1 goals of nfte marketing bingo to introduce students to the elements of the promotional mix...
TRANSCRIPT
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Goals of NFTE Marketing Bingo• To introduce students to the elements of the
promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, and Sales Promotions).
• To introduce them to the variety of techniques that businesses use to market to their customers
Activity Outcome:For students to recognize the different elements to help create their own Promotional Mix
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Marketing Bingo RulesRules of the Game:1) One by one, students in the class chooses a random number between 1-30 from the Game Board.2) Click on the hyperlink of the chosen number to be directed to a PowerPoint slide depicting a promotional strategy.3) Each student must decide which of the six categories of advertising strategies that the chosen PowerPoint slide is describing.
•Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, Sales Promotion
4) After the student decides which category the PowerPoint slide falls under, the student writes the title of the slide in one of the boxes under the appropriate column with the goal of completing filling in the 15 squares of the playing card. Note: Personal Selling & Visual Merchandising share a column on the game board.5) Once a student calls out “Bingo,” they must call out the titles of the slides that they used to fill in the playing card and accurately describe why they believe the marketing strategy fits the category that they chose. Note: Many slides could fit within multiple categories, so give the student the chance to defend their answer, and make use your discretion whether they are correct or incorrect.6) If any answer is incorrect, the game continues until someone calls out “Bingo” and can correctly match 15 correct marketing strategies to their appropriate heading.
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1 2 3 4 5 6
7 8 9 10 11 12
13 14 15 16 17 18
19 20 21 22 23 24
25 26 27 28 29 30
Game BoardSelect a Number
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Concierge Service for Customers
Back to the Game Board
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Postcards
Back to the Game Board
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Extended Service Plans
Back to the Game Board
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Upgrade/Trade In Programs
Back to the Game Board
9Back to the Game Board
Courtesy Calls to Customers
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Awards
Gatorade High School Athlete of the Year Awards
Back to the Game Board
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Walking Sandwich Boards
Back to the Game Board
12
Newspaper Article/Press
Back to the Game Board
13
Subscription Deals
60% of newsstands!
Back to the Game Board
14
Price Pack Deals
25% more
value pack
Back to the Game Board
15
Senior Citizen Discounts
Back to the Game Board
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Membership Levels
Back to the Game Board
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VIP Status
Back to the Game Board
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Professional Discounts
Back to the Game Board
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Product Partnership
Jet Blue & Dunkin Donuts
The Bee Movie & Pez
Back to the Game Board
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Direct Mail Campaigns
Back to the Game Board
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E-Mail Blasts
Back to the Game Board
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Friends and Family Discounts
Back to the Game Board
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Cause-Related Marketing
Back to the Game Board
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Reward Programs
Back to the Game Board
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Value Meals
Back to the Game Board
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Street Teams
Back to the Game Board
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Text Message Campaigns
Back to the Game Board
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Celebrity Endorsement
Back to the Game Board
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Event Sponsorship
Back to the Game Board
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Gift Sets
Back to the Game Board
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Product Launch Party
Back to the Game Board
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Customer Wall of Fame
Back to the Game Board
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Billboards
Back to the Game Board
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Contests
Back to the Game Board
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Answer Key
**Students may have different interpretations of the slides, and many slides can fit more than one category. Teacher should use discretion based on student’s explanation of answers.
Advertising Postcards; Direct Mail Campaigns; E-Mail Blasts; Text Message Campaigns; Celebrity Endorsements; Billboards
Visual Merchandising Walking Sandwich Boards; Value Meals; Gift Sets
Public Relations Upgrade/Trade In Programs; Awards; VIP Status; Cause-Related Marketing; Reward Programs; Customer Wall of Fame
Publicity Newspaper Article/Press; Product Partnership; Street Teams; Event Sponsorship; Product Launch Party; Contests
Personal Selling Concierge Service for Customers; Courtesy Calls to Customers; Membership Levels;
Sales Promotion Extended Service Plans; Subscription Deals; Price Pack Deals; Senior Citizen Discounts; Professional Discounts; Friends and Family Discounts