Before press releases are produced on computer and delivered via email, PR practitioners manually typed on a paper and sent via mail or fax.

On March 8, 1954, the first electronically transmitted press release had been sent by PR Newswire.

Media have evolved technically because of the strategy and tactics of public relations rely on use of the media.

These strategic and intentional adaptations are designed to improve the effectiveness, efficiency or efficacy of various tactics and techniques.

In other cases, the changes might be subtle and unintentional, lead to bad PR practices.

Malaysian Internet Audience

Malaysian Internet Audience

Malaysian Internet Audience

Video link:

Video link:

Blog Use is Robust in This Region

•All six countries outpaced the global reach of Blogs•The growth of the category, however, is flat in Hong Kong and Singapore•Blogs are a key political channel in some countries, higher growth in the Philippines may be a result of increased political activity in a presidential election year.

+ 8%+

8%+ 1%

+ 18%

- 2% - 9%

INTERNET IN SOUTH EAST ASIA

RSCG Magnet 2006 Study

From the observation made by Stephan Spencer (a blogger),blogs are becoming important in the public opinion area.

Now, › “The power of the people” “the power of

the bloggers”.

Blogs: particularly popular among › teens (12-17yrs old) › GenY (18-28yrs old)

175, 000 new blogs/day. 1.6 million postings/day @ 18.6

posts/secs.

SEX:› Men (54%)› Women (46%)

AGE:› 18-29yrs old is the highest(54%)

RACE/ETHNICITY:› White non-hispanic is the highest (60%)› Malaysian falls under the (10%)

LOCATION: › Leading by suburban area (51%)

ACCESS SPEED:› Broadband (79%)› Dial Up(20%)

Since blogs are growing rapidly, that’s when (a microblogging service)

came into the social media world.

Most companies and PR Agencies are using as one of their main online

tools.

Writing Quality; is still a deciding factor in effective communication besides the medium being used.

A tech. developed in 2006 by Jack Dorsey.

Limited to 140-150 characters.

Enables people to use cell phones to send text messages to blogs.

Provide extremely up-to-the-minute updates to blogs.

With 200millions users in 2011 Eg: Barack Obama, Dato’ Seri Najib Tun Razak, AirAsia,

PRNews, Lisa Surihani

http://youtu.be/aaI5-1sBjhU

Their usefulness as :› Research tools (information gathering &

environmental scanning)

› Message/issue framing

› Persuasion tools

http://www.changements.com.ulaval.ca/module10/RP_blog.pdf

Communicative risks involved in blogging

Exaggerated significance attached to blogging

Blogger credibility and status

http://www.changements.com.ulaval.ca/module10/RP_blog.pdf

THANK YOU..