions & Cross- Merchandising Merchandising Investments

Store Support

Steve Lamkin Jay Hudson

Vendors Stocking Execution Resets Swell Allowance

Promotions

Charlie Dowlen Paul Keating

Mom’s Day Campaign Expanded HBC Promotions Club Packs Extended Pricing Periods (45-day) Multiples

1 effective legitimate progressive. 2 our mission is to promote, protect and enhance the military...

Documents

military resale benefitsguard

military marketplace

resale organizations

members of congress

family members

positive business outcomes

association membership

mwr programs