1 evolution of the scotts turf builder line university recommendations for growing lawns: 3 to 5 lbs...
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Evolution of the Scotts Turf Builder Line
University Recommendations for Growing Lawns:• 3 to 5 lbs N 1 lb P2O5 2 lbs K2O per year• Apply ~ 1 lb N/application to avoid adverse effects• Each application will last ~ 2 months• Regular feeding gives the best results
Scotts Turf Builder Line Design Criteria:• Science Plus Scotts Technology• Consumer Focus (Convenience, Simplicity, Flexibility)• Economics
Consumer Behavior:• What are people willing to do?
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Current State
Use Time Early Spring Late Spring Summer Early Fall / Any Time Late Fall
Coverage 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft.
Net Weight (lbs) 14.06 14.29 13.35 15.52 14.23/14.29
Fertilizer N-P-KAnalysis
30-3-4 28-3-3 28-3-8 29-3-4 22-3-14/26-3-12
N (lbs) 0.84 (36.7)* 0.80 (34.9) 0.75 (32.6) 0.90 (39.2) 0.63 (27.3) N 3.92 (171)
P2O5 (lbs) 0.08 (3.7) 0.09 (3.7) 0.08 (3.5) 0.09 (4.1) 0.09 (3.7) 0.43 (19)
P (lbs) 0.04 (1.6) 0.04 (1.6) 0.04 (1.5) 0.04 (1.8) 0.04 (1.6) P 0.19 (8)
K20 (lbs) 0.11 (4.9) 0.09 (3.7) 0.21 (9.3) 0.12 (5.4) 0.40 (17.4) 0.93 (41)
K (lbs) 0.09 (4.1) 0.07 (3.1) 0.18 (7.7) 0.10 (4.5) 0.33 (14.4) K 0.78 (34)
5M Equivalent 5.2 (11%) 13.7 (28%) 2.8 (6%) 4.3 (9%) 5.8 (12%)Unit Sales (Millions, Total USA)
* Pounds per 1,000 square feet (or pounds per acre ).
Turf BuilderWinterGuard and WinterGuard+2
Turf Builder Product Line - Northern Lawns
Annual Totals
Turf BuilderHalts Crabgrass
Preventer
Turf BuilderPlus 2
Weed Control
Turf BuilderSummerGuard
Turf BuilderLawn Fertilizer
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Home Lawn CareNumber of Home Lawns (millions)
Home Lawn CareNumber of Home Lawns (millions)
40 50% DoNothing
None 1 2 3 4
- - - D.I.Y. Applications Per Year - - -
Mill
ion
s o
f H
om
e L
awn
s
30
20
10
Lawn Service
1011
10
18
4040 50% Do
Nothing
None 1 2 3 4
- - - D.I.Y. Applications Per Year - - -
Mill
ion
s o
f H
om
e L
awn
s
30
20
10
Lawn Service
1011
10
18
40
4
Home Lawn Care – 2Total Number of Applications (millions)
Home Lawn Care – 2Total Number of Applications (millions)
25
None 1 2 3 4
- - - D.I.Y. Applications Per Year - - -
Mill
ion
s o
f A
pp
licat
ion
s
20
15
10
43
2018
50
25
None 1 2 3 4
- - - D.I.Y. Applications Per Year - - -
Mill
ion
s o
f A
pp
licat
ion
s
20
15
10
43
2018
50
5
Scotts Lawn Product SalesScotts Lawn Product Sales
National Bag Sales: 35 millionAvg.# Applications: 1.8 per yearUnit Sales by State:
Maryland --- 1 million bagsPennsylvania --- 2 million
bagsVirginia --- 0.9 million bagsDelaware --- 0.1 million bags
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Scotts Lawns Fertilizer Sold
% Sales inCB Watershed
Nitrogen* Phosphorus**
Millions of Pounds Millions of Pounds Millions of Pounds
Pennsylvania 47.16 50 6.84 0.71Maryland 22.67 100 6.57 0.68Virginia 19.90 100 5.77 0.60
New York 33.22 10 0.96 0.10Delaware 2.95 50 0.43 0.04
West Virginia 2.20 5 0.03 0.00District of Columbia 0.06 100 0.02 0.00
Total 128.16 20.62 2.13
* 29% average nitrogen concentration in fertilizers sold.** 3% average phosphorus (P2O5) concentration in fertilizers sold.
64,000 cu ft /sec Annual Mean Flow Into Chesapeake Bay (USGS)
1.26003E+14 pounds water/yr Total Water Flow Into Chesapeake Bay(126 trillion)
0.16 PPM per Year Nitrogen
0.02 PPM per Year Phosphorus
Chesapeake BayWatershed
Fertilizer Sales
State
Impact to Chesapeake Bay water qualityif all Scotts fertilizers went directly into the water.
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Future State
Use Time Early Spring Late Spring Summer Early Fall / Any Time Late Fall
Coverage 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft. 5,000 Sq. Ft.
Net Weight (lbs) 14.06 14.29 13.35 15.52 14.23/14.29
Fertilizer N-P-KAnalysis
30-3-4 28-3-3 28-3-8 29-3-4 22-3-14/26-3-12
2007 N-P-K 30-0-4 28-3-3 28-0-8* 29-2-4 22-2-14/26-3-12
2008 N-P-K 30-0-4 28-2-3 28-0-8 29-2-4 22-2-14/26-2-12
Goal: 50% Reduction in Phosphorus Applied by 2009 Sales Year
* May not change until 2008 dependent upon formulation plans for 2007.Note: TB+Halts requires ~ 0.5% phosphorus for formulation stability. The reduction calculation will take that into account.
Turf BuilderWinterGuard and WinterGuard+2
Turf Builder Line - Phosphorus Reduction Plan
Turf BuilderHalts Crabgrass
Preventer
Turf BuilderPlus 2
Weed Control
Turf BuilderSummerGuard
Turf BuilderLawn Fertilizer
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Products2005 5M Equiv
UnitsUnits
%Weight
Lbs.P2O5
%
P2O5
Lbs.
New P2O5
%
New P2O5
Lbs.
P2O5
Reduction
TB Halts 5,201,068 10.5 14.06 3 2,193,810 0 0TB +2 13,667,899 27.7 14.29 3 5,859,428 2 3,906,285TB Summerguard 2,802,706 5.7 13.35 3 1,122,484 0 0TB Wint 2,658,359 5.4 14.23 3 1,134,853 2 756,569TB Wint +2 3,161,600 6.4 14.29 3 1,355,378 2 903,585TB North 4,340,892 8.8 15.52 3 2,021,120 2 1,347,413
TB Subtotal 31,832,524 64.5 13,687,073 6,913,853 6,773,22049%
TB Moss 161,114 0.3 25.00 2 80,557 2 80,557Bonus S 3,740,694 7.6 20.69 3 2,321,849 2 1,547,899TB FAK 203,224 0.4 15.63 3 95,292 0 0TB South 2,197,067 4.5 19.23 2 844,992 2 844,992Lawn Pro 6,312,715 12.8 14.92 3 2,825,571 2 1,883,714Private Label 2,533,547 5.1 14.29 3 1,086,132 2 724,088Zero P TB Line 625,734 1.3 14.29 0 0 0 0
Other Subtotal 15,774,095 32.0 7,254,392 5,081,250 2,173,14230%
Starter 1,750,412 3.5 17.78 27 8,403,028 27 8,403,028
Total w/ Starter 49,357,031 100.0 29,344,493 20,398,131 8,946,36330%
Total w/o Starter 47,606,619 96.5 20,941,465 11,995,103 8,946,36343%
Product Lines - Phosphorus Reduction Plan