1

Expanding and Diversifying the Reach of Verizon WirelessExpanding and Diversifying the Reach of Verizon WirelessPrime Customer ProspectsPrime Customer Prospects

By AddingBy Adding

To the Verizon Wireless Media MixTo the Verizon Wireless Media Mix

2

Verizon Wireless is the Market Leader in Phoenix.Verizon Wireless is the Market Leader in Phoenix.32.5% of Cell Phone Owners Use Verizon.32.5% of Cell Phone Owners Use Verizon.

3

Verizon Wireless is the LeaderVerizon Wireless is the LeaderAmong The Arizona Republic & azcentral.com AudienceAmong The Arizona Republic & azcentral.com Audience

Reach Your Customers & Those of Your Competition!Reach Your Customers & Those of Your Competition!

4

Verizon Wireless Age Demo AnalysisVerizon Wireless Age Demo Analysis59.7% of Phoenix Verizon Customers are Age 25-54.59.7% of Phoenix Verizon Customers are Age 25-54.24.2% of Phoenix Verizon Customers are Age 18-3424.2% of Phoenix Verizon Customers are Age 18-34..

5

Verizon Wireless Age Demo AnalysisVerizon Wireless Age Demo Analysis59.7% of Phoenix Verizon Customers are Age 25-54.59.7% of Phoenix Verizon Customers are Age 25-54.24.2% of Phoenix Verizon Customers are Age 18-3424.2% of Phoenix Verizon Customers are Age 18-34..

6

The Internet is the Most Highly Targeted Medium in ReachingThe Internet is the Most Highly Targeted Medium in ReachingPhoenix Verizon Wireless Customers.Phoenix Verizon Wireless Customers.

7

8

9

azcentral.com Delivers Verizon’s Prime Demographic Targetsazcentral.com Delivers Verizon’s Prime Demographic Targets

10

AddingAdding

to the Mixto the Mix

To Reach ADULTS 25-54 in the Phoenix MarketTo Reach ADULTS 25-54 in the Phoenix Market

11Source: The Media Audit Sept-Oct 2006

#1 local website in Phoenix

(58.2%)

894,800

(64.9%)

996,700(62.8%)

965,100

Rea

ch o

f Adu

lts 2

5-54

REACHING ADULTS 25-54 IN THE PHOENIX MARKETREACHING ADULTS 25-54 IN THE PHOENIX MARKETAdding azcentral.com to the mix offers more and different 25-54’sAdding azcentral.com to the mix offers more and different 25-54’s

12

AddingAdding

to the Mixto the Mix

To Reach ADULTS 18-34 in the Phoenix MarketTo Reach ADULTS 18-34 in the Phoenix Market

13Source: The Media Audit Sept-Oct 2006

#1 local website in Phoenix

(40.4%)

360,700

(47.4%)

423,900(45.6%)

407,000R

each

of A

dults

18-

34

REACHING ADULTS 18-34 IN THE PHOENIX MARKETREACHING ADULTS 18-34 IN THE PHOENIX MARKETAdding azcentral.com to the mix offers more and different 18-34’sAdding azcentral.com to the mix offers more and different 18-34’s

14

AddingAdding

to the Mixto the Mix

To Reach CELL PHONE OWNERS in the Phoenix MarketTo Reach CELL PHONE OWNERS in the Phoenix Market

15Source: The Media Audit Sept-Oct 2006

#1 local website in Phoenix

(63.2%)

1,290,700

(69.2%)

1,414,400(67.4%)

1,376,200

Rea

ch o

f Cel

l Pho

ne O

wne

rs

REACHING CELL PHONE OWNERS IN THE PHOENIX MARKETREACHING CELL PHONE OWNERS IN THE PHOENIX MARKETAdding azcentral.com to the mix offers more and different Cell Phone CustomersAdding azcentral.com to the mix offers more and different Cell Phone Customers

16

AddingAdding

to the Mixto the Mix

To Reach VERIZON WIRELESS CUSTOMERS in the Phoenix MarketTo Reach VERIZON WIRELESS CUSTOMERS in the Phoenix Market

17Source: The Media Audit Sept-Oct 2006

#1 local website in Phoenix

(68.5%)

455,100

(75.7%)

503,000(72.3%)

480,700R

each

of V

eriz

on W

irele

ss C

usto

mer

s

REACHING VERIZON CUSTOMERS IN THE PHOENIX MARKETREACHING VERIZON CUSTOMERS IN THE PHOENIX MARKETAdding azcentral.com to the mix offers more and different Verizon Wireless CustomersAdding azcentral.com to the mix offers more and different Verizon Wireless Customers