1 grassroots advocacy in action: a powerful tool january 13 th, 2015
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Grassroots Advocacy in
Action: A Powerful Tool
January 13th, 2015
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Your Webinar Host:
Anne Henry Vice-President of
Government Affairs
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The Why’s &
How’s of Grassroots Advocacy
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The Why’s
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…The Why’s of Advocacy
Government is an integral part of your community’s success• Laws• Rules and Regulations• Licensing & Certifications for facilities
and staff• Health and Safety Surveys• Reimbursement• Other
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…The Why’s of Advocacy
• Laws/Regulations• Focus on “Fixing Negatives” • ‘Worst Case Scenarios’• Swayed by Public Opinion• Public is Uninformed and
Reactionary
LTC Needs Advocacy
Need to Show OUR World!
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…The Why’s of Advocacy
The LeadingAge PA Difference DIFFERENCE #1:
LeadingAge PA’s strength comes from Members
DIFFERENCE #2: We lobby with a “Big Bag of Voters”
(Grassroots)
DIFFERENCE #3: We don’t lobby with a “Big Bag of Money” (PAC)
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The How's of
Advocacy
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…The How’s of Advocacy
RELATIONSHIP IS KING!
Relationships whether with regulators or legislators is NECESSARY for success!
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Regulatory Advocacy
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…The How’s - Regulatory Advocacy
Who are the regulators?• Individuals under the jurisdiction of the
Governor• Agency Secretary’s• Deputy Secretary’s• Bureau Director’s• State Surveyors• State staff answering help lines
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…The How’s - Regulatory Advocacy
Regulator’s have rules to follow:
• When making policy/regulations• Ensuring compliance with
policy/regulations
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…The How’s - Regulatory Advocacy
How Rules are Made• Most rules are made as a reaction to
something negative • Rules can come in several forms• Regulations• Statements of Policy• Bulletins• Posting to web sites
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…The How’s - Regulatory Advocacy
The Regulatory Process• Regulatory Process has rules• Many touch points for input • Respond to requests for public
comments • Attend Hearings of the Independent
Regulatory Review Commission• Weigh in with Legislators on Standing
Committee of Jurisdiction• Process is long – Minimum of 18 months
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…The How’s - Regulatory Advocacy
Statements of Policy, Bulletins and Other Web
Postings• Vetted through internal state processes• Often few points for input until document
is published• Leading Age PA will work with regulators
on these policy documents as necessary
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…The How’s - Regulatory Advocacy
LeadingAge PA Staff needs your help to shape policy…
• We need your expertise and stories to help make the point
• Consider participating in hearings, public meetings, webinars, etc.
• Contact us with your issues and concerns• Develop relationships with regulators –
they count!
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…The How’s - Regulatory Advocacy
If you are asking for modifications of the rules:• Know the rule that you are asking to
have modified• Try to think as the regulator would – they
have a job to do • If you can, state your case so that it
meets objects of the regulators• Consider how to get to a win/win!
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Legislative Advocacy
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…The How’s - Legislative Advocacy
What YOU want that THEY have
• Ability to change public policy for the
better.• Ability to be heard.• Have a champion
for your causes, issues, and problems.
What THEY want that YOU have• Expertise on issues.
• Front-line facts.• Real world knowledge.
• Venues for Outreach.
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…The How’s – Legislative Advocacy
Relationship is King!Building the Relationship is
Key!Many opportunities to build relationships - • Invite elected officials to your community• Call, Write or Visit legislative offices when you
have important matters to discuss• If you chose, participate in fund raisers• Attend town hall meetings hosted by legislators
Attend LeadingAge PA legislative events!
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…The How’s – Legislative Advocacy
All Politics is LocalLegislators Want to Hear…
• What the local statistics are for your community• Real-life stories behind the numbers• How state money is being spent in their District• What specifically do you need to make your community
better!
Legislators don’t know what you know/think unless you tell them!
Share your expertise!! Become a contact for them in all things
regarding LTC!!!
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…The How’s - Legislative Advocacy
5 Steps for a Successful Community Visit
Step 1: Create a casual environment—open up and drop your guard.
Step 2: Give a community tour. Provide number of residents/staff, Medicaid numbers, and uncompensated care figures. Consider allowing direct care line staff to
participate too!
Step 3: Prepare a fact sheet.
Step 4: Provide real examples of issues/problems.
Step 5: Utilize photo opportunities for your newsletter or your legislator’s usage.
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…The How’s – Legislative Advocacy
Call, Write or Visit - Some Key Points
• Have a Purpose to your call, letter or visit.
• Prepare your message/concern so that it can be delivered in a short, concise fashion – sometimes you only have a short time to share your thoughts!
• Make sure to personalize your message – make it your own!
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…The How’s - Legislative Advocacy
OFFICE CONTACT
LETTERS
EMAILS
PHONE CALLS
THINGS TO REMEMBER:
1. ALL contacts are logged. All written materials are read by someone in the legislator’s office.
2. “Canned” contact letters are not as powerful as personal contact – many may be counted as 1.
3. No matter who you speak to - be as positive as possible even if delivering a difficult message.
Calls/Letters – More Key Points
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…The How’s Legislative Advocacy
Legislative Office Visits – More Key Points
• Have the Right People There. Sometimes you need to take an expert!
• Be Ready with a Five Minute Message.
• Bring along a Short, Concise Summary to Leave Behind.
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…The How’s – Legislative Advocacy
Visits with Legislative Staff
…meeting with staff is as important as meeting with the legislator. They do the
work behind the scenes.
…staff can be the link between you and the legislator.
…remember – legislators often change more frequently than key staff!
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Final
Thoughts
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Final Advocacy Thoughts
NO MATTER WHERE OR HOW YOU MEET, ALWAYS REMEMBER
TO:
Offer to Help; Be a Resource
ALWAYS Thank Them for Their
Time
Send a hand written note after the meeting -
It will be noticed!
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Leading Age Staff are always there to help!
Join The LeadingAge PA Advocacy Team!
Experts can be hired… Real people, with real stories,
cannot!
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The LeadingAge PA Government Affairs Team
Anne Henry, VP of Government [email protected], (717)790-3949
Ana Puig, Director of Legislative [email protected], (717)790-3948
Beth Greenberg, Director of Regulatory [email protected], (717)790-3945
Brandie Karpew, Data & Reimbursement Manager [email protected], (717)790-3953 Amanda Cyster, Executive Assistant to CEO/Gov’t Affairs
[email protected], (717)790-3967
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Questions?