1 harris nesbitt back to school conference september 8, 2005
TRANSCRIPT
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Harris Nesbitt Back to School ConferenceSeptember 8, 2005
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Forward Looking Statements
Certain statements in this presentation constitute “forward-
looking statements” within the meaning of the U.S. Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements are based on current expectations and involve
certain risks and uncertainties. Actual results might differ
materially from those projected in the forward-looking
statements. Additional information concerning factors that
could cause actual results to differ materially from those in the
forward-looking statements is contained in the preliminary
prospectus.
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Educate, Inc.
• $800 million enterprise value
• Estimated 2005 revenues of $365 to $375 million,
22% to 25% growth over 2004
• Estimated 2005 adjusted EPS(1) of $.59 to $.61 per
share, 20% to 25% growth over 2004
• Strong cash flow generation
• Portfolio of highly acclaimed brands
The Leading Pre-K through 12 Education Services Company
(1) Excludes refinancing costs
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$68.2
$154.9
$242.3
$300.3
$370.0
$11.0$33.6
Educate Revenue ($ mm)
Company History
Sylvan TutoringCompanyFounded
Chris Hoehn-SaricJoins as Chairman& Co-CEO of Laureate (Sylvan Learning Systems)
CatapultBusinessFounded
500th CenterOpens
750th CenterOpens
1,000th Center OpensIPO completed 9/2004
20031979 1991 1995 1999 20041994
Apollo/Management Buyout of Pre-K-12Business (6/30/03)
(1) Reflects the midpoint of the Company’s 2005 guidance.
2005
(1)
Consumer Division Expansion
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Segment Contribution
NCLB
School Service
European
Franchise
Company - Owned
CatapultLearning
Sylvan Learning
10%
22%
7%
14%
47%
12%
88%
Revenue Operating Profit
32%
Catapult Learning
68%
Sylvan Learning
Schools
Consumer
Schools
Consumer
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Strategic Focus
• Leverage Educate’s competitive advantages as largest services provider in Pre-K – 12 education industry
• Consumer Operations– Improve average territory revenue through implementation of best
practices– Increased focus on convenience (densification / Sylvan Online)– Expand fun, affordable programs targeted to younger students– Expand Sylvan Learning Center network
• School-Based Operations– Focus public / non-public services on strong margin contributors– Balanced approach to No Child Left Behind services, growth and
profitability (site based and Catapult Online)
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Pre-K-12 Education Industry
GOVERNMENTPOLICY
- Education spending is the second largest category on a % of GDP basis, approximately 9% or more than $1 trillion
- Roughly half represents the pre-K through 12 market
- Highly fragmented industry with very strong growth prospects
- EEEE is the largest services company in the industry
GROWINGCONSUMERISMECONOMIC
DRIVERS
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Economic Drivers
High School Diploma:
103% of Average Salary
Primary Economic Force:
Manufacturing
71% of Average Salary
Knowledge Based
1970 Today
$26,200
$42,200
$70,700
0
10000
20000
30000
40000
50000
60000
70000
80000
$ D
olla
rs
Annual Salary
High School AA Degree BA/BS MA/MS PHD
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Federal Government Policy
• No Child Left Behind – Standards, Accountability, Penalties• 1980’s Medicare drove deregulation and reform - 11.5% of
total healthcare spending• The “Special Edification” of classroom instruction – tailored
solutions for each student
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Education Consumerism
• Consumers spending to supplement free public education
• Consumers begin demanding changes at the school level
$12 Billion is spent on supplemental education products and services
1 out of 6 children has left the traditional public schools - Charters, Private, Virtual Charter, Home Schooling
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Brand Market Presence
Consumer Marketplace School Marketplace
“Multi-channel, multi-program business backed up by superior brands and marketing”
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Long-Term Sustainable Advantages
• Control of the two leading consumer brands in education
• Unique direct-to-consumer distribution system
• Dominant share (5x next competitor)
• Scale
- Broadest and deepest distribution system
- Marketing – approx. $70mm annual spend
• Deep management bench w/ competencies in consumer marketing, multi-unit operating expertise, education
• Proven learning center franchise model
• Growing network of Company-owned territories
• Long-standing school relationships
• Unique integrated online service offering
• Outstanding track record of growth and financial performance
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Consumer Business Overview
Premium Tutors
Mass Market Programs
Online
European
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Sylvan Learning Center Segment
• Strong Sylvan Network Territories Centers
Franchise 735 889Company-Owned 144 214Total System 879 1,103
• $565,000 average franchise territory revenue– Average 8% royalty ($45,000)
• $1,000,000 average company territory revenue– 19% operating margin ($190,000)
• Low capital investment ~ $140-200K• Low fixed cost - short term leases in convenient 3rd party retail
locations• Leading tutoring center business in Germany - Schuelerhilfe
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Source: RoperASW Awareness & Attitude Study, March 2005
Leader in Brand Awareness & Market Share
Brand Awareness Estimated Revenue Share
Best Known Brand – Approximately $70mm Total Ad Spend in 2005
50%
25%
12%
13%
Sylvan
Local Centers
Branded National Competitors Combined 400,000+
Private Tutors
100% 99%
42% 42%
34%
16%14%
0%
20%
40%
60%
80%
100%
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Proprietary Instruction and Programs
• Generate parent inquiry
• 1 of every 3 inquiries enrolls
• Average program price of approximately $3,250
• Learning program matched to specific student
• Proprietary instructional program
• Guaranteed results
Inquiry Assessment InstructionEnrollmentOngoing
Conferences Teacher/Parent
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Strong Territory Based System
Franchises (735 Territories)
• ~4,000 inquiries per year, screened for new territory sales
• Typical franchisees are family teams committed to improving children’s lives
• New franchisees invest $140k - $200k, typically first year cash flow positive
• Owner operators – no franchisee owns more than 15 centers
• Educate has right of first refusal to match any purchase offers
• Top performing territories are 3-4 times average territory revenue
Company-Owned (144 Territories)
• Higher revenue per territory and greater operating income contribution
• Best practices developed
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Improving Performance
Future Growth• Drive existing territory revenue growth throughout Learning Center network
(1) Work with existing franchisees to implement proven best practices(2) Match energetic new franchisees with available territories(3) Opportunistic acquisition of franchise territories in strategic company- owned DMA’s
• More territories become viable as population expands
Learning Center Best Practices• Co-op marketing efficiency• Greater emphasis on convenience (expanded hours;more locations; Sylvan
Online integration)• Complete assessment of student needs (reading, writing and math)• Maximize pricing• Greater use of third party financing• Expansion of fun, affordable services
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Our Unique Sylvan Online Approach
• Proprietary system based on Sylvan Learning Center concepts
• Online, live, two-way teacher-led vocal, written and graphic instruction delivered via dial-up connection
• Same guaranteed academic achievement and similar pricing to in-center services
• Meeting family convenience needs
• Currently, 33% of the Learning Centers equipped to offer Sylvan Online. Expectation is over 50% by year-end
• Will be included in 2006 national advertising campaign
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Hooked on Phonics
• 100% Brand Awareness w/ a 15+ year old company• Over 2,000,000 Satisfied Customers• Learn to Read, Math, Master Reader, School Success Programs• Successful services business with 600 small store within a store
daycare locations• Addressing consumer demand for low-stakes, fun, afterschool
educational programs• Encouraging response to retail distribution• Multiple potential service locations –
– Leveraged with a program through Sylvan franchise network
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School Business
Traditional
NCLB
Online
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School Market Overview
Features:
• Providing outsourced services
• Programs focused on specific student needs
• Measurement of academic success
Growth Drivers:
• Leveraging long-term school partnerships
• Serving growing IDEA marketplace
• Integration of consumer / school services (NCLB)
• Catapult Online (urban and rural markets)
• Accountability movement drives outsourcing
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School Business Overview• Core service offerings remain strong with high contract retention rates
• New offerings being launched to meet emerging opportunities
- Tutoring for eligible students funded by federal government
- Catapult Online services to meet needs of underserved rural market
• Partnering with schools to address accountability requirements
• Focused on profitable growth
1993 Small Group Instruction Paid for by School Districts
1997 Address Other School Outsourcing Service Need
2002 Government Sponsored Tutoring (NCLB)
2004 Catapult On-Line Pilot
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Financial Overview
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Outstanding Track Record of GrowthR
even
ue (
$ in
mill
ions
)
$0
$50
$100
$150
$200
$250
$300
$350
$400
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Learning Center Catapult Learning
25% CAGR
MBO
(1) Reflects the Company’s current estimate of 2005 revenues, at the mid-point of projected range.
(1)
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2005 Full Year Financial Expectations($ in millions, except per share amounts)
2004 Low High Growth
Revenue $300.3 $365.0 $375.0 22-25%
Operating Income $40.1 $49.0 $51.0 22-27%
Adjusted EPS $0.49 $0.59 $0.61 20-24%
2005 Guidance
(1) Margin shift in revenue growth for franchise to company-owned mix shift (2) Excludes other financing costs, and in 2004, certain non-cash stock compensation expense associated with grants that vested immediately
(2)
(1)
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Seasonality of Educate Profits
• Peak royalties / schools in session (Q1, Q2)
• Peak company-owned service delivery / school break (Q3)
• Parental optimism restrains enrollment / spending for NCLB growth (Q4)
% o
f A
nn
ua
l Op
era
tin
g P
rofi
t
Q1 Q2 Q3 Q4
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Strong Free Cash Flow Generation
Strong EBITDA margins $58
Low debt service requirements (9)
Low maintenance capital expenditures (10)
Favorable tax structure with low cash tax requirements (Approximately 20%) (9)
Free cash flow available for investment and growth $30
Note – Reflects the mid-point of the Company’s 2005 guidance
(In Millions)
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Growth Strategies in ActionPre-MBO1999 - 2003 Post - MBO
Overall Revenue Growth 12% CAGR 20-25%
Learning Centers Convenience/Densification 5-10 / yr Potential for add'l centers Franchise Territory Buybacks 14 / yr 35-40 / yr Company Greenfield Centers 1 / yr 10-15+ / yr Fun, Affordable Offering None Hooked on Phonics At Home Offering Development Online Rollout, Hooked on Phonics
School Partnerships Traditional 0% 5% NCLB $2 million $35 + million Online Convenience Development Phase Catapult Online Rollout
~
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Growth Initiative Pipeline
Low Cost Service
Catapult Online
Sylvan Online
Center Convenience Expansion
Territory Best Practices Revenue Focus
NCLB Market Expansion
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2005 2006 2007
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Educate – Market Vision“Multi-channel, multi-program business backed up by superior brands and marketing”
• Control best brands in education
• Own and grow a propriety distribution system direct to consumer
• Lead the integration of consumer involvement and school partnership solutions
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